You deserve to be full-time in your private practice, charging your full fee, working with clients who fulfill you.
And the fastest way to get there is with simple, effective, crystal clear marketing.
Whether youâre newly licensed and jumping right into private practice or have been doing this for a while and are ready to level up, you already know your dream clients are out there. We just need to find them.
Letâs call agency, CMH, and W-2 work what they often are: hard.
Rewarding, yes! But still, hard.
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Youâre trading hours for dollars, and those hours usually go far beyond what youâd choose for yourself and your family.
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You donât get to choose your clientsâand while you appreciate the variety, you know there are some kinds of clients you do your best work with.
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Youâre exhausted from the billing requirements, clients being seen as billable hours instead of humans, and the bare minimum wages.
Thatâs why youâre ready to start building your full-fee practice.
Because you know it can change all of those things đđŒ ⊠and a whole lot more.
But growing that dream practice?
Well, no one covered that part in grad school.
As serious as you are about your goals for your practice, youâre totally overwhelmed by the idea of marketing yourself. Everyone is telling you that you need it, but you donât know where to begin. Youâve joined Facebook groups, scrolled Psychology Today for inspiration, and looked at more of your peersâ websites than you can count.
And you know you need a website. But every time you sit down to start putting yourself out there, you get caught up in thoughts like:
I donât know how to talk about myself.
I hate writing.
I feel salesy and inauthentic.
Iâm not as experienced as the other clinicians in my area.
Sound familiar? Youâre not alone.
But what if you could take away the âmysteryâ of marketing?
What if you could attract a caseload full of your ideal clients using just a few fundamental tools, while also remaining true to who you are as a clinician?
Feel impossible? Take a look at thisâŠ
Did you catch that?
perfect-fit, full-fee clients
âŠjust from the words on her website and PT profile. (P.S. Her practice is completely full!)
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Now take a minute to imagineâŠ
What could your dream practice look like if you:
Felt 100% confident in your niche and the incredible expert that you are?
Had a strategic website & PsychToday profile that regularly bring in new clients on autopilot?
Said âgoodbyeâ to writerâs block, imposter syndrome, and second-guessing yourself?
Were crystal clear on what you need to do next in your practice marketing?
Sound too good to be true?
Itâs not.
I know because weâve helped hundreds of clinicians in all kinds of niches do it. And we canât wait to show YOU how.
WElcome toâŠ
Confident Copy is an accelerated group coaching program for therapists who want to write their website + begin marketing confidently in less than 16 weeks.
At the end of our 16 weeks together,
youâll walk away with:
A clear, profitable niche that positions you as an in-demand expert in your area
Strategic, authentic, client-friendly copy for your entire website
Easy-to-understand, non-tech SEO strategies to get found on Google
A professional, profitable Psychology Today profile & video script
A marketing roadmap to take into the next phase of your practice
The confidence + clarity you need to take your practice to the next level
âThis program was exactly what I needed.â
I was feeling stuck, overwhelmed, and not at all confident. Anna provided the information, structure, feedback, and encouragement to help get me unstuck. I'm so happy I did this course. I feel confident and excited about moving forward.
âMary H, LCPC
Weâve packaged up
Our proven private practice niche, copywriting, & marketing systems
Into a step-by-step program built just for ambitious therapists like you.
Confident Copy is the exact blueprint weâve developed after helping over 3,000 therapists market themselves â and the one we want to help you implement in your own practice, so that you can confidently go full time.
Hereâs what weâll do inside of Confident Copy:
NAIL YOUR NICHE
WEEKS 1 & 2
Let's finally put words to the great work that you do.
We'll identify what makes your practice unique, what kinds of clients you want to be attracting into your practice, and the type of work you want to be known for.
SEO, SIMPLIFIED
WEEK 3
Your clients are looking for you on Google. Letâs make sure they can find you!
Iâll walk you step by step through how to find out what your ideal client is typing into the search bar and exactly what you need to do to help your website appear in their results (no tech genius or background knowledge required!)
A Homepage That Attracts
WEEK 4 & 5
You only have one chance to make a first impression, and it needs to be a good one.
Weâll dive into my proven formula for a practice homepage that will have clients saying âI feel like you were talking right to me!â and thatâs structured to give them what they need, when they need it, in order to reach out to you.
Rest & Realign
WEEK 6
Take a week to catch up or take a breath.
Self-care is critical in this process (and your copy is usually better when you have fresh eyes!). Use this week to engage in self care...or, if you're feeling good, keep going!
An About Page That Connects
WEEKS 7 & 8
Your clients are looking for a 1-to-1 connection with someone they can trust.
