Finding Your Niche: Behind the Scenes of a Coaching Call (Episode 24)
You know you need a niche—but actually figuring out what yours is? That’s a whole different story. In this special episode, I’m sharing the replay of a live niche coaching session I hosted earlier this summer. It’s a behind-the-scenes look at how I help therapists move from stuck and scattered to clear and confident about who they serve.
You’ll hear from real clinicians navigating common niche challenges: wanting variety but still needing focus, working with clients who don’t use clinical terms, and struggling to express the heart of their work without sounding generic. These conversations are honest, supportive, and packed with the kinds of breakthroughs that change everything.
This coaching call offers a taste of what we do every week inside Confident Copy. If you’re resonating with what you hear, the doors to Confident Copy are officially open! Get the support, feedback, and clarity you need to build a message that feels like you and draws in your best-fit clients.
Here’s what you’ll learn in this episode:
1️⃣ How to define your niche when you work with multiple client types or want to keep some variety.
2️⃣ The difference between clinical language and client language—and why that matters for your marketing.
3️⃣ What to do when you feel like your niche sounds too vague, too specific, or just not quite right.
-
Hey y'all. Welcome back to Marketing Therapy. Now, you've heard it around here on this podcast. You've heard it around everywhere. You need a niche, but it is one thing to know you need one. It is a whole other to actually figure out what yours is, right In this market, I truly cannot overstate the need for being very, very clear about what it is that you do.
Who you serve and what sets you apart in this crazy saturated market that we're in right now. I've also gotten a lot of questions about how I help people do that, because again, like I said, it's one thing to know you need one. It is an entirely other thing to know how to get there. So earlier this summer, I hosted a free niche coaching session.
This is something I've never done before and I wanted to give a little peek behind the scenes of that session. So here in this episode, a little bit different. You are going to find the replay. From this coaching session where I worked with a number of clinicians to get clearer on the stuck points related to their niche, to put words to the work that they do best, and for some to find ways to maintain variety in their caseload, while also having a very focused message that would ensure that what they were putting out there in their marketing was actually landing because they aren't generalists.
There is a reason their clients choose them, and it was such a joy getting to workshop that with them and in real time really see those breakthroughs happen.
This session is a wonderful taste of what happens in Confident Copy every single week. Niche coaching is a huge part of this program. We consider your niche, your North Star, and one of the best parts of my work is helping clinicians who have for so long felt limited by the idea of niching to become liberated using the framework that we provide, and also to break through those stuck points using our coaching and using our process to create a message they feel really excited about, and one they know is solid ground to build upon as they start marketing that niche. So if this is something, as you're listening, you're like, this is the type of guidance that I'm needing, please know Confident Copy doors are officially open today.
You can head to walker strategy code.com/confident-copy. This is the final special promotion of 2025 and our pricing will increase permanently after August 27th. So if you're listening here in real time, please know that whatever you do. I hope you enjoy this session and find some good nuggets and takeaways.
Enough for me. Let's get into it.
Hey everyone. Welcome.
Hello. Hello. I'm so happy all of you are here. This is gonna be so much fun. I hope you're as excited as I am. We are going to keep this call fairly casual.
I'm gonna invite you off of mute by name. And I ask that you start our coaching discussion with some sort of specific question. Now I might have some follow up questions for you, but we're gonna use that kind to guide our time here. We have an hour. I wanna get to as many niches and questions as I possibly can.
We're gonna aim to keep each person to about five minutes, but I'm not gonna hold you if we're getting somewhere, I'm not gonna cut you off. But I do wanna make sure we can answer as many questions as possible here today. Aside from that while my feedback is hopefully helpful, so is yours.
The chat is open, so feel free to connect with one another. Maybe you have similarities in niche. Maybe you have some ideas or suggestions for one another. This is the cool thing about being in community. This isn't a one-on-one session as much as hopefully it'll feel like that in some ways, but you also get the benefit of this community and all of our collective brains as well.
That sound good?
All right, let's get into it. Cassandra. Cassandra, tell me first if I'm saying your name right, and then dive into your question, Cassandra. Okay, perfect. It's nice to meet you. What's your question? Thank
you. You know what? This is coming back down. Tanish. Just, I have a niche. I don't I don't feel like it's very good.
Okay. I don't feel like I'm marketing to the population that I want to market to in a way that communicates it very well. Okay. So I have my niche statement. I've bought a few of your other programs here and there. I'm working on my website, but I saw that I would jump in
yeah, absolutely. Alrighty.
If you've got that niche statement, go ahead and pop that into the chat for me. I'm a visual person, so I'd love to see that and I'll read it out loud for us as well. Perfect. As you're doing that, Cassandra, you said that you don't feel like it's very good. What indicators are there that your niche isn't very good.
I'm just, I try to, I did your red thread thing. So I work with couples and I work with women. And I don't even think it's necessarily, I like have a passion for building with women, low confidence, a lot of entrepreneurs, a lot of just this, I'm stuck here in these very gender specific profiles and I know I can be more okay.
But I've worked with quite a few men that are feeling the same thing, so I struggle to niche it down to saying women. Yeah. And yet I know that we need to niche now. Yeah. I also work really well with a lot of entrepreneurs. As an entrepreneur, someone that owns my own business, I've owned businesses in the past, and there's just I feel like multiple populations and I feel like every population could have its own niche statement, but when I'm just trying to create, I'm trying to build into a group practice, and so I'm just trying to have like you put in some of your podcasts, like having one dynamic. Yep. I'm coming in doesn't mean I can't do all these specialty pages.
Absolutely. Mark it out to all of these people and so that's where I'm struggling is, okay, how do I communicate this very specific thing that I'm trying to target? Yep. Which is really, I think, I'm sure a lot of us feel this way, a mindset. I want people that are coming, like when I work with couples, I don't want one foot out The door partners not wanting to come.
They show up literally for one session and I couldn't get my part and they cancel. I want people that wanna come and work with and let's dig in. Yeah. My niche used to include high conflict and I realized that was sending the wrong message. Okay. But I do specialize in quote unquote high conflict.
Just, I'm at my, the end of my rope. Maybe there's cheating. Maybe we have some really exclusive toxic patterns where a lot of therapists feel like, Ooh, that's scary, that's uncomfortable. Okay. I really root and have a lot of specialty and have a lot of work. I've done the EFTI, I worked with Scott Wooley and Dr.
Sue Johnson. And so I'm, I use that specialty to help form a dynamic to get people from this really negative toxic place into a relationship that is on the path of healing and a relationship that they really love and can admire.
Yeah. Alright, so men, women, couples. Yeah. Okay. Lemme do this niche statement.
