Listen to the Workshop: "The Perfectly Fine Website Problem" (Episode 85)

What if your website isn't broken—but it's still not bringing in the clients you want? In this replay of Anna's live workshop, you'll learn why a "perfectly fine" website is often the biggest thing standing between therapists and a full-fee, right-fit caseload. Anna explains how today's marketing landscape has changed, why simply having a professional website is no longer enough, and what actually leads clients to choose one therapist over another.

You'll also hear Anna answer live questions from therapists about everything from multi-state marketing and SEO to balancing multiple niches, marketing group practices, and deciding whether Confident Copy is the right fit. Whether you're just starting your private practice or refining an established one, this episode offers practical guidance for building a website that doesn't just exist—but actively converts visitors into clients.

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Here’s what you’ll learn in this episode:

1️⃣ Why a "perfectly fine" website can still be costing you right-fit clients in today's competitive market.

2️⃣ How to tell whether your biggest marketing challenge is your website—or simply getting more people to see it.

3️⃣ Anna's approach to common marketing questions, including multi-state SEO, multiple niches, and marketing beyond individual therapy.

4️⃣ Why your website should function as a client-conversion engine, supported by ongoing marketing strategies that continue driving traffic.

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• Read the transcript

  Hi, everyone. Welcome. Welcome. Welcome. Hello. Good to see you guys. I see a bunch of folks making their way in. I'm so happy you're here. Do me a favor Can you hear me? Give me a thumbs up or some indication that you can see and hear me okay. And then open up your chat window. Okay, so you should see that in your, in your panel right there.

  I'm seeing some, some likes. That's good. Um, tell me where you're joining from. I would love to know. I love to see how quickly we can cover our time zones. Hey, Megan, hello. Hi, Pamela, good to see you. Central New York, another New York. Mississippi Gulf Coast. Okay, we got our central there. Indiana, Colorado, Philly, Las Vegas, Bowling Green, just north of me.

  Hello, London, England. Nafiza, happy you're here. Thanks for joining us. Another UK friend. California. Philippines, Lorenzo, hi. Austin, Texas, Maryland, California, British Columbia coast. Christina, hi. Eagle, Idaho. Amazing. I'm so happy all of you are here. Kansas, excellent. Some more folks making their way in here.

  Fabulous. All right, safe to say we covered our time zones and then some. We have multiple countries represented here. Um, many, many states. Not surprised to see California and New York, uh, probably pulling most of, of the weight here. Um, I'm so happy every single one of you is here. I'm so happy you're carving out a little bit of time on this Wednesday to be with us.

  I am m- more excited about this workshop than maybe any other workshop I've ever done, and the reason for that is 'cause I feel more passionately than I ever have about helping really good therapists get in the room with clients they do their best work with. Um, if you saw the email I sent yesterday, it was just kind of a personal thought that I had.

  But before I get into it today, um, the work you do matters so much. Um, I've felt that and seen that in my own life very, very recently, and it just lights me up even more than I've been lit up in the past seven years about making sure that if you're a really good therapist, you're getting in the room really often with people that, that can experience the type of support and, and space that I've, I've had held for me.

  So that's just a personal thing. But I want you to know what you're hearing from me here, what I hope you get out of this workshop, is because I want to see you be successful, and my goal is that you leave with something here today that you can put into action that moves the needle for you, okay? That's ultimately what I care about.

  All right. Now, we are here for the perfectly fine website problem, because man, things are different than they used to be, aren't they? Um, and that's what I really want to, to chat with you here about. Um, we're gonna be talking about why great therapists like you, 'cause I assume you're a great therapist, I have no reason not to, with good enough websites are getting overlooked, and I don't want you to get overlooked anymore.

  And we're gonna be talking about the three new rules for becoming the obvious choice for premium fee clients. If your goal is to book clients at 150, 200, 300, 400 plus a session, what I'm gonna give you here is what I'm seeing work for therapists that are doing that right now, even when things are really, really wild out there, okay?

  Now, most therapists have a website problem they don't know they have, and this didn't used to be true. But it's ultimately why we're here today. You very well may be sitting here with a website problem you don't know you have, okay? You know you need a website. We're past that day. I remember when I started working with therapists and it was like, "Hi, you need a website," and people were like, "I do?"

  We're beyond that, right? You know you need one. You probably have one, or at least you're planning to start one, right? It probably looks professional if I had to guess, right? You probably put some or a lot of time and thought into it. But does that mean it's actually working? Does it mean it's actually working?

  That's what I wanna help you answer here. Because what I've seen out there, and I have the benefit of sitting with hundreds of therapists every single year, is that a perfectly fine website and an effective website are not the same thing anymore, okay? You can have a perfectly fine website, but it doesn't mean it's effective.

  In this market, a perfectly fine website and a website that leads someone to choose you out of the 20 other therapists around you are not the same thing And in this market, a perfectly fine website and a website that commands premium fees, 'cause if we're gonna do that today, it's gotta work harder, are not the same thing.

  That's why we're here today. Now, I'm curious. I'm gonna give you four scenarios, then I want you to drop into the chat which one is rele- most relevant to you, okay? So first, that you have a website that you would describe as fine, but you're not totally confident it's working, okay? So that might be you.

  Maybe you worry your website isn't justifying your premium fees or doing you justice as a clinician. Maybe that's you. Maybe you're here because you're getting traffic to your website, but few consults. So you, you log in, you look at the analytics, you're not seeing people book. Or maybe you're here because you're planning to create a website.

  So you don't have one yet, but you don't wanna settle for perfectly fine. You know you need to get it right, okay? Which one of those is you? One, two, three, or four? All right. I'm seeing a lot of ones. I'm seeing some fours. Awesome. If this is your first website, I'm so glad you're starting here. Lots of ones.

  Definitely some twos. Couple threes in there. Absolutely, "One plus two," says Nicole. Not quite three. You get some bookings, but not as, m- but not enough. Absolutely. Awesome. All right. Good to get s- kind of a sense of where we're at, okay? I want to help you whatever bucket you're in here today, okay? What you're gonna get here, I want you to be able to take away and put into action, okay?

  Now, in the next 45 minutes here today, in our time, I'm gonna show you what's actually standing between your website and the full caseload you want, what I have seen from the hundreds of therapists that I've worked with, the thousands over the last seven years. Because the fact is that what used to work isn't working anymore.

  And I... That was a hard pill for me to swallow, 'cause what I had been teaching had to change, and you're getting access to what is actually working right now. And the fact is many therapists don't know why, okay? So that's what this is all about. All right. If we haven't met yet, I know that there are some folks that I even saw someone, uh, forward this along to a friend, so thank you for that.

  But if we haven't met yet, I'm Anna. I'm really happy you're here. Um, I've spent over seven years working exclusively with therapists. It's all we do. Just therapists, and it's the best. Um, and we've served over 5,000 therapists in our paid programs and services, which is absolutely wild to, to say out loud.

  Now, I have helped clinicians de-panel from insurance. I've helped them increase their fees to 200, 300, 450 plus, and I've seen them build full feelgood caseloads that they feel excited to show up to every day, okay? So that you can be that great therapist in the room I was talking about in the beginning.

  That's what I want for you. What I've learned, though as I mentioned earlier, just having a website, it used to be enough. It was like create a website, and there came the clients. It's not enough anymore, right? Fine isn't filling caseloads anymore, and we know that eas- these days it's easier than ever to create that fine website, right?

  We're all thinking it. We know that you could just run and create a website probably by the end of today if you really tried, but that's not enough anymore. Now again, I've had to reflect on where I came from as someone supporting clinicians, 'cause the advice that I used to give isn't as, as modern and as helpful as it used to be, okay?

  Back in the day, you find a fill, you know, a fill-in-the-blank template, pop your words in, you know, launch it. Did its job. You had the website. These days? These days, therapists are doing their own version of that. They're running to AI. They're running to ChatGPT. They're running to Claude to create their websites, and then it's not leading to the results that they need.

  They are missing the deeper conversion strategy, and they end up sounding like everyone else, and it is hurting them Back in the day, you picked a presenting issue or a population that you wanted to focus on, and boom, you had a niche. Awesome. I'm gonna f- you know, I'm gonna specialize in anxiety. These days, it seems like everyone is specializing in anxiety or trauma or that high-achieving professional woman that you love to work with.

  Everyone else is doing that. And so to be effective, you can no longer have a niche that is a dime a dozen. Your niche has to be niched, okay? We're gonna talk about that here today, too. Back in the day, clients chose therapists based on who was closest to them, 'cause online therapy wasn't as popular, and who had openings.

  These days, clients and the way that they think about their mental health and therapy has fundamentally changed, and they have become aware that there's someone out there for them, and they're making decisions based on that. That's the wild thing here is that above all, your clients are different than they used to be.

  They are more discerning, they are more skeptical, they are more inundated with choices, and your marketing has to rise to the occasion, especially as you probably sit here right now and would consider your area saturated. If I had to guess, you would say, "Yeah, there's a lot of therapists around me." And your clients are inundated, and they're more discerning, and they're more skeptical.

  What are you gonna do to rise to that occasion? That's what we're talking about here today. What changes are you noticing? I do wanna check in on that. So those are kind of the, some of my observations. What else have you noticed? Go ahead and drop anything into the chat, um, around what you're noticing.

