From $6K to Six Figures [While Pre-Licensed]: Tozia's Story (Episode 84)
Growing a successful private practice doesn't always start with confidence—it often starts with necessity. In this inspiring conversation, Anna sits down with Nashville therapist Tozia Ware, who shares the story of leaving a group practice after earning just $6,000 in six months and building a six-figure private practice in less than two years.
Together, they explore how choosing a clear niche, creating client-centered website copy, and showing up consistently in relationships transformed Tozia's practice. From embracing a specialty before he felt "ready" to discovering the power of authentic marketing in an AI-driven world, this episode offers both practical strategies and encouragement for therapists at every stage of practice.
Here’s what you’ll learn in this episode:
1️⃣ Why niching down early can actually help you attract more clients—not fewer.
2️⃣ How writing about your clients' lived experiences creates stronger marketing than listing your credentials.
3️⃣ Why your website is only the beginning—and how networking and relationships amplify your marketing.
4️⃣ How authenticity and human connection are becoming your greatest marketing advantage in the age of AI.
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Hey, hey. This is one of the most inspiring conversations I have had all year with a therapist, and I'm so glad that you get to listen in. In this Marketing Therapy episode, I'm sitting down with Tozia Ware, who is a clinician here in Nashville who specializes in working with the BIPOC community and who has expanded into a couple of other interesting micro-niches that you'll hear about in the episode.
But Tozia shares about how he went from making $6,000 in six months, $6,000 in six months, to now making six figures net in just his second year in practice. He has an incredible story of stepping into confidence as a pre-licensed clinician, owning a niche, making decisions, and giving himself, as he says, permission to profit.
And how figuring out his niche and a really, really solid website has served as a workhorse as he has grown his premium fee practice here in Nashville. I think every single clinician can take something cool away from this one, and I can't wait to hear what it does for you. Let's dive in
Anna Walker: Tozia, good morning. Welcome to Marketing Therapy. I'm so happy you're here. Tell us a little bit about you, first of all, where you're located, and your niche
Tozia Ware: Yeah. So, so happy to be here. I'm located in Nashville, Tennessee, and my niche that's a, that's a, a good question because it's kind of evolved and changed, but my niche is psychedelic assisted therapist and also a trauma therapist
Anna Walker: Amazing. All right, I wanna know kind of going way back to the beginning, Tozia. Tell us about how you came into this work, certainly how you got into private practice and sort of what led you to choose this path
Tozia Ware: Yeah. So, man, how long has it been? It's been like three years or almost three years I would think. So, graduated in fall of 2023 and joined a group practice, but I was just such a baby therapist at the time so I wasn't really privy to how the payment structures were at group practices. And I will share that I made a total of $6,000 over the span of six months.
Anna Walker: What?
Tozia Ware: Yeah, it was like, honestly like less than $1,000 a month. And so at the top of the year 2024 I got that 1099 and I looked at it and I was like, "Oh, this is not good. Not good at
Anna Walker: That's not gonna work
Tozia Ware: Not gonna work at all." My wife and I, we were living on savings and so we really didn't see the impact until we got that 1099 back, and then that's when I was like, "Hey, I have to leave this group practice."
Went to a practice that just charged rent and that was actually maybe I think March of 2024, and I believe that is the time that I joined Confident Copy
Anna Walker: Yeah, it was early 2024. Okay. Wow, okay. I didn't realize this. So you decide to make that pivot it sounds like out of necessity, right? To, to be able to pay the bills and that kind of thing. When you decided to make that change and join this practice that is, like you said, just charging rent, what were your hopes and goals for your practice?
Did you have them yet or was it just survival at that point?
Tozia Ware: I'm so glad that you asked that because it was just survival. Like, it was just survival at that point. Honestly, I was devastated that I made so little right out the gate because I grew up, you know, in this generation of you get a degree, get the job, make the money, white picket fence, golden retriever, and that was not the case.
