Everything You Need to Know About the 5 Days of Deals (Episode 39)
Feeling overwhelmed by the endless Black Friday deals—and wondering if any of them are actually a good fit for your practice? This special Monday episode is your complete, therapist-friendly guide to Walker Strategy Co’s Five Days of Deals. Whether you're brand new, growing steadily, or ready to seriously uplevel, there's something here designed for you.
Before diving into the offers, I walk you through the three questions that matter most when deciding what to invest in: What’s your primary goal right now? What’s your biggest bottleneck? And what’s your bandwidth? From there, I walk you through each day’s deal—who it’s for, what it includes, and how it can support your private practice without burnout or guesswork.
Here’s what you’ll learn in this episode:
1️⃣ How to match your current season of practice to the right marketing resource (and avoid wasting time or money)
2️⃣ The difference between Confident Copy and The Fill Your Practice Formula—and how to know which one fits your style
3️⃣ Why design, niche clarity, or time might be your biggest bottleneck—and what to do about it
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Hey, everyone coming at you with a special Monday episode. That doesn't happen very often to share all about this week's five days of deals. Right now as we speak, as this podcast episode is dropping, our five days of deals is beginning. So this is a sale we run every single year. This is the fourth year that we've run our five days of deals, and it's our biggest sale of the year.
So every single day there's a different deal on a product of ours, a set of products, a handful of products that is only available for those 24 hours. So I've been getting lots of emails, dms, comments and questions about this sale. And so this episode is the whole enchilada. If you're sitting here wondering which program is right for me, are any of these right for me?
My hope is that this episode can quickly and succinctly walk you through that and help you understand which of these deals is the best fit for you and for your practice, where you're at, what you're needing. It's your, we'll call it your Black Friday cheat sheet. So by the end, you're gonna know exactly what each offer is.
You're gonna know who it's for, and hopefully which one fits the season. You yourself find. Okay. You find yourself in now. I.
Now, hopefully, you know by now having been around in my world or here on the Marketing Therapy podcast, that my goal is to help you make the right decisions for you. Sometimes that means you buy one of our programs or hire us for a service. Amazing. We love that. Sometimes it's not. So before we get into what we can offer, I want you to first know how to think about choosing the right offer.
Now, our philosophy behind this sale is not just. Thrown on a discount to absolutely everything that we do, but instead to create something that supports a different part of the therapist business journey. So all of these offers are supporting the same ecosystem that we talk about a lot around here, right?
So your niche, your copy, your design, your visibility, building that marketing foundation for your practice, these are really intentionally. Curated offers to meet you where you are in your business journey.
While this sale is awesome every year, I really do feel that this is the best one we've ever offered because there's something for literally every single stage, brand new, growing, established upleveling. There's something for all of you. And that's, like I said, I wanna first guide you through how to think about where you're at and which one might be a good fit for you.
So first question. What's your primary goal in your practice right now? You think about between now and the end of the year, you think about the first quarter of 2026. So in the immediate future, what's your primary goal? Is it getting a website up quickly? Is it just launching the dang thing? Is it elevating your presence and your brand?
Is it strengthening or rewriting your niche and your copy? Is it to make just small tweaks to your marketing? Things are working. We just wanna uplevel a thing or two here. Or are you looking for the whole enchilada? Like a full transformation? What is your goal? 'cause that's gonna direct how you make these decisions.
Now the next question is just as important. What's your biggest bottleneck? There's always something standing between us and our goal, and sometimes it's just hard work. Other times it's more tangible. Your website design, not knowing how to write copy, feeling unable to figure out your niche.
Feeling like no matter what you do, it doesn't quite feel or look the way you want it to. Maybe you just need something fast. Maybe the bottleneck is time, but what's your biggest bottleneck between here and that goal you just stated in question one. And then finally, what's your bandwidth? Do you have all the time in the world to work on things?
What's your style? Are you a di iyer or do you know that you need some help? So think about kind of your bandwidth and your style here. Are you a super di iyer? Do you prefer templates? So you have some guidance that you can populate on your own? Do you want something just done for you?
Do you want something self-paced or more structure? Are you looking for one-on-one or coaching or just something that you can implement as you have time? All of those things are gonna define for you if any of the deals this week are a good fit. Okay? All right, so let's walk through each day so that you can really pair your decision filter here, these three questions with the right offer for you.