Yeah, there you go. Everyone sign off. That was our day. No, I'm just kidding. Alright. Let's see your niche statement. Specialize in working with motivated women and couples who feel lost, disconnected, and unfulfilled. Break old ha, break old patterns, build stronger communication and boundaries, rebuild trust within themselves and their relationships to step into new seasons of life with clarity, confidence, and inner peace.
Just like grammar. There's a lot there. That's all right. There's lots to work with. Yeah. Cassandra? Yeah. I am a great fit male client. I'm a great foot female client. I'm a couple. Why am I choosing you as my therapist? Oh, that's a great question. I don't know how to answer that when you asked.
It's a big question. It's a big one. Yeah. But I, studies show us your clients are looking at probably 5, 7, 10 plus other therapists, right? Yeah. What leads them to decide? I think there's something about Cassandra.
I like to say that I'm real. This is not a textbook by the book. I take real, I take, I like to say I am the middleman between the fancy education and the paper on the wall and real life tangible problems.
There's nothing say or do that will scare me. I get it. That relationships are real, people are real. We make mistakes. We are not broken. We are just lacking guidance. I'm here to be that person and that like Sherpa in between. What is ideal. Then what is real?
What is ideal and what is real?
Oh, there's a compelling statement there. Okay. One other thing I'm curious about, you mentioned the qualities of your couples, right? They're both invested. It's not one foot out the door. They might have some things that other clinicians are interested in touching, right? So you're not gonna scare me is a cool message for those couples.
What about the qualities of those men and women? Are they coming in do they have any similarities as far as their personality type, their level of motivation, their interest their self-awareness? What do you notice there? As for as far as themes go,
In far as themes go, the ones that I have done really great work, they are slightly self-aware.
So they are engaged, they recognize I've got patterns, I'm stuck. I'm not living a life that I wanna live, but I know something needs to change and I know it starts with me. And so therefore willing to do the work, they tend to have. Every millennial these days seems to have anxiety or pop psychology.
We all have anxiety. So a little bit of anxiety, a little bit of depression. Those would be symptomatic, diagnosable things. But essentially I like to say it's like low self-esteem and a background of probably some trauma. I put trauma within quotations because pop psychology, everyone has trauma.
So it's just I feel like they've delve in, they're on social media, most likely. They're seeing these things, they're relating to some of the content out there and they don't know how to translate it. They're yeah, that kind of sounds like me and I know there's a problem and I wanna do something different about it.
Okay. I'm really gonna encourage you, Cassandra, to think on the reason that these folks are choosing you. If I had to guess, there's something related either to what you help these clients do, that Sherpa analogy or, and or the way that you help them do it. I think this idea of you're not gonna scare me of sitting down with someone where you can lay it all out there and ultimately get to the root of the issue, right?
This isn't bandaid therapy, this is like deep work. We're gonna, we're gonna break the patterns that are keeping you and your partner apart. We are gonna break these patterns of perfectionism that as an entrepreneur keeping you up at 2:00 AM feel that on a deep level, right? So I would really reflect on how you could claim something about the way that you work that is compelling to those folks.
And like I said, if I had to guess, it's either what you're helping them do, the breaking of the patterns the uncovering of the root cause and or how you're doing it. This real no bullshit, you're not gonna scare me kind of style. Is that helpful for
you? Yeah. That's that red thread. I think when I took your quiz, I was a problem focused or something like that.
So I don't think you're problem focused. I think your outcome or approach the vibe I'm getting from you is, I'm probably the, it's the way you do therapy that is setting you apart, not necessarily what you treat, but how you treat it. So spending time really thinking about what about that is distinguishing for you, I think that's gonna become your main message.
Okay. So the niche statement is almost like the hero statement then?
Yep. Okay. Okay. All right. Thank you. Yeah, you're welcome. Absolutely. Thanks, Cassandra. Who's next? Use that raise hand. Surely. She's not the only one. And if you can't find the raise, hand put, drop something in the comments and I'll invite you off mute that way.
Gail, excellent. Come on off. And then Neil, you'll be next.
Hey Anna. I feel hi. I know you. It's like meeting a celebrity, so I just wanna say thank you for everything that you do for us. I magically found you on Facebook. I have been doing all of the little mini guides. They have been so helpful and oh, I'm so glad to know that truly I think that you know what you were doing.
We need more people like you.
Thank you. That means a lot to me.
Absolutely. I just I saw that you were doing this and I'm like, oh my gosh, I get to finally be on a Zoom with you and Yes, you do right during my lunch break. So I've done quite a few of the guides already. I feel relatively comfortable with my niche.
And so for the other ladies that are in here, if you haven't done the Guides with Anna definitely do it because it has been monumental. My poor husband has watched me on my laptop redoing all the wording on my my website. I've actually decided to niche down. I was with men and women in my practice and I have decided to niche down to just women.
Okay. And what I have in terms of like the statement when you pop onto my website, is that I am, I'm just, I have it on my phone here since I have you on my laptop. Online therapy for women and Lakewood Ranch and across Florida. And then it's support for women navigating anxiety, emotional burnout, and life transitions so that you can start to feel more like yourself again.
Okay. And so I go Love that. What question do you have for me? I just wanted a little bit of your feedback because again, you're the inspiration for all of this. I went into this a little bit more about describing all the different hats that a lot of women are wearing. I've niched down to it.
It sounds broad. But my age group that I like to work with and that tend to find me the most is 30 to 75. A lot of my experience is actually in medical settings, so hospitals, acute rehab, skilled nursing. I'm actually seeing clients in assisted living facilities right now. Probably my favorite is a 95-year-old woman with a 17-year-old cat.
I'm gonna see her tomorrow, but I've started to. Create a sub niche or I don't know if I'm a micro niche. Micro niche, thank you. And I am 48. I'm going to be 49 on Friday. We're all going you are not because you are super young, but we're all going through the infamous change. A lot of my clients are going through that as well.
They tend to be gravitating to me because I highlight that I have almost 30, or I'm sorry. Yeah. Almost 30 years in the medical field as well as mental health. Sure. Plus going through that. So I just wanted to get a little bit of feedback from you in terms of how to embrace that and how to emphasize that micro niche as well.
When I'm I'm inferring is the micro niche, especially if it is folks that resonate with your medical background, is this specific to like perimenopause and menopause that folks are finding you? Yes.
Yeah.
Yeah. Absolutely. It is a rich season of change, no doubt. Haven't been there myself yet.
I will get there. You, but I have actually seen more and more clinicians really effectively market themselves to this group, and I think we have the benefits. Cassandra, you're mentioning pop psychology. We have the benefits of people actually talking about the fact that perimenopause does some stuff to, to you.