And so devastated, a wave of, regret came over me of like, what did I just do? I just left my, you know, 90K a year tech job for the past five years to essentially jump straight into poverty. It was nerve-wracking. And so at that time it was survival, and my goal was to just get better than what I was getting
Anna Walker: Yeah. Okay. So you make that pivot, and obviously, like you mentioned, you joined Confident Copy, but what other actions did you take to kind of stand up your own brand effectively?
Tozia Ware: Yeah. Well, I will have to say it started with Confident Copy. Like, Confident Copy was the, like, leap pad into knowing what my brand was. And, you know, saying Confident Copy out loud now and thinking back, it gave me so much confidence. The, the website.
Anna Walker: name it with a, with something in mind.
Tozia Ware: You know, and, and it's so funny that you mention that, 'cause it actually never clicked until now, looking back in hindsight, but I'm like, "Oh, me having a website, I had so much confidence then."
And so that was like the leap pad of, like, figuring out what my brand was, what, what I wanted to do, the type of populations that I wanted to see, and so that was really the start
Anna Walker: Yeah, that's incredible. Okay, now you hinted at this. Tell me about what's gone on with your niche. So originally in Confident Copy, where you landed, and then where you find yourself today, and sort of how you've gotten there. I'm so curious
Tozia Ware: Yeah, absolutely. So right out the gate as a pre-licensed therapist some programs will normally say, like, "See whoever you can see for the practice," and things like that. But I believe that I was in your Facebook group around the marketing books Facebook group, and so many therapists, and I think including yourself, was essentially saying whenever you market to everyone, you market to no one essentially.
And so I took note as a little baby therapist, I was like, "I need to hone in." And s- when I told some colleagues, they were like, "Well... well, what if, you know, you don't get people and this and that?" But me doing that, I actually got more clients in. And so whenever I started Confident Copy, my passion was really, and it still is working with the BIPOC populations around racial trauma, racial stress.
That was just a passion that I had then from my own personal lived experience and throughout living in the South. And so I was like, "This is something that's needed here." But since then it has just warped and evolved into so many different things. And for anyone listening to this right now, I just wanna say you're not stuck with whatever you start with or whatever niche that you start with.
That thing can evolve and grow into something, like, more and beautiful while also keeping the existing population you were working with
Anna Walker: Yeah. That's such an important message. I think when people think about niching, they do, they're like, "Oh, no. Like, I'm married to this for the rest of my career. I have to, you know, forsake the other populations or presenting issues that I enjoy." So what a powerful message. So are you continuing to work with that BIPOC population even now?
Tozia Ware: Yes, continuing to work with the BIPOC population. And I will say that it has evolved because now I am a psychedelic assisted therapist and I work with songwriters and creatives in Nashville doing intensives. And so I, I know it's like they, they kinda go hand-in-hand but kinda not. But it, but it's still underneath the same umbrella of, you know, relational therapy, and I think that's where I'm really at right now is relational attachment therapy, and that really spans across all populations
Anna Walker: Yeah. Okay. And how did the addition of the psychedelic-assisted and then the intensives, like tell us about how those came about, 'cause I think those are two kind of hot topics right now. Lots of clinicians are thinking about one or both of those things in their own practices.
Tozia Ware: Yeah, absolutely. So when it came to psychedelic-assisted therapy, I first heard about it in, let's see here, I think it was my spring semester of my last year of the program, and I actually attended the Psychedelic Science Conference in summer 2023. And so the conference is biannually. It is so fun to be there to learn, you know, what's going on in the field.
And, sitting in those presentations, I was learning these different modalities, how these psychedelic medicines were helping people with complex trauma, PTSD, and there was just something within me that I was like, "Wait a minute, this is the population that I work with, and psychedelics is condensing 10 years' worth of talk therapy into one session?
