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Skip the trial & error and master the art of attracting and converting ideal-fit therapy clients.
...even if the idea of “marketing” makes you squeamish, you don’t know your niche, or you don’t know where to begin.
CREATE AUTHENTIC, EFFECTIVE COPY FOR A THERAPY WEBSITE + DIRECTORY PROFILE THAT HELPS YOU STAND OUT AND GET FOUND BY NEW CLIENTS.
You know it’s possible to reach your goals for private practice: to go full-time, charge your full fee, and work with clients who fulfill you.
And the fastest way to get there is with simple, effective, crystal clear marketing.
(But if you’re here…you probably already know that.)
It’s hard, right? Whether you’re newly licensed and jumping right into private practice or have been doing this for a while and are ready to level up, you know your dream clients are out there. You just need to figure out how to find them.
Hands up if you can relate…
You’re confident in your clinical work—you know can do great work with the right clients—but you’re not sure how to put that into words.
You’re trading hours for dollars in a CMH, agency, or W-2 position and exhausted from the billing requirements, clients being seen as billable hours instead of humans, and the bare minimum wages.
You feel like the clients you are attracting aren’t actually the right fit, and often have more questions about your fees than a desire to jump in and do the work.
That’s why you’re ready to stop attempting to reverse-engineer what other therapists are doing and start building the full-fee practice that’s true to YOU.
Because you know it can change all of those 👆🏼 things…and a whole lot more.
And you know what?
There is something special about you as a clinician.
Seriously. There’s a reason clients choose you and not someone else. You just need to figure out what that “something” is, and let it shine through in your marketing for those clients to see.
But growing that dream practice? Well, no one covered that part in grad school.
As serious as you are about your goals for your practice, you’re totally overwhelmed by the idea of marketing yourself. Everyone is telling you that you need it, but you don’t know where to begin. You’ve joined Facebook groups, scrolled Psychology Today for inspiration, and looked at more of your peers’ websites than you can count.
And you know you need a website—and not just any website, but one that actually works. But every time you sit down to start putting yourself out there, you get caught up in thoughts like:
I don’t know how to talk about myself.
I hate writing.
I feel salesy and inauthentic.
I’m not as experienced as the other clinicians in my area.
Sound familiar? You’re not alone.
I’VE GOT A QUESTION FOR YOU
What’s the difference between an overwhelmed, stressed-out practice owner and the fulfilled clinician with a full caseload?
Spoiler alert: It’s not their number of certifications or how popular they are on social media.
The latter has nailed their niche, brought it to life on their website, and gotten the right folks to that site—ultimately converting them into full-fee clients—and is committed to a simple, sustainable marketing strategy.
Now it’s your turn
What if you, too, could take the stress out of marketing?
What if you could attract a caseload full of your ideal clients using just a few fundamental tools, while also remaining true to who you are as a clinician?
Feel impossible? Take a look at this…
Did you catch that?
perfect-fit, full-fee clients
…just from the words on her website and PT profile. (P.S. Her practice is completely full!)
👇
Now take a minute to imagine…
What could your dream practice look like if you:
Felt 100% confident in your niche and the incredible expert you are?
01
Had a strategic website & PsychToday profile that regularly bring in new clients on autopilot?
02
Said “goodbye” to writer’s block, imposter syndrome, and second-guessing yourself?
03
Were crystal clear on what you need to do next in your practice marketing?
04
Sound too good to be true?
It’s not.
I know because we’ve helped hundreds of clinicians in all kinds of niches do it. And we can’t wait to show YOU how.
Press play!
Your practice transformation, your growing caseload, your marketing confidence, your right-fit clients…
…are just a few weeks away!
welcome to…
Confident Copy is an accelerated group coaching program for therapists who want to write their website + begin marketing confidently in less than 16 weeks.
WEEKLY GROUP COACHING CALLS
A combination of direct coaching (show up and get answers to YOUR questions!) plus “hotseat” style copy reviews with our CC coaches.
LIFETIME ACCESS TO COURSE CURRICULUM
Forever access to the curriculum: all resources, templates, & trainings inside. Plus, access to all future updates, too!