  Have your clients changed? Are you noticing they're more skeptical? I've heard people talk about, like, shopping around. Clients are doing more shopping around. Is that relevant to you? Fewer referrals coming in. No referrals from Psych2Day. Yeah. A drop in connections. People taking more time to decide to schedule a c- session after a consult.

  That's interesting. Yeah, shopping around. Psych2Day. That... Darn Psych2Day. Oversaturated. Higher expectations for quick change. Interesting. Um, people going to AI to find therapists. No doubt. A shift that we're looking at. Mm-hmm. Getting ghosted on consults. No referrals coming in. Absolutely. Primarily with men who are tougher sell on therapy.

  Quinn, absolutely. Quinn, it's good to see you. You're gonna... Your headshot is in this workshop. I'm happy you're here. Using AI as a therapist. I know. Isn't that, isn't that interesting? Absolutely. A couple people saying that. Okay. Unexpected high cost from people wanting to use insurance. Yeah. Absolutely. All right.

  You guys have a good finger on the pulse of what we're ha- wh- um, o- of what we're seeing here today, and I think this is... This can summarize a lot of some of these observations. Not all of them, but some of them. Just because clients find you doesn't mean they'll choose you And that kinda hurts, 'cause it used to be if they found you, they chose you, 'cause you were a- of a limited pool of, of opport- of, uh, options, right?

  And in a market this crowded, a perfectly fine website isn't enough to make them choose you. That's exactly why we're here today. It's exactly why I put th- together this presentation, okay? So now I wanna talk through the three rules that are changing the game for fully booked therapists right now. A reminder, these rules come out of me looking at the most successful clinicians I know, the most successful students in our Confident Copy program, the most successful clients that we work with, and the people out there regardless if they've gone through our programs, okay?

  These are just the people I'm observing, getting to know, interviewing, coaching. What are they doing that others aren't? What's allowing them to stand out? What did they shift in recent years that have allowed them to stay ahead, okay? That's where this really came from, and I sat with that for longer than I care to admit in order to, to really boil these down into these rules, okay?

  So the first rule here, the first new rule of getting premium fee clients with your website or becoming that obv- obvious choice, right, is that easy does not equal effective, and that's a hard pill to swallow. Some of what I'm gonna give you in this presentation are gonna be hard pills to swallow, but I need you to swallow them, okay, 'cause, 'cause they're useful.

  Now, maybe you typed your specialty into ChatGPT, I specialize in anxiety for professional women, and used what it gave you because it sounded better than what you had, which might have been nothing, okay? Maybe you found a therapist you respected. They have a full caseload. You studied their homepage, and you wrote yours to sound similar.

  No, no shame in your game if that's what you did, okay? Maybe you found some fill-in-the-blank templates to figure out what to say because starting from scratch felt absolutely impossible. Whatever you did, launching it felt like a win. Launching the website felt like a win, and it was, until you realized it sounded exactly like every other therapist's website.

  That's the danger of easy not equaling effective. The result is that you blend in with every other therapist who did exactly what you did. You're all just sitting around sounding like each other, and your clients, they don't know what to do with it, okay? That means someone lands on your website, they read it, and they think, "Huh, she seems nice."

  And then they click over to the next therapist. Okay, sounded like everyone else. Or instead of getting rejected, you're just getting skipped, and that one hurts more. It's worse because you don't even know what's happening, okay? You're just getting skipped over. Maybe you're getting consults, but they're not quite right, and you're saying yes anyway because the caseload, it needs filling, right?

  The most frequent ask- the most frequent question you might get is, "Do you take insurance?" You want to charge premium fees, but your website doesn't justify them, and so every consult is this like sitting down mountain you have to climb in order to get over that hump. Okay? The hard truth is the shortcut that you used to save time, the shortcut you used to get out of writer's block, is now the thing telling clients that you're not worth your premium fee because you sound like absolutely everyone else.

  Like I said, that, that kind of hurts, right? But we have to acknowledge this if we're gonna change it, okay? So that shortcut you used to save time might now be the very thing signaling to clients that you're not worth that premium fee, that you are not the right fit for them. Here's some signs you're breaking this rule.

  So those are kinda some things you might have done. Maybe your homepage was written by ChatGPT. Again, no shame in your game, I get it. I'm gonna give you a different way, but I get it. And you changed maybe 10 words, if any. Your copy describes what therapy is, sure, but not what it's like to work with you specifically.

  I don't actually get a sense of you anywhere. Here's another kinda litmus test. Someone could swap your name out, top of your About page, slip, flip, you know, switch it out for Anna Walker and put any other therapist name and nothing would change, 'cause it sounds like just everyone. Or you have way too many em dashes, or use of the word quietly, which you see on my recent email.

  It's a, just a dead giveaway that you just dropped this into ChatGPT. You just, you just had AI do this. Why would I trust that? That's the level of skepticism we're dealing with. It's what studies are actually showing us people are starting to gain when it comes to viewing content. They know when they're seeing AI content, and their trust decreases as a result of it.

  Now, I love AI. I absolutely love it. We have AI tools built into our Confident Copy program, but we have to use it well. I do love an em dash though, Becky, and as I said to, to someone yesterday, ChatGPT can pry that out of my cold, dead hand, but we can, we should, uh, maybe monitor how often we use them. Now, you ultimately need copy, right?

  That was built to convert, not to just exist. When you go to AI, or you use a fill-in-the-blank template, or you copy another therapist's website, not copy hopefully, but use it heavily as inspiration, it's just existing. It's not necessarily designed to convert. I want to see it actually convert, and we know that that has to happen in order to stand out right now, right?

  You need copy that is client first, first and foremost. It needs to start with what they are googling at 11:00 PM at a level of, of distress that they've never reached before, not what you want them to know about your approach. That's not the thing to lead with, right? That's not conversion-focused. You need copy that creates a felt experience.

  We use the language sticky copy, if you, uh, are part of our community or our Confident Copy program. That's where every line either makes your client feel seen, or it's not earning its place. Okay? They should be able to say, "How were you in my head? It felt like you were speaking to me. How does she know that?"

  That's what good copy does right now You need copy that is specific enough to sting. What do I mean by that? There's a, there's a element of conversion copy where we have to, we have to acknowledge what brings that client here, right? I want that right person to read it and think, "How did she know that's exactly what I'm going through?"

  We only do that if it's specific. We cannot speak in generalities. We've gotta get specific. We've gotta get sticky. Okay? It also needs to build the case for your fee. If you're sitting here aiming to de-panel, wanting to increase your fees, at a premium fee already, by the time they reach your contact page, your rate should feel like a no-brainer, not a barrier.

  Okay? And people might still need to get on the phone with you, and I'm glad for that. Nail that consult. We've got a bonus in Confident Copy for it. But your copy needs to set them up. It needs to prime them for these higher fees, not make it seem like you're like everyone else, okay? So here's a question.

  If your website was built strategically from day one, those of you don't, who don't have a website yet, you're a great example, not pulled together with a generic template, not using AI, what's one thing you think could be different right now? What might change? Drop it in the chat and tell me what you think.

  Would you finally stop wondering if your fee was too much? Would the right clients recognize themselves in your words before they even book a consult? They don't even need to get on the phone with you yet Would sending someone to your website feel like a flex? Yeah, go see the website instead of a risk.

  Ooh, I really hope you don't actually go there, right? What would change? A better felt experience. Your clients would recognize me. Ooh, interesting. Absolutely. They would say more about who you are and how they relate to you. Yeah, they'd get on a consult and actually have language for how you're gonna work, right?

  You wouldn't second guess your decisions, right? You would know it was good enough. What a great feeling. Attracting the right clients. I mean, let's boil it down to that, right? Absolutely. Your- more your voice than professional sounding, Becky. Absolutely. More emotional. Yes. Oh, the tinkering would stop. Yeah, Isabelle, I know the tinkering.

  Absolutely Yeah. Your mission statement and your about statement about how you could help them, these things would resonate, right? They'd quote your website back to you when reaching out. Yes, Chris, that's like the ultimate litmus test. I love hearing from Confident Copy students will often ask for wins at the beginning of coaching calls, and when we hear that one, we're just so thrilled.

  Someone read my specialty page back to me. Like, something's working there, right? What a great feeling. The client would feel this is the right therapist for me. Yes. Mm. A feeling unlike any other. Absolutely. Awesome. Maria, you do intensives exclusively. That's a- absolutely excellent. There's definitely a little bit more of a barrier there.

  I hear you on that. Would love to get to support you in it, but I agree. We've gotta make sure we know what they are so that they feel connected to them. Yeah. All right. Now, let's be real. You don't have to admit if you use AI, and if you use AI, like I said, I'm supportive of you. Wherever you find yourself, you could stop copying and pasting from Claude or elsewhere tomorrow.

  But stop using AI doesn't tell you what to write instead, does it? That's where the part where most people get stuck. And like I said, you don't even have to stop using AI. You just need to use it better. That's exactly what we work through inside of Confident Copy. Not not relying on it, not not using it, it's a fabulous tool.

