Build the foundation your practice needs to grow.
Confident Copy shows you how to clarify your niche, write copy that connects, and create the most important marketing asset in your business: words that actually work.
You already know what you want from private practice, right?
A full-fee caseload. A practice that reflects your values. Clients who feel like a great fit—and show up ready to do the work.
You’re ready to build something real, sustainable, and deeply fulfilling. And you know that starts with the foundation everything else depends on: your niche and your words.
Because you’re not afraid of the work, but you need to be sure it’s built on something solid—so the time and energy you invest actually move you forward.
Posting, networking, SEO, directories—it all leads back to your website.
And if what they find doesn’t land? You’ve already lost them.
Clients are doing more shopping around than ever. Succeeding as a full-fee clinician in this market means....
A clear niche that cuts through the noise—so the right clients know you’re the one.
Website and profile copy that doesn’t just describe what you do, but shows why it matters.
A marketing foundation that adapts with you—so you can grow without starting from scratch every time.
That’s where Confident Copy comes in.
Let me guess…
Referrals have slowed down? You might not be memorable.
If your referral stream has gone quiet, it’s not necessarily because people don’t want to send clients your way—it might be because you’re not even coming to mind.
When your niche is vague and your website is forgettable, even your biggest fans won’t know how to refer the right people to you. The solution? Messaging that’s clear, distinct, and easy to remember—so colleagues think of you when someone says, “I’m looking for a therapist who…”
Marketing feels chaotic? You’re missing a foundation.
If your marketing feels scattered, overwhelming, or like you’re constantly starting from scratch—there’s a reason. It’s not that you’re doing it wrong. It’s that you’re trying to build visibility without first having the message to anchor it.
Without clear positioning and copy that reflects the depth of your work, every post, profile, or email feels like a shot in the dark. A strong foundation—your niche, your website, your core message—turns chaos into clarity. And from there? Everything else gets easier.
Second-guessing yourself? Sure, when you have no structure.
When you’re staring at a blank page—or rewriting your homepage for the tenth time—it’s easy to spiral. Is this niche too narrow? Does this even sound like me? Will this attract the right clients?
That kind of self-doubt doesn’t mean you’re not ready. It usually just means you don’t have a clear framework to guide you. When you have structure, strategy, and examples to follow, the second-guessing fades—and confident action takes its place.
You don’t need more trial & error.
You need
A PROVEN FRAMEWORK
Stop tweaking and guessing. Inside Confident Copy, you’ll follow the same framework that’s helped thousands of therapists clarify their niche, write client-attracting copy, and finally feel confident sending people to their site. This isn’t theory—it’s tested, refined, and built for real-life private practice.
COPY THAT ACTUALLY CONNECTS
We’re not handing you generic templates and calling it a day. You’ll get page-by-page guidance to write your entire website and Psychology Today profile—plus real examples, optional feedback, and smart structure that takes the pressure off “being a good writer.”
STRATEGY THAT DOESN’T AGE OUT
Trends change. Platforms evolve. But clear, resonant messaging? That holds up. Whether you’re networking, working on SEO, or sending people to your site from Instagram, you’ll walk away with copy that actually converts—now and years from now.
Say goodbye to reverse-engineering what other therapists are doing and hello to a practice that’s built around YOU—full-fee and fully aligned.
Because there is something special about you as a clinician. There’s a reason clients choose you and not one of the other 12 therapists they looked at. Confident Copy helps you uncover it—and say it clearly—so the right clients can see it too.
Now it’s your turn
What if your website and Psychology Today profile didn’t just exist—but actually did their job?
What if the clients you love working with found you, understood your value, and were ready to pay your full fee—before the consult even started?
Sound out of reach? Take a look at this…
Did you catch that?
Perfect-fit, full-fee clients…
…just from a website and profile built on clarity, strategy, and words that connect.
👇
Now take a minute to imagine…
What could your dream practice look like if you:
01
Felt 100% confident in your niche and the incredible expert you are?
Had a strategic website & PsychToday profile that speak directly to clients you love to work with, in language they resonate with?
02
Said “goodbye” to writer’s block, imposter syndrome, and second-guessing yourself?
03
Were crystal clear on what you need to do next in your practice marketing?
04
Sound too good to be true?
It’s not.