COMMUNITY, SUPPORT, & ACCOUNTABILITY
Connect with like-minded therapists in our private community and receive regular check-ins, feedback, and support from our CC coaching team.
PROVEN TEMPLATES + EXAMPLE LIBRARIES
Use our most up-to-date frameworks & templates that we are seeing WORK for other clinicians. Plus, over 100 real-life examples of them in action!
At the end of our 16 weeks together,
you’ll walk away with:
A clear, profitable niche that positions you as an in-demand expert in your area
A professional, profitable Psychology Today profile & video script
Strategic, authentic, client-friendly copy for your entire website
A marketing roadmap to take into the next phase of your practice
Easy-to-understand, non-tech SEO strategies to get found on Google
The confidence + clarity you need to take your practice to the next level
“This program was exactly what I needed.”
I was feeling stuck, overwhelmed, and not at all confident. Anna provided the information, structure, feedback, and encouragement to help get me unstuck. I'm so happy I did this course. I feel confident and excited about moving forward.
—Mary H, LCPC
We’ve packaged up
Our proven private practice niche, copywriting, & marketing systems
Into a step-by-step program built just for ambitious therapists like you.
Confident Copy is the exact blueprint we’ve developed after helping over 3,000 therapists market themselves — and the one we want to help you implement in your own practice, so you can confidently go full time.
NAIL YOUR NICHE
Let's finally put words to the great work that you do.
We'll identify what makes your practice unique, what kinds of clients you want to be attracting into your practice, and the type of work you want to be known for.
- Practice Red Thread: Identify the theme that ties together all the different clients you serve and problems you solve (variety is welcome here!)
- Niche & Ideal Client Statements: Finally put into words the work you do best and who you do that work with—it will be your new marketing North Start
- Focus Areas: Clarify the different specialities you’ll highlight in your marketing so clients know if you’re the therapist for them
SEO, SIMPLIFIED
Your clients are looking for you on Google. Let’s make sure they can find you!
We’ll walk you step by step through how to find out what your ideal client is typing into the search bar and exactly what you need to do to help your website appear in their results (no tech genius or background knowledge required!)
- Keyword Research: Put yourself in your ideal client’s shoes and find out what they’re actually typing into Google
- Site Outline: Define the topics for each page of your website so the journey through it is seamless, client-led, and Google-friendly
- SEO Metadata: Craft optimized titles and descriptions to help Google immediately understand what each page of your website is all about
A Homepage That Attracts
You only have one chance to make a first impression, and it needs to be a good one.
We’ll dive into our proven formula for a practice homepage that will have clients saying “I feel like you were talking right to me!” and that’s structured to give them what they need, when they need it, in order to reach out to you.
- Hero Section: Immediately capture your ideal client’s attention and show them they’re in the right place from the second they land on your site
- Empathize-Introduce-Invite: Follow our strategic framework to build connection through your copy and begin associating you with the relief your client is seeking
- Launch Pad: Lead clients deeper into your website, easily guiding them to whatever information they need to realize you’re the therapist they need
An About Page That Connects
Your clients are looking for a 1-to-1 connection with someone they can trust.
Together, we’ll walk through exactly how to structure your bio and About page so that you can communicate who you are as a clinician in a way that speaks right to what your ideal client needs to hear most.
- Expectation-Setting: Show clients what it’s like to work with you (and what sets you apart from the other therapists they might be considering)
- Trust-Building: Begin cultivating relationship with your client before they even pick up the phone to connect with you
- Methods, Experience, & Certifications: Highlight your clinical expertise in a way that lends you credibility and resonates with clients
Specialty Pages that Convert
You are an expert! Make sure your clients know that.
Learn how to create individual specialty or method pages that give your clients all the information they need to realize you are the expert they’ve been searching for. Use this formula for as many services as you offer in your practice, for the rest of your career!
- Optimize for SEO: Capitalize on your #1 Google opportunity by showing clients and search engines that you are an authority in your specialty.