And so I think that there is a more awareness around this need than there has ever been. I would encourage you to emphasize this even further. So if you're, considering your niche statement to be therapy for women, you mentioned anxiety, emotional burnout, life transitions.
Is that right? I wonder. I wonder a couple things about that, but the anxiety and the emotional burnout. Are they all happening? When we look at the women you love most, are they almost always navigating change? Yes. I think women in general, I am, I'm not of that age yet, but I will be.
We're always in states of change, right? And so I think that's actually a really resonant men message, especially for that age range. You were focusing on. So therapy, women with anxiety, not a dime a dozen, but a little bit, a dime a dozen these days. What if instead, Gail, you were really focused on speaking to women in seasons of change.
And I think underneath that, a focus on perimenopause and menopause. Okay. A focus on anxiety, because anxiety is a natural part of that, right? If emotional burnout is something your clients also say they're experiencing, then perhaps there's space for that as well. But to me I would imagine you could probably fill your entire practice just with perimenopause and anxiety under this umbrella of seasons of change.
Does that resonate
with you Very much. And I'm so glad that you and I are talking about this because, as I continue to look at, some of the folks that are in the group, when they're highlighting websites or just taking a look at all the people that are around in the state of Florida, I tend to see a lot of those words, anxiety, life transitions, and I'm like, excuse my language, ladies.
Shit. I don't want to be like in that classification. And even though I'm nicheing, I sound general when. When I'm not general.
Does that make sense? I think that's a really common experience. Has anyone else felt that in, in this day and age? Yeah. It can feel like, I also work with women with anxiety 'cause we've all got it these days, yes. And we're the most likely to engage in therapy. And so a I wanna encourage you that if that's who you work with, that's who you work with abandoning. That to me is not an option. That's still the work that you do. But just like we were exploring with Cassandra. Alright then why is that woman with anxiety picking you?
How could you speak to her stage of life? Her her mindset, her, something about her that resonates more deeply than just anxiety. And so sometimes I think we do need to get a little bit more creative about how we are speaking to that woman. 'Cause it's the same woman at the end of the day.
But how you're getting to her, the way that you're resonating, what makes you memorable, that's what you get to be a little creative about.
Perfect. Thank you so much for that. I really appreciate that, Anna. Yeah,
you're welcome, Gail. Thank you. That was a great one. Perimenopause, menopause. We have a competent copy student who is that's become her main niche and she's doing incredible work and getting some really great clients with it.
There is actually, I was doing some research 'cause that's what we do. And I found actually a, some sort of credentialing program that's gonna start in November. So if you'd I can send you the information for that person. It's something that I'm considering doing as well, just to have that additional credentialing under.
Cool. My belt. Yeah. And I think that will help to market me as well. And also while I've got the mic really quickly, just wanna share with some of the other ladies something that I have done now that I am nicheing and have this micro niche I ended up doing what's called a preferred provider guide.
And so I've given this to all of my clients so that they can see not only in addition to therapy, what their wellness journey could encompass. Oh, that's great. And I let all the companies know. Thank you. I let all the companies know, Hey, how you featured you in my preferred provider guide.
So my clients are going to be, looking to your business to add onto their self-care routine. Because of that, one of the physicians who specializes in women's health reached out to me. And one of the things I'm doing on my birthing in addition to client sessions is I'm gonna be doing a podcast about perimenopause and women's health with a physician.
Look at you.
Love that, Gail. What a great ex, what a really wonderful and creative idea. Thanks for sharing that with us.
I just have to say again, thank you Anna. You have been an inspiration. You've got the juices flowing, all the different creative marketing things. Thank you so much for everything that you do for us.
Absolutely. Thank you. Thank you Gail. Cassandra, you asked a good question and then Neely, we'll move to you. Cassandra asked in the chat when you say why are they picking you being outcome focused, can you give an example as to how this translate to a niche? Translates to a niche statement? Yeah. So we have to get a little bit more creative about this, right?
If you've been through my Magnetic Niche Method program, there's some different kind of formulas for this. But say you're gonna lean into the idea of therapy with you being all about getting to the root cause. So rather than a traditional niche statement, which is something like, I specialize in treating trauma and anxiety for women of a certain age, right?
We would lean into instead the ultimate goal, right? So I help women, or I guess men, women and couples, in your case, Cassandra, but I help men, women, and couples get to the root of their relationship, anxiety and burnout challenges by, navigating the challenges related to entrepreneurship, X, y, Z.
So it's really about leading the statement with what it is that you do with that thread, right? So I specialize in inclusive affirming therapy for clients who are figuring out who they are and what their next steps in life look like. That would be an example of another approach based red thread statement.
So leading with your differentiator, and then, what are your, what are you, who are you helping? What are you helping them with? That would be an example there. Yeah. Good one. Neely. Hello. I'm so happy to see
you. Good morning. I feel or fell to what Gail was saying when she first introduced herself and spoke about how she felt.
I have watched Anna and about three others over the past year and this is the first time that I've been available, which I made myself available. I forced it, I made it happen, lemme put it that way. Anyway, I come with 25 years of experience of a generalized practitioner from that social work perspective and having to go through choosing, has it been almost a year long struggle and I still think.
I will forever just see whoever walks through the door. Unfortunately that's, and I'm struggling with that part, but I have got it down to third from a too nerdy perspective. And I created a Chatt BT, so she is my right hand, and y'all will see that some of this it is very much my tone of voice and I get tickled when I read myself back, but it's not my brain, it's because she and I have worked together that grief part that is not death focused.
And the age group can be anywhere from twenties to thirties to what they've lost on. Okay. And what makes. So the need felt is, let me just go down the list. Grieving adults, midlife pivots and couples in strain. And it's usually due to pornography or betrayal trauma. Okay. And I end up with a lot of burnout professionals just because I'm in such a rural state.
So that's my client type and the age group, I just don't treat children.
Yeah.
I'm completely telehealth and a lot of what I end up doing is grief and anxiety. OOCD really type stuff. Okay. And I can really be all over the place.
What question do you have for me when you're wrestling with all this Neely?
So with
my grief clients, why they pick me. So that outcome focused perspective, they want to feel human again. And I struggle putting into words what that means, except I hear over and over I wonder if I'm gonna be myself again. Will I ever feel normal again? And the why me I struggle with, not because of what I bring to the table, because I'm very good at meeting you where you are.
It's not that mountaintop thing. I'm a good storyteller and they relate, but I have a hard time answering what their wish is. Except you're, you really want something that actually works. And you're gonna walk away from here with grounding tools. Self-compassion. You'll you'll leave different, but I don't wanna just say that.
Yeah. And why not?
