Listen to the Workshop: "Clear Website, Full Caseload"(Episode 25)

Written By Anna Walker

For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in a saturated, skeptical market” on the podcast!

I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about.

▶️ Watch the workshop and enroll here!

Here’s what you’ll learn in this episode:

1️⃣ The #1 shift that turns a “nice” website into one that books clients at $200+

2️⃣ The secret to keeping variety in your caseload and still standing out

3️⃣ How to be seen as the go-to expert in your niche (without sounding arrogant or salesy)

4️⃣ Why outsourcing your copy to AI could be costing you real clients (and what to do instead if you’ve already tried ChatGPT)

  • Hey everyone. Welcome. So happy you are here. Come on in, get settled. Welcome to Clear Website, full caseload. I wore my purple shirt just uh, in celebration of this. Hello. All right, come on in. Like I said, get settled. Um, well wait for everyone to trickle in here for just a moment or two, but we will dive in pretty quick.

    Thanks, Janet. I appreciate that. Let us know where you're joining from. Will you open up the chat window for me, say hi, and let me know where, where we're joining from. I always like to see how quickly we can get across all time zones. All right. New York City, San Diego. Boom, boom. Canada, Connecticut, Chicago.

    Houston, Idaho, Massachusetts, California, Northern England. Hello, Michelle, Arkansas, Colorado, Kansas, Philadelphia. Hello, Florida, Michigan, Virginia, Cali, Utah. Katie, Texas, Littleton, Colorado. Jeanette. Hi, Rhode Island, California, Michigan, Alaska. Any other Tennessee folks? Gail from Sarasota. Hi, Gail, another Philly friend.

    Hello San Jose. We've safely covered all our time zones here. Hi everyone. I'm so happy you're here. All right. We, we still got some folks trickling in here, so I'm gonna give them a moment. Like I said, we will get started in just a sec. Colorado Springs, San Rafael, California. Raleigh, Ohio. Yes. You are auto muted, so no worries there.

    Um, you guys can just hang out. Oh, Krista, you grew up in Nashville. Well, hello there. I'm happy you're here now look, Alyssa, Nashville, Tennessee. Hi. I'm happy you're here. Me too. All righty. Excellent. Well, like I said, we do have some additional folks joining us, which is wonderful. We welcome that. But I also wanna make the most of your time because we're here to talk about the four mistakes that are costing you premium fee clients in a saturated skeptical market.

    Are y'all ready to dive in? Will you give me a yes or something in the chat if you're ready to get going? This is a topic that I am awesome. Woohoo. Yes. Yes. All caps. Love it. Okay, let's dive in. 2020. Five's been wild, okay. And I thought long and hard about what to do for this workshop. We do two live workshops a year like this, and I, I did, I spent a lot of time thinking about it.

    Um, my team and I sort of wrestled with it. And when we look at what's happening in 2025, what I'm giving you today is the absolute best of what I know. This is based on what I am seeing actually work. And so I hope that you walk away with learnings and nuggets and takeaways and next steps that actually do something for you today.

    Okay? That's my hope. Now we do have some new folks here, so hello. If you've never met me, I'm here in my pink shirt. I'm there with my two sweet kiddos and my husband. I am Anna Walker. I'm a Colorado native. So those of you from Colorado, hello, based now in Nashville, Tennessee. I'm that mom of two. I love to read, I love to listen to audio books.

    I love to bake, although not very well, and I also love to go to the gym. Those are all good things, but do you guys. Actually care about all of that. You're here because I am a marketing coach who believes that the work that you do matters, and I'm obsessed. And I mean, like I lay awake thinking about it at 2:00 AM obsessed with helping you see results so you can do more of it.

    At the end of the day, that's why I do what I do. Uh, by now I've helped over 3000 clinicians in our paid programs and services, not to mention thousands more through our free resources, gain confidence in their marketing and bring in full fee right-fit clients into their practices. I'm committed to empowering you to market yourself in a way that gets results, but also feels true to you.

    That's the balance that we try and strike around here. Before we start, please give yourself this hour. You're here right now. What I offer you today, like I said, is the best of the best in 2025. And it can change the game to your, for your practice. So I do encourage you close your other tabs, put your phone on, do not disturb, stay present here, engage with us, okay?

    And please engage. Hello, you're here with me live. You are here with hundreds of other therapists live right now. How cool is that? And so I encourage you to ask questions, share light bulb moments in the chat with us. You're probably not the only one thinking about things. What are you noticing in your own practice?

    I love hearing from you boots on the ground, what's actually happening. And don't forget to sting until the end. If you don't know this, we are giving away a free Squarespace website template, EVIP, copy review, and a 50% discount on confident copy. You've gotta be here live at the end. This is not just gonna be one big long slog.

    Okay? My goal is that you are actually walking away with things that you can apply in your practice today. And I do have a faceted action bonus we've never offered in this way before that you're not gonna wanna miss.

    And that's only for folks that are here today. So, as we get into this, let's get a little bit of the lay land. Do you have a website? Yes. Yet give me a why, if that's a yes. An n if that's a no. Lots of why's. Wow. Almost a couple ends. Almost exclusively. Why's some ends? Okay. Good to know. I'm glad to see what we're dealing with.

    Okay. What is your biggest challenge with it? If you've got one or if you need to create one, but it's, something's been keeping you stuck, will you share? What's your biggest challenge with the site? S-E-O-S-E-O. Old. Hmm. Finishing all your content. Time consuming tech. Outdated content. Niche writing my copy, no one sees it.

    Perfectionism. Anyone else? Same. Refining and expressing your niche feels redundant. You don't know what you're doing. That's okay. It's new. So still building. Yeah, it doesn't represent your vibe and your voice. Indecisiveness. Okay. Lots of themes that I'm seeing here. Okay. Themes of perfectionism, of feeling stuck, certainly of SEO.

    Um, feeling like you're constantly tweaking, not knowing what to say. What's your niche? Those are all things that I wanna talk about here today. Now, tell me if this sounds like you, one, you want to attract full fee clients, but your site doesn't feel like it's helping. You've got a site, but it's not helping.

    Okay. Two, you've tried templates or ai, and I love ai. There's no shaming here, but it doesn't sound like you been there or you're in a saturated area. It feels like you look around, there's a therapist on every corner, but you feel like you're blending in. Will you tell me one, two, or three, which one feels like you?

    One's. Lots of threes. Okay. Lots of saturated areas. All of them in all caps. Yeah. Two. Okay. Okay. I love that. Again, getting a good sort of pulse on things. Alright, so you're in good company, safe to say, right? Look around at your fellow attendees. Safe to say you're not the only one. Feeling that way. Now, when it comes to attracting premium fee clients, again, in this market, when I've looked around and I've seen what's happening in 2025, your website has the power to make or break your success.

    It has the power to do that. But why? Everyone tells you you need a website, but why do you actually need one K? Here's why. The doctors that you think you need to be knocking on the doors of and leaving, you know, lunch baskets, at fruit baskets, whatever the other therapist you're talking to, the social media posts that you're making, the directories you're part of Psych today, inclusive therapist, therapist for black girls.

    The conversation you're having with a friend about the work that you do. The interviews you're doing, the Google searches and the SEO that you're trying to optimize, every single one leads back to your website in this market. Whether it's a conversation with a friend where they go Google you, um, or Google itself, social media, it all leads back to your website.

    And if your website isn't doing its job, then none of the other marketing efforts you're putting in can either. If you've been in my world for a while, you've heard me describe that as pouring water into a leaky bucket, and how frustrating to have worked so hard on these other things, and then to send all of that traffic to send that water into something that doesn't actually hold.

    Right? So here's what you're gonna learn today. The number one shift that's gonna turn your nice website into one that books clients at 200 plus an hour. How to be seen as the go-to expert in your niche without sounding arrogant or salesy. The secret to keeping variety in your caseload and still standing out.

    This is a big one and a huge one that I'm seeing folks really needing support with right now. And then why outsourcing your copy to aai could be, isn't necessarily for sure, but could be costing you real clients and what to do instead if you've already tried chat WT or your other favorite tool. Okay. In this workshop I wanna show you how to turn your practice website, this thing that all your marketing leads back to into a client conversion engine.

    Something that works for you and that does the heavy lifting for you. Okay? I mean, what would it mean if you started hearing the ping of a new consultation being scheduled while you're making dinner or on vacation or in the school pickup line? My little girl just started pre-K, so I'm getting familiar with school pickup.

    Brand new to it. But how cool is it to hear a, the ping of a new consultation while you're busy doing something else? Right. What about reducing the number of weekly sessions while maybe even increasing your monthly revenue? Attracting those premium fee clients, those clients who want to do this work for you.