Sign me up." Like, that sounds really cool. And once again, I'm an internship s- like, student at this time, so I know, like, nothing. But once I graduated and moved practices, I got some extensive training, and that- that's also the thing, is I w- I'm considered a train-a-holic to some folks. My training list looks like a Cheesecake Factory menu. But but I've since slowed down, because what's so important about this work and in psychedelics is the integration period. It's like making sure that you are actually sitting with this information, sitting with these insights to make that, to make those lasting changes. And so incorporating that within my practice, ketamine-assisted psychotherapy, it's the only legal substance at this time.
But psilocybin, also known as magic mushrooms, it is up to probably, hopefully be the first FDA-approved psychedelic for treatment of PTSD. And so I know the community is very, very excited about that. And then when it came to the intensives, I kind of stumbled upon that. S- someone reached out to me and they were like, "Hey, we, we love your website," of course, because I get that all the time.
And they were like, "Hey, we are working with songwriters and creatives that could really use the type of trauma healing and modalities that you have, and would you be open to you know, opening this up for intensives?" And so I've been doing that for about a year, and it has been a beautiful experience.
Anna Walker: Cool, cool. You know, I've been talking a lot about the idea of micro-niching lately, how, like, choosing a super specific population or a sp- super specific presenting issue, something like that, can be really powerful in addition to, like, more general work. So for you, you know, serving the BIPOC population, for instance, but then you kind of have these micro-niches certainly of psychedelic-assisted, but also these intensives for a really specific population.
Do you feel like leaning into those more specific areas has opened up some additional marketing opportunities? Like, does it make in any way your marketing easier? Or like you mentioned, you know, this idea of, like, going too broad can sometimes limit you. What have you noticed there?
Tozia Ware: Yeah. I think it's made the marketing a bit easier for me because I'm hitting a lot of different folks with what I'm working with. At the end of the day, regardless of the population a lot of folks are carrying a lot of pain, a lot of trauma. And I tell you what, if, also anyone listening out there, 60K later in trainings, the common goal is to just be with the client.
Anna Walker: Mm.
Tozia Ware: That was the red thread. Right, right. They're just be with the client, just be in that space. And it's like, oh, well, well, thank you 60K later. But I think that that's really what it is. Like, yes, I think that the populations that I work with, they are so happy that there is a space and that is a person out there for them, but I haven't yet experienced someone jumping on my website and being like, "Hey, you also work with these populations.
I don't know." It's like, "Oh, that's really cool that you have, experience and skills in other areas." And being in Nashville, I will say that almost... And, and I know that you're also Nashville too, Anna, but I feel like everyone, if not everyone is, like, a creator or a songwriter or some type of musician.
And so, the work that I've been doing has not been bad for the marketing at all. It actually made, made me more marketable having these micro-niches.
Anna Walker: Yeah, I can imagine. I can imagine. Okay, so what's interesting to me, Tozia, when I think about your journey is you joined Confident Copy and started your practice in early 2024. And from my perspective, I've been serving clinicians for seven years, I feel like tw- right around there, 2024 to now has been the greatest shift, like, the m- the, the fastest change in the last two years.
So you've just been, like, you jumped on that rollercoaster and it was already, like, flying. So what have you seen change in the market in these last couple years as you have been getting your feet under you and building your practice?
Tozia Ware: Yeah. So let's start from the beginning. So whenever I joined in early 2024 Confident Copy, and once again, I, pre-licensed therapist, I came in not knowing a thing. And, you know, in the cohorts that I was with at the time in the program, I was in there with seasoned therapists, therapists that had been on for years without a website.
I think what has changed is more therapists are starting to recognize that they need to be active participants in their marketing. And around that time, I remember that a lot of people did not want to do it. Like, they didn't wanna create the website. They didn't wanna show up on social media. They wanted to outsource all the work.
But I think with the rise of AI, people are wanting more humanness and more connection, and just even a little bit of that has increased my referral sources, like, 10 times.
Anna Walker: Yeah. Yeah. Man, I couldn't say it better myself.
Tozia Ware: Yeah, yeah. Please, go ahead.