- Empathy & Connection: Meet your client at their point of need and begin fostering genuine connection with what’s brought them here.
- Psychoeducation & Authority: Cultivate trust by showing clients how you can help them and what life can look like after your work together.
Success on PsychToday
If you’re paying for a listing on PsychToday, you should be getting results.
Your directory profiles are one of the best ways to drive people to your website ... but only if they are effective too! To help you get the best results possible, we’ll walk through exactly what to write in your profile, what to say in your video, and how to understand the data so you keep seeing results month after month.
- Profile Hook & Copy: Jump off the page as your ideal clients scroll through the listings.
- Video Script & Caption: Afraid of the camera? Not with this! We’ll show you how to create a video that feels like “you” and fosters connection with clients.
- Supplementary Statements: Make use of all of the real estate on your profile, including your Specialty and Finance Statements.
BONUS: Mapping Your Marketing
Create a roadmap for what’s next in your marketing.
In this bonus week, get ALL of your marketing questions answered. From website creation, to social media, to networking...I’ll be available to coach you, answer your questions, and give you the resources you need to identify how to continue marketing your practice in the ways that are right for you.
- Website Plan: Know exactly what steps to take to create (or update) your website with your new copy
- Marketing Roadmap: Craft a personalized roadmap to direct your efforts after graduating from the program and stay focused on strategies that will produce results.
- Templates, Tools, & Resources: Everything from networking scripts to respond to ISO Facebook posts to an FAQ template for your website.
Peek inside
Here’s what’s waiting for you inside Confident Copy.
And you’ll be supported every step of the way with student-favorite features like…
Weekly Group Coaching Calls
VALUE: $6,400
Every Thursday @ 11am ET
Led by a CC Coach, you’ll have the opportunity to get direct coaching every week—just raise your hand and ask! Not only that, but you’ll get to hear from & connect to the other students in the program.
Learn from those further along in the process, and get to know others in similar niches, locations, and stages of practice!
A coach will also review 3-4 students’ copy workbooks live on the call. Submit yours for a chance to get feedback!
Private Facebook Group
VALUE: $999
Open 24/7
You’re going to have questions throughout the process, and we’re here to answer them! Use our dedicated weekly threads to get guaranteed feedback on your Niche, SEO, Copy, or Headlines from a CC Coach.
Want the group to weigh in on what you’ve created? Make a poll and get their votes!
Have a question but don’t know where it goes? Just make a post! Our team is personally responding to questions at least once every weekday.
By the end of 16 weeks, you’ll have…
Google-friendly, client-focused copy for your entire website
A complete Psychology Today profile & video
A marketing roadmap you can start implementing right away
“I finally found the words to describe what I do.”
Confident Copy was such a wonderful and encouraging process. Brainstorming with Anna and the other clinicians in the group was incredible, and now I’m walking away with amazing copy I’m so thrilled to share with the world. There’s no way I could have found these words on my own.
—Steffeny f, lcsw
Exclusive bonuses
That’s not all, though. You also get exclusive access to all these templates & trackers to boost your marketing and skyrocket results:
SEO Kickstarter to set you up for long-term success on Google in the first 90 days after launching your new website.
Writer’s Unblock ChatGPT Guide to leverage AI to break through writer’s block, improve SEO, and expedite the writing process.
Intensives Made Easy to learn how to launch therapy intensives in your practice.
Intensives Offer Workbook to create compelling, client-friendly, and Google-optimized content for your intensives service page.
15% off our Squarespace website templates and add-ons to easily design a beautiful, polished website home for your new copy.
Connection, Simplified Facebook Group Directory to easily connect with other clinicians and clients in your location, niche, and demographic.
Demystify the Data to track your website performance and make data-driven optimizations over time.
CC Alumni Community to stay connected with other graduates for brainstorming, feedback, & networking after your time in the program ends
Group practice owner? Get access to our group-specific copywriting templates, plus a Clinician Bio Template to help you write compelling bios for each of your team members.
Incredible things happen inside of Confident Copy.
And they can happen for you, too.