I know because we’ve helped hundreds of clinicians in all kinds of niches do it. And we can’t wait to show YOU how.
What sets us apart
Most therapist programs give you business advice. Some toss in a few templates and call it a day. But Confident Copy goes deeper where it matters most: your words. Because before anyone books a session, they read your website. Your Psychology Today profile. Your emails.
Your copy is your first impression—and it’s either doing the heavy lifting for your practice… or it’s holding you back.
But we don’t just teach you how to write. We help you write the exact words that make your best-fit clients say, "I feel like you’re talking directly to me."
How we do it differently:
01
Copy first, always.
Most programs treat messaging like a side dish. Confident Copy makes it the main event—because if your words aren’t working, nothing else will.
02
No fluff. No filler.
You won’t leave with more questions than you came in with. You’ll leave with a clear, compelling niche and finished copy that actually works.
03
Built for therapists, not marketers.
This isn’t repurposed business coaching. It’s grounded in what we’ve seen work for thousands of real therapists in real private practices.
04
Modern, not outdated.
Everything inside CC reflects today’s best practices—not what worked five years ago. We regularly update the curriculum in response to market trends & what we’re seeing actually work.
05
Real examples. Real results.
Our curated library shows you exactly what strong copy looks like—updated regularly with what’s converting now.
tl;
dr
This isn’t just a writing course. It’s a strategic, therapist-specific system for building a practice that feels aligned—and fills up.
Because when your words are right, the right clients come.
Your clear niche. Your compelling website. Your right-fit clients.
They’re closer than you think.
Your roadmap for clear messaging, confident marketing, and a website that helps the right clients say yes.
✓ Lifetime access to our full curriculum (with updates as the market evolves)
✓ Step-by-step guidance to write your website and Psychology Today profile
✓ A proven framework for clarifying your niche and marketing with confidence
✓ Our exclusive example library with real therapist copy, pages, and profiles
✓ Weekly pacing support to keep you moving—without overwhelm
For a limited time
Support that fits how you work best
Whether you want to move at your own pace, get live feedback, or receive hands-on help—we’ve got an option built for the way you learn (and grow) best.
Self-paced & independent.
Get the full curriculum, example library, and pacing support—without live calls or community. Perfect if you’re ready to implement on your own and want access to evolving strategy as your practice grows.
* Closes July 1 *
Group coaching + expert eyes on your copy.
Our signature program. Join weekly calls, get real-time feedback, and connect with a private community of like-minded therapists. You’ll still go at your own pace—but with built-in support and accountability at every step.
1:1 support + done-for-you design.
Our most high-touch option: includes everything in Confident Copy plus private 1:1 calls and professional website design by our team. Ideal if you want hands-on help bringing your brand and copy to life.
We’ve packaged up
Our proven private practice niche, copywriting, & marketing systems
Into a step-by-step program built for ambitious therapists just like you.
Confident Copy is the exact blueprint we’ve refined through working with over 3,000 therapists—and now it’s here to help you build a practice that’s full-fee, full-time, and fully aligned.
Peek inside
Here’s what’s waiting for you inside Confident Copy.
Nail Your Niche
Let's finally put words to the great work that you do.
We'll identify what makes you unique as a clinician, what kinds of clients you want to be attracting into your practice, and the type of work you want to be known for:
- Practice Red Thread: Identify the theme that ties together all the different clients you serve and problems you solve (variety is welcome here!)
- Niche & Ideal Client Statements: Finally put into words the work you do best and who you do that work with—it will be your new marketing North Start
- Focus Areas: Clarify the different specialities you’ll highlight in your marketing so clients know if you’re the therapist for them
Specialties & SEO
Your clients aren’t thinking through a clinical lens—let’s learn to speak their language.
We’ll walk you step by step through how to find out what your ideal client is looking for and what you need to do to reach them:
- Choose specialty page topics: Put yourself in your ideal client’s shoes and find out what they’re actually searching for in a therapist
- Site Outline: Once you’ve defined the topics for each page of your website, create a journey through it that’s seamless, client-led, and SEO-friendly
- SEO Metadata: Craft optimized titles and descriptions to help search engines immediately understand what each page of your website is all about
A Homepage That Attracts
You only have one chance to make a first impression, and it needs to be a good one.