  But not over-relying on it, outsourcing this connection, this you're the therapist for me to a robot. A robot can't do this for you, okay? It's gotta be you, and it's gotta be set up to convert. Absolutely. Um, I want you to introduce you to Taylor. Taylor's incredible. She built her, um, her practice during COVID, and referrals after that came to a complete halt.

  So she launched during the kinda height of the pandemic. Things were good. She's, she was doing awesome. The caseload filled, and then things just totally dried up. She tried other courses. She said she'd done all the things she was supposed to do, but nothing was converting. She said when you asked her her niche, she'd say something like, "Adults who want to get better from trauma."

  Anyone else adults who wanna get better from trauma? I would guess that at least a couple of you would identify with that niche. The effort was there. She was doing the things, but the results weren't, at least not yet. She told me that going through Confident Copy helped her finally identify and refine a real niche, one that actually speaks to the ideal clients who are looking for exactly what I offer.

  She reflected, "Back today marks about, uh, one and a half years since I started CC with Anna, and I just want to share how much it's changed everything for my private practice. Now my messaging lands, the right people find me, and the practice feels aligned and sustainable in a way it never did before."

  Okay. This wasn't about hyper busy work, and it wasn't about just trusting, you know, a fill-in-the-blank template, but real clarity and hard work for sure, but results that are still paying off today It wasn't a magic shortcut. I unfortunately don't have one of those for you. So if that's what you were looking for, I'm really sorry to be the bearer of bad news.

  But once she committed to the work, and boy did she do the work, everything changed for Taylor. That's what happens when we understand easy doesn't equal effective. We get okay with that, and we lean to perhaps the more challenging, but the more beneficial, right? The more results that come as a result of that.

  All right, let's look at the second rule. This one I'm excited about, and I think based on the chat, you guys will, will like this one too. The next rule is in this market, you gotta be known for something. And this isn't the same as choosing a niche, okay? So let's talk more about this. Now, you maybe, um, know that you're supposed to, to have a niche, kinda similar to a website.

  I used to tell people, "Choose a niche," and they were like, "A niche? Oh my gosh." You know you need a niche, right? You've probably even tried to write one, but it either feels too narrow, what if I lose the clients I like to work with? Or it's so broad that you know you're not really saying anything, right?

  Maybe you don't want to pick just one type of client. I actually just got off a kickoff call with a, a clinician earlier this morning literally, who enjoys variety. He doesn't wanna say no to all that, all those different types of clients. You genuinely are good at and energized by different types of clients.

  But then your marketing tries to speak to all of them, and it ends up resonating with none of them, okay? You kinda water down your, your expertise, right? Maybe you've landed on language like, oh, okay, anxiety, yes, or trauma, or life transitions. Uh, because quite frankly, that kind of niche language used to work.

  But now everyone's ther- every therapist is saying the same thing. Everyone else is also specializing in anxiety, trauma, and life transitions, right? Technically, you have a niche, and congratulations, but it's just not the reason people are choosing you. And because we know that those clients are different, because they are inundated with choices and more skeptical and more discerning, it's not leading them to choose you.

  Now, the result is that plenty of therapists could say what you say. They could say, "Yeah, that's my niche." They could point at your niche and say, "That's mine, too" which means none of them, including you, stand out saying it, right? Maybe you're not losing clients to better therapists. And who knows, how do we measure better?

  But more experienced, whatever that might be. Instead, it's just to whoever happened to load faster or post most recently, 'cause nothing distinguished you anyway. So all of a sudden you're playing this, like, kind of rat race of staying in front of people. Maybe a referral source mentions your name alongside a couple of others.

  So the client books who- with whoever's website felt like, felt like it was most relevant to them, and that wasn't you, okay? So you're up against this handful, up against. And they don't choose you 'cause your website didn't communicate why they should. Maybe someone reads your About page back to back with two other About pages, and they couldn't tell them apart.

  The fact is you could be the go-to therapist for a very specific kind of client, but right now you're just one of many options for a really general one. Which would you rather be, right? The hard truth right now is that if clients don't view you as a destination for something, you're just one more stop on the way to someone else.

  Like I said, hard pills to swallow, but it's what I've seen be true. I actually ask our done-for-you clients all the time, "What do you wanna be a destination for?" In this market, you've gotta be known for something. You've gotta be a destination for something. Otherwise, it's just one stop on, on the way to someone else.

  I don't want that. Here's some signs, okay, some litmus tests, some gut checks, uh, to determine if this is a rule that you need to be leaning into. Could your niche describe half the therapists in your local Facebook group? Could someone point at your niche and say, "Yeah, that's my niche, too"? Do you say anxiety, depression, and life transitions 'cause that's genuinely what most of your clients come in with?

  You might have multiple ideal clients. I see a couple of people saying that in the chat. And then you have one page stretched to cover all of them, and you're like, "Where is any of my ideal clients in here?" Right? Maybe you've Googled how to niche down without losing clients more than once, right? There's that fear of missing out, the FOMO of niching down.

  Mm-hmm, I'm seeing some yeses. Theresa, if you have a group practice, definitely a unique approach here, but this still remains true. Oh, man, it remains true, um, even if you're a group. You have to, like I said, approach it a little bit differently, but this is still very relevant if you own a group practice.

  Now, you need a niche that is specific enough that your ideal client feels like you wrote it for them, even if you help more than one type of person. Both those things are possible if we do it right, okay? But your ideal client needs to read it and be like, "That's for me. That's not anxiety, depression, and life transitions for anyone.

  This is for me." That's a sign that your niche is working right now. That means that you have a red thread, not a client list. A red thread is language that we use that, that de- depicts a common denominator that connects your different ideal clients. Instead of naming them all separately, there's something that brings them together, that ties them together, that gives your niche and your messaging and your marketing and your website cohesion, so that no matter if I'm client A or client B, I land here and I feel like you're meant for me.

  That's what happens when we get this right. A point of view, not just a population. No longer can we specialize in just women, okay? We need a way of differentiating yourself beyond just high-functioning professionals like everyone else, okay? 'Cause I bet a lot of you are all targeting high-functioning professionals, and good on you, but we've gotta get more specific than that, okay?

  You need a reputation, not just a specialty. I cannot overemphasize this. You need a reputation in this market, okay? Something people would describe you by, and the reasons clients choose you, not another therapist. We gotta figure out what that is, 'cause there is a reason. Every single one of you sitting here listening, there's a reason people choose you.

  There is. We have to figure out what that is, and that has to be brought forth in your marketing to stand out in this market, okay? So here's my question for you on this one. If your website made you the obvious destination for something specific, what's the first word or phrase that comes to mind for what that something would be?

  Essentially, what do you wanna be a destination for? Drop in the chat what comes to mind. It doesn't have to be final. Of course it doesn't. Overwhelm. Okay, interesting. What do you wanna be the destination for? Boundaries, religious trauma, anxious people with sleep problems, spiritual abuse, clarity, mom guilt, sign me up.

  Uh, 30-plus queer awakenings. Okay, Quinn, just totally rocking it out here. Courage, executive functioning, designing a life that works for your brain. Love the, um, nod to neurodivergence there. Career fa- fit, pet loss, so specific and fabulous, OCD and phobias, very close to my heart, couples navigating massive shifts, growing their families, TTC, parenting, love that, stressed out moms.

  Okay. Y'all, you are onto something here. Healthcare leaders who have given too much and realize they can't keep going on the same way, first-born daughters, y'all, you're onto something. Please lean into these things. Write down what you just wrote down, okay? This is awesome, okay? If you became known for that thing, then what would change?

  Would people start referring to you by what you do, not just that you're a good therapist? "Oh, she's the person to go to for pet loss." Would you stop feeling like you're commeting, competing with every other generalist in your area? I sure hope so, 'cause you are not a generalist. There is something that you do that's special, right?

  Would your fee finally feel like it matches how specific and how good you actually are at this? If I'm navigating pet loss, 'cause that's the one that stood out to me or that I'm remembering here, Nicole. Child-free women. If I'm navigating life as a child-free woman, I land on your website and be like, "All right, I'm- I'll, I'll pay that fee 'cause holy cow does she understand me."

  That's the type of experience we wanna create, right? Catherine is a great example. When Catherine started her private practice, she was trying to market herself like many therapists do, helping several different kinds of clients with several different concerns. She was networking, and these are all her own words, networking, posting on social media, joining directories, doing everything she was told to do.

  And she's a, like, she's a workhorse. Catherine was doing the things. But no one could clearly remember what she actually specialized in, uh, which meant referrals were inconsistent. Her marketing felt scattered. She spent months without clients, months of kind of a drought there. She said, "Before, I couldn't even give you a niche statement.

  I was like, 'I help people, and I also like this, and I also like that.'" Does anyone describe their niche that way, right? "Now people tend to say, 'Oh, I have someone who really needs this kind of work.' I've actually had tell pe- had people tell me, 'I'm so excited to refer to you.'" This is the other thing about having a great niche here, like what some of you have, have noted here, is that you become memorable.

  And when you are memorable, you are easy to refer to, you are easy to talk about, and your word-of-mouth networking tends to explode accordingly. Okay? Today, Catherine is known for helping exhausted adults break the cycle of sleepless nights using CBT-I. That's what she narrowed in on. She's built a thriving private pay practice, seeing just 13 clients a week, and she left insurance completely.