Together, weâll walk through exactly how to structure your bio and About page so that you can communicate who you are as a clinician in a way that speaks right to what your ideal client needs to hear most.
Rest & Realign
WEEK 9
Take a week to catch up or take a breath.
Self-care is critical in this process (and your copy is usually better when you have fresh eyes!). Use this week to engage in self care...or, if you're feeling good, keep going!
Specialty Pages that Convert
WEEKS 10-13
You are an expert! Make sure your clients know that.
Learn how to create individual specialty pages that give your clients all the information they need to realize you are the expert theyâve been searching for. Use this formula for as many services as you offer in your practice, for the rest of your career!
Rest & Realign
WEEK 14
Take a week to catch up or take a breath.
Self-care is critical in this process (and your copy is usually better when you have fresh eyes!). Use this week to engage in self care...or, if you're feeling good, keep going!
Success on PsychToday
WEEK 15
If youâre paying for a listing on PsychToday, you should be getting results.
Your directory profiles are one of the best ways to drive people to your website ... but only if they are effective too! To help you get the best results possible, weâll walk through exactly what to write in your profile, what to say in your video, and how to understand the data so you keep seeing results month after month.
BONUS: Mapping Your Marketing
WEEK 16
Create a roadmap for whatâs next in your marketing.
In this bonus week, get ALL of your marketing questions answered. From website creation, to social media, to networking...Iâll be available to coach you, answer your questions, and give you the resources you need to identify how to continue marketing your practice in the ways that are right for you.
By the end of 16 weeks, youâll have âŠ
Google-friendly, client-focused copy for your entire website
A complete Psychology Today profile & video
A marketing roadmap you can start implementing right away
âI finally found the words to describe what I do.â
Confident Copy was such a wonderful and encouraging process. Brainstorming with Anna and the other clinicians in the group was incredible, and now Iâm walking away with amazing copy Iâm so thrilled to share with the world. Thereâs no way I could have found these words on my own.
âSteffeny F, LCSW
(PS: Steffenyâs private-pay practice is full now!)
I know what youâre thinkingâŠ
âOk, I know I need to work on all that. But how will it actually work?â
SIMPLE, PROVEN MARKETING TRAININGS
Every week, youâll dive into the client-generating strategies behind SEO, websites, PsychToday, and marketing â so you are confident not just in WHAT youâre doing to get clients, but WHY.
LIVE COACHING & Copy Review
Youâll get your marketing questions answered in real time and learn from the other clinicians in the group. Plus, submit your work for a chance to be reviewed during our weekly Hotseat Reviews.
Template + WORKBOOK Library
Struggling with how to word something or what to write? Feeling stuck? Youâll receive lifetime access to my Confident Copy Vault, with all of the resources clinicians just like you need to succeed.
Incredible things happen inside of Confident Copy.
And they can happen for you, too.
Hey, Iâm Anna.
I cannot wait to lead you over the next 16 weeks.
Iâm a copywriter, website designer, and marketing strategist who works specifically with therapists. After helping over 1,000 clinicians with their marketing, Iâve seen one thing be true time and time again: when a therapist can get clear on who they are and how to talk about the incredible work they do, their practice transforms. They feel empowered in their marketing, confident charging their full fee, and start attracting clients who are willing to pay it.
If youâre a therapist who wants to be able to focus on the great work you do (instead of spending time + energy stressing about this whole âmarketingâ thing), Iâm here to help. My zone of genius is marketing. Yours is therapy. Together, we can make your full-time, full-fee, dream practice a reality.
Over the course of 16 weeks, Iâm going to help you write your website + Psychology Today profile copy that will get you more clients ⊠so that, at the end of the day, you can help more people experience the powerful life change that comes from therapy.
âMy practice is full now!â
I've seen a surge in new patients as a direct result of my Psychology Today profile since the implementation of Anna's templates! I've had 5 in the last week â and they were my IDEAL clients, which was incredible because I was so nervous about going with my niche. And now my practice is full!
âJulie G, LPCC
Frequently Asked Questions
What others have wonderedâŠ
+ What about building my website after the copy is done?
In the final week of the program, Iâm here to answer all of your questions related to deciding on, building, and designing your website â whether you choose to DIY it, work with a service, or hire a designer (like me!). Iâll also help you navigate the other âtech-yâ questions you might have related to domains, security, and more.
Think of me as your website fairy! You will walk away from this program knowing exactly what you need to do to bring your copy to life.
Oh yeah, and all CC students receive a lifetime discount on all of my Squarespace website templates. đ
+ When are the coaching calls?
Our calls take place every Thursday at 11am ET. If you can't make it, replays are posted into the Confident Copy Vault by end of day Thursday.