    Checking emails between sessions, when you've got that 10 minutes, that 15 minutes, and seeing ones that say, I know you're the therapist I wanna work with. I'm ready to do the work. When can we schedule okay that this would feel incredible? Right? So inspiring. I want you to know that I have helped hundreds of clinicians experience this, and every time I hear from them my stomach flips.

    I have never, that hasn't gotten old. To me hearing from people that they're getting these kinds of experiences in their practice, and interestingly, every single time it started with their website, that's why you're here, right? That's why we're doing this workshop like Brenda. Brenda is a former confident copy alumni of ours, and when I first met her, she told me verbatim, I have the recording of that call.

    I hate marketing. She was very averse to it. She identified as an introvert. She really struggled with the idea of putting herself out there, but she also knew she had to make it a priority. If you knew Brenda, she is tenacious. She had committed to being successful in her practice and she realized, you know what?

    I need to get a little bit uncomfortable if it means I can create what it is that I'm out here to do. Right? So she tried it out. She got a few clients here and there, but they weren't always the right fit. She had really big goals. She was fully private pay. She wanted those ideal fit clients. She, she does trauma work and eating disorder work with women, and she also wanted to eventually bring on an associate.

    She knew she had a double down on this and she was committed. She had that tenacity. Now I'm already seeing some people say, I feel like Brenda, right? Maybe you feel averse to the idea of marketing. Maybe you are frustrated or burnt out because you feel like you're trying all the things. Only to see a few results.

    And maybe you're, if you're sitting here wondering, I see someone saying it right here, you wonder if it's even possible. Okay. All those things are okay to feel, they're absolutely okay to feel, but the things that we're talking about here, they are possible. And I would not sit here if I didn't actually believe that I am not blowing smoke up your skirt.

    Okay. Now, Brenda decided to prioritize her website. So she'd been trying some things. She was seeing, uh, some results, not, not exactly what she wanted within weeks of updating her website. Here's what happened. These are real life screenshots from messages from Brenda. I've received an intake every day from the website since it went live.

    Haven't even gone through the post-launch checklist. She had just wanted to share some good news. Two new clients. One said she saw my website and felt like it was speaking directly to her. Thanks to Confident Copy three new clients this week from my website and Psych today. Okay, this is possible if, if you walk away with nothing else in this workshop.

    I hope it's that. This can happen for you. Okay? Now, as we get into the teaching here, I want you to be really aware of a concept called the client journey. If you've been in my world for a while, you might be familiar with this, but there are three stages to the client journey. The first, your client realizes they need support.

    They don't know who you are yet, they just know they wanna go to therapy. They're ready to seek it out. Okay? The next stage is that they research therapists, and these days they're doing even more of that than they used to. Then they choose you. Okay? Now, most therapists just focus on those first two phases.

    The spot between them realizing they need support and researching therapists, and that's good. You need to pay attention to that part. But that latter part, the stage between them researching and them choosing you, this is how you stand out. And this is where a website in this market, as I've looked around at what's working and what's not right now, this is where your website is truly doing the heavy lifting for you.

    Now, you probably know this already, but your clients are different these days. They're different. They're different than they were three years ago, certainly five years ago. We all are right. They are more discerning, and I could do an entire presentation just on that. But they are more discerning than they've ever been.

    They are more skeptical. We all are for various reasons, and they're more inundated with choices. So they're doing more of that shopping around. They're looking at 5, 7, 10 plus other therapist websites, making decisions, weighing their skepticism, deciding which choice makes sense over another one. Okay? And at the end of the day, that's why I'm actually doing this workshop today.

    Okay? I'm doing this workshop because too many skilled, wonderful, deeply passionate therapists are getting passed over. When you learn a different way of doing things, your practice can transform. Right? If I had to sum up what I've heard from you guys that you want in your practice, it's a full feel good caseload.

    Not just a full caseload, but one that actually feels good with right fit clients, right? And in order to help people get there, we help you build what's called the client conversion engine. Okay? The client conversion engine starts with the confident identity. You've gotta know who you are and confidently put yourself out there.

    Then it's the confident presence. It's putting yourself out there in a way that other people connect to and, and actually take action with. And then finally it's that confident connection. It's getting out there and letting people know that you exist and driving them back to this engine so that the engine can turn and the clients can come from it.

    Okay? That's how we get to that full feel good caseload. Now, this is also exactly what we do in Confident Copy every single day. Doors to Confident Copy are gonna be opening today at the end of the workshop. If you didn't know that, you know now. Okay? And those that join us, they're going to get a proven framework for creating this engine.

    All three pieces, okay? Standing out in this skeptical market, identifying that niche that sets you apart, turning your website into that client converting machine for your practice. Okay? And as I mentioned, everyone that's joining this workshop is also gonna qualify for that bonus just by being here. Now.

    We're gonna talk more about that as we get into it. If you wanna know more, drop a cc into the chat. Um, a confident copy coach Monica is actually here on the call. So if that's something you're wondering about, Monica, would you mind just dropping the link? You guys are welcome to check that out. But as part of today's workshop, we're gonna be talking about the confident presence in particular.

    Like I mentioned, confident Copy goes through all of this, but confident presence is what we're really dialing in on today. Okay, so let's get into it. Let's walk through the four biggest mistakes that are holding therapists back right now and what to do instead. Okay, here's mistake number one. Those of you who were, who were kind of struggling with the idea of niche, um, I think your ears might, might perk up on this one.

    So you're trying not to box yourself. Box yourself in, that's a mistake, but you end up sounding vague and forgettable. Anyone resonate with this? You help a range of people. You like couples, you like men, women, maybe you like teens and, uh, you know, older, older adults. Maybe you like working with trauma, but you also like eating disorders, right?

    You help a range of people, but you're unsure how to say that without just sounding scattered, right? You're afraid you're gonna lose out on clients, anyone. Fomo, fear missing out if you get too specific. So there's that constant push and pull of, I know I need a niche, but what if I get too specific and then I lose people and I don't want to exclude someone I can't help, and whatever that might be.

    But you also don't want to let go of the populations that you do enjoy. So what do you do? You keep your language broad because you need to stay open. That feels like the safer option. Okay. The thing is, instead of sounding flexible and varying, you sound generic. And in this market that's so, so detrimental.

    So some examples of what this looks like. It looks like a lot of you, I see so many yeses in the chat, feel this way and can resonate with it. Some examples of what I see clinicians doing here when they are making these mistakes, they say things like, I help teens, adults, and couples with anxiety, depression, trauma, and more.

    Okay? Okay. A laundry list of so-called specialties, I land on like a services or specialties page, and then it's literally 15 bullets. It's hard to be a specialist in 15 things, right? Generic headers like start feeling better today or you don't have to do this alone website copy that could belong to truly any other therapist Marissa said, so you read my website.

    That's hilarious. These are the types of things that I, that I see happen. I mean, it sounds like lots of you struggle with this. What are the different types of clients you enjoy working with? Will you just pop in the chat? Like what's the struggle you feel as far as that variety that you're wanting?

    Anyone? What are the different types of clients you like? Highly gifted and successful women with anger management, highly sensitive women. L-G-B-T-Q, medical providers and young women. Okay, that can feel distinct from one another. Queer cancer Patient eating disorder. That's a fun puzzle. I like that.

    Active duty military. Women with mommy issues. People who wanna go deep. Ooh. Spanish speaking couples. That's fun. Okay. Teens, young adults. Solo parents hereditary cancer risk. Okay? So much variety here, right? You guys do good work, and I want you to know that you can do this work and not make this mistake, and that's what I wanna show you here.

    Okay? So the result when you make this mistake is you end up blending in with every other generalist out there. And in this market where your clients are more discerning and more skeptical and more inundated, we can't afford to do that, okay? We cannot afford to blend in. So what happens when, when this mistake is, is at play website visitor visitors leave your website confused or unsure if they're a good fit for you, even if they are, which is the worst, right?

    Potential clients don't view you as an expert in their problems. They're like, yeah, maybe, I don't know. And clients these days are looking for expertise in ways they never have in years past. You don't communicate anything that sets you apart from the other 10 therapists that they're considering. So you're forgettable.

    If you don't stand out and when they decide who to engage with and who to reach out to for the consultation, you don't come to mind. The clients you do get aren't actually a good fit. So it's not that this doesn't work at all, but that is, you know, a, a common challenge here is that you might get people reaching out, but they don't necessarily fit who it is that you are working with.

    And then finally, people are more likely to price shop or ghost you because you don't stand out. They aren't the level of motivation they have to keep that, um, keep, that, that appointment or, or a follow up with that email is lower because of them being confused, unsure if they're the right fit, not viewing you as an expert.

    Okay? That's what happens. Now, here's what needs to happen. You need a niche that gives you the space to breathe that allows you to enjoy this variety, okay? I'm never gonna tell you when I coach you on your niche, that you have to eliminate a population you enjoy and helps you stand. Would you believe me if I told you there's a way you could do both of those things?