  She also shared that she, she's earning more while working less because she got clear on this. Catherine became the therapist that people immediately think of when someone needs the kind of help she can offer. I want that to happen to you. Someone said, "Catherine is in my locale, and I know her specialty."

  Yep. I want people to know your specialty. I want people to immediately think of you when they run into your ideal client. That starts with becoming memorable. Okay? It's gotta happen today. All right, that's rule number two. Let's get into our third one here, okay? Our third rule, and this one's really interesting, especially in the age of AI, is that people choose people.

  Your clients, people, choose people. Okay? Maybe clients say you're easy to talk to. They probably do. You're probably a really good therapist, but somehow that never comes through when you sit down to write your website. Do you ever feel like, "Man, I'm such a better therapist in the room than I am on my website"?

  I actually hear that from, from clients, so maybe that resonates with you, in hearing people say yes. Um, oh, a- Isla, "Do you have to cut one niche to focus on the other?" No, I want you to know that. Um, but yeah. So people say like, "Oh, yeah, I'm a really good therapist in the room. Why does my website not feel it?"

  Right? Um, you probably have opinions about how therapy should work, things you believe that not every other therapist would say. And I don't even mean, like, hot takes or controversial things, just things that set you apart. But you leave them out 'cause you don't wanna alienate anyone. Maybe people don't understand that or they're not interested in that, right?

  Maybe you worry that sounding too much like yourself will come across as unprofessional, or they're not gonna take you seriously. Like, you're not taking this seriously enough, and therefore they won't either. Okay? You're memorable in the room, and you're forgettable in your marketing. Does that feel true to you?

  I bet when people get to sit down with you, when they get to a consult or an intake, man, you, you have... You're fantastic at building rapport, right? But your marketing is doing nothing to set that expectation. If only your marketing could be that preview of what it's like to be in the room with you. That's what I would love to see happen.

  I'm seeing lots of people say, "Yes, absolutely." Here's what's happening right now. The internet is drowning. It is saturated in marketing that sounds like no one is behind it, 'cause it isn't. There's just a robot, and skepticism is higher than ever as a result. We all are side-eyeing content in ways we never used to.

  We all are more skeptical, okay? The therapists with caseloads of premium fee clients right now are the ones who are impossible to mistake for someone else. Are you impossible to mistake for anyone else? Okay. Someone might read your homepage hoping to get a feel for who you are, okay? Looking for a therapist.

  They finish it, and they still couldn't tell what you're like, so they just keep looking. Like, "Oh, okay. Yeah, I guess." Maybe a potential client picks the other therapist, not because she was more qualified but because her About page actually made them feel like they already knew her. They got a sense of that therapist and connected to it, right?

  Maybe the rapport that you would build in the first five minutes of session never gets to happen because they didn't choose you to begin with. They made a decision to go with someone else before they even got that far. They didn't get to get in the room with you. You might be losing the exact clients who would love working with you the most, the ones who'd connect with your actual personality when you just vibe out with a client in session because they never got to see that personality.

  That's what happens when we forsake this rule of people choosing people, when we don't bring you forward in your marketing. The hard truth is that the thing you've been trained to downplay, your personality, your voice, your point of view, is now the single biggest differentiator you have. And I mean that seriously.

  Your personality, your voice, your point of view belongs in your marketing. It's the reason people are choosing you, right? It's about being unmistakable, and that is about making sure that you are showing up in your marketing, that who you are in the room is also who you are in your marketing Here's some signs you're breaking this rule.

  So here's the, kind of, those gut checks. Your About page reads like a LinkedIn bio, not like you. Here's my trainings, here's my certifications, here's where I went to school. Leave that for LinkedIn, right? Our, our About page needs to do something else. You might have run your copy through ChatGPT to clean it up, and then it cleaned up the only parts that sounded like you.

  It came- became all AI'd. Clients probably say that you're warm and funny in session, but nobody's ever said that about your website. I want them to. I want them to get a sense of warm and funny there, because that's what's gonna r- lead them to decide, "Well, there's something different about this therapist."

  Maybe you've deleted a sentence from your website because it felt too personal or too much, and there's a, there's a guide, um, and there's a, you know, the f- kind of framework we use as far as self-disclosure on your website. It's not that your entire life story needs to go there. You don't have to sell- say anything about your actual story or experience.

  You don't have to self-disclose in your marketing, but there's gotta be something that still feels like there's a human back there. Okay? That's what's so important right now. A polished professional website is the bare minimum right now, right? It's the bare minimum. You have to be the thing that sets it apart.

  What does that look like? That looks like personality everywhere. Not just your About page, everywhere. It belongs in the way you describe your clients, their experience, your approach. I should see you shining everywhere in your website and in your marketing. My favorite thing to do, talk it before you write it.

  Okay? The phrases that come out of your mouth in session are the ones that will actually sound like you on the page. If you need to, talk to write. Okay? You don't have to type, talk. But the things that you actually say to clients should show up in your marketing. It should show up in your website. It's one of the reasons people are gonna be like, "Oh, I actually have a sense of what it's gonna be like in the room with this therapist."

  In the same vein, your real phrases, not the polished version, okay? The exact words and metaphors that you actually use in session are absolute gold. The way you talk about EMDR that's a little bit weird, use it. Say it. Okay? Bring in the things that you often say in session. Please do not trade them for something that sounds more official or polished.

  Absolutely not, okay? And last but not least, you are not for everyone on purpose. You're not the right therapist for everyone. Please lean into that. Okay? If nobody could ever disagree with or feel alienated by your copy, it's not specific enough. In Confident Copy, we call this blessing and releasing. If your copy doesn't bless and release people who aren't the right fit for you, your copy isn't doing its job.

  It needs to both attract right fit and repel wrong fit. Okay? And that starts with you. All right. Here's my question for you on th- this one. If someone read your website right now, would they get a real sense of what it's actually like to sit across from you? Where's your gut on that? Yes, no, maybe, not sure, nope?

  Yes, I can see some yeps. Nopes, maybes, yes, probably not, yes-ish, glimpses, kinda. Okay. But I see some yeses. I love that. I love knowing that you are showing up in your website the way you show up in the room. That's what I want for you, okay? If you're not, let's, let's work on this. Let's infuse that into your website experience, okay?

  If you change that, what might change along with it? Would the right client feel like they already kind of know you before the consult call? Would they trust you faster simply because you sounded like an actual person and not a brochure? Would your personality become the reason they chose you, instead of something they discover conveniently three sessions in?

  It might make it easier to say yes to you, okay? Quinn, who has been hanging out in the chat. I didn't even know Quinn was coming. Quinn, I'm so happy you're here. When Quinn joined Confident Copy, they were on the verge of burnout. Um, and I only know this 'cause Quinn, you shared this story with me. Despite knowing who they actually worked with, they found it difficult to put that into words.

  Um, and Quinn has done a lot of work to understand their ideal client. Quinn was putting a lot of effort into their marketing, but wasn't attracting the types of clients who were the right fit, and really valued their affirming action fo- action-focused and highly active approach. Quinn is here to validate these things, but this is what I know of Quinn as we work together.

  Here's a direct quote I got from Quinn: "I'm able to be much more concise when networking, and I see it pay off when people are able to clearly remember my niche and refer clients to me. I feel a much better work-life balance. I'm attracting clients that are an ideal fit, and it has reignited what makes me feel passionate about this work in the first place.

  It feels refreshing and rejuvenating after coming from a place of burnout." Later we heard from Quinn, "Just wanted to celebrate getting my first client who said they looked at my site and knew I was the therapist for them. The new materials and tools added to the CC program really helped move my site in that direction.

  I feel very grateful that the CC crew set it up this way." Quinn built their caseload because of who they are. Leaned into Quinn. Quinn as a therapist. Quinn's ideal client, not in spite of it. And holy cow, did it pay off. I love that. Megan says, "OMG, I wanna be Quinn." Me too, right? That's what happens when you let people choose people, when you let yourself shine through, when you infuse yourself and your point of view and what makes you you and your approach into your marketing.

  It's a beautiful thing. And the results follow, but you also just feel a heck of a lot better about what it is that you're putting out there, right? All right, I'm curious. Let's do a little check-in here. Which of these rules hit the hardest for, for you? So we have one, two, or three. Easy doesn't equal effective.

  Did that kind of poke at something? Being known for something, this idea of niching and making sure that, that you stand out in that way. Or this people choosing people. Okay, lots of threes. Twos. Couple ones. Mm-hmm. Yeah. Ones and twos, all of them. People choose people. Yeah. Okay. These rules, you can play by them.

  We just need to make some changes, right? We just need to make some changes All right, what we know is that today's client is looking at your website. There literally might be someone sitting on your website right now. Isn't that weird to think about? You could be on this workshop, someone could be on your website right now, and they're thinking these types of things.

  Does this therapist specifically understand what I'm going through? Does this therapist feel worth the fee that they are charging? Could I feel safe opening up to this person? Does this website match the experience I expect to have when I hand over my hard-earned money? What does your website say when they ask these questions?