TIP: Don't let scheduling keep you from the marketing success you're dreaming of! Clinicians have gone through this program and gotten incredible results even if they couldn't join the calls! They simply carved out another hour in their week to watch the replays and made use of the other support available in the program.
+ Will I get feedback directly from you?
You sure will! The weekly coaching calls are structured to be highly interactive, so I can answer your specific questions and you can learn from other cliniciansâ questions as well.
You'll also be able to submit your copy for a chance to be reviewed during our weekly Hotseat Reviews. This program is structured to make sure what youâre writing is going to get you results!
You'll also have multiple opportunities to get feedback from our copy coach, Steffeny, inside of the closed Facebook group.
+ How much time will I need to dedicate each week?
To get the most out of your experience, youâll want to set aside 1 hour per week for the live coaching calls, as well as 2-5 hours to complete the workbooks and create your copy. Youâll have lifetime access to the Confident Copy Vault, but carving out time each week will mean weâll be able to give you as MUCH support as possible during your 10 weeks.
+ Iâm only in the planning stages of my practice. Is this right for me?
Yes! This program is perfect for clinicians preparing to open or within the first 6 months to 1 year of their practice. The clarity youâll gain, along with all of the marketing tools you need to start attracting clients, will mean youâll hit the ground running as soon as you launch.
+ I have more questions. Can we chat?
Of course! Use the chat window in the bottom corner of this page to send me a message with your questions. If needed, we can hop on a complimentary 15-minute call to decide if this is right for you.
+ Do you offer refunds?
Due to the high-touch nature of this program, there are no refunds. If you have questions or are not sure if this is the right program for you, send me a message. I'll be 100% honest about whether I think it will be a good fit.
This is perfect for you if youâŠ
Are actively working or planning to go full-time in your private practice (leaving that agency, group practice, or other job behind)
Need accountability + a focused environment to complete the items on your marketing to-do list
Know you are a talented clinician but doubt your ability to market yourself
Want to claim your area(s) of specialty and communicate why you are an expert
Are willing to put what you learn into action, including networking
This is not a good fit if youâŠ
Still arenât sure if you are going to go into private practice
Want to practice as a generalist and arenât interested in choosing a set of niches or specialties
Want to outsource all of your marketing
Donât know what kinds of clients you want to work with
Arenât willing to network with other clinicians or professionals
Only want guidance on the technological aspects of creating your website (weâll talk about this, but are intentionally focused on creating the content that will get clients, regardless of website platform or design)
âToday I booked TWO new clients at $350/session.â
In part because of your talent at capturing my strengths and speaking so clearly to my ideal client. Our work has made me more confident in speaking about and to my niche and my ability to help them uniquely well.
âAudrey S, LMFT
THE fact isâŠ
Your website has the power to fill your practice for you, working even when youâre not.
And the sooner you start building it, the sooner your ideal clients will come.
I donât want you to go another 3 or 6 or 12 months working with clients you donât enjoy, splitting your pay 60/40, and feeling overwhelmed by the idea of making the jump to private practice.
I want to help you put yourself out into the world with confidence, proudly communicating the amazing ways you can help your clients and commanding your full fee as the incredible expert that you are. And I want you to thank yourself for the decision you made today to make that happen.
Hereâs what youâll get inside of Confident Copy:
16 weeks of live coaching, support, and feedback [$4,800 value]
Hotseat copy review + revisions [$990 value]
Website copywriting frameworks + workbooks [$997 value]
PsychToday profile template + video script [$397 value]
Lifetime access to Confident Copy Vault [$1297 value]
Exclusive Confident Copy Club community [$899 value]
PAY-IN-FULL BONUS! Fee-Setting Success [$347 value]
BEST VALUE
One-Time Payment of
$1997
+ Pay-in-Full Bonus: Private pay fee-setting mini-course
Most Flexible
Start today for just
$547
Followed by 3 additional, monthly payments of $509
EXCLUSIVE SUPPORT
1:1 Coaching + Done-for-you design: $5997
Monthly 1:1 calls with Anna, a complete copy review, and professional, done-for-you website design. Limited slots offered. Payment plans available.
Oh, and about your ROIâŠ
This program is designed to help you get real, tangible results.
Previous students have launched their practices, raised their fees, and filled their caseloads. On average, they gain 7.5+ new clients within 3-12 months of graduating. So the question you need to ask yourself is: what will it take for you to make your money back on this program?
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âThis will absolutely pay off in the long-run.â
I acknowledge that asking for help and paying for help can be difficult, but it is so worth it to put the money in to your business so that it can grow. Working with Anna is seamless and so very easy ... it will absolutely pay off in the long-run.
âAlison M, LMFT
