Everything You Need to Know About Confident Copy [August 2025](Episode 23)
If you’ve been eyeing Confident Copy but still aren’t sure if it’s the right fit, this episode was made for you. I’m pulling back the curtain on exactly what the program is, why I created it, who it’s for—and who it’s not for—so you can make an informed decision before doors open August 19th.
We’ll walk through what’s inside Confident Copy, how it helps you write a website that truly sounds like you (and speaks to your dream clients), and what kind of support and results you can expect. I also share everything you need to know about the bonuses, updates, and big changes happening this round—including the final time Confident Copy will be offered at this price.
Whether you’re brand new to private practice or looking to refine your marketing with intention, this episode will help you confidently say yes—or no—to this next step.
Here’s what you’ll learn in this episode:
1️⃣ The three types of therapists Confident Copy was designed for—and why their results have been so powerful
2️⃣ The exact skills, strategies, and outcomes you’ll walk away with (hint: way more than just website copy)
3️⃣ All the details on pricing, start dates, what’s new this round, and why now’s the time to join if you’ve been on the fence
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Hey, hey. So happy you're here. Welcome back to Marketing Therapy.
Today's a special kind of episode here. I'm gonna be pulling back the curtain on everything you need to know about our reopening of Confident copy that starts next week. So this is meant to be a real time episode that you listen to and I've put it together because I've heard from many of you who have lots of questions about Confident Copy are considering whether or not this is the right next step for you.
And the purpose of this episode is to help you decide if it is or if it isn't. By the end of this episode, my goal is that you know exactly what Confident Copy is, a little bit more about why I created it, who it's designed for, and also who it's not designed for, because it is the right fit for some therapists, just like you're the right fit for some clients.
The results you can expect when you go through it. How it's structured to ultimately help you get there. And then how and when You can join us this round. Now, if you're new to our community, I reopen confident copy usually twice per year at a reduced price and with some really great extra bonuses.
So our next one is coming up next week here in August. And my goal is that when doors open, you're ready to make an informed decision. Whatever that decision is, either it's a clear yes or a clear, not right now, that's a win for me, is just getting off that fence. And I know I've heard from many of you that maybe you're sitting there, so that's my hope here.
Now we are kicking off our special promotion with a live workshop called Clear Website Full caseload. That's on August 19th. So just this coming Tuesday, which you are absolutely welcome to join, and then Doors to Confident Copy will officially open right after that workshop, and they'll close on August 27th.
So that's August 19th through the 27th. Now everyone who enrolls during this round is gonna start together on September 8th. So you're actually gonna kick off after the Labor Day holiday, which means you'll have a couple of bonus weeks before kickoff. So whenever you join in the special promotion, a couple of extra bonus weeks in there to start working through the curriculum, get situated and begin working through those initial support and niching modules that really lay the groundwork for everything you're gonna do in the program. So if you have been considering Confident, copy, this really is gonna be the time to join us.
We've got some special bonuses available, which I'll chat about here. And then the price, this is an important thing to know. The price will be increasing permanently after August 27th. Confident copy has for a long time sort of been my baby, and my baby is turning four next month, which is wild. We have served nearly 700 therapists in this program, but I can still remember exactly why I created it way back in 2021. So back then I had been writing copy for clinicians for multiple years and my clients were getting fantastic results from what we were creating together.
But one thing kind of kept standing out to me. If I could teach therapists how to create their own strategic and client attracting copy, they wouldn't just get a great website now, but they would walk away with a skill they could use over the life of their career. So that was really the vision behind this program to give clinicians a repeatable strategy, a proven framework.
And also the mindset behind effective copy. So they could market themselves with confidence again and again even after their practice evolved, even after they went a different direction with their niche, even after they scaled to a group, they had something they could come back to. So when I launched Confident Copy back in 2021, we were in those early post pandemic times and we were really seeing the landscape shift even then.
Clinicians were realizing they needed a niche. The standard was raising a bit for marketing overall, but there really weren't many resources showing them how to translate that into a website that truly felt like them. Something distinct from the cookie cutter sites. I know, you know, the ones that large providers were spinning out almost on a weekly basis that looked and sounded the same, and the same and the same.