We’ll dive into our proven formula for a practice homepage that will have clients saying “I feel like you were talking right to me!” and ts structured to give them what they need, when they need it, in order to reach out to you.
- Hero Section: Immediately capture your ideal client’s attention and show them they’re in the right place from the second they land on your site
- Empathize-Introduce-Invite: Follow our strategic framework to build connection through your copy and begin associating you with the relief your client is seeking
- Launch Pad: Lead clients deeper into your website, easily guiding them to whatever information they need to realize you’re the therapist for
An About Page That Connects
Your clients are looking for a 1-to-1 connection with someone they can trust.
Together, we’ll walk through exactly how to structure your bio and About page so that you can communicate who you are as a clinician in a way that speaks right to what your ideal client needs to hear most.
- Expectation-Setting: Show clients what it’s like to work with you (and what sets you apart from the other therapists they might be considering)
- Trust-Building: Begin cultivating relationship with your client before they even pick up the phone to connect with you
- Methods, Experience, & Certifications: Highlight your clinical expertise in a way that lends you credibility and resonates with clients
Specialty Pages that Convert
You are an expert! Make sure your clients know that.
Learn how to create individual specialty or method pages that give your clients all the information they need to realize you are the expert they’ve been searching for. Use this formula for as many services as you offer in your practice, for the rest of your career!
- Meet Your Clients at Their Point of Need: If your ideal clients don’t yet know the underlying cause of their struggles, focus on the topical. If they do already know—dig into it!
- Empathy & Connection: Let clients know you understand what they’re going through and begin fostering genuine connection with what’s brought them here.
- Psychoeducation & Authority: Cultivate trust by showing clients how you can help them and what life can look like after your work together.
Success on PsychToday
If you’re paying for a listing on PsychToday, you should be making the most of it.
Your directory profiles are one of the best ways to drive people to your website ... but only if they are effective too! To help you get the best results possible, we’ll walk through exactly what to write in your profile, what to say in your video, and how to understand the data so you keep seeing results month after month.
- Profile Hook & Copy: Jump off the page as your ideal clients scroll through the listings.
- Video Script & Caption: Afraid of the camera? Not with this! We’ll show you how to create a video that feels like “you” and fosters connection with clients.
- Supplementary Statements: Make use of all of the real estate on your profile, including your Specialty and Finance Statements.
BONUS: Mapping Your Marketing
Create a roadmap for what’s next in your marketing.
In this bonus week, get ALL of your marketing questions answered. From website creation, to social media, to networking...I’ll be available to coach you, answer your questions, and give you the resources you need to identify how to continue marketing your practice in the ways that are right for you.
- Website Plan: Know exactly what steps to take to create (or update) your website with your new copy
- Marketing Roadmap: Craft a personalized roadmap to direct your efforts after graduating from the program and stay focused on strategies that will produce results.
- Templates, Tools, & Resources: Everything from networking scripts to respond to ISO Facebook posts to an FAQ template for your website.
Thanks to Confident Copy, you will…
+
Write strategic, authentic website copy that connects with right-fit clients & converts more consults—without sounding “salesy.”
+
Create a professional, niche-aligned Psychology Today profile (plus a bonus video script!) that gets noticed.
+
Learn how to assess and improve your site so it reflects the caliber of your work—and holds up against the competition.
+
Craft a clear, compelling niche that positions you as the go-to expert in your specialty—without boxing you in.
+
Define your in-demand specialties that align with what your clients are actually looking for and are optimized for Google + other search engines
+
Leave second-guessing behind and finally feel clear, confident, and in control of your marketing foundation and the great work you do.
Steffeny f, lcsw
“I finally found the words to describe what I do.”
Confident Copy was such a wonderful and encouraging process. Brainstorming with Anna and the other clinicians in the group was incredible, and now I’m walking away with amazing copy I’m so thrilled to share with the world. There’s no way I could have found these words on my own.
Exclusive bonuses
That’s not all, though. You also get exclusive access to all these templates & trackers to boost your marketing and skyrocket results:
SEO Kickstarter to set you up for long-term success on Google in the first 90 days after launching your new website.
Writer’s Unblock ChatGPT Guide to leverage AI to break through writer’s block, improve SEO, and expedite the writing process.
Intensives Made Easy to learn how to launch therapy intensives in your practice.