    Okay. So that means language that highlights your unique focus language that clients can see and immediately relate to. They see it and they're like, oh, that's, that's me. That's something about what it is that I'm looking for. A way to speak to multiple client types without sounding scattered and clear positioning that sets you apart from every other anxiety and trauma therapist out there.

    Okay. Because there are a lot of them these days. So that there it, it is possible to have a niche that gives you that space to breathe and helps you stand out. Okay. Our signature niching program, or I'm sorry, system in Confident copy, helps to identify what we call a red thread. If you've been in my world for a while, anyone know what a red thread is?

    Drop a yes in the chat. If you do. This allows you to enjoy variety and articulate your unique focus. Look at all those yeses. I love that clearly and confidently. Okay? It's a way that we tie together the things that you love most, and then put it, bring it forth in your marketing in a way that feels focused without being limiting, but in confident copy.

    This is never cookie cutter advice, okay? You get personalized coaching. I love niche coaching. I'll do it every day of the week, all day long on your specific areas of interest and what's gonna set you apart in your market. We're gonna help you figure out what that is. Okay? Quinn said following. After completing this process, Quinn said, I'm able to be much more concise when networking, and I see it pay off when people are able to clearly remember my niche and refer clients to me.

    That's one of the cool side effects here. Your niche needs to come through in your website. That's why we're here right now. But when your niche is clear, all of a sudden you start becoming memorable in all the other marketing that you're doing. In those networking conversations, people know who to refer to you.

    Quinn also said he feels a much better work life balance, attracting clients that are an ideal fit and reignited what makes them passionate about this work in the first place. It feels refreshing and rejuvenating after coming from a place of burnout. Kyrie said, I feel so much more confident when I work, when I speak about my work in non-formal marketing settings, whether it's a masseuse I use or a fellow therapist I'm friends with.

    I have the language now and people ask me for cards. How cool would that be? Right? Jenny said, my whole team redid their niches and everyone saw an uptick in referrals. So that's what's possible when we eliminate this mistake of being vague and forgettable and instead we find that niche that does both of these things, gives you room to breathe and also also exerts your expertise.

    Okay? Alright, you guys still with me? Ready for mistake number two? Lemme take a water break.

    Alright, awesome. Mistake number two, and I see this way too much these days more than I actually would expect to mistake number two is that you treat your site like a business card, not a conversion, a client conversion engine. Okay? So you checked the box of create a website because when you launched your practice you were told you needed a website, right?

    Check the box, but now you have no idea if it's actually doing anything for you. It's out there. I don't even know if you've looked at it in the last six months. And when you do look at the numbers, if you have access to the, to the data, people are visiting, but they're not actually reaching out. That can be maddening, right?

    To see people visiting, but they're not getting the inquiries, not getting the contact form submissions, wondering what the disconnect is. Okay, now what does this look like? What's it look like if you're making this mistake, possibly focusing more on how the website looks. Colors, logo, headshots. That's like when you think about a website, it's how does the website look?

    Now, I'm a website designer. We design websites. I, I don't know if you knew that, but we do. We love design. Design is secondary to what it is that we're saying on the website. Every single day. Okay, so sometimes I see clinicians who are way more focused on what their logo looks like than what their website is actually saying.

    Natalia said, I spend way too much time on colors. I feel you there. I do the same thing. One to three page websites, websites that just aren't big enough to convert people. If I land on your simple practice extension website, I'm glad you've got something. Absolutely. It's better than nothing. But is it going to generate those premium fee conversions?

    Most likely. Not simply because the website isn't large enough, isn't comprehensive enough to do that actual heavy lifting for you, okay? No clear process or call to action that invites clients to take the next step. We've gotta tell people what to do. Remember when I said they're inundated with choices they don't necessarily know up from down and what to do next?

    We've gotta be clear about that, okay? Then low or zero contact form submissions despite traffic to the site. Okay? So as much as you want to be getting those contact form submissions, you're not getting traffic. Okay? What happens here, you're leaving conversions on the table every single week, and that's a hard like truth to think about.

    Right? That means that we have missed opportunities from ideal fit clients who would have reached out if the website was set up to do more of that conversion. Low, ROI on networking directories, local marketing, all those other things we were talking about. They're visiting. You are putting in the effort, but they're not contacting.

    Okay. Or a site that feels nice, looks nice, good colors, great logo, but doesn't actually book sessions. Right. Is that something you guys see in your practice? Are there any of these that you feel like, I saw someone say I spent a lot of time on colors that can feel really hard. Absolutely. Yeah, for sure. If you have simple, someone said, yeah.

    People are kind of talking in the chat about whether or not to do direct, um, consults versus contact forms. Both can work for sure. Yeah, spend a lot of time in your design. I get it. For sure. So how do we fix this mistake? To fix this mistake? We need a website to act like that conversion engine we were talking about.

    One that is guiding clients toward action rather than just having a billboard, having a business card. This is exactly who I am and what I do. We're actually taking people on a journey. Okay? So that means that we have a site structure that is built to convert, not just exist, not just a business card, static, but actually active built to convert something that is leading visitors from skimming.

    They're never gonna read every word to interest. I'm intrigued to inquiry. Pressing contact. Pressing submit on your contact form. Okay? You need a plan for what each page is actually doing. If you're gonna have a website, bigger than one to three pages, what are those pages? What should they do? What should they say?

    What's the point? Right? We need to have a clear strategy there. And then as I mentioned, we gotta have those strong CTAs. Those are calls to action that help the right people take the next step. Don't bury the lead here. Your clients are on your website 'cause they want your help. So give it to 'em. Okay? Now we will show you how to structure your website to create that journey that leads right fit clients from interest to inquiry consistently.

    You pour in the water the and the bucket will hold, okay? It'll bring people through. We walk you through a proven page by page strategy that's tailored to your niche, to your practice setup, to your location. Then you'll learn what to say, where to say it, and you'll get the formulas, the examples of real life sites that are converting RightFit clients right now.

    Jeanette said, I don't feel like I have that much to say on each page. I would beg to differ, Jeanette, if you and I sat down together, you have a lot to say and we'll show you what to say and why to say it and where to say it to actually invite that action. Plus in Confident copy, you get feedback on your site structure so that you're not guessing, you're not just hoping you're doing it right and the end result is a website that actually is doing the heavy lifting.

    I would love if you could be busy in that school pickup line, getting those inquiries. We need a website that's acting like that engine in order for that to happen. Okay. Jen told us my new copy, including Via Psych Today, which was cool, has been attracting clients and generating comments like, you're exactly who I was looking for and when I read about your specialty, I was so excited.

    Okay, Parker said, I booked three initial consultations in one day with folks who seemed like ideal clients. One told me I'd love your website. When I saw your site, I stopped engaging with the other. I reach out to. That was because your site conveyed that you were speaking to the very intimate language that I only get to use with my friends who really understand what it's like to be me.

    This person felt so seen and Parker said, thank you so much for helping me learn how to arrange my copy in a way that keeps people reading so they know I'm exactly who they're looking for. Okay, so cool. All right, let's get into this third one. 'cause this is a juicy one. Your marketing. It sounds nice, you sound nice, but you don't sound like an expert.

    Worth 200 plus a session. Okay? You come across as caring in your copy. It's not that you're cold, it's not that you're, you know, distant. It's not that you're the blank slate therapist, right? But you're not someone who's commanding premium fees. I don't feel like I need to be your client, okay? I can't deny your warmth or your compassion, but you're not positioned right now as someone clients trust enough to invest in.

    And in a market where clients are more discerning and skeptical, we have got to overcome this one. Okay. Some examples of what this one looks like, and I'm seeing some folks already sort of resonating in the chat, a website that centers you and your approach. How I work. Not the client. My approach is warm and client centered.

    Now there's a time and a place to say that, but if that's what your website is about, it's about you and your approach in this market, we will lose your clients Vague phrases like, I'm here to support you in your healing journey. That's really nice. It's nice. Okay. It's not more than that. A lack of defined specialties or focus areas.

    Again, sort of that laundry list of specialties we were talking about earlier. I don't view you as an expert when you have a a laundry list of 15 specialties, a focus on branding and vibe instead of substance. Again, I love design. I love branding. I love vibes. I don't love them more than substance. Okay?

    And exerting your expertise. And then a general tone that's just passive easy to scroll past. You're trying to be all things to all people. You don't wanna be too direct. That, that can be kind of detrimental here, because at the end of the day, warmth alone won't command 200 plus. Okay? Warmth belongs there.

    Of course, of course. But warmth alone can't do that. Clients are not gonna see you as different or better than the next therapist on the list. Now, I hope I don't need to say this caveat. Every single clinician has something good to offer, and at the end of the day, we want your clients sitting down with the right fit therapist.