I'm a good Southern bell and, we don't market ourselves very well, so think of it as that blank slate of, I really just struggle. I've got, I know what I want. And I clearly, if you put me in a setting and said, Neely, tell me this, I can answer your questions.
But it, when it comes to, and it's not even confidence, because I have confidence until we talk about the marketing piece.
Common. Yes. What's interesting to me here, Neely is the confidence you have in your clinical work and the, that you're experiencing a breakdown between the confidence in that clinical work and the confidence in your ability to market yourself the way that I view marketing.
And having been in my world, you likely know that I view it this way, that ultimately your marketing is simply about just letting making that confidence in the clinical work available to others, right? It's just letting people know that, Hey, I can help you. Here's how, here's why. Come on.
It's an invitation, right? It's an invitation for connection, not necessarily some, like putting you on a pedestal, all dressed up in a perfect way, right? So Neely in, in this case, and I wanna remind every single person that's here and listening right now, there's a reason someone picks you.
Just like I was talking about with Cassandra, like we're talking about with Gail, same with you, Neely. It doesn't matter what age range you work with, it doesn't matter the wide variety that you enjoy, at the end of the day, you are the right therapist for the right client for a certain reason. Your niche is simply about figuring out what that reason is.
So in your case, Neely, because you do enjoy a large range of variety. And because we don't wanna forsake any of those in the name of marketing and I don't think you have to. Then I liked what I, one thing that where my ears perked up a little bit as you were speaking there, is the fact that what you're gonna walk away with so you were talking about the fact that when people work with you, so whether I am a grieving person who wants to feel like myself again, whether I am a couple who is, has been ripped apart by betrayal, whoever I am, I'm gonna walk away from therapy with you, feeling seen with actual skills.
With greater compassion for myself, for the people I love probably. So I'm wondering here, Neely, if we focus you around what you're helping your clients accomplish, what they're walking away with, because I think that can really infuse your style the way that you show up to the room, your ability to meet them where they are, and the tangible tell me how I'm gonna feel better things about what it is that you do.
So I think you can continue to serve the individuals, the grieving, the burnt out the couples. It's what you help them do that brings it all together. Does that resonate with you? It
does. And I, and people have said back to me, I have a vision now. I've got confidence. I feel like I can go back, I feel more like myself, but I. Being who I am and not from that business or marketing. I don't know how to put that into words.
Having vision. That's an interesting, okay, so I'm imagining a grieving person. I'm imagining a couple ripped apart by betrayal or addiction. I am imagining someone who is burnt out and doesn't know, up from down kind of thing.
Having vision, being given the skills, the insight, the space to figure out and believe that there's something better ahead. Feeling better, feeling more like myself after grief moving through the burnout and actually feeling satisfied, reconnecting to my partner. Maybe that's an interesting and compelling angle you could con consider taking here.
Neely is helping people see that there's hope and giving them the skills to, to get there.
What happens, and I know this, but I don't know how to express it on a website, is I've been through hell and back and I end up with referrals because other people know my story. Take people long Yeah.
To hear through my storytelling. It doesn't take long to have that, find that hope.
Yeah. And
to understand struggling. Yeah. I know what to do, I just don't, I know what I'm doing and I know how to get the information. I don't know how to type back together.
Yeah. Yeah. Elia, I think we're onto something with your niche as far as this main overarching message.
Another thing I wanna remind you and everyone who's listening here of is your niche can only do so much, we can't pack. All your skills, all your story, all your different types of clients into one statement, that's just unfair, right? The goal of the niche is to peak the interest, wet the appetite of the ideal client, to make them feel in some small shape or form seen by you, and then to invite them into your marketing, which is often your website, your psych today, whatever, wherever it is that you're getting your yourself out there.
Neely, I hear you putting a lot of pressure on your niche. What about my storytelling and what about the fact that I've been to hell and back? All included in your niche? That's the job of your marketing, okay? That's the job of your website. I, if you were to move through our program, there's a whole section where we talk about where to self disclose and talk about why people trust you.
That's where that part goes. But at the very top level, this idea of niche, I think we're onto something. How's that feel? I'm better. You do good work. There's a yes, there's a way we can bring this all together. Thanks for raising your hand. I'm glad we got to chat.
Kimberly. Hello. Hello.
Thank you so much for making this available for us to connect with you. My pleasure. Yeah, it's my first time interacting with you, so it's really exciting. I've heard so much about you. I think her name was someone I went through limb with had Okay. Anna Schroeder or Schroen or something.
Yeah.
Yeah. Tremendous. She went
through things to say about her work with you yeah, I'm excited. Excellent. Me too. I okay, so I am struggling with, I, there's a feeling I get that maybe I could just, I just wanna move the dial a little bit and I keep circling around in my head about how to be more clear with my niche and I feel like I'm not.
I'm not fully conveying what I do although I really appreciate what you just said, so I'm just gonna go with what I have. Great. So I help professional women overcome anxiety, burnout and perfectionism so they can show up for their lives and relationships as their authentic self.
Okay.
Or as they most deeply desire.
Okay. And I don't know, it just feels like a clunker, but I think when I think about my clients and I tend to so I work somatically and I do IFS people come to me, they tend to be professionals, professional women. And I think it's mostly I get a lot of referrals from maybe couples therapists or people who are working like adjacently.
But I think that what they all. They all have childhood trauma, whether it was like a narcissistic parent or a lot of emotional dysregulation in the home. And they develop these sort of like perfectionistic like strategies to manage and just being, being really being perfect so they don't, so that they can manage their relationships or work.
And they tend to struggle with self-care. So I talk a lot about self-care in my marketing. Okay. Sometimes I've had folks with autoimmune, but that's not the thing. The thing that I love doing is and it sounds cheesy, but like emotional freedom, like being your, being able to heal all of the ways you learned you had to be so that you can actually be your full self.
Ooh. Okay. I
think we're onto something there. You mentioned trauma. Yes. Anytime. We mentioned trauma. My first question is, do your clients know they have trauma?
No. That's a Thank you for that. They don't come to me self-identifying at, it's more like they they co they, they overcame their childhoods by again, that perfection.
So they don't identi they just identify with I need to practice more mindfulness and my kid, I don't wanna fuck up my kids.
Yeah.
For example. Or they'll come because it's like they relationships not going great and they don't like that they get upset.
Yeah. Do they identify with the term healing?
Do they feel like they need to heal something? Do they identify something's broken or are they more no, I'm perfectionistic, I just need some skills to not do this so much. What are they coming in needing out of therapy?
That's a great question. I feel like they're coming in more like there's something going on.
