Marketing support that’s grounded in empathy, authenticity, and strategy.

Walker Strategy Co. is a woman-owned coaching & marketing company that works exclusively with private practice therapists. Since 2019, we’ve helped over 3,000 therapists refine & improve their marketing.

We’re dedicated to seeing more therapists reach their private practice goals, designing businesses that serve both their lives and the lives of their clients.

You’re a hardworking clinician who would much rather be pouring into your clients than fiddling with your website wording or figuring out how to attract right-fit clients, right? Wouldn’t it be nice to simplify the whole marketing thing so you can stay focused on what you do best? That’s exactly why we’re here.

5

Years delivering copywriting, design, & coaching

3,000+

Therapists helped via our paid programs & services

3

Service levels: DIY, done-with-you, and done-for-you

17k+

Community in our free Facebook Group

Meet our Founder & CEO

I believe the work you do is important. And I want to help you do more of it.

I’m Anna, and I founded Walker Strategy Co. to walk alongside therapists and counselors who do amazing, life-changing work but just need the right words and the right ways to say it. My clients are driven by their quality of work—no one has higher standards than the ones they have for themselves — but often struggle when it comes time to describe what they do in a way that resonates with the clients they really, truly want to work with.

You deserve to live a full, comfortable, and purpose-filled life—one free of the burnout that’s so prevalent in the world of private practice and which allows you to experience financial and personal freedom. Since 2019, I’ve refined an approach to marketing that allows you to simplify what you focus on, attract better-fit clients, and ultimately transform your practices.

I’m glad you’re here, and I’m cheering you on.

-Anna

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Here are the four ways we can help you reach your goals.

Proven marketing programs

We believe you deserve simple, easy-to-follow marketing advice that actually works. In our programs, we’ll guide you through a proven framework for growing your practice that is grounded in empathy, authenticity, and strategy.

Easy-to-use website templates

Your website design matters more than it ever has, but creating a beautiful one doesn’t have to take months and months (or thousands of $$$). Use our professionally designed templates to launch an elevated, premium-level website in record time, and start attracting the clients who value the great work you do.

Done-for-you services

Prefer to hand off your marketing to an expert? We offer done-for-you website copywriting and design, with quick and efficient turnaround times so you can get your website out in the world and working for you as soon as possible.

Free, actionable resources

At the heart of what we do is a belief that you are capable of reaching your goals. Sometimes, you just need a few tools and resources to get there. Browse our library of tools, templates, and trainings to uplevel your marketing…without spending a dime.

Free Training

Trying to grow your private pay practice?

This workshop is your next step to marketing your practice and bringing in the ideal-fit, full-fee clients you love to work with. Learn my 3-C Framework, a simpler way of marketing that actually gets results, and exactly how to start attracting more clients. Bring a notebook!

  • "I'm now booking clients at $350/session."

    In the past month I’ve booked 4 ideal full fee clients because of the copy you wrote for my website and PsychToday. Our work has made me more confident in speaking about and to my niche and my ability to help them uniquely well.

    Audrey, LMFT

  • "Anna helped me get unstuck in my marketing."

    You provided the information, structure, feedback, and encouragement I needed to move my practice forward. I know I’m now attracting the people with whom I’m able to do my best work, for them to achieve their outcomes. I feel empowered and confident.

    Mary, LPC

  • "I've seen my practice get full of my favorite type of clients."

    Before I started working with Anna, I felt completely overwhelmed and confused with the task of marketing. I didn’t know where to start. It’s been exciting to watch the visits to my website go up each month and to see those visits turn into quality clients.

    Le, MA, LPC

  • "This was exactly what my practice needed to reach the people I have been wanting to reach."

    I struggled with being able to verbalize exactly who I wanted to reach in my field and how to portray that in an inviting way through my marketing. Now, my website connects with clients that I feel most confident in working with. This was an amazing experience.

    Shaye, LMFT