Anna Walker: No, please, I, I think what you're noting there around people desiring humanness, like, that is becoming your absolute most valuable asset in your marketing right now, is just your ability to be a human and to not outsource, like you said, to a robot or to someone else, but, like, to actually own that
Tozia Ware: Yeah, absolutely. And, you know, at that time, in hindsight, I feel like the first robots were actually the therapist.
Anna Walker: Tell me more
Tozia Ware: I would love to. At the time, you know, this journey, and even to this day, so many therapists, they put this information on their websites robotically. And that is, "I went to this university, and I have this degree, and I'm trained in these modalities." What I've learned, clients don't care about any of that.
They care about the moments, the moments that they are in. They want to hop on your website and they want to read the exact moment that they're in. That's what gets them. But I will say that's how we're trained, right? We're trained to be professionals. But also, that's killing our, our clientele. You have services, it's killing your sales because it, it does come off as not as personable and not as human.
You telling me your de- your degrees and your certifications doesn't tell me anything about the work that you're able to do with me, or can you even be with me in this moment in space? That in and of itself has been a game changer, and that started with Confident Copy. That is one thing out the gate that you taught us is to name those moments, and I can't tell you how many times I have therapists hop on my website or clients and they're like, "The way you worded that, I did not know that someone like you existed.
Like, I felt so seen reading your website because I've been carrying this for so long." We can't see a client saying, "Hey, we have six certifications in somatic therapy." That means nothing.
Anna Walker: Right.
Tozia Ware: And so that, that's what I mean about the first, you know, robots out here were, were the therapist in how they were operating.
But it's not that we're operating wrong in that sense, we're just operating in the way that we were taught
Anna Walker: Mm, mm. So it's kind of undoing that or at least reframing a bit of that training when you consider your marketing and what it is that you're putting out there.
Tozia Ware: Absolutely
Anna Walker: Okay, awesome. Okay, so now tell me, so you graduate Confident Copy, you launch your website, you're, you know, you're feeling legit. Then what did you do?
'Cause websites don't operate in a vacuum, right? You can launch a website, but if no one sees it, it doesn't matter. So tell me about what, what happened next
Tozia Ware: Yeah, and I'm so glad you mentioned that because I've, I've talked to a few colleagues recently that they finally after, you know, 10 decades completed their websites and they're like, "Well, I'm not getting anything." Well, yeah, because no one knows you exist. Yeah. And so after I completed Confident Copy, and I think that, I don't know if it's still this way now, but at the time it was 16 weeks.
I just wanna put a badge on myself. I completed it in 13 because I was so eager.
Anna Walker: You were a speedy student.
Tozia Ware: I was like- Yeah ... "Let's get this done, 'cause I need the money." It was, it was out of desperation. But once I completed the website, I shared it with friends, family, colleagues, because I was so proud of the hard work that I put into it over those 13 weeks.
I will say to you, that summer it was a little slower because that was my first experience of a slummer, summer slump. And what I did is I met with, like, two to three therapists for coffee. I tell you what, Anna, come August I was full. They were sending me referrals left and right, and it wouldn't have happened if I would not have put myself out there to let people know that I exist.
And I think that is the, where the humanness comes in. Like,
we can't outsource our energy. We can't outsa- or outsource our aura. People need to know that first they know you and they feel confident sending people your way. I always tell new clinicians, and even seasoned clinicians, this is not a profession where you build it and they will come. I always joke you know, I run consultation groups ab- for, for folks all over the globe, and I always joke that, you know, in Tennessee, especially in Nashville, just like, gas stations and churches, there's a therapist on every corner.
Anna Walker: That is the truth
Tozia Ware: Yeah. It like, it's over, like, 3,000-plus therapists in Nashville, and there's no competition though, because people refer to who they remember and that just takes you getting yourself out there.
Anna Walker: Oof.
Tozia Ware: Sorry. I know I-
Anna Walker: else away from this episode, let it be that very thing. I love that. You know what's interesting to me, too, especially early on like you mentioned, there's this intangible that comes with having a website you're proud of, knowing who you are, knowing how to talk about it. There's this intangible benefit that we can't measure.