    No doubt about it. But clients are also weighing okay, and they aren't gonna see you as different or perhaps a better fit than the next therapist on the list when we're making this mistake getting lots of visitors. But again, very few conversions. Anyone get on consults where they ask if you specialize in their issue instead of already knowing That's a big indicator that this, that this mistake is in at play.

    Do you work with couples? You are like, I have an entire couples, you know, that's, that's a really common, um, common challenge here, or full fee. Clients are hesitating to reach out because they're not confident. You are the. Again, like I mentioned, we're seeing a lot more shopping around than we ever have.

    Um, and so that's what can happen here is that they end up deciding, oh, I think I'm gonna go with this other one that, that talked a little bit more about exactly what it is that I'm looking for. So what do we need to to fix this mistake? Okay? You need your website to build both authority and connection, okay?

    This isn't all about your expertise and your authority, because at the end of the day, the work that you do is human. It is relational. And for us to negate that would be missing a whole huge important part of the work that you do. Okay? So that looks like marketing that is both deeply human and highly trustworthy.

    Okay? Enough clarity and credibility that clients search engines, even AI and chat, GBT recognize your expertise. Okay? Strong specific language that signals premium value. Premium level websites attract premium level clients, and our language is the driving factor behind that. And then confidence, and this is one of those intangibles, but confidence in how you describe your work, both on your site, but also in your consults.

    Also in those networking conversations, everywhere you go, you have confidence in describing how you work. Now, in Confident Copy, we show you how to exert your expertise without losing yourself in the midst of it. Okay? We show you proven step-by-step frameworks for your home, your about your specialty, your method, your intensivess, your supervision pages, pretty much every page you can need, not just what to say it, but why and how.

    Where does authority go? Where does connection go? And then all of this is of course guided by SEO best practices and the proven private pay approaches. I am seeing work right now in 2025 in this market. Sean told us it's been a breath of fresh air to speak with clients who fit, whom I have been writing for.

    So Sean had this idea of a client in mind and then actually hearing from them and she was showing that she had the chops to bring in that clientele. Isn't that cool language? I love that. In the last six weeks, four clients fitting the niches I've written copy for have found me. It's very clear that steps I've taken are working.

    I'm stoked. I'm stoked too for Sean. Alright, last mistake. You guys gotta tell me mistake number four. You're relying on AI templates or reversed engineered copy and sorry to be the bear of bad news, it shows. Okay. Alright. Do quick question. Do you use chat g BT or other a AI tools for your marketing?

    Because I absolutely do and it's okay. There's a way to do it. Well, okay. I'm getting lots of nos. That's okay too. Some yes. Some sometimes. That's okay. Wanted to get a pulse on this. I would say we're about 50 50. Okay. Now this, what does this look like? This looks like trying the plug and play guides.

    You've tried the formulas, you've asked chat GBT. Maybe in these cases you've peaked at other therapist sites. Oh, I heard this therapist is full. So you went and looked at their website, tried to reverse engineer what they were doing. Okay. But the final results still doesn't sound like you and it's not bringing in the clients you want.

    I could go on and on about this topic. Uh, as someone who both loves AI and is skeptical of it, I think we are in for this mistake showing up more and more in the therapy industry. Okay, so this can look like headlines that sound just like your colleagues intentional or not. I'm not saying you're going out there and plagiarizing, but everyone sounds, sounds the same.

    Okay. Phrases like safe space and healing journey that say nothing specific. You just got it from a fill in the blank template and copy. That's fine by all accounts, but doesn't actually feel like you. You don't read it and you're like, Ooh, that's exactly what I would like to say. That's just me buttoned up.

    Right? Or an overuse of cliches or those stereotypical metaphors, we've all seen 'em, right? The result is you are not showing clients why they should choose you. And as more and more people rely on ai, as more and more people can create copy, that's fine. Your clients are going to be wading through a sea of sameness in a way they've never had to before.

    So this looks like fading into the crown of crowd of therapists who are saying the same thing. Who wrote the same prompt in chat, GBT or something close. Okay? This means that your marketing feels like Groundhog Day to prospective clients, and that increases their skepticism. They already are s, they already are skeptical.

    Okay? When, when your marketing is increasing that we are creating friction where we could be removing it. Your site does not spark trust, urgency, or connection. Okay. You attract fewer inquiries or ones that don't feel like a great fit because what you put out there didn't really feel like you anyway. Or you waste time editing copy that was never rooted in your voice to begin with.

    You chat, GBT gives you something and then you manufacture it. But it wasn't even something that you would've said to begin with, right? You need a website that sounds like you and does its job. Now I'm hearing some people say, I don't know what my voice is. That's something I can teach you. There is a way that you show up to the room.

    There's a way that you speak and the presence that you bring, and that can actually be infused into your marketing, into your website. That means a clear voice that balances warmth with authority again, so that we don't sound just warm like we were talking about earlier. Copy that feels natural while still being strategic language that connects with clients and signals expertise to search engines and ai.

    If we can be well optimized for search engines, right, with an authentic voice, chances are we're also gonna be well optimized to show up in places like chat, GBT. Positioning that reflects your unique style, your voice, your values. 'cause the way you do therapy, you have something special. There is a reason clients choose you.

    There is something you bring into the room and I can help you figure out what that is and bring it into your marketing. And then a site that feels aligned with you and differentiated from others so that those clients you come to mind, even though they have 10 other tabs open. Okay? In Confident Copy will help you cultivate and develop your own voice and then use that voice with intention.

    Okay? We provide copy frameworks that support finding your own voice rather than just filling in the blanks. That is where I am seeing things need to differentiate. Right now, you're gonna get real feedback on your writing. We have multiple opportunities every month to get feedback on what you've created.

    Not just templates. Not just theory, along with a hundred plus examples, so you can see how other therapists are writing that effective copy. Okay. Taylor told us that she had tried DI Ying her website. Her psych today, and she'd even bought a couple other marketing courses, but nothing felt like it worked.

    She said, come to copy was different because it wasn't just fluff. It gave me an actual strategy. You don't have to have it all figured out before you start. This program will help you get there. I, this was the cool part here. I knew you'd help me get a good website, but I didn't expect to learn so much about myself as a clinician.

    I went in open-minded and your program met me right there. Now I love what I do. How cool. Stephanie told us I could have never found these words on my own. I walked away with amazing copy that I'm so thrilled to share with the world. I feel like I finally found the words to describe what I do and my practice is full now.

    Okay. All right, so those are our four mistakes. We've run through a lot of things. I've seen a lot of people resonating with some of these. I'm curious, which of them hit home for you? 1, 2, 3 or four. Not trying to box yourself in not treating your business like a business card or your, your website, like a business card.

    Three. I'm seeing lots of threes. Ooh, interesting. Some ones Okay. Some two, some fours. It looks like one in three won out to me. I would say I should have had a little poll. Okay. But it sounds, yeah, some of these are, are really standing out for you guys. Okay. Hopefully I'm getting your gears turning on what you can start doing differently to fix these mistakes.

    Right. Now here's one more bonus mistake. I just saw a couple people mentioning. I don't know if it's working or not. That's the other mistake I see folks making right now is that you're doing it alone. And it is so hard to know what's working. Private practice can already feel isolating no matter what.

    Right? And so you sit there and you tweak and you re, you rewrite and you refresh your analytics wondering what else needs to change. But it's impossible to know what's helping or what might silently be killing your conversions. Right? And that's really why I think Confident Copy is so powerful. Not only do we have the templates and the frameworks, but you're not just learning what to do.

    You're getting the community and the feedback and the coaching to know if you're doing it right. And that's what we actually care about around here, right? Bria said This program has been the most beneficial practice investment I've made in my practice. The program is so easy to follow so many ways for support from you and other group members, and the program gives you exactly what it advertises and and, and more, which is so kind.

    So you need feedback. You need to know if it's working or not, right? That's something I've seen really in the chat here today. That's why that special bonus I mentioned, we are offering a free conversion audit just for attendees today. So if you decide to enroll in Confident Copy, after you launch your website, you submit it to us and we're gonna personally review it for strategy and clarity and flow.

    It's something we never offer before. I don't offer website audits outside of this, so I'm really excited about it. This bonus is good for 48 hours. I'll give you all the dets in a moment, but the reason I decided to do this is because you deserve to know if things are working or not. Okay? Now today we've looked at the biggest website mistakes that therapists are making, the ones that are keeping them from booking premium fee clients, right?

    You learned what the most successful full fee therapists are doing right now. You saw what needs to happen in order to stand out in saturated markets, which so many of you are in. You learned the way your website can increase trust, decrease skepticism, and drive conversions from right foot clients. You also saw how your words determine whether a client's AI or search engines view you as an expert, one who's worth your fee, right?