So today, Monday, hooray. Today's bundle day Monday is all about the ultimate DIY bundle. So this is a package of our Failure Practice formula, which is our DIY marketing course. Our therapist, DIY brand kit, which is our newest program we released here in 2025 to show you how to establish a visual brand for your practice and any of the Squarespace templates from our shop.
Now altogether, this is usually just over a thousand dollars. It's 40% off, so it's 6 55 to today. Now this is a complete DIY website foundation. This is everything you need to get something up quickly. It is templated. It is guided. It is structured and the goal is to give you something very, very effective and high quality quickly.
So if that's you, this might be the exact right fit. This is very much designed for brand new clinicians who again, want to launch quickly for therapists who are looking more for that, kind of follow the steps and get it done solution. Like, tell me what to do. I will do it. I will execute. Lemme get it out there.
People who appreciate a great deal of structure, fill in the blank templates, speed, and who maybe aren't ready, don't need really deep self-exploration and messaging work, but instead, here's what to say. Here's where to say it. Let me get it out there.
If this sounds like something that you're looking for, then I recommend you pick this bundle. Jump over to walker strategy code.com/bf 25 before midnight, EST tonight, if you want a website up soon. If you want step-by-step templates. If you prefer self-paced DIY, you don't necessarily need coaching or feedback.
And if you really want the essentials handled without a big investment. This is our lowest investment program, the Affiliate Your Practice Formula, our DIY templates. Like truly. This is for the scrappy D Iyer who's ready to get stuff out there. If that's you, go grab that ultimate DIY bundle today. Now, tomorrow are our Squarespace templates and all of our add-on pages, and they are 30% off, which is the deepest discount we offer all year.
These are our premium strategically built Squarespace template. Typically they're just about $400, and you'll be saving over a hundred dollars on those, about 150 depending on the template that you choose. And hopefully you visited our shop before, if not walker strategy code.com/templates.
And you're gonna see there that these are modern, polished designs. But guess what? They're also built on the framework that we know works. So when you purchase one of our Squarespace templates that are designed specifically for therapists, you're not just getting something that looks nice and something that's pretty, you're getting actually something that has baked in strategy.
Plus, we also have add-on pages. So maybe you are going to launch intensives in 2026. Go grab an intensive page. Perhaps you have group therapy or you like to do speaking. You can visit walker strategy code.com/ add-ons. To see all of those, but all of these are gonna be 30% off tomorrow, Tuesday, the 25th of November.
So these are four therapists whose copy is already good. It's not a matter of the words, it's how those words look, the design is the thing holding you back here. If you need a premium website quickly, if you're not looking to spend thousands and thousands of dollars with someone to do it for you, but you know that you need something that feels high end.
Then awesome. The templates are a good fit for you. One thing I want you to know, our templates pair wonderfully with our programs because they're all built on the same framework.
So maybe you jump into the bundle today that includes a template, or perhaps you pair it with Confident Copy, which is our deal on Friday. Just know that any program you go through here at Walker Strategy Co is actually designed inherently to fit well with the templates.
So if you're wanting premium copy and premium design, then Tuesday and Friday is gonna be a really good combo for you. And if you need your copy done fast, then the Monday bundle is gonna be the best fit there. So go ahead and pick one of our Squarespace templates if you need a beautiful site with minimal tech, and if you do run into tech issues, you have someone to help.
We have free template support within one business day. If you have a website already but it looks outdated or DIY and you're really ready to uplevel that you can bring over your existing domain.
That part doesn't have to change, but you can absolutely rebuild something that feels much more high end.
Alright, Wednesday. Wednesday is the day I am most excited about because it is a brand new offer, no pun intended. Our signature brand intensive. Now there are only three spots available for the SBI in order for our team to be able to deliver these, but the SBI is a one week done for you design experience in that one week.
Our team, myself and my designer Erica, are going to create a cohesive, high-end visual brand for you, a fully branded Squarespace template, a complete set of marketing assets, a business card, and a marketing flyer template all done for you in a single week.
The goal of the SBI is to immediately elevate your practice's credibility, because guess what? When you have a high-end brand, it automatically elevates the perceived value that your clients have in your work. And so if you can show up in a very, very elevated and polished way, you're going to be perceived that way.