This is perfect for you if you…
Know you are a talented clinician but doubt your ability to market yourself
Need accountability + a focused environment to complete the items on your marketing to-do list
Will proactively seek out help and ask questions when you feel stuck
Are open to learning new skills and stepping outside your comfort zone (with support!)
Are ready to dedicate 2-5 hours per week to transforming your practice marketing
Want to cultivate self-trust and confidence in your own abilities to market yourself (instead of relying on someone else)
Are willing to put what you learn into action, including networking
This is not right for you if you…
Still aren’t sure if you are going to go into private practice
Want to practice as a generalist and aren’t interested in choosing a set of niches or specialties
Don’t know what kinds of clients you want to work with
Will let feelings of stuckness prevent you from asking for help
Can’t set aside intentional time dedicated to your marketing & practice growth right now
Aren’t willing to network with other clinicians or professionals
Only want guidance on the technological aspects of creating your website (we’ll talk about this, but are intentionally focused on creating the content that will get clients, regardless of website platform or design)
Hey, I’m Anna.
I cannot wait to lead you over the next 16 weeks.
I’m a copywriter, website designer, and marketing strategist who works specifically with therapists. After helping over 3,000 clinicians with their marketing, I’ve seen one thing be true time and time again: when a therapist can get clear on who they are and how to talk about the incredible work they do, their practice transforms. They feel empowered in their marketing, confident charging their full fee, and start attracting clients who are willing to pay it.
If you’re a therapist who wants to be able to focus on the great work you do (instead of spending time + energy stressing about this whole “marketing” thing), my team and I are here to help. Our zone of genius is marketing. Yours is therapy. Together, we can make your full-time, full-fee, dream practice a reality.
Over the course of 16 weeks, my team and I are going to help you write your website + Psychology Today profile copy that will get you more clients … so that, at the end of the day, you can help more people experience the powerful life change that comes from therapy.
“Today I booked TWO new clients at $350/session.”
In part because of your talent at capturing my strengths and speaking so clearly to my ideal client. Our work has made me more confident in speaking about and to my niche and my ability to help them uniquely well.
—Audrey s, lmft
THE fact is…
Your website has the power to fill your practice for you, working even when you’re not.
And the sooner you start building it, the sooner your ideal clients will come.
I don’t want you to go another 3 or 6 or 12 months working with clients you don’t enjoy, splitting your pay 60/40, and feeling overwhelmed by the idea of making the jump to private practice.
I want to help you put yourself out into the world with confidence, proudly communicating the amazing ways you can help your clients and commanding your full fee as the incredible expert that you are. And I want you to thank yourself for the decision you made today to make that happen.
Here’s what you’ll get inside of Confident Copy:
16 weeks of live coaching, support, and feedback [$4,800 value]
Hotseat copy review + revisions [$990 value]
Homepage copywriting framework + workbook [$397 value]
About page copywriting framework + workbook [$397 value]
Specialty page copywriting framework + workbook [$397 value]
Method page copywriting framework + workbook [$397 value]
PsychToday profile template + video script [$397 value]
Lifetime access to Confident Copy Vault [$1297 value]
Exclusive Confident Copy Club community [$899 value]
[BONUS] SEO Kickstarter [$199 value]
[BONUS] Writer’s Unblock ChatGPT Guide [$99 value]
[BONUS] Intensives Made Easy & Intensives Offer Workbook [$299 value]
[BONUS] 15% off Squarespace website templates [$59 value]
[BONUS] Connection, Simplified Facebook Group Directory [$99 value]
[BONUS] Demystify the Data [$199 value]
[BONUS] CC Alumni Community [Priceless!]
PAY-IN-FULL BONUS! Fee-Setting Success [$347 value]
Best value
One time payment of
$1997
+ Pay-in-Full Bonus: Private pay fee-setting mini-course
most flexible
start today for
$547
Followed by 3 additional, monthly payments of $547
Exclusive support
1:1 Coaching + done-for-you design
$5,997
Monthly 1:1 calls with Anna, a complete copy review, and professional, done-for-you website design. Limited slots offered. Payment plans available.