Not that they need to heal, but they're like, this isn't gonna work. Or we need to, whether it's a couple's therapy referral. I'm thinking of three, three clients that I've been work working with for a while. One came in because she was like super smart and researched. She figured because she doesn't wanna pass on intergenerational trauma.
So it's more there's a pressure point in their life and they're struggling to, to meet that, to rise to that occasion. And they, but yeah, that's a really interesting question. I probably could unpack and be with for months in your yeah, absolutely. That's the
thing about ni you can just stew on it and chew on it for a long time. I, a theme that's coming to, to my mind here is. Not only are you necessarily treating perfectionist. Did you say perfectionism? Burnout. Overthinking.
Anxiety.
Anxiety. I didn't say overthinking,
but that could work too.
That your clients are realizing their perfectionism or anxiety or burnout isn't serving them like it used to.
Like this thing that got them to where they are is now holding them back a bit. Is that, does that level of insight or awareness resonate? Totally. Okay. Okay. So you shared a really strong, I think that was a really strong initial statement, but you said you felt like something's missing or you feel like you need to evolve it a little bit.
Is there, when you consider who that would attract, what's off about her? What do you feel like is maybe missing there that we need to look at?
I guess I'm feeling like the what I said about I think what I said when you said, Ooh, the thing I said was what, like about being their full self healing,
the way that they were told to, to show up or the way that they adapt this, I
don't think that so much in my marketing.
Yeah,
And I'll admit that I I front loaded a lot of work when I first did my website and I'm like really overdue for some tinkering, so I haven't gotten into it. So I think I've also grown. So just I just need to revamp all marketing.
Yeah. I'll reflect back to you.
What, like some areas I think we could improve this on. I think you specialize in working with women who are realizing their anxiety, burnout or perfectionism is holding them back or getting in the way to identify. Essentially how those things used to serve them and find new ways of moving forward, right?
Undoing the patterns that they perhaps have learned in order to feel fully confident showing up to their life and their relationships as their authentic selves. This idea of being able, like this emotional freedom, I don't know that clients necessarily come in saying hi Kimberly, I'm looking for emotional freedom.
That's probably not the top of their intake, so maybe you could reflect on what language they do use, but I do love this idea of like freedom and liberation from something that used to serve them as a trauma response essentially. And now they, we need to, we need to examine that.
We need to dismantle that. In order for her to truly feel free.
I'm getting
tears to my eyes 'cause you're saying exactly what I've been like there's something off and just, I gotta find the right words. And then you're like saying back. What I've, that was Yeah I'm glad that you recorded this.
Are we are we able to listen to
Yes. I'll post the recording. I meant That's be great. Yeah. Thank, I meant to stream into our zoom room and that didn't happen, but
yeah. This is really helpful. Thank you so much. That's what feels like it's been missing is yeah. I wanna capture that, that these are old strategies that no longer work.
Yeah.
People are realizing it and they've got hyperthyroidism or their relationships on the skits, or they're not liking how they're showing up for their kids' behavioral challenges. Yeah.
Yeah. This theme of breaking free or liberation, I think is really powerful. Liking who she is, like when she lays her head down at night.
Oh my gosh. Yeah. Yeah. That's laning. Yeah. 'cause I think I, yeah, I feel like my marketing right now, it's like bland and I just, I, everything is so stressful right now with the com competitive with VC and all this stuff is I just wanna rekindle or re tinker so that it's so clear that they are like click.
Yeah, absolutely. I think it's like we were just chatting about with Gail, right? Where she feels like, I work with anxious women. So do you Kimberly, but guess what, Gail's message heck of a lot different than yours. Yeah, totally. So it's looking at how can I have a unique point of view or take a different angle here that communicates deeply the work that I do and resonates with those women who want that experience.
Cool. A hundred percent. Thank you so much. This is so lovely. Yeah. My
pleasure. My pleasure. So nice to meet you. Thanks for sharing that with us. Nice to meet you too. Yeah, Risa. Hello. Hi.
Hi. It's nice to meet you. Nice to meet you too. Thanks for having me.
Absolutely. What's your question when it comes to your niche?
So similar. I guess good segue is I feel like I have something, but I'm not sure if it's unique as you just mentioned, or addressing or communicating what I'm hoping it's communicating. Yeah. Okay. Tell me where you're at. So I'll put in the chat. This is what I have currently helping parents.
I'll read this out loud
real quick. Okay. Helping parents break generational cycles and create thriving families by providing space to prioritize, connecting with themselves, their relationships, and their children. Parenting is a thankless job. It doesn't have to be lonely too. Alright. Lots of good stuff there.
Tell me where you're at with that. I don't know if that's a niche. Okay. I'm not sure. Okay. What's going on in your marketing? And is this out there in the world? Are you getting a response from it? Do we have anything to measure how this is doing for you so far?
Not quite. It's very new.
As far as putting it out there, I've worked a lot with parents and couples specifically. Okay. And just trying to figure out how to plans. I feel like I have two, two adjacent things that I love to do, and so just trying to communicate that. Okay.
And what are those two adjacent things in your mind?
I love helping them learn about parenting and doing that parenting side of it. I also really enjoy working with the parents and helping them. Know that it's okay and it's in fact not selfish. For you to take time for yourself, to take time for your relationship. And actually putting in that again, breaking this idea that in order to be a good parent, you need to sacrifice yourself and sacrifice your relationship.
Ah, okay. And do you work only with individual parents or couples too? I primarily actually work with couples. Okay. Primarily couples, individual. Okay.
Yeah.
Okay. Cool. That gives us something. So the first thing here, helping parents break generational cycles. My first, it's similar to the word trauma.
Do your clients know there are generational cycles they need to break
most of the time? They come in saying that they just feel really stuck, that they keep doing the same thing over and over. Okay. Or they don't want to, but might not necessarily
track that back to prior, generational experiences.
I will get some that will say I just don't. I don't, I wanna do things differently than what I did. Or what my parents did with me. I just don't know necessarily what that different looks like.
Yeah, sure. Okay. I think that's, that, that's a really powerful thing we could speak to here that I think would make this niche statement a bit more client friendly.
And it wasn't immediately clear to me in this in this statement that you work primarily with couples. And so I think there's a place to lean into that a bit. So helping co-parents makes it seem like they're, not together since, co-parenting is a traditionally used in that way, but couples and parents or parenting couples or something I might find a way to couch those two together to make it clear that you tend to work with moms and dads, or parents to, rather than break generational cycles, I help parents do things differently than we're done for them by.
That's where they are. Prioritizing their own needs and their relationship and learning new ways of relating to their children. S supporting them, disciplining them, that whole parenting side. But I think your, like the crux of your niche is doing things differently than we're done for them.