  Okay. Here's where most therapists lose time and ultimately clients, as I look across kind of the landscape and what happens. Again, after working with over 5,000 therapists and reviewing thousands of websites, my favorite thing to do is look at therapy websites. Shocker. Uh, what I found is that these days so many therapists who want a full private pay caseload, probably you, don't market without a website, right?

  We're beyond that. But they do market with a perfectly fine one, and that's, that's the rub. Okay? Therapists are running to AI for yet another brainstorming or writing session, or starting over with a new template 'cause maybe this one will work, or you just add another specialties to your services page, capture more people maybe.

  Maybe you pick a niche based on what you see other successful therapists claiming versus what you actually are good at and wanna be known for. Maybe you list every population you could help just in case. Maybe you update your website so many times that you lose track of what version is even live right now.

  Okay? Those are the types of things where I see people spin their wheels and lose out on time, and ultimately clients, right? Because none of these things actually move the needle. The real challenge that's happening is deeper. Okay? Then you spend months tweaking and revising and second-guessing, trying to get it right, but because you're never solving for that deeper layer or getting the support to ensure that it's actually happening, it's actually doing it right.

  Okay? That's ultimately why I called today's workshop The Perfectly Fine Website Problem, because a perfectly fine website with a perfectly fine niche positioning copy may or may not lead to some perfectly fine clients. Absolutely. But a confidently converting website can call in premium fee clients who truly light you up and who see the value in the incredible work you do.

  Okay? The question right now isn't, "Do I have a website?" The question is, "Do I have a website that clearly communicates what I do differently so clients immediately know I'm the right fit for them?" That's today's question that your website has to answer. What you need to do that is a roadmap if you've been in that tweaking, revising mode.

  Okay? Imagine what would happen if you opened up your laptop between sessions and you see a new consultation from someone who already feels like a fit. I just heard from a therapist this morning. She forwarded on some wins that she had had, and she had an inbox, um, message from someone who said, "It felt like your website spoke to me."

  What would happen for you? What if you heard the ping of a new consult scheduled while you're making dinner from someone who already knows that you're the therapist for them? Or emails that say, like that, uh, clinician who, who reached out today, "I read your website, and I knew you're who I've been working with...

  who I've been looking for," not, "Do you take insurance?" A calendar you're actually excited to look at on Monday morning, right? Clients that actually light you up. The freedom to see fewer clients and make more money like Katherine, because the ones you're seeing are paying your full fee and are in full alignment with who you want to be working with.

  A website you trust to do its job so you can focus on doing yours, those of you who are spending hours and hours of your life tweaking the website hoping it works. Like, what if you just knew it could work? And as Quinn is sharing here in the chat, it's never a finished product, right? You're gonna go back and, and tweak it, but at least you can trust that it's out there able to perform for you.

  Okay? We're all about helping you feel 100% confident in that niche and the expert that you are. We wanna help you say goodbye to that writer's block, the imposter syndrome, the constant second-guessing yourself. Writing that strategic client-focused website copy, what we talked about in number one, right? I want it to actually have that deeper conversion strategy so that clients say, "I feel like you were talking right to me."

  We're gonna help you set yourself apart in that saturated area you find yourself in, the market that you're in, and ultimately command the fees that your work is worth. Finally feel proud of how you show up online and off. That's what we're all about around here. Now, today you heard a couple stories about what confident copy can make possible.

  I believe if you wanna be, if you're the right fit, that you can be next Confident Copy is a great fit for you if you want a caseload of premium-fee clients without selling your soul on social media to get them. I love social media. You just don't have to be there if you don't want to be, right? If you're tired of having a website that looks fine but isn't bringing in the clients you want, if you know the work you do is worth more than your current copy communicates...

  You read your website... Actually, this, this bullet point was inspired by a therapist I talked to who said, "I'm a better therapist than my website makes me seem." If that's true for you, and you're done underselling yourself, Confident Copy would be a fantastic fit for you. If you're ready to stop blending in and start being seen as the obvious choice for the clients you actually wanna work with, and if you wanna feel genuinely proud of how you show up online, not just good enough, not just perfectly fine, right?

  Now, here's what shifts in Confident Copy, and this is after looking at the 800-plus clinicians we've had in the program. You know exactly what your website needs to say and why. And why. You're not just doing it because you think you should. You know why. You've learned the strategy. You have a new skill.

  So you can stop tinkering and start trusting it, okay? Finally show up online as the expert your clients already experience in the room. You're good at what you do. Your website just needs to precede that, right? It needs to show that Trusting that your website represents you and brings in the clients you actually wanna work with, right?

  For Kristen, she said, "CC allowed me to grow from solo to a private pay group practice. Referrals have been consistent even through the summer. I'm sure people tell you all the time, but your program was the number one game changer and changed my life." Jilly told me that thanks to Confident Copy, her caseload went from zero private pay to 80% full fee.

  So she runs a, um, insurance-based private practice, and her personal caseload is now 80% full fee. "It was by far the best investment I made in my practice." Or Erin. Erin said that, "Getting full pay clients allows me the flexibility to be a mom and a professional and feel like I'm in control. I don't worry about burnout because the clients I'm getting are clients I want to work with.

  I'll be able to dial up or dial down as needed based on what I've gained in the program." Amazing. Now, if you're wondering what's inside, um, Confident Copy, it's ultimately everything you need to define your standout niche, to write website copy that converts, and to market yourself with confidence for years to come.

  What do I mean by that? I mean, you're gonna get our seven-step framework that covers everything from nailing your niche all the way to mapping your marketing. So even after you leave Confident Copy, it's equipping you with creating a marketing plan to go out and continue executing. On-demand video trainings, workbooks, 150-plus other website examples that we're regularly adding to.

  Nellie and Callie. I mentioned we don't hate AI around here. We actually love it if you use it well. Nellie and Callie are your built-in AI coaching assistants who are deeply trained on the Confident Copy process in particular, so you're not just opening up a new chat with ChatGPT. If you're gonna talk to AI, make sure that what it's giving back to you is actually strategic, okay?

  That's what Nellie and Callie will do for you. And then lifetime access to all curriculum updates. That's what I mean by the rest of your career. I want you to be able to come back to this program, and I hear regularly from students that they do. As the market changes, your system stays current because we're making sure that what's in this program represents what we know is working now, okay?

  We're constantly improving it, auditing it, making sure that it's reflective of what we know is working today. Plus, as part of our Confident Copy Live program, which is opening enrollment right now, we have weekly live coaching calls, a 24/7 Facebook community where you can ask questions and get guaranteed responses from a coach.

  Expert eyes on what you're writing, multiple opportunities every week to get feedback on what you've write- uh, what you've written, on your niche, where you're at. Monday accountability check-ins. We're gonna keep you moving through the program. We're gonna light a little fire under your bum if you need it.

  A community of like-minded and goal-oriented therapists. I mean, you're seeing some of them here in the chat who chose to join this workshop, and I'm so glad all of you are here. Um, you get to be around, uh, clinicians like that, that are working towards similar goals and that, that wanna cheer you on. Also, coaches who get to know you and your practice.

  Um, I... It matters to me, uh, when you join Confident Copy. My co-coach, Monica, who you will meet, um, we g- we get to know you. Uh, you're gonna, you're gonna join a, a, a coaching call eventually, and I'm gonna say, "Hey, I, I know that you work with, you know, kinda men in their 30s. What are you, what are you thinking about?"

  We, we make an effort. We care about you. You're not a number. You're not just a student. You're, you're someone who we really care about, and we, we wanna be able to tailor our feedback to you and to your practice. Now, what I've seen be true is that when you lean into this support, consults get easier, networking gets smoother, inquiries get more serious, marketing gets simpler, and caseloads get fuller faster.

  That's what I see change. Consults, you know what you're gonna say. Networking, you're no longer stumbling over who you're the right fit for and what your niche is, right? Inquiries are actually reaching out saying, "I'm ready to get started." I hear this regularly. I'm not just blowing smoke up your skirt, right?

  In fact, here are a couple people. Erin said, "Another week and another full private pay client. Her words today," direct quote, "The opening paragraph and bullet points on your homepage resonates with me so much. My website is my powerhouse consistently, thanks to the leadership and support from Confident Copy and, of course, the website template to pull it all together."

  Rhonda said, "I have actually had two new consultations scheduled through PsychToday, believe it or not. A surprise, 'cause PsychToday is usually dead. I updated the copy with what I've been writing for the website." "Updated my homepage," said Noreen, "with my new copy and got another new client. Four new clients in the last two weeks."

  These are current testimonials. These aren't six years old, okay? These are people that are experiencing these types of results in the market we're in right now. Now, a quick peek at the schedule of Confident Copy. I'm not gonna go super into detail. If you go to our program page, you can actually see all the details for every module.

  But it's a 16-week live coaching cohort. And weeks one and two, all about nailing your niche. Then we get into specialties and SEO. After that, a homepage that attracts. We're gonna teach you how to write that primary page for your website. Rest and realignment. We have three of those weeks built into our 16 weeks, 'cause we believe that you should actually step away from this process for it to be most effective.

  So we take a quick rest, then we get into an about page that connects. So how do people connect with you? How do we bring forth your approach in a way that people resonate with? We're gonna step back again for another rest and realignment. Then we jump in for our heavy-hitting specialty pages, specialties, methods, intensives, supervision, immigration evaluations, all kinds of different pages.

