the podcast
Helping you feel as confident in your marketing as you do in the therapy room.
Marketing Therapy offers practical guidance, empowering mindset shifts, and no-fluff strategies to fill your practice with right-fit, private pay clients.
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Top Episodes
EPISODE 002
The Disconnect That’s Costing You Clients
You could have the right niche, the right skills, and the right words—and still lose potential clients if you’re marketing from the wrong point in their journey. In this episode, I’ll show you the hidden disconnect that might be quietly costing you inquiries.
EPISODE 005
Why Clients Choose You (Or Don't)
Therapists often focus on credentials, training, and clinical depth—meanwhile, clients are choosing based on something completely different. In this episode, I’ll unpack what actually drives their decision to reach out (and why great therapists still get overlooked).
EPISODE 006
Spoiler Alert: Your Marketing Needs to Evolve
Today’s fully-booked therapists aren’t the ones with perfect marketing—they’re the ones willing to adapt. In this episode, we’ll talk about what’s required as the landscape shifts—and why doing so is often the difference between staying stuck and standing out.
Episode Library
In this podcast, I’ll show you how to:
Cut through the noise and focus on what actually fills your caseload
Market your practice with more clarity, confidence, and consistency
Attract full-fee, right-fit clients—without second-guessing every step
Build a sustainable practice that aligns with your values and goals
behind the mic
Meet the host
I’m Anna Walker—marketing strategist, copy coach, and the founder of Walker Strategy Co.
Since 2018, I’ve helped over 3,000 therapists build thriving private practices through ethical, authentic marketing. My work is rooted in one core belief: therapists don’t need more noise—they need clear, grounded guidance that actually works.
I created Marketing Therapy to help you cut through the overwhelm, ditch outdated advice, and start showing up in a way that actually gets you clients—without burning out, selling out, or second-guessing yourself every step of the way.
Whether you’re new to private practice or ready to grow beyond word-of-mouth, this podcast will give you the clarity, strategy, and confidence to market your work with integrity.