That to me appears to be, based on what you've shared so far, a bit more client friendly way of saying the generational cycles thing. But I just, I don't wanna yell like my mom yelled, or I don't wanna it shut down the way that my dad shut down, or I don't want to see us divorce the way my parents divorced or whatever.
But I think that's the crux here. That is the deeply felt need of your clients. Is that true? Obviously I'm making guesses. I don't know your clients as well as you do.
Yeah. I think that, like you said, doing things differently. I think that resonates. Yeah. That's what I.
That's when I get excited and they get excited because it's that permission to let go of the pressures to do what other people are saying they ought to do or are supposed to do.
Yeah. And there's an element too, there. As a parent, I can empathize with this. There's an element in the parenting space in particular of all the advice out there, whether it comes from your mother-in-law or just Instagram.
Who the heck am I supposed to, listen to someone's telling me to do this, but my gut and my instinct tells me otherwise. And so I imagine part of your work too is helping them get back in touch with their intuition and their what, their natural ability to parent and trusting that.
Yes.
Yeah. And trusting one
another.
Absolutely. Which is so important in the couples. So I like this idea. I'm like a visual thinker here. Risa. So I imagine your, the crux of your niche, again being, doing things differently than were done for them or however you wanna language that underneath that is the prioritizing themselves and their relationship.
And then there's the parenting kind of skills and more like probably coaching style work that you do around like actually relating to their children. Yes. So you help couples and parents do things differently than were done for them and create thriving families by providing space to prioritize themselves and their relationship and learn new powerful ways of relating to and parenting their children.
Yeah. How does that feel? That feels good. Okay. Anything that feels like still a sticking point? I didn't do a lot to that niche statement. Your original one was really good.
Yeah, that feels good. I think it's just self-doubt that of. Is this, it, is this trying to get across what what I want, and yeah. So
well, I'll encourage you and anyone who has felt that, 'cause holy cow, is that a normal experience that your niche is never done, which for some people is shoot, I want, I wanna check that box. You never do. You are evolving as a clinician. You are getting to know your clients.
They are changing. The clients you serve today are, we're all different than we were five years ago. And so giving yourself permission here to go with what feels good now, and trust that if that changes, you'll know how to come back and revisit it. It's okay if it's not gonna stay this way, for forever and ever.
Amen. That feel all right? Thank you. Yeah, thank you. Absolutely. Thanks for sharing that with us. Sure. Hi Mary.
Hi Anna. How are you? Good. Nice to meet you. Nice to meet you too. Thank you for doing this for us. Yeah, I think very similar to a lot of other folks. I don't know that I can phrase a really specific question as much as it is.
I just started solo private practice about six, seven months ago. And have been reluctantly working on my marketing. It's definitely not my strong suit. And I think part of what brings me here is feeling like I know what I like to do. I know the clients that I like to work with, but referrals have been slow.
When they come in they're really great fits, but they've been slow. So I think that's inspiring me to think about what needs tweaking in this or is there something that's missing that connection
with yeah, absolutely. Anytime you are getting good fit referrals, that's that.
To me, that's a really positive sign. Now, if we need more of them then you know, there's, there, there's strategies and things to be done there, but the fact that if people are coming to you and they're a good fit, that tells me something you're doing. Is Right, and is resonating. Yeah. So who is a good fit for you, Mary?
So I wanna say interestingly, the I would say the majority, if not all of my referrals so far have either come from other clinicians or like friends who are recommending me to there. Okay. So it's been a lot of word of mouth, which is obviously a very strong referral source. Absolutely. I think that means that like the marketing isn't really being touched at all, or not by me, but I'm saying like that's not really what's bringing people in.
Okay.
It tells me that in some way, shape or form, someone knows how to send the right person your way, even if they're not reading your website or site today, or whatever it is that you feel like you're doing, someone knows how to describe the work that you do. Is that true? What are people saying when they referral sources, when they send folks your way?
Do you know? I don't actually.
Okay. Yeah. So
that's a good question. I would ask that question. Yeah. That's, it's, this is the backwards way of niching here a little bit Mary. 'cause oftentimes we're like, okay, this is my niche. And then we put it out into your networking conversations.
If you're already getting good fits, go ask them what they're saying. Sure. What, how are they describing how you work? How are they describing what you specialize in? 'cause something's landing there.
Sure. So I might go
look at that see what's resonating, and then you can use that to inform your active marketing.
'cause not that networking isn't active 'cause holy cow that's, it's a lot of work in some way, shape or form. But your active marketing as far as your website and your psych today and your social media and the things you're doing on a regular basis let's tap into to what's already working.
Okay.
Is that helpful? Yes and no. Okay. Yeah. I think I, do you have a specific question on your niche? I can help answer, yeah. I'd
love to share it and just get some feedback. This is, I think part of my struggle with my niche is it can sound very generic. And so I wanna make sure that I'm speaking to the right clientele.
Sure. It doesn't feel generic. It doesn't feel like I'm using the same, sometimes I joke that when you're looking at these profiles over and over, it's like the same seven words in just different order. And I wanna make sure that hundred percent people's eyes aren't glazing over when they're reading it.
Absolutely. Absolutely. Yeah. Share what you've got. Yeah. So I have a niche statement. It's a little bit long. And then I also, as you were sharing with other folks, I started to write down what are the reasons people choose me and what is some of maybe similar to that networking comment you made what are the things clients are telling me when they're coming to me of this is why this is really working for me, or This is why this is feeling like a good fit.
Okay. All right. So we've got, I specialize in working with people of color who are feeling frustrated or unfulfilled in their relationships. Okay. Struggling to communicate their feelings, their needs or their concerns. Feeling isolated or unheard, having repeated arguments, unresolved conflicts that leave them feeling stuck, like they're carrying the weight alone, feeling like they're supporting everyone else but struggling themselves.
The connections that once felt natural, now feel distant or unreachable. Healthy relationships are at the core of a happy life, and I'm here to help make that a reality for you. Alright. People of color struggling in their relationships, boiled down. That's what I'm seeing there Reasons people choose me.
Genuine and present in the room. Feel validated by my reactions when they're recounting their experiences, feel seen and heard, feel connected. Recognize the cultural nuances they're navigating day to day, dive into the details with them to unpack what patterns are at play and how to change those patterns.
Okay. Lots of good things here. The things that pique my, that my ears perk up at a bit. Like I said, people of color struggling in their relationships, your understanding of the cultural nuances sitting down with someone who actually gets it is huge, culturally responsive or culturally informed care is huge.
And this idea of unpacking what patterns are at play and how to change those patterns, it's getting under the hood of the relationships. So I think if I had to reflect back some ways we could optimize this. You work with people of color who are feeling alone, disconnected, misunderstood in their relationships to get under the hood of what's happening there.