Now, fast forward to today, four years later. And we all know that the market is even more competitive now. Clients are shopping around more. They expect specificity and polish in every area of their lives, including therapy. Okay? Their standards have gone up in every single area. Networking is still one of the most effective ways to get clients, but we also see that networking only works if you know how to clearly talk about what you do and who you serve and why it matters.
And that's really where I see Confident Copy come in. It's our copywriting program, hence the name, right? Confident Copy, but it's also a niching program. A messaging program. A marketing program. A way to finally feel confident putting your work into words, whether those words are on your website, which is our primary focus, your Psychology Today profile, a conversation at a networking event.
Your words matter, and that's what Confident Copy equips clinicians with. So if I had to boil all that down into one sentence, confident Copy really helps you put words to the work you do and create marketing that matches the quality of your work with clients so you can book more of them. That's the mission and the vision behind Confident Copy.
When I picture the absolute perfect fit, confident copy student. The students of ours who have gotten the most fantastic results and had the best experience in our program and have gone on to grow their practices and raise their fees and do all the things, there's a certain energy they bring to the program, and I usually know the first time I meet them on a coaching call, they are hungry for growth.
They have a level of grit and tenacity when it comes to how they are looking at their marketing. They realize that they need to be willing to get a little bit uncomfortable. If it means building the practice they want, they believe in themselves and they really see confident copy, or quite frankly, any investment they make in their practice, not as a thing that's going to save them, right?
Not as a magic bullet, but as a really powerful lever. They can pull something they can add to their toolbox and draw on throughout the life of their practice. So they show up and they take advantage of support. That's one of the best things about Confident Copy is the community that you get to do this with.
They ask questions, and even if they're more of an observer, not every single person needs to be raising their hand on every coaching call, but they're engaging in a way that works for them. They're staying in touch, not just with the process, but with the people and the support available to them. They also really understand that marketing matters.
This isn't just a necessary evil. It's something that they know they're gonna have to invest in over the life of their career, but they know that in order to do that, they need to have that strong foundation that we create in Confident Copy. So they value their work and they also value having marketing that reflects that work.
Some of them are established and want more of the clients they love working with, while others are brand new to private practice. When we look at the breakdown, about 50% of clinicians coming into Confident Copy are brand new. And about 50% are established. Not surprisingly, about 50% have a website and 50% don't.
So we're really evenly split there. But it is that attitude, it is that energy they bring. That seems to be the common thread no matter where they are. They recognize that they have decided to grow a private practice and that that is a long-term play, not an overnight fix, but when they have the right tools in their toolbox, they know they'll be successful.
Now on the flip side, confident copy, like I said, isn't the right fit for everyone. Just like you're not the right therapist for everyone. A couple signs that it might not be right for you. One, your website is already consistently converting high quality RightFit clients and you just need more of them.
If that's you, congratulations. You're doing something right. C copy likely isn't the needle mover for you. You need to be looking more into growing traffic, so if right now you do hear from people that are reading your website and know you're the therapist for them that are ready to get started at your full fee, all of those things, and you just need more, then like I said, that's a traffic problem.
Not as much a copy or marketing problem. Fundamentally, if you're looking for that magic switch for your marketing, something you flip on without committing to the ongoing effort, you're probably gonna be disappointed by the process that we teach in Confident Copy, because Confident Copy is designed to be the long-term strategy that your practice grows on.
It's not a magic bullet, unfortunately. I don't know of a magic bullet out there right now, but if that is your want. You won't like it around here very much. Now, a final thing I wanna share, this episode isn't designed to sell you on Confident Copy. This episode is designed to help you make a decision about whether or not it's right for you.
If enrolling in Confident Copy would put you under significant financial strain or add undue stress to your life, I don't want you to join right now. Please hear me on that. If it's gonna create more worry than opportunity or put that undue stress on you, it's better to wait until the timing is right.
We'll do this again. While this is gonna be a really fantastic round, please know that if it comes down to financial health or strain, I always want you to err on the side of caution there. But if you're realizing that you're ready for clarity, for confidence, and for that skillset, that tool in your toolbox that you can use for the rest of your career, confident Copy was designed for you.
When I think about the ultimate outcome I want for our confident Copy students, it's really simple. I want them to walk away from this program with a deep understanding of the work they do best. The words to describe it in a way that actually lands with their dream clients and the confidence to put that out into the world knowing it will bring in the right clients.
