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The ultimate system to clarify, define, & thrive in your unique therapy niche…without feeling boxed in
Everyone tells you to “pick a niche”—but no one tells you how to choose one that actually works.
(That is, until now.)
It’s true: your niche is critical to your success as a therapist in 2025. Clients today have thousands of therapists to choose from, and the ones paying full-fee?
They’re choosing the one who is the expert in what they are needing help with.
But it’s not enough to just “have” a niche. Your niche has to be defined in a way that speaks to those needs & establishes you as *the* destination for solving your ideal client’s problems.
In the Magnetic Niche Method, I’ll guide you through a proven, step-by-step system for clarifying & communicating your therapy niche (even if you love variety in your caseload).
But don’t just take my word for it.
I’ve helped hundreds of therapists finally get clear on their niche & attract their ideal clients.
Be honest with me:
Is your niche (or lack thereof) keeping you stuck?
You know you need one, but you’re terrified of choosing something that “excludes” clients you could help
You thought you did have a niche…but clients who aren’t the right fit keep calling
You’re early on in your practice and still figuring out what you like to do, and you don’t want to pigeon-hole yourself
You’re a group practice owner with a team with a wide range of specialties, with no idea how to market them cohesively
It’s keeping you playing small—and missing out on what your practice really could be.
But does your niche really matter?
Let’s look at the numbers 👉🏼
+20%
Therapists with defined niches rate themselves 20% more effective in their marketing
1.65x
More likely to get clients through your website with a defined niche
92%
Of fully booked therapists rate their niche “very important” to their marketing
When you finally define your niche, you’ll unlock every other part of your marketing.
You'll finally have a niche that works for you—attracting the right clients and making every marketing effort more effective.
✅ Conversations with referral sources will feel easier and more natural because you can clearly articulate who you help and how.
✅ Your consultations will become more effective, leading to more right-fit clients saying yes—without hesitation.
✅ Your calendar of sessions will light you up, not drain you.
You'll feel the shift the moment you start speaking directly to the people who are ready to work with you.
It will feel seamless. Natural. Like opportunities are finding you out of nowhere.
But you’ll know it’s the power of finally, truly owning your niche—so you can attract, connect with, and convert the clients you’re meant to serve.
Ditch the outdated, cookie-cutter “ideal client” exercises—you're about to define your niche in a way that feels authentic, aligned, and wildly effective.
Finally nail your niche in 3 simple steps
1️⃣
Own your expertise & stop second-guessing
Use my FOMO-Free Framework to free yourself from the fear of "getting it wrong" and embrace the clarity that comes with truly knowing your strengths, values, and the clients you’re meant to serve.
2️⃣
Define a niche that attracts & repels with intention
I’ll show you the Red Thread Theory & the 4 Client Domains to pinpoint your focus areas, identify the common thread in your work, and write a niche statement that speaks directly to your right-fit clients—while naturally filtering out those who aren’t a match.
3️⃣
Infuse your niche into your marketing
Then, I’ll show you how to start applying your niche to your website, consultations, networking, and content so every touchpoint strengthens your authority, marketing starts to feel natural, simple, and effective.
All it takes is a few bold, strategic shifts in how you understand yourself and your clients—and suddenly, your marketing becomes a magnet for the right people.
When you deeply align your niche with both your strengths and your clients' needs, everything changes. The clients you actually want to work with start showing up, drawn to your confidence, clarity, and expertise. At the same time, those who aren’t the right fit naturally filter out—freeing you from exhausting, misaligned work.
I have to warn you—truly owning your niche isn’t just about marketing. It’s about transforming how you see yourself, your practice, and your value.
But once you do, you’ll never go back. You’re ready to step into a niche that feels aligned, profitable, and sustainable—and start attracting the clients who are meant for you.
Instant access to everything when you enroll today:
⚡️ The Mindset: Owning Your Niche
Break down barriers around FOMO and second-guessing yourself so you can fully step into your expertise
🛠 The Strategy: Defining Your Niche
Exactly how to identify & articulate your niche in language your clients will resonate with (examples included!)
The Red Thread Theory
Define the theme that ties together all the different clients you love working with (variety is possible!)
The 4 Client Domains
Connect to your client on a deeper level by speaking to them as a whole person (not just a problem)
Craft Your Niche Statement
Summarize the work you do in a single, impactful statement—ready to be implemented into your marketing right away.
BONUS: 3 Shifts Replay
Get exclusive access to The 3 Shifts to Stop Just Filling Slots & Start Calling In Your Dream-Fit Clients. Troubleshoot your own niche as I coach clinicians in real-time on their focus areas, red threads, & niche statements.
I’m Anna Walker.
My niche-ing framework is different than the other advice out there.
I hear from so many therapists torn between knowing they need a niche and feeling completely paralyzed in choosing one. They’ve bought into the belief that doing so means they have to stop doing work they enjoy or will pigeon-hole themselves so even clients they could help don’t reach out.
I want to liberate you from these ideas. Your niche can be as broad or as narrow as you’d like it to be. To be effective in this day & age, all it has to be is CLEAR. And after personally coaching over 700 clinicians on their niche, I’ve created a process that can finally get you unstuck and truly unlock the rest of your marketing.
I don’t say this lightly: this method can truly transform your practice.
Stop second-guessing & start attracting the clients that light you up.
Enroll now for just $197 $47!
⚡️ The Mindset: Owning Your Niche
🛠 The Strategy: Defining Your Niche
Your “Red Thread” Exercise
The 4 Client Domain Map
Crafting Your Niche Statement
BONUS: 3 Shifts replay
Instant Access so you can start implementing and applying these strategies today!