Intensives Offer Workbook to create compelling, client-friendly, and Google-optimized content for your intensives service page.
15% off our Squarespace website templates and add-ons to easily design a beautiful, polished website home for your new copy.
The Elevated Site Style Guide for professionally-curated color palettes, font pairings, and stock images that fit your brand.
Set Up for SEO Success for step-by-step guidance to getting your website indexed with Google Search Console and available to search engines.
Connection, Simplified Facebook Group Directory to easily connect with other clinicians and clients in your location, niche, and demographic.
Demystify the Data to track your website performance and make data-driven optimizations over time.
CC Alumni Community to stay connected with other graduates for brainstorming, feedback, & networking after your time in the program ends
Group practice owner? Get access to our group-specific copywriting templates, plus a Clinician Bio Template to help you write compelling bios for each of your team members.
Incredible things happen inside of Confident Copy.
And they can happen for you, too.
This is perfect for you if you…
Do powerful clinical work—and want your marketing to finally reflect that.
Are tired of piecing it together alone and want a clear, strategic path forward.
Prioritize depth, clarity, and alignment over quick hacks or surface-level trends.
Take imperfect action and trust that momentum builds once the foundation is in place.
Crave website and profile copy that sounds like you—clearer, stronger, and more client-ready.
Recognize that clear copy and a strong niche are the foundation of your marketing, but can’t work without ongoing effort in your marketing.
Commit to doing the work—as long as you know it’s the right work.
Feel ready to own your voice, attract the right clients, and show up like a business owner.
It’s probably not for you if you…
Expect a quick fix or a magic formula that fills your caseload overnight.
Want passive templates without taking time to clarify your voice, values, or ideal clients.
Avoid making decisions about your niche.
Don’t intend to continue investing effort in your marketing after completing the program.
Wait to feel fully confident before taking action (instead of building confidence through action).
Resist revisiting or refining your copy as your practice evolves.
Prefer shortcuts over strategy and aren’t open to thoughtful, step-by-step guidance.
Hey, I’m Anna.
I’m a copywriter, website designer, and marketing strategist—and I’ve worked with over 3,000 therapists to help them build the one marketing tool that matters most: a website that actually pulls its weight.
Because here’s what I’ve seen again and again: When a therapist gets clear on what they do best—and knows how to say it? Their website turns into a growth engine for their practice. It brings in the right-fit clients, it reflects the caliber of their work, and it gives them the confidence to charge their full fee and actually get it.
Confident Copy is designed to help you do this.
In this program, you’ll write the words that power your practice—starting with your website and Psychology Today profile.
Because when your copy finally connects? Your marketing starts working while you’re in session. And your practice starts growing—with less effort, more alignment, and clients who are ready to say yes.
Audrey s, lmft
“Today I booked TWO new clients at $350/session.”
In part because of your talent at capturing my strengths and speaking so clearly to my ideal client. Our work has made me more confident in speaking about and to my niche and my ability to help them uniquely well.
THE fact is…
Your website is the foundation of your practice’s marketing.
Without a strong foundation, you can’t build anything that will last.
I don’t want you to go another 3 or 6 or 12 months working with clients you don’t enjoy, splitting your pay 60/40, and feeling overwhelmed by the idea of making this whole “private practice thing” work.
I want to help you put yourself out into the world with confidence, proudly communicating the amazing ways you can help your clients and commanding your full fee as the incredible expert that you are. And I want you to thank yourself for the decision you made today to make that happen.
Here’s what you’ll get inside of Confident Copy:
Nail Your Niche training + Pre-Writing Exercise Workbook [$297 value]
Specialties & SEO training, Metadata Development Library, & Site Outline Map [$297 value]
Homepage copywriting framework + workbook [$397 value]
About page copywriting framework + workbook [$397 value]
Specialty page copywriting framework + workbook [$397 value]
Method page copywriting framework + workbook [$397 value]
PsychToday profile template + video script [$397 value]
Lifetime access to Confident Copy Vault [$1297 value]
[BONUS] SEO Kickstarter [$199 value]
[BONUS] Writer’s Unblock ChatGPT Guide [$99 value]
[BONUS] Intensives Made Easy & Intensives Offer Workbook [$299 value]
[BONUS] Stand-Out Supervision Training & Workbook [$199 value]
[BONUS] Demystify the Data [$199 value]
[BONUS] CC Alumni Community [Priceless!]