  If you're an intensive-only practice, you are in a great spot here. We have different frameworks depending on what it is that you're writing, but we're gonna focus there. We're gonna take a breather again, and then we're gonna finish out standing out on site today, and then mapping your marketing for what to do next, okay?

  That's what happens over the course of 16 weeks in Confident Copy. Now, we do also have what's called Confident Copy Plus. Um, CC Plus is our VIP experience. There's only three available. It's everything you get in Confident Copy that we've discussed here, plus a one-on-one kickoff with me, and then we have four one-on-one kickoff...

  or I'm sorry, coaching calls together. Then we review all your copy. After you've written it, you get an in-depth review on each page. Then we're gonna design your website for you. So if you've seen any of our WSE Studio websites out there, we're gonna create that for you. Um, we're gonna style your brand colors and fonts.

  We're gonna source images. We create that really custom website for you. Like I said, only three spots available, but that is a great experience for those that want that in-depth one-on-one support and that design. Now, a couple of bonuses I want you to know about. I have updated both Nelly and Callie. So Nelly is your confident niching coach, and I, um, updated her after our last cohort to improve her even more.

  Um, she is trained in our magnetic niche method and our insights from coaching over 1,000 therapists on their coaches... I'm sorry, on their niches. And then Callie is your copywriting assistant. She has also been updated based on our learnings from our last cohort, and both of these are now available on Claude.

  So previously it was only ChatGPT. Now we have both ChatGPT and Claude, depending on your preferred AI platform. The same, um, frameworks and training, uh, in both of them, but a great option for those of you who want to use AI wisely. Because absolutely it, it can help 50% off our Squarespace templates. If you're someone who is building your website for the very first time and you know that you need some help with that, our Squarespace templates are designed to do that, built on the same framework as our Confident Copy program.

  We're throwing in our Therapist DIY Branding Kit this time, with this cohort. And I'm excited about this one because we're seeing the way that branding is critical when it comes to establishing yourself as a premium fee practice. We know that people are making decisions based on how they experience you.

  Um, and so we're excited to be including that. We're also including a brand-new guide I just filmed last week on a mini launch. So if you wanna get a, a mini version of your website out there sooner rather than later, I'm gonna show you how to take the homepage you write in Confident Copy and launch a website right away.

  So you can really have a website launched within the first month or so of the program, and then build on it as you complete everything Oh, and forgot to mention, accountability partner matching. If you're someone who knows that you work well with another person, we offered this in our last cohort and got incredible feedback on it.

  So you can request to be matched with another therapist who's interested in accountability, and then you can meet in whatever way makes sense for you. Um, Zoom, text, Facebook Messenger, whatever that might be. We'll, we'll pow- uh, pair you together, um, for you. Then we have a brand-new bonus called Cited by AI.

  People are mentioning that people are going to... I saw this in the chat. They're going to AI and looking for therapists. We wanna equip you to rise to, to that occasion as best you can. So we have a brand-new training on how to a- find and identify and write answers for FAQs on your specialty pages 'cause it's a very specific strategy.

  So that's a brand-new training we just added. And then we doubled our number of copy clinics. So our copy clinics are one-hour sessions where you get additional feedback on your copy. We've doubled the number of those, so now we have two a month over the course of those 16 weeks. Double the opportunity to get feedback on your copy.

  All right. Pricing wise, you can get started in Confident Copy live, this live cohort, for $447 over the course of six months. We do have other payment plans, a pay-in-full bonus. And then CC+ um, $1,217 for six months. Again, there's a pay-in-full and other payment options there. But we're big on numbers. I love data.

  And if you were to hire my team and me to do this, and we're happy to do that if you're like, "I just wanna hand this off," the investment is currently, um, a little over $4,500. But at the end of the day, I know that this comes down to ROI. This comes down to can I see results from what I do in Confident Copy, right?

  Of course, that's what you're thinking, and it's actually why I built an ROI calculator. And when we put in a couple of scenarios, here's what we see. If you charge $150 and you usually wor- work with clients weekly for about six months, you need 0.69 clients to p- get back your, your investment in Confident Copy.

  If you charge $125 and you do short-term weekly work, you need one client to make back your investment. If you charge $175 but clients prefer bi-weekly over a longer period, 0.59 clients. That means that if you get just one client from this program, you will already have made a profit. Not to mention, that client is likely to be a great fit for you.

  How would it feel to look at your calendar and be excited about the names that you see there? Right? Ellie told us, "Ask yourself how it'd feel after you get out of a session with your perfect fit client. Don't you want a whole caseload like that? Every time I end a session with my perfect fit clients, I'm grateful for all I learned in Confident Copy."

  Okay. If you wanna do your own numbers, head to walkerstrategyco.com/roi to calculate your own. Adrian, our client success manager, can drop that into the chat. walkerstrategyco.com/roi, like I said, if you wanna put your numbers in. Now, the option to join with live support, the coaching, the feedback, the copy clinics, the Facebook group, that ends August 13th.

  So next Thursday, a week from tomorrow, that option ends, um, in order to, to join with that live support, and this is your last chance in 2026. We will not reopen a live cohort until 2027. Now, one little extra thing for joining today. It's one thing to write copy. It's another to actually have it laid out on your website and set up for conversion, and that's why we're excited to offer a free conversion audit if you choose to jump in as part of this little workshop bonus.

  After you launch your new site, a Confident Copy coach is going to provide an in-depth review for everything conversion related. We're talking about buttons. We're talking about your contact page. Everything related to how friendly it is to actually make a decision on your website, and then send back a report so that you can make changes to make that as easy as possible for people to say yes to you.

  This bonus will expire tomorrow. It's a $4.99 value. I haven't yet made it available to CC alumni, but CC alumni, I'm looking at you, and we plan to do that. But if you decide you wanna jump into Confident Copy, I encourage you to do that by tomorrow, 'cause you can snag this free conversion audit as part of that.

  Now, I want you to know that you do not need to be a good writer. I, I... The number of people that join Confident Copy and identify as not a good writer is probably more than the opposite, okay? You don't need to already know your niche. I'll help you with that. But you do need a proven plan, and you do need the support to execute it.

  Okay? This can work for your practice. Here is a small list of the types of clinicians and practices that we've supported in Confident Copy. Solo and group, absolutely. If you're a group practice, I saw at least one of you in the chat. We have group practice specific frameworks. LGBTQ plus, women, couples, individuals, children, teens, trauma, all the modalities.

  EMDR, IFS, EFT, accelerate- accelerated resolution therapy. I mean, all the things. Grief, religious trauma, educators, kink and polyam, anxiety, introverts, Christian, BIPOC. Whatever it might be, this can work for your practice. I've yet to find someone who has a, a psychotherapy practice for whom this framework does not apply.

  Now, I wanna know if you're ready for hearing from clients that they've read that your web- they read your website and already know you're the therapist that they wanna work with. I wanna know if you're ready to know that when you send people to your website, it's gonna reflect the quality of your work and designed...

  be designed to convert. Maybe I want you to feel a deep sense of confidence in your value as a therapist, able to communicate it in all of your marketing. "More than just your website," is what I so often hear from our alumni. That's exactly what Confident Copy is designed to help you do. Now, we're gonna do our giveaways in just a quick minute, but if you're interested in Confident Copy, if you wanna grab this conversion bonus, head to our program page.

  Adrian will drop that in the chat. Walkerstrategyco.com/confident-copy. Click any yellow button on that page. It's gonna drop you down to our payment section. You can choose if you want Confident Copy live or, uh, VIP or Confident Copy Plus. Choose your payment plan, hit enroll now, and you're gonna get immediate access.

  We're all gonna kick off together August 24th. Remember that your conversion audis- audit bonus, that expires tomorrow at 11:00 PM ET. Okay? Um, enco- enrollment for this cohort as a whole will close August 13th. So if you know you want that live support, jump in by Thurs- a week from Thursday. If you know that you want the conversion audit, jump in by tomorrow night.

  All right? Okay. I'm gonna stick around for questions, absolutely. But first, let's give some stuff away. If you stuck around for this hour, thank you for being here. I wanna give some, some stuff away. Let's be generous here. So we've got three things we're giving away here today. Adrian is gonna grab me, uh, our winners.

  We have a 50% off Confident Copy enrollment. So that is a, um, over $1,200 value. A free VIP copy review. So if you jump, jump into Confident Copy, you're gonna get a complete review from a coach of everything that you write. And then a free Squarespace template. Regardless of if you join Confident Copy, grab your favorite template from our shop and, uh, start customizing.

  Get that out there and, and see what happens. Okay? If you are selected, please send an email to support@walkerstrategyco.com to claim your prize. All right, looks like we got a couple folks added here into the chat. Uh, we'll start from the top. So Katie Blasco, you are our winner of the f- uh, Confident Copy enrollment.

  50% off Confident Copy enrollment. Congratulations, Katie. Juanita. Juanita, you have won our free VIP copy review. So if you would like to get an in-depth review of everything you create in Confident Copy, that's all yours And let's see, Marie, mm, I don't know how to say your last name. Che- Chesanuik. Marie, you know, you, you probably have heard people butcher your last name.

