Stop overthinking and start attracting the clients you love to work with.

(Without wasting another month trying to figure it all out alone) — For therapists who need a clear, step-by-step plan to kickstart their marketing.

You've spent thousands of dollars and devoted years of your life to learning how to help people.

But the one thing they didn’t teach you in grad school?

How to find those people.

And yet, now that you’re in private practice, you’re realizing that just being great at therapy isn’t enough to get clients in the door.

You thought a few tweaks to your Psychology Today profile, a couple of social media posts, or passing out business cards would get things rolling… but so far, crickets.

Sound familiar?

  • Paralyzed by marketing with no idea where to start

  • Staring at a blinking cursor, trying to write your website… and not knowing what to say

  • Trying social media, blogging, and everything you’ve been told to do… but still no results

  • Overwhelmed by conflicting marketing advice—SEO, networking, Instagram, ads, which do you actually focus on?

  • Seeing other therapists fill their caseloads and wondering, What am I missing?

  • Starting to doubt yourself, questioning if your niche is wrong, if your website is bad, or if you’re just not “good at business”

Overthinking won’t bring in clients—knowing exactly what to do will.

Right now, marketing your practice feels like a never-ending trial-and-error experiment. One week, you’re tweaking your website. The next, you’re posting on Instagram. Then, someone tells you networking is the key—so you start reaching out to doctors… only to hear crickets.

It’s exhausting. And worst of all? It’s not bringing in the clients you need.

It’s time to ditch the marketing chaos and follow a proven path.

Just like these therapists (and hundreds of others) did:

Imagine getting inquiries from ideal-fit, motivated clients…

✅ You check your email between sessions and see an inquiry from a full-fee, right-fit client

✅ You step away from your desk for the afternoon, and your website is still working to attract the people you’re meant to help

✅ You finally take a weekend off, knowing your Psychology Today profile is doing its job

✅ You put effort into networking with the right people, instead of wasting time on things that don’t work

What could this mean for your practice…and your life?

No more piecing together random marketing advice or guessing what might work.

The Fill Your Practice Formula gives you everything you need to start attracting right-fit clients—without overwhelm or wasted effort.

You'll learn exactly what to do (and what to ignore) to get your marketing working, step by step. No fluff, no confusion—just a clear, proven framework that helps you build a steady flow of clients.

What makes The Fill Your Practice Formula so different?

This program is designed for real therapists with real lives—not marketers, not influencers, and not people who have endless hours to figure this out.

🧭

A clear roadmap—instead of overwhelming you with endless options, we guide you step by step so you always know what to do next.

⚡️

Tried-and-tested by real therapists—this method has worked for thousands of clinicians just like you, so you’re not guessing what might work.

📈

Sustainable, not just a short-term fix—you’ll build marketing systems that keep working long after you complete the course, so you’re not constantly starting from scratch.

Because you’re done spinning your wheels and hoping for clients to show up.

No more waiting, wondering, or crossing your fingers that your next client will magically find you. Today is the day you take control of your marketing—in a way that fits your strengths, your style, and the practice you’re building.

With a simple, strategic plan, you can attract the right clients consistently—without feeling lost, overwhelmed, or stuck in endless trial and error.

The step-by-step system to start marketing your private practice—fast.

🧪

PROVEN MARKETING FORMULAS

Used by over 1,500 therapists in all kinds of niches

✏️

WORD-BY-WORD TEMPLATES

To write your website and PsychToday profiles with confidence (and in record time)

🔧

LONG-TERM TOOLS

To help you optimize your marketing and continue to see growth over time

What’s inside?

This isn’t just another “marketing course.” It’s a clear, step-by-step system to build a simple, effective marketing foundation for your practice, without the confusion or wasted effort.

Module 1

Nail Your Niche

In this module, you’ll learn how to choose a profitable niche that aligns to your passions and strengths as a therapist AND how to talk about that niche in a way that people will remember.

I’ll walk you through the same process I use with my own 1:1 clients to profile your ideal client - so you never struggle with writing or marketing to them again.

what you’ll do:

  • Define, narrow, and test your niche

  • Write your Niche Statement

  • Create your Ideal Client Profile

You’ll learn a brand new way of thinking about your specialties and walk away with client profiles for each one of your focus areas.

Module 2

Create a Website that Converts

Next, you’ll work on creating a website that connects AND converts potential clients into paying ones.

I’ll walk you through my proven frameworks for your homepage, about page, and specialty pages. Plus, I’ll give you expert resources on choosing a website platform and designing your website, so that it looks just as good as it sounds.

you’ll learn:

  • How to write for your website

  • What to say on your homepage, about page, and specialty pages

  • How to build it on the right platform

🎉 Fill-in-the-blank templates included!