And it is when you are perceived that way, that it becomes easier to command premium fees and to be really proud of what it is that you're putting out there. Now a note here, the SBI is design only. So you are gonna be writing and installing your copy with our guided templates. Say you choose our New West template, we're gonna style that template to fit your new brand.
Plus we're gonna give you custom copywriting templates that align perfectly to West. So you'll create the copy on your own time. You can install it into the template once complete, or there's an optional add-on. If you'd like us to install a copy after the intensive day wraps up. Now the SBI was designed for the therapist I have run into many times in 2025 whose online presence is no longer reflecting the quality of their work.
The number of conversations I've had with clinicians who are preparing to depa, who are just launching and starting full fee has been remarkable to me in the last six months. The SBI is also for clinicians who know that their brand needs a serious leap, right? We aren't talking a couple color tweaks.
We're talking an overhaul. You might already have a website, but it feels really DIY or it feels really basic. You're looking for something that is polished and that is premium. And so often I'll run into therapists who say, I know what I like when I see it, but I don't know how to create it myself.
That's what the SBI was created for. This is a high touch service with a fast turnaround, so it's for the person who's ready to make decisions quickly. Of course, it's gonna be with all of our help and support and get something out there sooner rather than later.
Now it's important to note who this isn't for. This is not for therapists who are needing niche messaging, copywriting help. Go to Confident copy for that. Okay. Anyone who's needing a fully custom site with copy inserted in the whole enchilada, this is a design only experience and that's why we're able to do it with the speed that we're gonna be offering this in.
When you leave the SBI, you're gonna be getting a strategic color palette and fonts, two design directions that you'll get to choose from at the beginning of your intensive day. We'll modify together and then we'll use to direct the rest of your assets, a modern text-based logo, a complete brand snapshot, a fully branded Squarespace template. That means that I'm gonna curate stock images that fit your brand and insert them in, not to mention adding your colors, fonts, and images elsewhere, so that the entire template is truly locked and loaded.
Just waiting for your copy. A matching flyer and business card template for you to add in your information print and go plus those copywriting templates I mentioned to match your chosen template. And then there is that optional add-on for copy install and site launch support if you're needing that.
Now, the process for the SBI, you're gonna book your intensive day. We have two dates in December and one in January. You'll fill out your form, you'll create a Pinterest board with our guidance. And tell us all about you and your practice and what it is that you're wanting to communicate with your brand.
We'll have a kickoff call on your intensive day during that intensive day. Erica and I are doing all the heavy lifting and developing these for you. And then we'll meet at the end of your intensive day, present these items to you, and you'll have a short window for revisions if needed to get everything ready to go.
Now, like I mentioned, I'm really excited about the SBI. This is the first time we've offered this. We have built and designed hundreds of therapist websites at this point, but this was a really wonderful way of us boiling down the design process for the therapist Who knows that this needs to be a priority in 2026.
So if you're tired of the DIY, look, if you're ready for that premium brand experience and ready to communicate that to your clients, then the SBI would be excellent for you. This opens on Wednesday. The 26th of November and there are only three spots. I do expect that those will go quickly. So if this is something that you're interested in, make sure you're paying attention.
Maybe set an alarm so that you can grab one of those spots early.
Alright, now we move on to Thursday Thanksgiving day. Thanksgiving Day is all about bite-sized resources. This is our mini courses and our other guides that can help you make some small but high impact changes in your practice.
They're designed to give you some quick wins and to get some immediate clarity and traction in your practice. So if you're like, ah, there's just a couple things I wanna work on, then Thursday might be the best fit for you. This is also a great thing if you have no idea who we are. If you've never seen anything Walker Strategy Co does, maybe this is your way of testing the waters for as little as $7.
So all of our bite-size resources are gonna be 80% off. I've never offered anything at 80% off, so I'm quite excited about this. Maybe you don't need that full website or deep dive program, but we're gonna be offering 80% off our Psych Today Success Pack, which is our step-by-step guide on creating a directory profile that stands out, and then tracking the results.
Set up with SEO Success. This is our mini course that shows you how to get indexed with Google and to troubleshoot all those errors that Google Search Console loves to send your way. That one, it'll be $7. The Magnetic Niche Method, which is my signature niching method. This has been our bestselling program outside of Confident Copy this year, and the feedback we've gotten on it has been incredible.