    You're sitting here right now, if I had to guess, because you want to attract the premium fee clients without selling your soul on social media unless you want to. Social media's great if you want to. You don't have to. You want a clear client converting website, not just a generic template that looks and sounds like everyone else's, right.

    You've felt like your words aren't doing your work justice. You know, you do good work with your clients and you want your marketing to reflect that, and you're ready for that to change, right? You want marketing that helps you stand out in, in increasingly saturated area, the number of therapists around you.

    It's not going down anytime soon, right? You want to finally feel proud of how you show up, both online and off, right? It's your time to do that with the proven step-by-step system to show up as the expert that you are. I believe you are good at what you do when you're doing it with the right clients to stop guessing and to start writing with strategy so you know what you're doing and why, and to finally feel confident in what your website is saying about you and your approach and the depth of the work that that you do, and the transformation that can happen with your clients right now.

    Here's a reminder, nothing I've shared with you today is theory. Ideas. They are all things therapists have done to achieve legitimate results. Okay, Erin said another week and another full private pay client. Her words today, the opening paragraph and bullet points on my homepage resonated with me so much.

    My website is my powerhouse consistently. Thanks to your leadership and support from Confident Copy or Rhonda who said, I've actually had two new consultations scheduled through Psych Today. A surprise since Psych Today is usually dead. I updated the copy with what I've been writing for the website, or Noreen who said, updated my homepage to my new copy and got another new client, four new clients in the last two weeks.

    These are real life things that are happening. Like I said, if you walk away with nothing else today, please let it be that you can do this, but these types of results are possible, okay? I don't want you to keep taking on poor fit clients because something's better than nothing. I don't want you to keep feeling overwhelmed by marketing, unsure if it's even possible to be private pay.

    I don't want you trying a million different things, wondering where your next client is gonna come from, right? I want you to start getting clients with a proven process for attracting full fee clients and getting support every step of the way so you know what you're doing, why you're doing it, and doing that with our support, right?

    And that's why Confident Copy, like I mentioned, is getting to re today Confident Copy, if you're not familiar with it, is the only accelerated group, pro group coaching program out there for therapists who want to write their website and begin marketing confidently in less than 16 weeks. So in Confident copy, I'm gonna help you feel 100% confident in your niche.

    We will workshop back and forth until you feel that way and the expert that you are to say goodbye to writer's block and imposter syndrome, and constantly second guessing yourself because I have been there. To write strategic client-focused website copy that has clients saying, I felt like you were talking right To me, that's the best feeling ever.

    To create a Psychology Today profile and a video, you need a video. You need a video that brings in your ideal clients on autopilot and to finally feel proud of how you show up online and off. Okay? That's what I wanna help you do in Confident Copy. Now, confident Copy goes through an entire process.

    Here's just a little taste of it. As I mentioned, it's 16 weeks long, although you do have lifetime access to the curriculum. First, we start with your niche. It's your North Star. We need to get super, super clear on it. So I'm gonna provide coaching, guidance, trainings, frameworks to create your niche statement, to profile your ideal client, and to identify that red thread I mentioned so you can keep variety.

    While still having a focused message that exerts you as an expert. Then we move into specialties. In SEO, we gotta figure out what your clients are looking for on Google. We've gotta create that site outline and that site structure that's going to exert your expertise and really guide folks toward action.

    Then we get into the homepage, the launching pad of your website, where we're gonna create those client attracting words for every single section. Then we take what's called a rest and realignment week. We have three of these over the course of the 16 weeks. We encourage you to step away, go take a breather, care for yourself, catch up, do what you need to do so that you can come back with fresh eyes.

    Then we get into about page, this is where people decide if they trust you or not. So we have a proven framework for that. We're gonna show you and really explore how to figure out what sets you apart. And create true to you. Copy that feels like you. We follow that with a rest and realignment week, and then we get into your specialty pages.

    We have four weeks for specialty pages, so you can really spend time getting thorough. Your specialty pages might be topical, like anxiety or trauma. They might be method like IFS or brain spotting. We have intensives, like I mentioned. We have supervision pages. We have different frameworks depending on what it is that you're doing.

    One more rest and realignment week. Go take another breather, then come back for our final two weeks standing out on psych today. Yes. Psych today still works. I will die on that hill. Um, does it work the way it used to? No. Is it one of the lowest hanging fruit marketing strategies out there? Absolutely.

    And I wanna show you how to make the most of it. And then finally, we end with mapping your marketing. I want you to leave confident, copy, knowing what to do next, not just with copy, and then you're like, what do I do? But with copy that you can implement into a website and then you can start marketing confidently and in a way that actually feels sustainable for you.

    Okay? Because that can look a lot of different ways. Now, along with the curriculum, you get the lifetime access. I mentioned 16 weeks of live coaching. We're gonna come together once a week in a group, uh, where you can ask questions and get feedback on your copy. I include weekly hot seat copy reviews, maybe you write your about page, submit that to me for a chance to be reviewed.

    Live on the call, a 24 7 private Facebook community where you get a guaranteed response from myself or a coach, Monica, within one business day. And if you choose to pay in full, we also have a fee setting success mini course. So lots of cool things that that happen here in Confident Copy. Now to help you out even more, I always love coming up with new bonuses to add during these special promotional windows, and I cannot tell you the level of excitement I have for number one right here.

    Her name is Callie. Callie is your confident copywriting assistant. Callie is a custom trained AI tool who has been deeply, deeply trained on the confident copy process. Callie is not meant to write your copy for you. We cannot outsource you and your voice to a robot, but we can use AI very, very intelligently to help you break through writer's block, improve your copy, streamline your marketing, and make some really, really cool decisions based on what AI is giving you so that you're not just sitting there spinning.

    Okay, we, I've actually had some alumni already test out Callie and let me know how transformational it's been for them. I'm so thrilled to be adding her into the program. The next bonus if you choose to enroll in this period, you get access to our therapist, DIY brand kit, which is a new program I released earlier this year.

    So you can create that visual brand, that person who said they take a lot of time choosing colors, let me help you with that. Colors, fonts, curated stock images so that your website looks as good as it sounds 'cause design does matter and I wanna make that part simpler for you. Oh, Gail, I'm so glad she said she loves the DIY brand kit.

    Epic and a Game Changer. Thank you for that Gail. We also are offering 50% off our Squarespace templates. You do not need one of our Squarespace templates to go through Confident Copier to make use of it. We've had alumni who have crushed it on a Wix, on a Wix template or a WordPress, so you don't need these, but if you want them save 50% off, you get a lifetime um, code that you can use to get 50% off the template of your choice.

    After that, I mentioned the last week of Confident Copy is our marketing planning module. Okay, I have completely redone that over the last six weeks. I've done that where I have broken down all of the most popular ways you can market your practice right now. And I've broken it down into individual strategies, both tier one and tier two.

    What are lighter lift strategies? What are really in-depth ones? How can you decide what a personalized client acquisition and visibility strategy looks like for you? And I'm gonna help you create that plan so that you leave confident copy with a really clear idea of what you need to be doing moving forward to get those clients.

    That's awesome. After that four bonus copy clinics, this is something we're excited about. We have doubled your opportunities to get feedback on your copy from four to eight while you are in confident copy. So four extra copy review calls, and then of course we have our, uh, confident copy alumni community.

    So after you graduate, you can stay connected with other grads, uh, get continued feedback. Um, Monica and I are in there periodically as well. So a great place to stay connected even after your 16 weeks are up. Then, as I mentioned, your free conversion audit. So this is after you launch your new site, a CC Coach is going to provide an in-depth review for all of the conversion related elements of your website so that you can confidently send traffic to something we know is gonna pull its weight.

    Okay? Now this free conversion audit expires on Thursday, so it's good for 48 hours. The others are good until doors close on the 27th. Now if you add all that up, that's over $3,000 in additional bonuses, which I'm so excited about. I've been working so hard on them, and it's, I'm just so excited. Finally tell you about it.

    Now, if we add up everything that we've talked about here today, confident copies worth technically over $12,700, if I decided to sell every single one of these things separately, that would be the value of this. Right now, we never offer it for that amount of money. Um, no way. Jose, normally competent copies available for 1997.

    Um, as part of this special promotion we have, we're offering a $200 discount on that. So in addition to those $3,000 in bonuses, you're gonna save the extra $200. That's about 85% off of that $12,700 number, um, which is a pretty good deal if you ask me. Now we do have payment plans, um, and we've recently just introduced our extended one.

    So we have a pay in full option, a flexible four payment, and then an extended six payment. Every single one of those qualifies for that discount. I want you to know the price of confident copy in order to reflect the increased value, and what we've added into the program, um, is increasing permanently after August 27th.

    So while you can absolutely join later, if it's a better time later, do it. Please do know that this, this pricing will end, um, on August 27th. The price will go up permanently. Now one more thing. If you are interested in kind of the VIP experience, you want everything we have to offer, you can enroll in Confident Copy Plus, um, we only have three spots available, so a good thing to know there.