  I apologize. You're our winner of the free Squarespace template. Um, our other folks, Megan Gregg and Ila Ludwig, if these folks do not claim their prizes, you will be our backup winners. Um, but those are our winners. Thank you so much for, for being here, and I hope that those are helpful for you, uh, regardless of what you won.

  It's always fun to win things, isn't it? All right. I wanna stick around and, and answer some questions. I do see some in the chat. So if you're wondering something regarding Confident Copy, um, please let me know, and I'm gonna hang out here, um, to answer those things. Let's see. Do, do, do, do. If you've got 'em, drop 'em in.

  I'm so glad you guys were here. Oh, Chris Ward says, "As an alum, thank you, Anna. I love that you're always caring for both new students and alumni." Yes, you got those bonuses. They're in the vault. Go, go head over there, Chris. Thanks for being here. Yes, you will absolutely get a replay of, of this, uh, recording.

  We will send it out later this afternoon. Um, so feel free to come back and listen if you'd like. Take some notes. Absolutely. Michelle: "Would love to learn how to market to two different states with SEO and AIO." Michelle, great question. Um, and man, is, is, um, the strategy around multi-state marketing relevant right now, right?

  I don't... I think most clinicians are licensed in more than one state these days. Um, we know that ranking organically is going to be far more likely when you're doing it in a single local area. And so in Confident Copy, our approach is to, is to guide you towards selecting what we call a target location.

  Um, and that's basing your marketing out of somewhere. A home base for your marketing, okay? That is not to say that you can't rank organically in other states, but it does mean that your greatest opportunity is going to be in one area that we recommend you define. Ideally, that is, that is paired with a Google Business profile that is also set up in that area.

  Um, if you decide you wanna go into that multi-state direction, fantastic. Some additional strategies will likely be necessary or at least encouraged. And that's one of those things where SEO is as much of an ongoing strategy as you would like it to be. So if you decide that you would like to, um, expand into other areas and really increase your traffic via Google, then we actually have a whole SEO lesson in the last module of Confident Copy showing you about some of the additional actions you can take, and some of them are related to what we call, like, location pages.

  That could be really helpful for multi-state marketing. And some of the other more holistic stuff: getting citations, blogging, um, making sure that Google Business is, is optimized. It's some of those additional steps that will lead to, uh, ranking in multiple states. So it's kind of a... It's a dynamic question depending on where you decide you wanna focus your energy.

  All right. Nikki, awesome. Excited to, to connect with you as well. All right. Marie said, "I do a lot of training workshops. Does CC translate well to marketing that as a niche alongside therapy, similar to supervision?" Great question, Marie. We definitely have lots of folks jump into Confident Copy who are speaking or who offer consultation or, in this case, you know, trainings.

  Um, or, uh, you said, you said workshops. I'm sorry. You didn't say trainings. So it absolutely can be. What I'm gonna coach you around in Confident Copy is making sure that we have a primary audience for your website, and then if there are secondary ones, that we include those really thoughtfully. So chances are, Marie, your target audience for your, for your website is going to be clinical therapy clients, right?

  We wanna make sure that the website is primarily geared toward them. And then there are ways where secondary audiences, such as other clinicians who might join a workshop, for instance, or, um, corporations who might hire you for a speaking engagement, can still feel like they're in the right place. We can still create really distinct spots in your website that speak to them, but that don't overshadow the primary purpose of your website, which is therapy clients.

  So it's kind of a both/and. Um, but yes, there are absolutely, um, resources around this and something I would be happy to coach you on in Confident Copy, absolutely Um, Ila, "How do you develop cohesive strong marketing with two different niches?" Ila, this is like my favorite puzzle. It's my favorite puzzle to do with clinicians.

  Um, it depends. It depends on what those two different niches are. Um, but when we use our red thread framework like we do in Confident Copy, and I, I, um, have an en- entire kind of section in the, the Vault all about it. Um, but we're gonna identify together, Nelly is... uh, your, your Nelly c- um, AI coach can be really useful in this, um, in identifying where the common denominators are.

  So yes, you might have two distinct niches. Those might be two different populations or presenting issues, but at the end of the day, like we talked about here, people choose you for a reason. We're gonna figure out what the threads are as far as the commonalities between your niches, and also what you bring to the table that makes you distinct.

  And those two things paired together is what can create that magnetic niche that is magnetic to both niches, both presenting issues or populations where they both feel like it was written for them. So it's a really interesting puzzle, but if we use that red thread framework, we can al- there's always something there.

  There's... I've, I haven't run across a therapist where we couldn't figure out, uh, some way to tie those things together. Absolutely. Brenda, "Have you had customers and clients that don't get more cash pay clients after completing your course?" Brenda, full disclosure, yeah. Yeah. I wish that this was 100%, you know, uh, successful for every single therapist.

  Um, and while we do make great effort to follow up with these folks and understand what's happening, um, Confident Copy is designed to help you create a foundation. I, I refer to it as the client conversion engine of your practice, and I believe wholeheartedly in the process. I actually believe in it more th- than I ever have, and this program has been around for five years.

  The version of it that you get today is designed to help you be successful in this market. It's an engine. You still gotta fuel the engine. And that's what that final part of Confident Copy is all about, right? It's about showing you how you can fuel that engine on an ongoing basis, but a website doesn't exist in a vacuum.

  We can't just launch a website and expect people to find it. It's not a Field of Dreams, build it and they will come. And that's why I feel really passionate about equipping you to go forth after Confident Copy and execute. The way that people execute after the program does vary. Um, and while we hear regularly from people, that one that I got, um, just today.

  She, she joined Confident Copy not even a couple of months ago, and has booked a couple of clients in the last handful of days. It's not true for everyone. I would be lying if I, if I told you otherwise. But if you execute this framework, if you execute the fueling of the engine, if you are consistent about what it is that you do and you know the value of what you're putting out there, that's when I see the results come time and time again.

  Um, Emma, "Have I had UK-based therapists in CC?" Yes, I have. Absolutely. Um, we've had clinicians from Canada, Australia, the UK. I wanna say South Africa. I don't know if she was actually licensed in South Africa, though. But yes, we have had UK-based clinicians, um, who have had, um, really wonderful results as well, Emma, so we would welcome you in.

  Um, hopefully those coaching call times can work for you, but if they can't, uh, those replays are available, and, uh, you can still pre-submit questions, pre-submit copy, things like that. All right. I'm wondering if it's a good program if you're not necessarily needing a huge influx of clients, simply want what you have out there to actually land with folks and position your practice well.

  Elise, I think this is actually a fantastic juncture at which to join Confident Copy. Some people are gonna join CC not having a website yet. Awesome. We wanna support that. Many people that join at your point, where things are okay, they don't need this huge influx, appreciate the opportunity to refine.

  Because when you're... You don't have kind of the urgency of getting it going, which some of you will, you get to kind of sit with those refinements a bit more, and we often hear from people that they're getting better fit clients, so they're feeling more, um, aligned in their marketing. It feels smoother, right?

  Le- less of an effort, um, and getting to get clear about what it is that you wanna be known for, what you wanna be that destination for. It's a fabulous, uh, process to go through at, at that juncture in your practice, absolutely. Um, Lisa, you're gonna be gone for a couple weeks this fall. Awesome. Go away. Go forth.

  Um, don't join, don't join a Confident Copy calls unless you want to. Um, I would still recommend that you jump in. I think if you're gonna miss more... If you, if you're not able to commit an entire month to Confident Copy, then maybe you wait until our 2027 cohort. But it is one of the reasons we include our rest and realignment weeks is so that you can rest and realign.

  So if you need to pack those together, work through it at a little bit of a different pace, that's absolutely fine. Um, you can still make use of the group, of the coaching calls around your, your time away. Um, let's see. Jessica, "What would be the best service or package to check out if I want someone to update my copy to do the things I talked about today?

  Is there a DIY option for that?" Yeah, Jessica, so if you decide, hey, I want someone to do this for me, which is what it sounds like you're, you're looking for, we would love to work with you in that way too. Um, you can get all the details about our done-for-you services, walkerstrategyco.com/services. We have a handful of, of spots, I believe, kicking off September, um, if you decide that that's a, a route you'd love to go.

  Um, we love getting to help, um, clinicians specifically with that. If they decide, "You know what? Confident Copy is not the right fit. I'm gonna outsource. I'm gonna stay focused on other things," we're here for that too. Um, Teresa, "Is the program only focused on writing copy, or is it SEO or AIO addressed?" Yes.

  No, great question, Teresa, I'm glad you, you asked that clarifying question. What we're doing in Confident Copy is aiming to create an SEO foundation for you. So everything that we do is informed by SEO best practices. We have an entire SEO module to make sure that what we're doing is aligning with that.

  That said, kind of similar to what I was saying earlier, SEO is an ongoing strategy. This is not an SEO course. If you are looking for SEO guidance, we have some great resources linked in the vault that we're happy to point you toward. You're gonna need the foundation we build in Confident Copy regardless of what you do next.

  So we're writing with SEO and AIO in mind. We just included that new cited by SEO... I'm sorry, cited by AI, um, bonus. But if you decide you want to double down on SEO, then we would recommend that you invest time, money, energy, whatever that is, in the ongoing SEO of your website, because that isn't a one-and-done situation.