You get my word-by-word website templates, taking ALL of the guesswork out of writing your website. Not a confident writer? No problem—I’ve done all the hard work for you! ($1900 value)

Module 3

Stand Out on PsychToday

Then, you’ll learn the exact formula I use to help therapists get right-fit clients from PsychToday.

You will walk away with a complete profile (including a video script!) that helps you stand out from the hundreds of other clinicians around you. Plus, you’ll learn how to diagnose problems in your profile and optimize it over time.

you will:

  • Write a stand-out PsychToday profile

  • ​Film a stand-out video

  • Use your monthly data to keep getting results

🎉 Word-by-word templates included!

Simply plug in answers to each of the prompts about your ideal client and your practice, and you’ll have a profile that draws in clients and drives them to reach out to you. Real-life examples of solid PsychToday profiles are included too! ($300 value)

Module 4

Network Well (Without the Nerves)

Finally, learn to leverage the power of networking in your marketing (without feeling salesy or slimy).

No sending branded pens and business cards around here! In this module, I’ll walk you through the 3-step process to networking efficiently, growing your circle in a purposeful way that keeps you top of mind with referral sources.

I’ll help you:

  • Overcome networking nerves

  • Become memorable and get referrals

  • Identify and connect with referral sources

🎉 Referral outreach email templates included!

Whether you’re reaching out to a former colleague, a fellow therapist, or the local pediatrician, I’ve got you covered. Copy and paste these email templates to connect with potential referral sources in a way that’s memorable and keeps you top of mind when it comes time to send an ideal client your way! ($97 value)

AND ON TOP OF THAT...

You’re going to get these time-saving, results-boosting bonuses to take your marketing to the next level.

Beautiful Practice Branding

A Custom Brand in 30 Minutes or Less

A beautiful, professional brand establishes trust with potential clients and shows them you can be trusted...but graphic design is expensive! Shortcut your way to a brand you are proud of with your choice of 12 professionally designed and fully customizable brand identities.

$297 Value

Simplified SEO for Therapists

A strategic website is great. A strategic website that gets found on Google? Even better. This step-by-step video workshop will help you optimize your practice website for search engines. Everything you learn in this workshop can be integrated seamlessly into the website copy templates in the course...so you’ll have an SEO-friendly, client-converting website live in no time.

$97 Value

Email Marketing for Therapists

Grow Your Audience to Grow Your Practice

Want to grow an engaged community of potential clients, helping you avoid the “feast or famine” phenomenon? With just a few key pieces, email marketing can help you establish yourself as an expert in the minds of your ideal clients and remain top of mind when they’re ready to take the next step and go to therapy (and know someone who is).

$127 Value

The 3-E Social Media Planner

Tired of wondering what to post on social media?

Use this planner using my 3-E framework to reinforce your expertise on Facebook and Instagram, engage potential clients in a meaningful way, and remind them of how you can help. Keep track of your topic ideas as they come to you, then plug them into the calendar. No more asking yourself “what do I post today?”!

$77 Value

Let’s eliminate the marketing overwhelm, once and for all.

  • Nail Your Niche Training ($597 Value)

  • Niche Statement & Ideal Client Profile Formulas ($197 value)

  • ​Create an Effective Website Workshop ($397 Value)

  • Fill-in-the-Blank Website Copy Templates ($1797 value)

  • ​Stand Out on PsychToday Workshop ($147 Value)

  • Fill-in-the-Blank PT Profile + Video Script Template ($297 value)

  • ​Network Well (Without the Nerves) ($297 Value)

  • Referral Engine E-Book ($47 value)

  • BONUS: Beautiful Practice Branding ($297 Value)

  • ​BONUS: Simplified SEO for Therapists ($97 Value)

  • BONUS: ​Email Marketing for Therapists ($147 Value)

  • ​BONUS: The 3-E Social Media Planner ($77 Value)

Total cost = $4,394 $447

I’m Anna Walker.

Let me take the mystery out of marketing.

I’m a private practice marketing coach and web strategist who has helped over 3,000 private practitioners (just like you!) market themselves with clarity and confidence. I work alongside therapists, counselors, and other mental health professionals who do life-changing work—they just need the right words and the right ways to reach the clients who need them.

Marketing a private practice can feel overwhelming, and I know that's never been more true than right now. That's why I developed this course—to cut through the noise and give you a clear, actionable plan to fill your caseload with the right clients, without wasting time on strategies that don’t work.

MONEY-BACK GUARANTEE

I know that you can do this.

But the best part is...you get to find out for yourself!