Oh, and about your ROI…
This program is designed to help you get real, tangible results.
Previous students have launched their practices, raised their fees, and filled their caseloads. On average, they gain 7.5+ new clients within 3-12 months of graduating. So the question you need to ask yourself is: what will it take for you to make your money back on this program?
👇🏼
So, what’s happens next?
Here’s how it works:
As soon as you sign up, you’ll be sent a welcome email with login details to access the Confident Copy Vault. You’ll also see a link to your Student Hub (for easy access to key links) and our Private Facebook Community.
Then, everything is yours to get started with!
Your 16 weeks of live support begins when you enroll—so sign up as soon as you’re ready to dive in and start transforming your marketing. You’ll receive weekly emails guiding you through each step of the process, as well as our Friday Roundup with a summary of key happenings each week.
The hype is real…
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In the final week of the program, we’re here to answer all of your questions related to deciding on, building, and designing your website — whether you choose to DIY it, work with a service, or hire a designer (like me!). We’ll also help you navigate the other “tech-y” questions you might have related to domains, security, and more.
Think of us as your website fairies! You will walk away from this program knowing exactly what you need to do to bring your copy to life.
Oh yeah, and all CC students receive a lifetime discount on all of our Squarespace website templates. 😊
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Our calls take place every Thursday at 11am ET. If you can't make it, replays are posted into the Confident Copy Vault by end of day Thursday.
TIP: Don't let scheduling keep you from the marketing success you're dreaming of! Clinicians have gone through this program and gotten incredible results even if they couldn't join the calls! They simply carved out another hour in their week to watch the replays and made use of the other support available in the program.
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You sure will! The weekly coaching calls are structured to be highly interactive, so our team can answer your specific questions and you can learn from other clinicians’ questions as well.
You'll also be able to submit your copy for a chance to be reviewed during our weekly Hotseat Reviews. In addition to that, we offer monthly Copy Clinics (1-hour copy review sessions) and multiple opportunities every week to get feedback from our coaches inside of the closed Facebook group.
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We hear you! After spending over 5 years supporting clinicians in both 1:1 and group settings, we’ve found the power of group coaching lies in the additional education. In a 1:1 setting, you only get the answers to the questions you know you have. But what about the others? That’s why this format is so incredible: you get the support and encouragement from a community of other clinicians while also learning from them and their questions.
Our students have incredible results and experience breakthroughs on a weekly basis.
Plus? There are still multiple opportunities per week for personalized feedback (see question above 😉).
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To get the most out of your experience, you’ll want to set aside 1 hour per week for the live coaching calls (or to catch the replay), as well as 2-5 hours to complete the workbooks and create your copy.
You’ll have lifetime access to the Confident Copy Vault, but carving out time each week will mean we’ll be able to give you as MUCH support as possible during your 16 weeks.
FAQs
Frequently Asked Questions
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Confident Copy is open year-round, so you can choose to enroll at any time. Your 16 weeks will begin when you sign up. We have new students joining each week, so you’re always working alongside folks at a similar stage as you. We’ve seen this be very beneficial for students as you get to learn from students who are further along, too—this is an incredibly supportive community!
We also host a monthly New Student Mixer for you to get to know the folks who are in the same stage of the process as you.
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Yes! This program is perfect for clinicians preparing to open or within the first 6 months to 1 year of their practice. The clarity you’ll gain, along with all of the marketing tools you need to start attracting clients, will mean you’ll hit the ground running as soon as you launch.
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Nope! This is actually where we start in Confident Copy: helping you put into words the work you do best and the clients you love to serve.
All you need to know when you join is an idea of who that person is and what type of work lights you up—we’ll help you take it from there!
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Due to the high-touch nature of this program, there are no refunds. If you have questions or are not sure if this is the right program for you, send us a message. I'll be 100% honest about whether I think it will be a good fit.
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Of course! Use the chat window in the bottom corner of this page to send us a message with your questions. If needed, we can hop on a complimentary 15-minute call to decide if this is right for you.