That's my hope. By the time folks finish Confident copy, they walk away with a clear and compelling niche that sets them apart and makes it easy for people to remember and refer to you. Strong, strategic, authentic website copy for your homepage about page specialty pages, things that you're excited to send traffic to, things that you read and you say, that feels so much like me, and that your clients read and say, it feels like you're talking to me.
That's what we aim to create. We also hope that you're walking away with a high converting site today profile, something that's gonna jump off the page for the ideal client. That you love to work with. Now, is Psych today gonna fill your practice on its own these days? Nope. It absolutely is not. However, if you can get a handful of RightFit clients per year, it was a very worthwhile marketing strategy when we can essentially, almost set it and forget it.
Very, very worthwhile when we look at the data these days. I also hope that you leave confident copy with a plan of what to do next in your marketing. So you're never left wondering, what do I do now? And that's one reason I'm really excited about this particular reopening because we have completely revamped the final module of our program where I am helping you in a level of detail I never have before.
Decide on the marketing strategies that are going to make sense for you after you leave the program. That might be Google Ads, that could be SEO, that could be social media. We're gonna show you step by step, tier by tier what strategies actually make sense so that, again, you're not left wondering what do I do now?
But you have a good sense of what next steps make sense for you and for your clients. But maybe most importantly, my hope is that you leave confident, copy confident, hence the name, talking about your work in consults in networking conversations anywhere your ideal clients might find you. We've heard incredible wins from students over the years, but even recently, because I have heard from people, well, if this result from a student hasn't come in the last year, I don't consider it valid.
I actually heard from a clinician who said that, and I hear them on that because the market really has changed. Even some recent wins from students include things like filling their full fee caseload in as little as six months after graduating, they graduated. I launched that website, got out there, started marketing and had a full practice six months later.
One just this summer, who booked six full fee clients, even in the quote unquote summer slump after launching their site. Better consult conversions. So clients saying things like, I already know you're the therapist for me, right there on the consult. More referrals and just stronger networking connections overall because people finally know how to describe what you do. They know who your right fit client is and how and when and who to send your way. And interestingly, I've also heard from a couple of students in just the last month or so, that they're using the CC framework even beyond therapy, coaching courses, intensives, all kinds of offers.
They come back to the vault, which has been really cool to hear from some of our alumni. And we just continue to see that when your marketing starts to feel like a natural extension of your work, not just a dreaded chore, that it really can change everything. And that's what we're here to ultimately help make happen.
So confident Copy really is designed to take you for, from. I don't know how to put this into words. I don't know how to say that. I don't know how to talk about this. Two, I can confidently send people to my website knowing it's going to connect and convert with them, and we do that through a step-by-step framework that I've refined over the years and continue to refine.
It is an active living breathing program, but it really is representative of exactly what we are seeing work right now. Each module builds on the one before it in our process so that you're never guessing about what to do next, but that you're also seeing that progress, feeling that progress as you make your way through. So here's a little bit more about how it flows.
We start with nailing your niche. We consider your niche, your North star. We start here because if you are not clear on who you serve and what you do best. Everything else we do next is gonna fall flat. Okay, so this is your North star. So here we go deep into self-discovery mindset positioning. So you have crystal clarity on your ideal clients.
Then we head into specialties in SEO. Once your niche is clear, we need to identify your specialties and learn how to talk about them and name them in the language your clients are actually using. This is critical because if you skip this and you keep writing, you're gonna miss out on where your client actually is looking for help.
This also, of course, is going to set you up with the right keywords on your site to work harder for you on Google overall, and we give you some excellent guidance as it relates to SEO as well. Then we get into the bulk of the program where you do the writing. So homepage that comes first. Your homepage is your first impression.
It's also the launching pad into your website, and so I'm gonna walk you through my formula here for making sure that clients land on your website, immediately feel seen, even if you like having variety in your caseload and are intrigued to learn more. That's the goal of that homepage. Then we head into the about page that connects.
The about page is where you build trust and show potential clients that you deeply understand them. So we structure it so it's about them as much as it's about you, which is a tough balance to strike sometimes, because that's ultimately what's gonna get them to reach out. Then we round out the website copywriting with specialty pages.