If you’re not 100% satisfied with the course, the templates, or the bonuses within 30 days, I will offer you a full refund, no questions asked. Take the full 30 days to explore the materials and experience how The Fill Your Practice Formula works.

Is this right for you?

You should join the Fill Your Practice Formula if…

  • You’re a new practice owner who wants to start your practice on the right foot

  • You’re a seasoned clinician who wants to take advantage of marketing to uplevel your practice

  • You need to see results in your practice sooner rather than later

  • ​You don’t feel confident with writing and marketing and want someone to show you exactly what to do (but still be able to tailor it to your unique practice)

  • ​You’re committed to growing your practice and just need a little help to get there

If you've made it this far, I encourage you to ask yourself...

🛠 What if just ONE tool in this formula…helps you transform your website so it finally speaks to your ideal clients—and gets them to book?


🤓 What if just ONE strategy in this course…turns your Psychology Today profile from invisible to a steady source of new inquiries?


✍🏼 What if just ONE copy-and-paste template…gives you the confidence to network in a way that feels natural—and actually turns into referrals?

…would it be worth it?

I understand if you’re skeptical.

(I’m the same way.)

So was Liz. Sure, you see other therapists saying they get results—but is that really possible for you? Turns out, it is. Because when you tap into proven marketing psychology & frameworks and then start taking consistent action, the results follow.

Here’s the thing:

You can do this from where you are starting, with what you have now.

Most therapists don’t feel “ready” when they start marketing their practice. But waiting until everything is perfect? That just keeps you stuck.

"I don’t have enough time."


I get it—you’re balancing clients, paperwork, and life. But the only way to create the practice you actually want is by setting up a system where your efforts turn into results—not just frustration. The longer you put this off, the longer you’ll stay overwhelmed.

"I don’t know my niche yet."


Good news—you don’t need to! You just need to know what kinds of clients you enjoy working with. That’s exactly what I’ll help you clarify so you know what sets you apart and you’re not stuck spinning your wheels.

"I’m nervous…can I do this?"


Every successful therapist you admire once felt the same way. The difference? They took action. Confidence comes from doing—one step at a time. And with a clear roadmap, you’ll know exactly where to start.

Now is the perfectly imperfect time to begin. Because a year from now, you could either still be wondering how to get clients… or you could have the practice you’ve been dreaming about.

Which one do you want?

What others have wondered…

FAQs

  • No! The Fill Your Practice Formula is actually perfect for clinicians preparing to launch their practice. You'll get a week-by-week roadmap of what to do and when, with expert advice along the way. You'll be able to open your doors with a clear niche, a website you're proud of, a PsychToday profile that stands out, and a robust referral network.

  • Absolutely! Over half of the clinicians that have used these formulas are established practice owners. If you want to uplevel your practice, stop being embarrassed by your website, or start seeing more results from networking and PsychToday, then you can benefit from the FYPF!

  • The Fill Your Practice Formula is the best way to avoid wasting time and energy and create a website that works, right off the bat! Plus, I've included the website platform cheat sheet, a guide to help you understand which website platform or service is best for your practice. FYPF will simplify every step of your website creation process!

  • You sure do! You get lifetime access to all 6 modules as soon as you purchase, so you can binge them Netflix-style in single weekend, or take your time working through them. Whatever is best for you!

  • The FYPF was developed to help you learn not just WHAT to do to grow your practice, but WHY to do it. Because when you know WHY marketing works, you are empowered to confidently market your practice for the rest of your career! Instead of just copying what others have done, you will understand how to reach the people YOU want to reach.

  • This is an entirely DIY course, so you can move through it at whatever pace is right for you! We include 45-day and 60-day roadmaps, but some students have implemented the FYPF in as little as 2 weeks.

Before the FYPF…

❌ Overthinking every marketing decision, unsure of what actually works


❌ Trying to piece together random strategies from social media, FB groups, and podcasts—without real results


❌ Tweaking your website, Psychology Today profile, or networking efforts but still hearing crickets


❌ Wasting time on marketing tasks that don’t move the needle because you’re doing things out of order


❌ Feeling stuck in the “wait and hope” cycle, with no consistent stream of client inquiries

After the FYPF…

✅ You have a clear, step-by-step plan—no more guessing, no more wasted effort


✅ Your website and Psychology Today profile actually attract the right clients (and convert them into paying ones!)


✅ You know exactly what to focus on each month—so your marketing feels intentional, not random


✅ Networking feels natural and effective, leading to real, high-quality referrals


✅ You’re hearing from right-fit clients—and you feel confident in your ability to keep it that way

Finally: a simple, step-by-step way to market your practice and start getting clients—without second-guessing every move.