  So if you have a fantastic client converging, niche clear, totally aligned website, you don't need Confident Copy. Go and just focus on SEO. But if you want SEO, like I said, you're gonna need this first. This is aimed to create that foundation for you. Awesome. Thanks so much for being here, guys. Dina, yeah, same, same answer, um, as I provided to Lisa.

  If you're traveling for a bit, um, I'd say as long as it's not more than a month, um, that you should be... still be totally fine to make use of the program. Um, during those three weeks, you can just kind of use those rest and realignment weeks and, um, move the schedule around a little bit. So it's not rigid.

  Um, I think that would still work very, very well. Um, Christina, "How do you decide how many methods and specialties are the right amount?" What a fantastic question. This absolutely varies. Uh, they tend to be a greater number for group practices for sure, versus, versus solo for, you know, kind of understandable reasons.

  Um, it used to be that we really wanted to keep a tight number, like three, four for sure. Um, these days I thi- I'm a little more flexible on that, at least three. Um, but I tend to like a, a, a smattering of usually like three topical pages, maybe two method pages. The beautiful thing about Confident Copy is you learn how to write those, you can come back to it.

  So you might start with three, get three out there, and then come back and add as you go. Maybe you get trained in a new modality. Come back to the vault. Write a new page. Um, so it's something that you can build on, but I, I like to start with at least three and go from there Um, Derek, so happy you're here.

  Good to see you. Um, let's see. Jillian, "How much time investment would you estimate outside the coaching call times?" Fantastic question. Um, most, um, students spend two to six hours a week on Confident Copy outside of our weekly coaching calls. Um, that absolutely varies. Um, and it will likely vary by week depending on what it is that you're working on.

  Um, but I recommend carving out about that much time. And like I said, those rest and realignment weeks are designed to help you fully step away if you're able to. Um, Melissa said, "I love my website and always get great feedback and conversions, but they are few and far between, making me think it's SEO.

  Do I need to reduce or redo everything with, with CC?" Melissa, this is a great question. I love to see how you're thinking about it, 'cause sometimes CC isn't what you need, right? Absolutely not. My dog is eating my rug. Bella is eating my rug. Um, s- sorry. Um, you do not need to redo everything. What I love about how you're asking this question is it's showing me that you're thinking about where things fall in the process, right?

  So we can have a really good website. We can have that engine. Does that engine just not have enough fuel? If you're getting feedback that your website is deeply resonating with people, awesome. I would be happy to take a peek at your website and let you know if I think Confident Copy was right, but based on what you're sharing, you likely don't need that.

  Go invest in fueling the engine. That can fuel through SEO. That can fuel through Google Ads. That can fuel for social media. That can fuel through networking. You get to decide, but it sounds like that's more the issue for you, so go invest there. Time, energy, money. Absolutely. Um, Jillian, "How many people do you enroll in each cohort?"

  We don't have a set number, Jillian, um, but there tends to be 30 to 50 folks per cohort. Um, you know, th- that's a, a pretty safe number considering the, the number that we've run over the many years. Um, like I said, we aim to really get to know you. Um, we pride ourselves on that. We take that really, really seriously.

  If ever it grew to a point where we couldn't do that anymore, we'd cap it, um, 'cause I, I care more about making sure you have a really fantastic experience, um, than more numbers. Um, so please hear that from me. I mean that truly. Um, yes. Uh, Kalima, calls are live each week at 11:00 AM Eastern on Thursdays.

  That's exactly right. Yep All right. Theresa: "What if I see clients during the live call each week? The recording is available?" Absolutely. Um, you have lifetime access to those recordings. You can pre-submit questions. You can also pre-submit copy. So every week in our, uh, coaching calls, I also review a couple workbooks, and if you know that you want some feedback on your copy, you don't need to be there live for that.

  Um, you can catch the replay and then jump into the Facebook group, ask questions there, join our copy clinics. Um, lots of other ways to still get support even if you can't be there live. Absolutely. All right, Lauren: "I'm a therapist working with a group practice, however, I have my own coaching practice outside of this.

  I'd be interested in CC for my coaching practice that talks about who I serve for coaching and also connects to the group practice for therapy. Is this something that could work, or do I need a different approach?" Lauren, thank you for asking this question. As a coach, um, and as someone who sits, you know, at a, in a unique place in this industry, I feel pretty strongly that marketing clinical services is different than marketing coaching services.

  Confident Copy is primarily built for clinical services. So if you're wanting to grow a coaching caseload, you know, a, a coaching roster, for lack of a better term, um, uh, Confident Copy, while people have absolutely used it that way, they absolutely have and had good results, is not explicitly designed for that.

  Um, so I would love to see you focus in on, you know... Go find a, a, um, program like this where their niche is coaching, uh, 'cause here the, our niche is the clinical work, and like I said, because the approach is different, I, I would recommend using this to, to market the clinical side, not necessarily the coaching side.

  Uh, do you get lifetime access or is it time limited for CC? Christie, I believe very strongly in lifetime access. I've told people I'm crazy. I've had people tell me I'm crazy for that. I believe in it. So when you join, you get access to it forever. Our course platform, we actually paid for like lifetime, so like actual lifetime.

  So even if Confident Copy didn't continue, um, you would keep the access to that, to that program. So when I say lifetime, I mean it, and there's no like fee to keep accessing it. I just, I just don't believe in that. So, um, Christina is similar, wondering if CC is right for me. Do you have an option for a website review feedback for folks who haven't done CC?

  Yes. Christina, feel free to send us your website URL. Either myself or Adrian, um, who's here, uh, in the chat, will take a look at your website and let you know if we think it's right, right for you. You will always get an honest response for us, from us. I probably tell about 50% of people that they don't need Confident Copy.

  Um, it's way more important for me that you get the right resource than you join CC if it's not right for you. So absolutely feel free to send it our way. Um, Megan, is there any direct feedback on being concise? I'm very verbose, so I don't know. Um, no, that's a great question. Um, Megan, we, we love that question and it's an interesting balance because, um, people will read long copy.

  I say this in Confident Copy all the time. They will not read boring copy. And so our goal in Confident Copy is to create copy that is engaging, that people want to read, that they scan through, that they stay with it, they take action on. Um, so we're not afraid of, of, you know, not being concise. We're not afraid of verbose copy, but also there's a time and a place that we wanna trim down.

  Um, and so we, we maintain that balance in our coaching. Um, Callie will help maintain that bonus in, or, I'm sorry, that balance in her coaching if you use the AI tool. Um, because there are places where I am gonna read your copy and say, "Hey Megan, here's why I would... Let's trim this. Let's focus. This feels a little long."

  But there are also places where it's gonna be like, "Okay, this copy's good. What can we do to make it more engaging?" 'Cause it's, it's pulling some weight. So it's, it's a yes and no on that one. Um, awesome. All right. Lisa said, "I'm sorry, I didn't quite understand how a two-week absence in October would affect my enrollment."

  Yeah, Lisa, so you're gonna jump in. Your 16 weeks are gonna start with us as, as, um, it will with everyone on August 24th. If you need to step away for a couple of weeks, you'll continue to get your weekly emails from our team. You'll continue access to the Facebook group and things like that. If you're not able to engage, that's perfectly fine.

  You might wanna move around your to-do list a little bit, and we have some, some resources for that in the vault to sort of guide your experience. But I would suggest essentially signing off, giving yourself those rest and realignment weeks together. Um, and then maybe you move around what it is that you're working on outside of that trip.

  Um, but nothing will change as far as your access. You can jump straight in as soon as you return from your vacation. And everyone works through this process a little bit differently. So while week, you know, 10 might be specialty pages, you might be wrapping up your about page. That's okay. Submit your about page for us to take a look at.

  Um, it's not that you have to do things on a very, very specific timeline. So it's absolutely, absolutely fine. All right Absolutely. Debbie, yeah, if you'd like us to take a look at your website, go ahead and fire that off to hello@walkerstrategyco.com. Um, we're happy to take a look there. Um, that way we can give you the, uh, you know, the time that it's worth to give you a, a worthwhile recommendation.

  All right. I think I got all the questions here. Amazing. Guys, thanks for being here today. Um, like I said at the beginning, I care. I believe in the work that you do. Um, I care about it. I wanna see you do more of it, and if this workshop gave you what you needed to do that, amazing. Please go take these things and fuse them into your marketing.

  Put them into action. If Confident Copy can help you do that, amazing. If I get to support you in a, you know, and I get to know you in Confident Copy Live, I would love nothing more than to get, to, to get to do that if you decide to enroll before August 13th. Whatever it is that you do, please know you have someone here cheering you on, believing in the work that you do.

  And, um, yeah, just wanting to see you be successful. That email one more time, hello@walkerstrategyco.com that you can fire that off to. Thanks, guys. Appreciate you

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Resources & Links Mentioned:

• Confident Copy: https://walkerstrategyco.com/cc

• ROI Calculator: https://walkerstrategyco.com/roi

• Squarespace Templates: https://walkerstrategyco.com/templates

• The Walker Strategy Co website: https://walkerstrategyco.com

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About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

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