[BONUS] Mighty Micro-Niche Training & Marketing Planning Roadmap [$199 value]
Payment plans available for all levels.
Oh, and about your ROI…
This program is designed to help you create a foundation for your marketing that turns into real results.
Previous students have launched their practices, raised their fees, and filled their caseloads after completing Confident Copy. So the question you need to ask yourself is: what will it take for you to make your money back on this program?
👇🏼
The hype is real…
FAQs
Frequently Asked Questions
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By the end of the program, you’ll have:
A refined niche that positions you as the go-to expert in your area
Strategic, client-friendly copy for your entire website
A professional, high-converting Psychology Today profile
A clear marketing foundation that supports all future visibility efforts
The confidence to speak to your ideal clients—online and off
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No. This is about way more than writing. Confident Copy helps you get clear on who you serve, how to talk about your work in a way that connects, and how to use your website and profile as true client-attracting tools. Yes, we’ll teach you how to write—but we’ll also help you think strategically about how your copy fits into your larger marketing ecosystem.
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Absolutely not. You don’t need to be a “writer”—you just need a willingness to think clearly and speak directly to the clients you want to work with. We’ll give you structure, guidance, and examples so you’re never starting from scratch or guessing what to say.
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Yes—especially if that website isn’t pulling its weight. About 50% of CC students have a website when they join. Whether you’re starting from scratch or overhauling a site that’s not converting, this program helps you clarify your message and write copy that finally does its job.
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Perfect. Many therapists come into the program with a general idea of who they want to serve but need help clarifying it. You’ll get tools, exercises, and support to help you confidently define your niche in a way that still leaves room for flexibility and variety in your caseload.
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Confident Copy is focused on strategy, clarity, and content. We’ll show you how to write your copy in a way that supports SEO and conversion—but we don’t dive deep into backend tech or full website setup. The good news? Strong copy works on any platform, and we’ll show you how to make sure yours does too.
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All three versions use the same proven framework to help you clarify your niche, write your website and Psychology Today profile, and build the foundation for strategic, sustainable marketing. The difference is how much support you want while you implement:
Confident Copy CORE (CCC) is the self-paced version. You’ll get access to the full curriculum, example library, and weekly pacing emails—but no live coaching, copy feedback, or community.
Confident Copy (CC) includes live group coaching, hotseat copy reviews, monthly copy clinics, and access to our private Facebook community for real-time support and connection.
Confident Copy PLUS (CC+) includes everything in Confident Copy, plus private 1:1 coaching calls and done-for-you website design by our team.
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It depends on how you like to work:
Choose CCC if you’re self-directed, prefer working independently, and want lifetime access to a high-caliber framework you can revisit anytime.
Choose CC if you want real-time feedback, accountability, and expert eyes on your copy while you write.
Choose CC+ if you want hands-on support with implementation—from personalized strategy to professional website design.
If you’re not sure, start with the version that feels like the best fit for your bandwidth and your growth goals. You can always upgrade later.
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Yes. No matter which version you choose, you’ll get access to the full Confident Copy curriculum, including all lessons, resources, and updates.
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Yes. You can upgrade at any time by simply paying the difference in cost. We also occasionally offer bonus incentives for upgrading within your first 30 days—so keep an eye on your inbox.
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CCC (Core): No live coaching or copy feedback. You’ll receive weekly pacing emails and lifetime access to the evolving curriculum and example library.
CC: Weekly group coaching calls, hotseat reviews, monthly copy clinics, and Facebook community access.
CC+: Everything in CC, plus 1:1 coaching and custom website design.
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Most students spend 2–5 hours per week engaging with the materials, writing their copy, and applying what they’re learning. If you’re moving through the program on the self-paced track, you can adjust that based on your schedule.
This is deep work—but we make it doable with clear structure, pacing guidance, and step-by-step progress.
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Our calls take place every Thursday at 11am ET. If you can't make it, replays are posted into the Confident Copy Vault by end of day Thursday. You do not need to be there live to submit questions or qualify for copy review.
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If you join CC or CC+, you sure will! The weekly coaching calls are structured to be highly interactive, so our team can answer your specific questions and you can learn from other clinicians’ questions as well.