It takes you step by step through my process of defining a red thread that ties together all the different clients you love to work with and brings it together into a single niche statement that you then get to use to direct the rest of your marketing.
And then the therapist, DIY brand kit. I mentioned this as part of our Monday bundle. This is our newest program that is all about creating that visual brand. So if you're not ready for the SBI that signature brand intensive, but you do know that your brand needs some help, the DIY brand kit would be a fantastic resource for you.
All right. Then Friday. Friday we go out with a bang. Friday is CC Day. Friday is all three tiers of our Confident Copy Program available at the craziest discounts we've ever offered. If you've been listening to Marketing therapy for a while, you've heard me reference a confident copy at some point or another, most likely, but Confident Copy is our signature copywriting and niche program.
It includes 16 weeks of live support, feedback, and coaching, and it is a deep, deep dive into your voice and your niche and your website copy. It's about building what we call that client conversion engine, that system that you can fuel over the life of your practice knowing that it's gonna do its job.
So it's about getting to know yourself and your niche. It's about learning how to call in the right fit clients and also bless and release those who are not the right fit for you. We have three levels of confident copy. The middle one is our most popular, so that's our standard Confident Copy program.
It's gonna be available at $500 off, and this includes the 16 weeks of life support, lifetime access to the curriculum, access to our new Cali AI tool that we released this year. And I've had fantastic feedback on. And everything that you need in order to implement the program along with the community and coaching that comes with it.
Then we have Confident Copy Core Confident Copy Core is the DIY version of Confident Copy. So it's all the good stuff. It's the full curriculum. It's the Cali AI tool, minus the coaching and feedback. So confident Copy Core will be $250 off, and it's a great lower investment option if you know that you need to go deep into these things.
You need to get clear on your niche. You need to hone your voice like we just talked about in the last episode, but you don't necessarily need the 16 weeks of live support or you're looking for that lower investment option. And then we have Confident Copy Plus Confident Copy Plus is our VIP version of Confident Copy.
We're only offering three spots on this one because it does require much more of my team and me. But we sure love it. So Confident Copy Plus includes the entire Confident Copy program, the 16 weeks of live support, plus four one-on-ones with me that you schedule at your convenience.
A complete review of your copy. So after you write everything, you get a coach's eyes on all of it, so it can be the best it can possibly be, and then we design it for you. So we take that amazing copy that you've written and we build a custom website for you that really helps that content shine and get it out into the world.
You should be picking confident copy. You should be waiting until Friday for this amazing deal. If you need to get really, really, really clear on the work that you do and how you can be standing out in this market, if you are ready to figure out how to write with confidence and how to find that voice of yours that we know is in there, and if you want a level of clarity and confidence, hence the name for truly years to come.
I love checking in with our alumni. Months and years after they've graduated. We've served over 700 therapists in the program now, and hearing that they still come back to this process and that the website they created all those years ago is still a workhorse for them. That's what I want for you and that's what Confident Copy can do for you if you decide to jump in on Friday.
Alright. That's all the deals I just flew through those. Monday again is our DIY bundle, the ultimate DIY bundle, 40% off perfect for the scrappy therapist who needs to get something out there quickly. Tuesday, 30% off all of our Squarespace templates and add-ons. If you need a beautiful place to put your copy, if design is the main thing holding you back, go ahead and grab one of those.
Wednesday signature, brand intensive, only three spots available. Perfect for the clinician who's really ready to take their visual brand seriously and get something custom. Thursday, 80% off our bite-sized resources. All of our mini courses and other items that can get those small wins quickly. Friday Confident, copy core standard version plus whatever it is that you need. All those discounted in a big way. Now, before I close out this episode, I do just wanna answer a handful of common questions.
I often get the biggest one, Anna, what's the difference between failure practice formula and confident copy? Which one should I pick? And I love this question. The Failure Practice formula is actually even older than Confident Copy. So that course has been around for five years and then Confident Copy just over four years.
What I need you to know about both of them is they are built on the same fundamental framework because it's the framework I know works. So you are being well-served with either of them. What it really comes down to is the level of depth that you're interested in. The failure practice formula is, you guessed it, a formula.
It's, here's exactly what to say, here's where to put it, here's how to get it out there. Confident Copy is more of an in-depth exploration and an understanding of the strategy. Underneath. It takes you through resources and processes to really hone your unique voice and to identify your niche so that that can flow through into your copy.
