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Everything you need to define your therapy brand—without the overwhelm.
A high-end brand on a therapist-friendly budget.
You don’t need a design degree—you just need the right process. This is it.
Raise your hand if you’ve been personally victimized by hours wasted on Canva. 🙋♀️
You’re not alone.
You’re scrolling color palettes. Drowning in font choices. Wondering if this beige is too beige. And somehow… after hours of work, it still doesn’t feel right.
What you’re missing isn’t just the “right” colors or a prettier font. You’re missing a brand that reflects the quality of your work—and helps the right clients feel it.
No more staring at a blank page. Let’s start with strategy and build from there…so you can have a brand that stands the test of time.
Let’s be clear:
You’re not unprofessional—you’re just under-branded.
You say things like:
“I’m not a designer.”
“I’ll know what I like when I see it.”
“I’ve been meaning to figure this out, but I keep pushing it off.”
“I want something that feels like me—but I don’t know how to create that.”
Maybe your website looks “fine”... but it doesn’t really reflect the quality of your work. Maybe you're not even sure what your brand is—so you keep starting from scratch every time you post or update your site.
That uncertainty? It’s keeping you stuck. Holding you back from showing up in a way that feels clear, confident, and compelling to the clients you want most.
This step-by-step course gives you a process that’s structured, strategic, and therapist-specific—so you can stop spinning your wheels and finally feel proud of how you’re showing up online (and off).
Meet Your Built-In Branding Assistants ✨
The DIY Brand Kit includes two deeply trained, custom AI tools that guide you every step of the way—because this isn’t just a branding workbook. It’s a complete, guided experience that gives you clarity, confidence, and a fully fleshed-out brand by the end.
Meet Brand-y
Your personal brand designer
Brand-y helps you create a color palette and font pairing that communicates your brand personality. She’s trained on what works for private practices and offers real-time support as you define your brand.
Meet Pixie
Your stock photo stylist
Pixie helps you find the right imagery to match your brand’s emotional tone. Just tell her the vibe you’re going for, and she’ll give you search terms to source on-brand pictures that work for therapy websites (not corporate brochures).
Here’s what’s possible with the DIY Brand Kit 👇🏼
What’s included:
Defining your brand personality
Choose the tone, look, and feel that captures your practice’s unique personality.
Designing your brand snapshot
Create a one-page brand reference with your colors, fonts, and personality in one place.
Curating your color palette & fonts
Select intentional colors and fonts that reflect your style and support client trust.
Sourcing your brand images
Learn where to find high-quality images that match your brand and feel like you.
Creating your brand moodboard
Pull together visuals that capture the vibe of your brand—all in one inspiring board.
Applying your brand to your website
Learn how to bring your brand to life across your site for a cohesive, polished look.
BONUS: Branding Checklist
Stay consistent with a master checklist so your brand feels seamless everywhere.
Take a peek inside:
Why you’ll love it:
100% custom
You won’t end up with the same brand as someone else—this is completely unique to YOU.
Built for therapists
Everything is designed around what actually works in private practice marketing, after supporting thousands of therapists.
Zero design skills required
No experience? No problem. We walk you through every step, and you can refine as you go.
Polished but affordable
Get a high-end look without a high-end price tag. Everything you need to apply your brand, for less than a single session.
It’s time to stop blending in…and start standing out with purpose.
Enroll for just $97 $67!
️ Defining your brand personality
🧑🏼🎨 Designing your brand snapshot
🎨 Curating your color palette & fonts
📸 Sourcing your brand images
🖌 Creating your brand moodboard
💻 Applying your brand to your website
BONUS: Branding Checklist
FAQs
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Not directly—but it’s the perfect place to start. DBK helps you build the foundation of a strong website: your brand. Once you’ve defined your brand personality, colors, fonts, and images, you’ll be ready to move into copywriting and design with way more clarity (and less second-guessing).
All students also receive an exclusive discount on our Squarespace website templates. 😉
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Yes—beautifully. In fact, DBK was designed with our templates in mind. You’ll walk away with a complete brand snapshot that makes it easy to customize any of our templates so your site looks polished, cohesive, and uniquely you. We even include a tutorial on how to incorporate it into your new site.
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Nope. You’ll get access to everything you need inside the course. That said, having a paid Canva account can give you more design flexibility, and a paid ChatGPT account can help you get even more out of the custom AI tools included.
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Most therapists can get through the full kit in an afternoon—but you’re welcome to move at your own pace. You’ll have lifetime access, so you can revisit or update your brand anytime.
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You don’t need to be. DBK was made specifically for therapists who don’t love design. The process is simple, clear, and guided—no guesswork or endless Canva rabbit holes required.
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Not at all. If you can open Canva and copy-paste a link, you’re good to go. The tools and templates are beginner-friendly, with walkthroughs to guide you every step of the way.
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Yes—DBK works whether you’re starting from scratch or refreshing what you already have. If your current brand feels off, outdated, or all over the place, this will help you bring it into alignment.
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You’re not alone—and that’s exactly why DBK includes simple, guided tools made just for therapists. You don’t need to know anything about AI to use them. Our custom tools (Brand-Y and Pixie) were trained on real therapist brands and walk you through the process step by step.