    Confident Copy plus includes everything. Confident Copy plus a one-on-one kickoff call with me, four one-on-one calls during your time in Confident copy, a complete copy review where we review everything that we've written, you've written, and give you feedback. And then we custom design your website. So if you've seen any of the websites we've put out there in the world, you're wanting something that feels premium level like that, we would love to take all of that off your plate and support you with that.

    So we are offering $600 off CC plus as well. All right? If you are a student in our Failure Practice Formula program and you're watching this right now, please know that we offer you a credit toward enrolling in Confident Copy, and we would love to create a custom coupon code for you. Um, so do that. Send us an email support@walkerstrategycode.com and we can get you ironed out there.

    Now I'm huge on numbers. I love spreadsheets and calculators and things like that. If you were to hire myself and my team to do this for you, just for your copy, the investment is 4,000. If I was to do copy and design, the investment there is 8,000 now, but at the end of the day, like this comes down to ROI.

    How many clients, right? This is about clients and it should be, that's okay. That's informed. When we do the math on Confident Copy, the ROI is clear. If you charge $150 a session and you usually work with clients weekly for about six months, you need 0.49 clients to make back your investment in Confident copy.

    If you charge 1 75, but your clients prefer monthly, over a longer period, maybe a year, you need 0.83 clients. Maybe you charge one 15, but you do short term weekly work for just four months. You need 0.95 clients. Pretty much no matter how you do the math, if you get just one client, you have already made a profit.

    Not to mention that client is likely to be a great fit for you. So how good will it feel to look at your calendar to be excited about the names you see there? Right Ellie, who I think is on the call, hi Ellie. She said this, ask yourself, how will you, how you feel after you get out of a session with your perfect fit client?

    Do you want a whole caseload like that? Every time I end a session with my perfect fit clients, I'm grateful for all I learned in Confident Copy. Thanks, Ellie. Now, if you wanna do your own math, your own session fee, your own length of time working with clients, we have that available to you. Um, Walker strategy code do.com/roi.

    Put in your own numbers and it'll give you that breakdown just for you. Okay? I just want you to know if you're a bit skeptical, that's okay. We all are just like we're talking about your clients and we're skeptical. I am too. I'm the same way. Okay. A couple of folks that I have heard from that felt that way.

    Evangeline said, I will start by saying that I was initially hesitant to invest in this program. My two main reasons were the cost and the belief that it would not provide more in-depth support towards my marketing. I can confidently state that after my experience with Confident Copy, I have nothing but wonderful things to say about my time, or Samantha.

    She said, as someone who is very wary of every program that people are pushing to help you fill your practice, Anna's confident copy program was 1000% worth every single penny I walked away with mounds of new information, new skills, and networking connections. If you're on the fence and can swing it, I think it's worth it.

    If you wanna chat about whether this is right for you, send me a DM on Facebook or reply to one of our emails. I love telling people confident copy isn't right for them. 'cause it means I can usually point them in a different direction. I will always be honest with you if I don't think this is the right fit, and if it is, then I'll tell you that too.

    But it's okay to be skeptical. It's okay to wonder we're all doing that right now. That's healthy. I I welcome that. Please know you don't need to be a good writer. You don't need to already know your niche. You don't need to have your voice figured out, but you do need a proven plan. Hopefully the support to execute it.

    Okay. Now here's a short list of some of the things of some of the types of clinicians we've worked with in Confident Copy. But we're almost 700 clinicians strong at this point, and the list is long. Um, so solo and group practices, we have resources for both. Um, and they are tailored to both solo and group, LGBTQ plus women, couples, individuals, children, teens, trauma, various of almost every single, uh, method I can imagine.

    E-M-D-R-I-F-S-E-F-T, grief, religious Trauma educators, K and Poly am anxiety introverts, Christian Bipoc, whatever the work is that you do. The, the medical providers I was seeing, the, the hereditary cancer patients, all of those are welcome here and the Confident Copy process can help you. Brenda said, confident copy really shifted my mindset.

    Remember Brenda from earlier, from feeling like I had to sell myself. She hated marketing to a place of this is who I work with, this is who I can help. And I want to assist you on your journey of getting your goals met. Erin said, getting full pay clients allows me the flexibility to be a mom and a professional and feel like I'm in control.

    I don't worry about burnout because the clients I'm getting are clients I want to work with. I'll be able to dial up or dial down as needed based on what I've gained in the program. Or Savannah, she helped, she said it helped me surpass barriers like niche anxiety, that FOMO we were talking about, and having so much in my mind I could write that I don't know where to start.

    Cece has given me the tools, support and stuff by step resources for what I certainly could have done on my own, but would've dragged out one plus years and been significantly more painful figuring out a loan. So my question is, will you be next my friends? Now you can join us inside of Confident Copy.

    Um, looks. Yep. Deidre, thanks for putting that. I was just gonna pop that into the chat. Looks like Monica's having trouble getting things into the chat. That's fine. So let me put the link walker strategy code.com/confident-copy. You're gonna enter the code website to secure your bonus. Okay, so step one, you're gonna go to that link.

    You're gonna hit the yellow button at the top of the page. It's gonna bring you down to the enrollment section. You're gonna click enroll now. That's step two. Okay? Step three, you'll choose your payment plan. Like I said, we just added that new extended payment plan. In there. Enter website to secure your bonus.

    That's gonna tell us in the back end. This is a workshop person. They get the, the conversion audit. Hit enroll now and then you're gonna get immediate access to the curriculum. So you can start diving into the process. And then we're gonna have a kickoff party September 8th. So you have a little bit of time here to get settled.

    We'll let you have the Labor Day weekend and then we'll dive in full force. Your, your 16 weeks, we'll actually begin September 8th. So you've got a couple of bonus weeks to start working through it before then. Okay? Now don't forget your exclusive conversion audit bonus expires in 48 hours. So Thursday, 8 21, 2 days from now, I will send you an email to remind you doors to this reopening in general and the price increasing are gonna close for good next Wednesday, the 27th.

    Okay. So those are kind of your dates there. Alrighty. Got some good questions here before we get into questions. And I'll hang out and answer questions for as long as you want. Can we give some stuff away? Is that why some of us are still here? That is Akay if you are. Um. All right, we are giving off, giving away 50% off Confident copy coupon code to one lucky winner, a free VIP copy review.

    So that means that you enroll in Confident Copy, and then this is normally worth $750. We'll review everything that you write for you and then a free Squarespace template. Okay? All right. Monica's getting us our winners here. All hope. I don't know how to say your last name, QI. I don't wanna say it wrong.

    We hope we, um, you are gonna win our 50% off Confident copy. Um, if that is you and you're still here, hope please send an email to support@walkerstrategyco.com. Support at Walker Strategy Co. There we go. Hi, hope. Awesome. Send us an email. You'll get that 50% off coupon code. Esperanza Sanchez, Sanchez Sanchez.

    Um, you're gonna win our free VIP copy review. Congratulations. So happy for you. So Esperanza, send us an email support@walkerstrategyco.com. Woohoo. ESP Browns. I see you in the chat. Wonderful. All righty. And then Jennifer Vincent, you win our a Squarespace template free Squarespace template to Jennifer support@walkerstrategyco.com.

    I'm gonna pop that into the chat support@walkerstrategyco.com. If you are a winner, please send that email there. If you are interested in enrolling in Confident copy, I'm dropping that chat walker strategy co.com/confident-copy there. And then I've seen some questions here. Hopefully some of them are starting to get answered, but let me come off of, uh, off a screen share and if you've got a question and wanna stick around, I'll hang out as, as long as you'd like.

    So if you have questions about Confident Copy. Please feel free to put them into the chat if you are headed to a session or whatever that might be. Thank you for being here today. Like I said, if you walk away with nothing else, I hope it is a deeper belief in your ability to be successful. Even now, I feel more confident saying that than I have ever been.

    So thanks for being here today. Alrighty. The coupon code again is website, so just all one word website and that will activate your bonus in the backend for us. I'm so glad this was helpful for us, for you. Thanks for being here today, Melissa. Great question. Do you need to keep updating copy once your website is up?

    That's a good question. Um, you know, websites aren't like, um, site Today profiles where everyone's like, oh, go in and change a period or a comma and it'll, you know, bring you back up to search results, that kind of thing. Um, so it's, it's yes and no. Um, I don't think your copy is ever technically done. There are always, there's always room to modify and evolve it, especially as you evolve as a clinician.

    So our hope and confident copy is that you create some content you're feeling really good about, you get it out there into the world. And then I recommend a practice of reviewing one to two pages every quarter or so. Um, because you might learn more about the women you love to work with and maybe need to modify that copy a little bit.