You are learning a way of thinking and a way of approaching yourself and your clients and your marketing in a really deep way. So failure practice formula, formulaic, confident, copy in depth, both built around the same framework, both getting people fantastic results even in this market, but different in that regard.
So it depends on what it is that you are ultimately needing and what type of depth you're looking at getting into with your marketing. If you're someone who is wanting to pivot to full fee to call in better fit clients. Confident copy would likely be my recommendation to you. The failure practice formula is perfect for the clinician who's really valuing speed and time right now so that we can get something out there and really start to get those gears turning in your marketing.
Another question, Anna. What if I already have a template? Awesome. Maybe you don't need anything from the sale. I definitely would check out our add-on pages. Like I said, maybe you're adding Intensivess. Perhaps you're scaling to a group practice. We have a group practice add-on package.
Or maybe you're realizing that the copy is where you need to be investing, in which case confident copy could potentially be a good fit for you there. If you're looking for the best low investment starting point. If you're like, all this sounds awesome, Anna, I'm counting my dollars as we all are.
What do I do with it? My recommendations would be either the ultimate DIY bundle, and again, that's for kind of the complete package. If you need to get something out there quickly or confident, copy Core Confident, copy Core, like I said, is the DIY version of Confident Copy, so it is a lower investment.
You can upgrade into the supported version at any time, but it's gonna give you access, lifetime access to our framework and to any updates we make in the future and allow you to go in depth on your own time. At a much lower price point than some of our other offers. The final question. Anna. This all sounds really good.
What if I just want you to do this for me. A good question, a fair question. Our done for you services, the full suite, the copy suite, the design suite are not included in our Black Friday sale, but we are still actively booking those. And we would love to work with you in that way if you feel that that is the better fit for you.
So the signature brand intensive, of course is done for you during the sale week. But if you'd prefer to hand off the whole enchilada to someone, find out more details@walkerstrategyco.com slash services. You can book a call with me there and we can discuss how we could work together in 2026 in that way. Already.
The promise here was that you would get to the end of this episode and know what each offer is, who it's for, and which one is most likely to fit the season of practice you're in. I wanna circle back to the decision criteria I gave you at the top of the episode. 'cause that's what matters most right now. So question one, what's your primary goal? Is it getting a website up quickly? Is it elevating your brand? Is it strengthening your niche and your copy? Is it just making some small tweaks to your marketing? Is it a full transformation? Question two, what's your biggest bottleneck?
Is it design? Is that the stuff that gets you tripped up? Is it copy knowing what to say? Is it clarity around your niche? Is it time and just needing something quickly? Is it a desire to go deep and not sure how? And question three, what is your bandwidth and what is your style? Are you the ultimate scrappy DIY?
Do you prefer more templated guided help? Are you wanting something self-paced or more high touch? That of course is also going to determine what you do here. So, alright, I've thrown a lot at you but this is meant to be that episode where you can get everything you possibly need. If you're still sitting here with your own questions, please know we welcome them.
My team and I are monitoring our inbox even on Thursday and Friday. We have a couple scheduled check-ins to make sure that we're serving you well. So if you have questions throughout this week. Please send them to hello@walkerstrategyco.com. We'd be happy to help you decide if one of these is the right fit for you.
If it's not, we'll always point you in the direction of something we think could better serve you. 'Cause at the end of the day, we're here to see you be successful. And we hope that if you've been keeping your eye on one of these resources, you can snag one this week and make the most of it. All right, y'all, happy Thanksgiving.
Happy Black Friday. Happy shopping. Thanks for being here. I hope this one was helpful for you. You know where to find this if you have questions. I'll see you tomorrow. Okay.
Resources & Links Mentioned:
Black Friday Deals Hub: walkerstrategyco.com/bf25
Confident Copy (all tiers): walkerstrategyco.com/cc
Magnetic Niche Method: walkerstrategyco.com/mnm
Squarespace Templates: walkerstrategyco.com/templates
Therapist DIY Brand Kit: walkerstrategyco.com/dbk
Done-for-you services: walkerstrategyco.com/services
Today’s Full Caseload: walkerstrategyco.com/tfc
PsychToday Success Pack:walkerstrategyco.com/ptsp
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About Marketing Therapy
Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
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