Like, it's not, it's not quantitative, but when you feel good about what it is that you're putting out there, like you said, you felt proud sharing this, there's something to be said for that, right? There's kind of the energy of putting yourself out there confidently y- and there's a willingness to make those connections and provide someone your, your website and whatever.
And I think early on, that is absolutely mission critical, 'cause if you don't feel good about that, you're going to remain kind of small in your marketing, and there is no greater opportunity, window of opportunity in your marketing than after launching your website, and you made the most of that
Tozia Ware: Absolutely. And if I can share a little bit more about that
Anna Walker: Please do
Tozia Ware: Once again, I want to reiterate for those folks listening, pre-licensed therapist, did not know what I was doing, and niched down right out the gate. And even at that time, I still did not know what I was doing. Like, even once the website was up, did not know.
But at least there was a billboard explaining what I would want to do and what I love doing, what I'm passionate about, that got people in, and I was figuring it out as I went. And as I continued to grow, I was understanding more about the copy that I put on my website of like, "Oh yeah, this makes sense now.
This is why I put this." And so I kind of grew with my website. Also wanna say, it is so, so, so important to have a website. There are therapists out there to this day that think that they can survive without it. You may be able to survive, but are you able to thrive? Those are two different things. The website is the billboard for yourself.
Some folks are sticking with you know, these you know, Psychology Today or I think SimplePractice offers, like, a, a short little website. And, and that does not capture the essence of you so that people can land on your page. Like, people are looking up therapists 2:00 AM at night. They don't wanna land on a page where they gotta read all your degrees and not know what this meant.
Once again, they want to know the moments that they're in. If they land on my website at 2:00 AM, I wanna have that in my copy. "You're probably reading this at 2:00 AM.
Anna Walker: Mm-hmm
Tozia Ware: There's a heaviness in your chest. You feel like you tried everything and nothing's working." That is what they want to read and see. It's visceral, yeah.
I will share this also, which, you know, every time this happens I always think, like, Anna really took care of us in this program, y'all. I, I will say that. Last summer I had a client that was looking for a therapist for ketamine-assisted psychotherapy. And that treatment, it can be a little bit pricey, but the way that I do it, it's still very much affordable.
Let me tell you that this client mentioned that they were going between another therapist and myself, but the other therapist's website was hard to navigate, it was clunky, the information wasn't clear, the fees were not visible, it was hard to even know how to contact them. And my website was clean, easy to navigate, everything was listed.
And so they chose me over that other seasoned therapist because of my website. Because I believe also that trust and safety starts with our website. In psychedelic therapy, we ha- we do something called preparation And we are prepping someone for the experience, you are also doing that for, like, with your website.
And so y- the website, like if, if I jump on a website and it is giving me a hard time, I'm not gonna lie, that puts me at unease. It stresses me out even more, and I, it's, it, I don't know if how that experience will be working with someone that, you know, their website isn't where it needs to be. And so I just wanted to share that because the website has worked in so many ways that I could not even imagine that it would have
Anna Walker: Interesting. Wow, you got insight into... I mean, that client sharing that with you, I think that's happening way more than we realize, 'cause you don't often hear that from the client. But we know they're looking at five, seven, nine other therapist websites, and they are making decisions based on it. So what interesting insight into that actual experience and how yours, because the experience was better and it was cleaner and whatever that they, they, they chose you.
Like you said, credentials be damned, essentially. So
Tozia Ware: yes, exactly
Anna Walker: Yeah. Okay y- before we put, hit record, you mentioned that things are going better than you could have hoped for. So tell me, how are things going in your practice today?
Tozia Ware: Yeah, things are going so great in my practice. So whenever I left, you know, the, the group that I made $6,000 in six months, once I left, I made that $6,000 back in 30 days, and so that was amazing. And so my first year, so 2024, I brought in, I believe, 70K in the practice, and last year I made over six figures.