    Or maybe your approach to working with couples has changed a little bit to keep that up to date more so about how you work, less so about getting in there and updating things and that changing like the algorithm or anything like that. So I hope that's helpful. Amy, good question. When will you be open up Confident Copy Core?

    Again, we haven't locked that in yet. Um, we are thinking Confident Copy Core may be available, um, after this. Um, but I don't have all of the, all of that finalized yet. I do know Confident Copy Core will for sure be available during our Black Friday sale, if you're wondering what that is. That's the DIY version.

    So Confident copy minus the coaching. But I don't have all the details on that. Um, Jessica is confident copy group based or individual? Great question, Jessica. So we do confident copy in a group container. Um, this is not a one-on-one program. The reason for that, and the reason I actually feel really strongly about that is the amount you can learn from seeing other people's copy and hearing other people be coached is so much richer than if you and I were just sitting in a room together.

    Um, so you do get individual feedback. You ask a question, you're gonna get a guaranteed answer within one business day. Uh, you submit your copy in the copy review thread, you're gonna get a personalized response feedback on your copy. So there are personalized elements. Um, I pride myself in getting to know our students.

    Um, my hope is by a couple of weeks in, I know your niche well. I hopefully I remember where you're located. Sometimes I have to ask, but we really do deeply get to know our, our students. Um, but it does take place in a, in a group setting. Emily, great question. Does this also help with writing blog posts? We don't have formal, um, parts of the curriculum on blog posts.

    Emily, um, Callie, the ai, um, assistant, however, could be a very helpful resource for that, especially after she's trained on you as a clinician. Um, so while we don't have that formally included in the curriculum, what you learn in Confident copy should absolutely be able to inform the logging that you do so that you're not just shouting into the void.

    Um, Amy, I don't have this time offer website and strategy review for a fee. Like I mentioned, I don't offer audits publicly. Um, should they become available, I'll absolutely let y'all know. Um, right now it's just exclusively within our program. Kristen, you'll absolutely get all of these bonuses. Yes. As someone who Kristen jumped in early last week, so welcome Susanna.

    I appreciate you. It's so good to see you, Michelle. Great question. What time and day are live calls? Um, our live calls in Confident Copy take place on Thursdays at 11:00 AM Eastern. They're one hour long. I encourage you, even if you're busy on Thursdays 11:00 AM Eastern, to not let that stop you. Um, I have had students go through this program and I never actually met them.

    They weren't able to be on the calls, but they submitted their copy for review. They were engaged in the Facebook group. They watched the replay at another time, and they were able, they were still able to get a lot from, you know, incredible things from the program. We do offer ways to pre-submit questions if you're not gonna be able to be there live, and you never have to be on a call live to qualify for copy review.

    Kate, I'm so glad you're leaving. Inspired. That's exactly what I wanted, Christina, we'll see you inside, uh, in ball. I hope I'm saying your name correctly. So, my, our services you offer, you ask if they cover OTs, SLPs, mainly mental health. Great question. I'm glad you're asking that. While we have had folks in other, um, therapy professions, um, use our resources, they are particularly tailored to, uh, the therapy and mental health space.

    Um, if you are looking for guidance in these industries, you're welcome to send us an email. I do know of a couple people on kind of, you know, in, in those other industries that I might be able to point you to. Um, but I would encourage you to find someone who deeply specializes in what you do. So you can get the, the, uh, you know, kind of best, best guidance possible.

    Uh, Gerardo, if you have, um, questions, uh, if you want more feedback, if you wanna know if this is right for you, you're welcome to send me a DM on Facebook or Instagram at Walker Strategy Co. Or you can send us an email hello at Walker Strategy Co. Uh, and I would be happy to, to dive into that with you.

    Awesome, Gail, so glad this was helpful for you. Lisa. Does Confident copy include any guarantees for increasing client traffic and conversions? Lisa, we don't offer a guarantee with our program. Um, I haven't found a way to do that in integrity because there are so many factors that relate to your success, um, in in what you do in Confident Copy.

    So while I do guarantee to, you know, I, I, um, commit to meeting you in every way that I possibly can. When it comes to improving your copy and getting that live, there are a lot of factors as far as what happens after Confident Copy that will impact your, your traffic and your conversions. Now, what I have done in that final module of Confident Copy that I mentioned, we have revamped as part of this reopening is designed to give you that clear plan so that you're not just leaving confident copy and being like, cool Anna, I've spent 16 weeks writing copy.

    What the heck do I do next? This is designed to give you that plan so you actually start to see the needle move. Absolutely. Taylor, what is the main difference in Confident Copy and fill your Practice formula? I love that you're asking that if you're not familiar with Fill Your Practice Formula. That is my program that I released way back in 2025, and it has served hundreds actually over a thousand therapists, very, very well.

    And I a hundred percent stand by it. That said, um, con what I've seen change in the market, you know, I was talking about the kind of the fill in the blank templates and things like that, the sea of sameness, your clients are wading through. I'm seeing the need for clinicians to differentiate themselves a bit more and while the fill in the blank templates and fill your practice formula are absolutely great, especially if you need something, getting out there quickly, standing out in this market, I think does require some more differentiation.

    So that's where the curriculum is a bit different. And then of course, confident Copy also includes all of the coaching feedback and support That Failure Practice Formula doesn't as a, as a self-study kind of DIY course. So. Awesome. All right. Um, Zev, I hope I'm saying that name correctly. I wanna promote my therapy practice, but I'm also an author and speaker can cc help me create a website that includes all of these.

    So I don't need to create multiple websites. Yes, I would actually recommend until the writing and speaking is like safely its own brand to actually keep those under one roof. The curriculum will not explicitly go through promoting yourself as an author and speaker. Since obviously marketing those is gonna be a lot different.

    But you could absolutely use the framework of Confident Copy to still create kind of a home for yourself that allows you to also have that content on the site. Um, we do also have a speaking and workshops, um, add-on page for our Squarespace templates that shows kind of my recommended framework for promoting speaking services.

    That could be a great addition to your website. Let's see. April, do you recommend pursuing specialized training such as E-M-D-R-F-S to have positioned myself as an expert in approaches that clients often request? That's a great question. April, uh, do I think it's required? No. Do I think in a world where clients are more psycho savvy than they've ever been?

    Yes. And so I think it's about sort of weighing those two things. I don't think you should ever pursue a training in the name of marketing yourself, um, because I think that we can effectively market you without those certifications. But I think that we're gonna continue to see clients coming in asking for particular modalities, intensives, things like that, in ways they didn't used to.

    Um, and that's why we added in the methods and the intensives pages, um, and workbooks into the program so that you can't start marketing those. So kind of a both and there. Ruth, how large are the classes? Great question, Ruth. The size of Confident copy varies. Obviously as part of this promotion, we will have a, a, a larger number join at once.

    Um, so our calls can range from. Like 20 to 35 people on a call. Um, it, I can't remember any time in recent history in Confident Copy is almost four years old that I haven't gotten to every person who raised their hands, um, on a call. So, um, the, the calls are large enough that you're gonna hear other people and their questions.

    You can interact in the chat, but hopefully also small enough that I can answer your, your questions in a personalized way as well. Um, let's see. Jessica said, I'm specialized in couples therapy, but I'm a Bipoc Spanish speaker therapist, one of few in my area and a Christian therapist. Wonderful. When there's so many components, can things get lost When narrowing down the niche?

    I'm not worried about, about losing anything there. Jessica, I see a lot of really cool potential for you. We recently had a Bipoc and Spanish speaker come through, um, confident copy and just develop some incredible content and then kind of the, the addition of the Christian piece. I don't, I don't see that as an issue.

    I see that as a strength and some really cool differentiators for you right now. Lynette, what are my thoughts on Google Ads? I love 'em. I think they're a really powerful strategy when done well. There's actually a whole lesson on them in that final module of Confident Copy arming you with some of the info and also some of my favorite referrals.

    Uh, if you decide to go that route, I think they're really powerful. Um, Naomi, I purchased one of your awesome websites and Failure Practice formula. Wonderful. Still need to help with SEO. Do I have resources for that? At this time? I don't have any standalone SEO resources, but we do have certainly referrals for them.

    Um, so if you're interested in some SEO referrals, you're welcome to contact us. Emily. Um, this all expires by next Wednesday, so you're clarifying that question. Um, so the, the conversion audit is good for 48 hours, but then all of the bonuses and this discount again Yes. Good. Through next Wednesday the 27th.

    As far as closed group through Open Group, I think I understand what you mean. That is, um, confident copy will continue to be open and so you're gonna join Confident Copy. And there's some people, like I have lot active active students right now, so that means you get to dive in and I'm gonna answer your questions and you're gonna get to see people's copy in the very first week, and then you might be in week four and someone will join.