So we're gonna create individual pages that really position you as the go-to expert in your focus areas. You can use this framework again and again for any service you offer now or in the future. Maybe you get trained in a new modality, come grab a new method page. Maybe you add on intensives. Come grab our intensive page.
We even have a supervision page if that's something you're interested in adding, so we have a unique formula for all the different specialties your site can have. Then success on psych today, like I mentioned, still a very worthwhile strategy from our perspective when we look at the data of what's working across our industry.
And this really can be one of your most valuable marketing tools, especially 'cause it is relatively set it and forget it when done right. So we're gonna help you write your profile, your video script, your video caption, your intro to do client statement in a way that really stands out and then gets people over to your website, is the ultimate goal there.
And then finally, as I mentioned, we've revamped the final module of Confident Copy mapping your marketing. So here we're breaking down the most popular marketing strategies for therapists into both tier one and tier two options. What's gonna take the most time, money, energy. So you can choose the right next steps based on your own time, energy, and budget.
Now, throughout the program, you always have access to real examples, formulas, feedback templates that are gonna make this process as clear and repeatable as possible. Without giving you cookie cutter copy. That sounds like everyone else, I think we're plagued right now by that there is too much copy that sounds the same out there.
So Confident Copy shows you how to structure your copy, but also gives you the freedom to develop your own voice so that you do stand out in the sea of sameness that your clients are wa through right now.
If you choose to jump into Confident Copy, you're gonna see two different options. Confident Copy Standard is our normal version of the program. Here is where you're gonna write your own copy. With all of our support, our weekly live coaching calls, closed Facebook group.
You had a guaranteed one business day response there, and then multiple opportunities every month to get feedback on what you're writing. So this is of course, the most popular version of our program and the one that hundreds and hundreds have gone through. Confident Copy plus includes everything in Confident Copy, plus a private one-on-one kickoff with me.
So we can really set your strategy before you start writing and your project plan. Then you get four 30 minute one-on-one check-ins throughout the program with me for personalized coaching feedback. As you're making your way through, after you finish things, we're gonna do a complete copy review, so an in-depth review of all the copy that you write in Confident copy, making sure that it's the best it can possibly be before it then goes into design.
This is the best part of Confident Copy Plus where my team will design your website for you. Completely custom tailored to the copy that you write. Colors, fonts, images. If you've seen any of our websites in the past, that's what we can create for you so that your words and your design are working together.
From the day we press launch. So those are your two options. If you've been feeling like website design is the part that's holding you back, that's the part that feels particularly scary, or you really want your copy and your design to be handled in that more streamlined process, CC plus would definitely be the way to go, but you truly can't go wrong here.
Now, let's talk Numbers really important to me that you are armed with all the information you need to make an informed decision. And we can't do that without knowing the numbers, right? Transparency is really important to me. So the investment for Confident Copy is typically 1997.
For this round it'll be 1797, so that's $200 off our regular price, confident Copy Plus is typically 59 97, and you're gonna get a $600 discount bringing it to 53 97. Now, we do offer payment plans for both options, so you can choose the one that feels the most sustainable for you.
Now for context, if you were to hire me and my team to write your website copy for you. We currently charge 42 50 for that service. If you're looking for us to both write and design your site the cost of there is 8,000 at this time. So this is absolutely a way to get my full framework, my guidance, my eyes on your work for truly a fraction of that cost.
And honestly, for most therapists, it takes less than one client to cover your investment in confident Copy everything after that is pure return. If you wanna break that down with your own practice stats, so what you charge per session, how often you see your clients, and then how long you typically work together.
We've put together a handy calculator to help you make that decision. If you go to walker strategy co.com/roi, you'll see that calculator right there. Now, in addition to the discount, we do have some really great bonuses for this round of confident copy as well. Things that are designed to make your writing process easier, your marketing stronger.
And at the end of the day, your results even better, right? So here's what you're gonna get if you join us between August 19th and the 27th one four extra copy clinics. So typically we have a monthly copy clinic call. This time we're gonna double that so you have twice as many opportunities to get live feedback on your work.