Heal the deeper patterns at play and do that with a therapist who understands the cultural and societal impacts of their unique experience. How does that feel as I reflect that back to you?
Yeah, that, that feels really accurate. So I'm guessing that feels connected to what I'm writing.
It absolutely does. It absolutely
does. And if you, there's that, there's this balance here between feeling like your niche is vanilla, as you said. That your people's eyes are just glazing over. But there's also just a point of being honest, right? And so I don't want you to feel like you have to further differentiate or narrow down just in order to feel like you are different.
Because the fact is, the way that you show up to the room is unique. Every single one of you in this room show up in a certain way and guide and support your clients in a certain way. So I think when you tap into those couple of things the cultural responsiveness, the nuance there the depth the feeling seen and heard, those things are enough, especially when paired with the focus of people of color and their relationships.
To me, that feels focused enough.
Okay. Thank you.
You're welcome. Yeah. Thanks for sharing that with us. Alright. We've got Alexis, Amal, and Jess. I can hang around for a little bit longer after I asked my nanny to stay late, so that just in case that happens. I'm happy to get through all of you if you're, if you can all stick around.
Alexis, you wanna go next?
Yeah, for sure. Hi. Sorry, I was on camera earlier, but my camera was doing a weird flickering thing, so I'm just That's
all right. Speak.
So I'm a marriage and family therapist. I'm actually looking to nee a little bit. Okay. So I'm completely revamping some things and so I guess.
What I'm looking for clarity on today is just if it feels like it's heading in the right direction and something that I can start making moves on. Okay. Of course currently I see couples. I do a lot of high conflict work, trauma work, but I'm a little bit burnt out on that. Okay. And as you were talking work, I think when Risa was doing her presentation we're always evolving as therapists and stuff, so that's been.
A little bit of my story recently is I feel like I'm evolving into something a little bit new
yeah. Yeah. And so as you move on, or not move on, but pivot, perhaps evolve from these high conflict trauma couples cases, who do you wanna be attracting now?
I'm currently looking to be working with late bloomers if any of much about that and love career, relationship, all of that type of stuff.
And so that's where I'm trying to shift my focus into. And so I've been working on, some stuff as far as my therapist profiles, I'm working on revamping my website and different things like that too.
Are people seeking out therapy because they identify as a late bloomer?
Are they looking for therapy for late bloomers?
I have actually seen that become more of a trending thing, especially it's become more of a topic within social media and stuff. So I do think people are identifying with that label a little bit more now. Okay. But I think if they're not
identifying with that label, 'cause I it's that cool.
It's the beauty of pop psychology. It's been a theme here today. That we get to benefit from people being more psycho educated. Yeah. If they're not identifying that way, Alexis, then what are they coming to needing support with?
I think that they just feel, what they speak to is really feeling left behind when it comes to their life and what they see other people around them doing.
And I think, I can't remember who was speaking about it earlier too, but they were talking about just seeing things on social media and the places that other people are and having a big comparison mindset. And a lot of envy too and anger related to that. So that's what I'm seeing.
Okay. Cool. Yeah. This idea, obviously that, that resonates with a, whether you use the, they label late, Luma or not, this idea of feeling behind comparing, themselves feeling perhaps envious, angry what are you actually treating?
I am treating. I really like the goal is to build confidence and feel more sure of yourself as far as putting your, being able to put yourself out there in new circumstances as a late bloomer.
Because a lot of the times people are navigating certain things for the first time, whether it be dating, like looking for a new career, moving out of their, homes with their families, all of those type of things. So it's really like navigating new experiences with like confidence in those type of things.
Yep. Yep. Okay. I think this is really compelling, Alexis. It's a shift, no doubt, from high conflict couples to this population. It sounds like you know that, and I wouldn't let that scare you. But a hundred percent what you've shared here, leaning into people who feel left behind let you know, quote unquote left behind or struggling with comparison and the envy and anger that goes along with that to build confidence make decisions about their life and actually take action.
Yeah.
That's really compelling. I think you're onto something like that. Yeah. I
think the, that's the piece too, is about taking action and like feeling, feeling like confident to be able to do that because long Exactly.
It just feels very stagnant or stuck,
Yeah. To stop, yeah. Stop spinning their wheels and actually start moving forward in their life. I think you're onto something. Absolutely.
Okay. Thank you.
You're welcome. Thanks for sharing that with us. Really compelling. Of course.
Thank you. That helps me so much.
Yeah. So glad. Absolutely. Thanks Alexis.
Thank you.
Amal. Let me know if I'm saying that and then tell me what I can help you with.
Yeah. Hi. Yeah, you're saying it right and it's really nice to be actually talking to you live. 'cause I've been watching so many of your videos and doing your fill it yourself formula yeah, it's really nice that you're, it's nice to see you.
I'm so glad. All right, so for my niche I guess I'm like struggling with being able to describe the population I wanna work with. Okay. And I noticed that at first I had a very general kind of niche and I was getting a few requests, but when I made it more specific, I haven't been getting any.
So I'm like okay, what's going on? Okay. But, I can tell you what I changed it to. Yeah.
What type of specificity did you lean into there?
Yeah so I said I empower emotionally sensitive or empathic and insightful overthinkers to overcome self-doubt emotional distress and loneliness to be able to build a better sense of self-esteem and reconnect with themselves and others deeply.
Okay. Okay. I can
hear a lot of really rich opportunity in there, and it's clear you do a lot of great work there with the clients. I wonder what was your niche before, even if you don't have it written down, just if you can
I think I was just summarize that kind of didn't specify the empathic kind of population.
I just had like teens and adults who are struggling with depression, anxiety relationship issues and self-esteem to, yeah, just build better connections with adults and others.
So I'm wondering here if it's not so much a matter of don't get specific, but instead a matter of the language we're using to do that.
Okay. Do your clients always know they are empathic, sensitive? All those kind of descriptors that, that you used? Am I coming to therapy knowing that about.
That's a good question. I was thinking about that when you were talking to one of the other participants actually. I think, like I have one specific ideal client who I really enjoyed working with.
She knew that she was emotionally sensitive. I don't know if she ever used the word empathic for herself, but she did have a lot of insight and just a deep person, like a deep feeler and deep thinker. Yeah.
Yeah. Then maybe there's an opportunity here to use some of that language to reflect that back deep feeling.
Deep thinking. When I've worked with students who have had similar clients maybe who are they're HSPs but don't know it style person, sometimes they have been told their whole lives that they're too sensitive. So you carry that message with them. Yeah. So I wonder here if you can be speaking instead to that person.