    Um, we have kept it that way, kind of that rolling enrollment because we find that people get a lot out of getting to see people at different stages of the program. So you get to be supported by people further along. You get to be inspired by what you're seeing from them, and it becomes kind of a really symbiotic, uh, relationship where you get to support one another.

    Um, excellent. Tara. The free conversion website is, um, website audit is expl, is explicit to Confident Copy. If you are a Confident Copy alumni, that is something that I've been noodling on, um, as far as making that available to you guys. So let me keep, keep, uh. Thinking on that, and I'll let you know in the group, um, Alex, the price of confident copies were $200 off our normal price for, so it'll be 1797.

    Um, let's see. Katya asked about Psych today. Does it really matter in getting more referrals from Psych today? That's the thing. Does Confident Co or I'm sorry, does Confident Copy, does Psych Today work the way that used to? No, it doesn't. I remember the glory days. We would update a profile and I would get a message from the clinician the next day that they got four clients overnight.

    The glory days are no longer. Um, that said, if I can get you, you know, if you can get one or two full fee clients from Psych today a year, we are more than, you know, positive ROI there. And so I think it's a worthwhile strategy. It increases your marketing footprint a bit more. We know clients are there, and again, if we can have just one or two clients a year, it's positive.

    ROI. So it's not critical. If you have strong feelings about psych today, you don't wanna do it. Is it gonna like a hundred percent fill your caseload either way? No. Is it low hanging fruit that I think is worth taking advantage of? Yes. Um, let's see. Carissa said, with your experience, how many marketing websites should I have?

    I'm currently on Psych today, and a couple others. Oh, as far as like other directories that you're on? Um, another good question. I have an entire lesson on that in our new revamped marketing, um, planning module as well. Um, my short answer is Psych Today is the best general profile, I'm sorry, directory out there.

    And then I do recommend a niche specific directories if, if you have some relevant ones. Yeah. Alex? Yes. This is recorded. Aaron, when does Confident Copy start? Um, so if you join as part of this promotion, you're gonna get immediate access to the curriculum. So start diving in, go through the trainings, you know, get your feet wet, and then you'll actually begin your 16 weeks.

    Um, you'll join the Facebook group, we'll have our kickoff party on September 8th, and that's when your 16 weeks start. So you have a couple of bonus weeks here to get oriented, and then your 16 weeks begins September 8th, and you'll graduate right there at the end of December. Um, let's see. Emily said I have a separate LLC that's a coaching business with a similar niche, but I will eventually have a course coming out.

    Will this help me talk about both coaching and therapy in one website? Good question, Emily. We have absolutely had people come through Confident Copy who also provide coaching services and can it It can absolutely work. The caveat I will give you is that marketing Coaching services is different than marketing therapy services and Confident Copy is specifically tailored to the clinical.

    So while you could adapt confident copy to coaching, it is not, uh, to me it's not a a one-to-one match. Um, I think that the way you're gonna market coaching is gonna look different than clinical. And so Confident Copy is really our zone of Genius is specifically in the clinical, um, Silvana. What website program do we get with Confident Copy Plus Square or Squarespace or WordPress?

    We build on Squarespace. Silvana, and again, we'll, we'll, uh, launch and design that for you. Move over your domain if you've got one. Do everything you need to do to get that live. Excellent. I'm glad I pronounced your name right. All right. Let's see. Trying to get all our questions here, Amanda. I, I mentioned how many people are, are in confident copy at once.

    These, these promotion periods are, are a little bit variable. We've had as few as 30 and as many as 60. Um, so that's, who knows right around there. Um, but like I mentioned, we really pride ourselves on getting to know our, our students well, um, and making sure that your questions get answered and also that you feel well supported by not just us, but the other community.

    Um, let's see. So Vonda does the Confident Copy plus include SEO. Um, so we are gonna implement all of the SEO, um, metadata that you create in Confident Copy into the site. We'll put those into the backend, and then we have resources in the Confident Copy curriculum. So plus or not on making sure that your website is indexed with Google, there's an entire mini course on that.

    Um, and make sure that you're getting out there. Uh, we even have an SEO Kickstarter bonus in the, the last module as well. Uh, Jessica, if we buy the program now, can we use the program, say a year from now? So, Jessica, you get lifetime access to the curriculum. Um, we know we have, we had an alumni on this who, uh, joined the program three years ago.

    Um, she has lifetime access, and that means a access to any of the updates. So Callie, the assistant that I just released, uh, everyone that's ever joined Confident Copy now has access to her. So, excuse me, I absolutely want you to come back to the program and revisit it. And I hear often from clinicians that they do, um, the 16 weeks of live support, however, is that September 8th to December 29th window?

    Yeah. All right. So is the e asks, so what is the program each week? Is it the live call and some structural video to watch each week? Each week or guidebook? What guidance is there so you know what to do in between live calls? Okay. Sounds like you got, got what you needed. Calls are every Thursday. That's correct.

    Mm-hmm.

    Kelsey, you said you purchased a few years ago, didn't use the coaching support needing to revamp and update your website and need coaching. Now. If you have joined Confident Copy in the past, or if you join now and then in the future you decide you want support, jump into CC Extended, which is a month to month extension or reinstatement of the live components of the program.

    Um, so I had a clinician come in earlier this year who was part of Confident Copy two years ago, and then she was writing some new specialty pages. I think she was in for three months, got what she needed, left confident, copy extended, um, and can, can come back anytime. So that's a great option. Awesome.

    Excellent. Can you share a snippet of how you got into marketing for therapist Meredith? How long do you have? I'm just kidding. Um, so Meredith, I am a career marketer. That's what my background is in. And about six years, six and a half years ago, um, I was in an agency where I was just kind of helping rich people get richer.

    There wasn't anything super, um. Exciting or, or, uh, life-giving about that work. And it was while I was looking for a therapist myself here in Nashville. Um, I'm the product I say of good therapy. Uh, I've been to multiple therapists at important stages in my life, I believe so deeply in this work. And it was while I was looking for a therapist myself that I realized I might, I might be able to help these guys.

    Um, so I spent about six months. I knew some clinicians who I'd gone to school with who went on to be licensed. Um, a lot of, so I, I interviewed them, I read things. I started to develop kind of a point of view, um, because obviously marketing therapy is a whole lot different than marketing the software that I was helping market previously or really any other service or product.

    So I've really spent some time kind of crafting that point of view. And then, um, right around like, yeah, six and Change six years ago in Change, I started writing copy specifically for therapists. That was my bread and butter for a while. Um, and then since then I launched Failure Practice Formula. We launched our templates Confident Copy, um, we continue to do done for You services.

    So it's, it's really grown from there. So, uh, thank you for that question. Uh, let's see. Uh, Jessica, as far as, um, a timeline for refunds, if you join Confident Copy and within 30 days you complete the four weeks of the curriculum and decide it's not the right fit for you, we will refund your buddy, um, voa the copy and website design.

    So Confident Copy Plus is typically, uh, 6,000 59 97, and we're offering $600 off as part of that. Um, the $4,000 number that I offer during the presentation, if you hire us to write your copy for you, rather than going through Confident copy, uh, that's 4,000. Awesome, Amanda. Excited to work with you, Gail.

    I'm so happy you're here. Gail, I so enjoyed coaching you on your niche. Um, Meg said I'm about to move from Hawaii to Virginia. I'd like to start but worried about being able to devote the, uh, time and energy. Any recommendations? Yeah. Meg, I, you, you need to honor your time and energy. No doubt. Um, I think it depends.

    I mean, moving is a big, big deal, especially from Hawaii to Virginia. So I think it just matters how, how much time you feel like you can set aside. Uh, when we look at, uh, what people spend as far as time goes on, confident copy, it's typically about two to five hours a week. Um, that said, we do include those rest and realignment weeks, um, so that you do have kind of some buffer time built into your experience.

    Um, and then you have the lifetime access. Um, I've absolutely had people that due to life circumstances, are they done with their copy by the day they graduate? No. But have they made great progress, engaged with the group, been involved, and then either go on to use CC extended or just go into the alumni community and then revisit the curriculum that they have lifetime access to?

    Yeah. And they've, they've continued to get great results. So I don't have a straight answer for you. I encourage you to think on what makes the most sense for you, but if you feel like you do have the margin to engage, um, we would, we would certainly love to, to invite you in. So. All righty. Look, I made it to the end of, of all the questions.

    Thanks for being here today. Um, absolutely Marisol, if you'd like to send some more questions, hello@walkerstrategyco.com. Um, my team member manages that. Uh, but if it's a question I need to answer, you'll hear directly from me. Um, I'm so happy you guys were here today, and like I said, if nothing else, I hope you're leaving with more belief in the work that you do, and if you decide confident, copy is the right move.

    I can't wait to meet you and I'll see you inside. Thanks everyone.

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Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

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Finding Your Niche: Behind the Scenes of a Coaching Call (Episode 24)