That brand new Marketing roadmap module that I mentioned fully revamped to help you get really clear on your marketing plan as you leave confident. Copy. Really excited about this one. With this round, everyone's getting access to our therapist, DIY brand kit. If you haven't heard us chat about that, our DIY brand kit is an incredible new program I put together here in 2025.
That helps you create a visual brand that feels just as true to you as the copy you're gonna create in confident. So it's gonna help you curate a totally custom, we're not just picking from templates here, a totally custom color palette, font pairing and selecting stock images that feel on brand so that your site looks as good as it sounds.
And then our final bonus, and this one is the one I am most excited about, Callie. Cali is your new copywriting assistant. She's our brand new AI tool who is trained on the confident copy method. This is way different than going to chat GBT and asking for help on your copy. This is an assistant trained on the exact strategies that we know are working right now.
She's not gonna write your copy for you. We should never be outsourcing that to a robot, but she can help you brainstorm, refine, polish, and find even better opportunities for your copy and your marketing, all tailored to you and the program and the process that we know works. So Cali is gonna be an asset, not just in your time and confident copy, but as you leave as well.
So if you're looking to plan ahead, a couple key dates that I have mentioned here. First and foremost, August 19th, that's when doors open. We're gonna kick things off with our clear website, full caseload workshop, and then doors to Confident Copy will open immediately after that. Doors close on August 27th.
After this date, the price of Confident Copy will go up permanently. And then September 8th is where we're gonna have our big kickoff call. So that's when your 16 weeks of live support and confident copy will begin. But you will get immediate access to the curriculum whenever you enroll, so you can really take advantage of those extra bonus weeks if you jump in early.
Now, confident copy is either right for you or it's not a hundred percent, and I consider it a win for you to know which. So once you're clear it's a fit, jump in. Take full advantage of those extra weeks in the bonuses. And if it's not, that's akay too.
When doors open on August 19th, you're gonna be able to jump right over to Walker strategy code.com/confident-copy after our clear website, full caseload workshop. Choose the version that's right for you, whether that's Confident Copy or cc plus, complete your checkout, and then you'll get immediate access to the curriculum.
Lots of emails about what's next, so you can start planning and go ahead and get that September 8th kickoff call on your schedule. Now, if you're on the fence right now, you're not sure if confident copy is right for you or which version is right for you, I want you to reach out, okay? Again, with the goal of helping you get off the fence in either direction.
I will always be 100% honest if I think confident copy isn't right for you. And typically, the conversations that I have during these promotional periods, I usually tell about 50% of folks that I don't think this is right for them, simply because it's more important to me that you find the right resource than you enroll in my course.
At the end of the day, I want you to do what's best for you. If you're not sure what that is. Please reach out. You can send me a DM on Instagram. You can also email me hello@walkerstrategyco.com. If my team can answer that question, you'll hear from them. If they're not sure, they'll pass it along to me and you'll hear directly from me.
My goal is again, that you have all the information you need before doors open so you can make that confident decision when enrollment starts. So that's everything you need to know about our Confident Copy promotion coming up next week, what it is, who it's for, how it works, and ultimately what's waiting for you if you decide to join us this round.
If you're someone who's been wanting to get really clear on your niche, a website, you're proud to send people to a marketing foundation that actually brings in the right clients, this could very well be your moment. So again, doors open August 19th, right after our clear website, full caseload workshop, close August 27th, and then we'll start together on September 8th.
And remember that the price does go up after this round. So go ahead, mark your calendar for August 19th. If you plan to join us. Be ready to grab your spot.
I cannot wait to see what you create inside Confident Copy. And even more than that, I can't wait to see the clients that it brings your way if you made it through this episode. I'm glad. I hope you got the information that you needed. If you didn't reach out to me again, I would love to hear from you, and if you decide confident Copy is right for you.
I will see you very soon on the inside.
Resources & Links Mentioned:
Confident Copy: walkerstrategyco.com/cc
DIY Brand Kit (included as a bonus this round): walkerstrategyco.com/dbk
ROI Calculator: walkerstrategyco.com/roi
Clear Website, Full Caseload Workshop: walkerstrategyco.com/cwfc
Questions? DM me on Instagram or email hello@walkerstrategyco.com
The Walker Strategy Co website: walkerstrategyco.com
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About Marketing Therapy
Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
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