I work with people who feel things deeply and have often been told they're too sensitive. So that is already way more approachable than me having to be empathic and overthinking and deep feeling and all of those kind of adjectives that you used. Okay. That's a bit more approachable.
Does that make sense to you?
Yeah, it does. I did think about it, but then I was like, okay, if I have to use terms, because then also, I know this kind of a meeting is not for the website, like for the homepage where you put it very clearly this is online therapy for such and such people in let's say Maryland, right?
Oh, you there?
Yep. I'm here. I muted that one.
Okay. Yeah so for that I like specifically put like emotionally sensitive, overthinkers in Maryland. Yeah. Yeah. I'm like, that's
where I would, yeah. I would consider some more client friendly language to really describe those clients to you or, to describe those clients so that they can see themselves in what you've written there.
And then I would break down the rest of the statement that you provided Amal. So what you're helping them do or what you're helping them overcome. The struggles and then the ultimate outcomes of therapy. And I would, again, pass them through the filter of do they use this language?
So self-esteem, for instance, do your, some clients know they have low self-esteem, some don't. Some think that's just everyone talks to themselves that way. So I would really truly break it down word by word. Do your clients when they come to therapy know that they need help with this or know that they want this?
Because if not, we've we're meeting them too late in the journey. Your marketing needs to meet them where they are now and what they think they need help with today. Does that make sense? Yeah, it does. So I don't think you need to forsake this specificity here. I think there's absolutely a market and a need for serving this type of client.
I think it's just how we're describing them.
Yep. That makes sense. So I'll give it a little bit more thought and make it more client friendly language.
Awesome.
Yeah. Thanks for that, Amal. Yeah. Yeah. I'm cheering you on.
Yeah, thanks.
Alright, Jess, you'll round out our time here.
Hi. Thank you so much for meeting with me.
Yeah. Nice to meet you. Tell me where you're at with your niche.
Yeah, so I think I might be too specific or not client language friendly enough. Okay. I'll put it in the chat to see if Great. That helps.
I dunno if I need to narrow it down. It's like a whole paragraph, okay. I dunno if that's what a niche is supposed to be.
All right, I'll read this out loud real quick. I help neurodivergent adults, especially those who are highly masking and carrying complex trauma, unmask safely understand their nervous system and heal from the emotional wounds of living in a world that wasn't built for them through neurodivergent informed DVT nervous system mapping, EMDR and somatic parks work.
I offer a trauma-informed, sensory aware space where clients can stop surviving and start thriving. Alright, really cool. Lots of rich stuff there. Jess, what are your concerns when it comes to being too specific?
I just haven't had like many clients reaching out, so I don't know if it's actually speaking to them in the way that they would speak or
Okay.
Do all of your clients come in identifying as neurodivergent
usually? I wanna be less clinical in some ways. Similar to a mall, like I really like working with like highly sensitive people who might. As like an empath or intuitive, like more in the spiritual realm.
But I don't know if those two work well together and if it would alienate people who already do identify with a label.
Okay. Okay. Yeah. I definitely read this statement as keeping neurodivergence as the crux of your niche as that red thread. And if you're sitting with that and you're like, I don't need all of my clients to be neurodivergent, all my ideal clients don't necessarily identify that way, then I think it would be worth exploring what other themes there are there that we can be speaking to.
And then, you narrow that further, highly masking and carrying complex trauma. Do your clients know that about themselves? Do they know they have complex trauma or they're really highly masking?
I don't know if that's how they would word it.
Yeah. But, okay. What do you think they might say instead?
They like burned out from. Trying to pretend they're someone that they're not.
There's some power there. Yeah. Okay. So it's similar to what I was recommending for Amal. I might revisit this statement and ask yourself are these words, language phrases that my clients would use?
But if you're also realizing maybe neurodivergence isn't the crux here or the theme, then Jess, if you were to consider one of those more spiritual non neurodivergent clients, why might they choose you as their therapist and not someone else?
Yeah, I don't know. I feel with Neurodivergence, like since I am in that category myself.
That helps. I do identify as impact too, but I don't know if that, I dunno. It feels different,
yeah. Yeah. I wonder. This depends on your ultimate decision on whether or not you really wanna hone in on Neurodivergence or not. But I wonder if we could pivot you over into what we would call an approach based niche where you are, you're not necessarily specializing in Neurodivergence, but you are instead of specializing in neurodivergent affirming, like maybe spiritual or if there's another word you would use there to describe that.
So I specialize in neurodivergent affirming spiritual therapy that supports people who have been told they're too sensitive or are living in a world where they feel like they have to pretend or mask who they truly are. That still speaks to a pretty wide range of people, but not everyone is gonna read that and think you're the therapist for them.
How does that feel?
Yeah, that feels good. I'm just trying to get my head around exactly what we mean when we say spiritual, because
I wanna make sure. Yeah, that was, I'm throwing that in there. But if you do enjoy clients that appre or that kind of identify that way, if there's a particular way that you support them that they appreciate, maybe finding language for that could be an interesting way to add some further focus to your niche.
Awesome. Thank you. Yeah. How do you recommend finding the client's language? Is there a way to research that somehow?
I chat GBT is helpful for that. My absolute favorite exercise is to revisit intake forms. So if you can think of anyone that did identify that way, go read their intake forms because that's gonna remind you, just like we were speaking out with Amal, what did they need help with when they started, not six months, nine months, 12 months down the road, but when they showed up at your door, what did they need help with then?
So reviewing those intake forms can be really powerful to remind you of the language they were using. Chey t can get a little carried away, but can be helpful for, okay, if I'm someone who likes the, or that values spirituality and might be looking for that in my therapist, what language might I use sometimes that can get your gears turning too.
Awesome. Thank you so much.
Yeah, you're welcome. Thanks Jess. I'm so glad you raised your hand and got to round out this time. All right, y'all, this has been a blast. I will have to do this again. If you just listened, I hope this was valuable for you. I'm just hearing some of these questions and things like that.
I'm seeing some nods, so I'm glad for that. If I got to speak with you directly. What a pleasure. Truly, really cool to see and hear all the great work that you're doing.
But thanks for being here today for carving out part of your Tuesday, and we'll have to do this again soon. Bye.
Resources & Links Mentioned:
Confident Copy: walkerstrategyco.com/confident-copy (Enrollment is open through August 27th. Pricing increases after this date.)
The Walker Strategy Co website:walkerstrategyco.com
Connect + Subscribe
Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.
Explore more marketing support for therapists: The Walker Strategy Co website
About Marketing Therapy
Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
Rate & Review
If you’re enjoying Marketing Therapy, please consider leaving us a rating or review. This helps more therapists find the podcast (& avoid the marketing spiral).