You'll also be able to submit your copy for a chance to be reviewed during our weekly Hotseat Reviews. In addition to that, we offer monthly Copy Clinics (1-hour copy review sessions) and multiple opportunities every week to get feedback from our coaches inside of the closed Facebook group.
Plus, if you join CC+, you’ll also receive 4x30-minute 1:1s with Anna, which you can schedule at your convenience.
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Confident Copy is open year-round, so you can choose to enroll at any time.
If you join CC or CC+, your 16 weeks of live support will begin when you sign up. We have new students joining each month, so you’re always working alongside folks at a similar stage as you. We’ve seen this be very beneficial for students as you get to learn from students who are further along, too—this is an incredibly supportive community!
We also host a monthly New Student Mixer for you to get to know the folks who are in the same stage of the process as you.
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That’s completely okay. Whether you’re enrolled in CCC or CC, you’ll have lifetime access to the curriculum and all updates—so you can revisit materials anytime or take things slower if needed. This program is built for real life, not just your most productive week.
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Yes. Once you enroll, you’ll have lifetime access to the full Confident Copy curriculum and all future updates. That means if strategies evolve—or you decide to update your website in a year or two—you’ll still have everything you need.
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Absolutely. You’ll receive immediate access to the entire curriculum when you join. Whether you’re in CCC or CC, you’ll receive pacing guidance to help you move through the material week by week—but you can start, pause, and return as needed.
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You’ll still have full access to the curriculum and any updates that follow. If you're in the supported version (CC or CC+), your access to live coaching and community will conclude after the 16 weeks—but your copy, your strategy, and your foundation will be yours to keep using and building on.
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In addition to weekly live coaching and hotseat copy reviews, both CC and CC+ include:
Monthly Copy Clinics for deeper dives into advanced strategy and specialty topics (like homepage structure, SEO basics, or writing for multiple niches)
Access to our private Facebook community for questions, feedback, accountability, and connection with like-minded therapists (questions answered within 1 business day)
Friday Roundups to help you stay on track and catch up on anything you missed
Ongoing curriculum updates—so you're always learning what’s working now in the private practice space
If you're in CC+, you’ll also receive:
Private 1:1 coaching calls with Anna for personalized strategy
Complete Copy Review by a coach
Done-for-you website design by our team, using the copy you create inside the program
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Yes. You don’t need advanced tech skills to succeed. If you can copy, paste, and log in to a learning portal, you’re in great shape. We have tech tutorials built into the program platform, too.
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Nope. You can begin whether you’re starting from scratch or refreshing an existing site. The framework works for both, and we’ll guide you from wherever you are.
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Yes. You’ll have access to a library of real therapist examples and templates to help guide your writing. But this isn’t plug-and-play. Instead, we give you structure and strategy so your copy actually reflects you—not just a fill-in-the-blank formula.
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Yes. We update the content and examples regularly based on shifts in the private practice landscape—whether that’s client behavior, marketing trends, or therapist needs. When something stops working, we don’t keep teaching it.
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Yes. We offer both a pay-in-full option and a payment plan so you can choose what works best for you financially. You’ll see all available options at checkout.
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Yes. If you start with Confident Copy CORE, you can upgrade to a higher level anytime by simply paying the difference in cost.
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We offer a 30-day refund if you complete the first four modules and find that the program isn’t a fit for you. To qualify, you’ll need to show that you’ve done the work—because that’s the only way to truly know if Confident Copy is right for you.
We believe in the value of this program, and we stand behind it. But we also know that every therapist—and every practice—is different. If you’re not sure whether Confident Copy is the best fit, feel free to reach out to us: hello@walkerstrategyco.com. We’re happy to help you think it through.
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Most likely, yes. Confident Copy is a professional development and marketing expense for your business. We always recommend confirming with your tax advisor, but many of our students deduct this investment as part of their ongoing business growth.
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That’s completely normal—especially if past programs haven’t delivered or you’ve tried to piece things together on your own with little traction. What makes Confident Copy different is its clarity, structure, and proven track record.
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Confident Copy is designed to be different. It’s built for real therapists with real time constraints—broken into manageable steps, guided by pacing emails, and backed by proven strategy. You don’t need to do it all at once. You just need to get started—and we’ll show you how to keep moving forward.