And that was actually six figures in net, and I did not overwork myself. I worked, like, three to, three to four days a week. And so I, I will say that was the catalyst. The website was honestly the catalyst for my success. I cannot lie. Because someone- and, and things are going so well because of the website.
I get so many referrals through my website. I have like, the processes are so streamlined that I had someone ask, because I'm doing so well now, "How do you sell? How do you sell yourself? How do you get your ideal client? How do you get your premium rate?" And I, and I will say this.
My rate at the time when I started Confident Copy was $145 an hour. This year I am at $200 an hour.
Anna Walker: Good for you
Tozia Ware: And thank you, thank you. And there was a little bit of old programming, you know, that, that was left of like, "Oh, will anybody buy this?" Or, "Will anybody buy me?" And the answer is yes. Yes they will. My supervisor at the time, she was, when I, when I said I was gonna raise my rate, she was like, "Be patient."
And I was like, "What do you mean be patient? Like, I, I wanna raise my rate." And she was like, "No, no, no. Be patient. Once you raise your rate, that old programming will come and you want to, you know, fall back to what's safe and what's small. And if a client hesitates once you say the rate, will that turn them off?"
And she was like, "Be patient. The right client will come at your rate." And I will tell you they did. And so starting with my website, the selling piece, I feel like I never have to sell anybody because all of the information is on my site. And so whenever they hit that contact form, it's really having a short consultation to check the vibes.
And you know, I always say I love surprises, but not when it comes to money. And I ask them have they, where they seen, they're like, "Oh yeah, I saw it. We're good to go. It's great." I rarely have to sell. I rarely have to have a consult with someone that cannot pay my full rate, and I don't accept insurance.
So I'm all private pay. And so I think that has been the thing that's changed for me is leaning in and standing in that confidence that we, we are essentially essential workers, and people want what we have to offer. And- We cannot do this work without being well-resourced. Since then, Anna, I've become like a, a radical therapist need to get paid.
Because even starting out and my website was done, and even at the 145, I would have colleagues saying, "Oh, well, you shouldn't increase your rate," and, oh, my, my even Black and Brown colleagues, they were like, "Oh, well, you know, Black and Brown folks can't afford therapy, and you should just, you know, keep your rates the same."
There was something in me that I was like I'm not going to subscribe to that narrative, and I did not, and I'm happy to report over 90% of my caseload are Black and Brown folks paying full rate, and they did not bat an eye. It was not an issue
Anna Walker: Hmm. Man, there's so much to be said there. We could do an entire podcast episode or entire podcast on this probably.
But
Tozia Ware: I'm ready to come back, Anna
Anna Walker: Yeah, let's do it. We can have round two together. I would love that. But what's interesting is I think you're speaking to the fact that a lot of clinicians sometimes unintentionally assign or project things onto their ideal client.
Well, this population can't pay that. And that there are ways that you can remain accessible to, to the people that you love to serve while also being well, well-resourced, you know, well yourself, meeting your own goals and that kind of thing. That they are, those two things are not necessarily mutually exclusive.
You can serve a really wonderful population and make a big impact and also be paid what you deserve to be paid.
Tozia Ware: Absolutely. And I, and I think that's the biggest thing that, that changed for me over the two years, was really working on the money wounds that I carried into this profession, and what we are being fed. You know, in, in many of our programs, we're kind of taught directly or indirectly that you didn't come into this work to make money.
You should be doing this from the kindness of your heart. And then, you know, your old money wounds of whatever you were fed before the age of 18 of people with money are greedy, or if you care about money, you're caring about the wrong thing. But I learned very early on and quickly that I cannot effectively show up and do this work ethically when I am stressed and burnt out.
Like, that, that was a devastating part for me. I just graduated six months ago and I'm already financially burnt out? Absolutely not. Something had to change. And so, I give a lot of therapists permission to profit, and we can be so much.
Anna Walker: to profit. I love
Tozia Ware: Yeah, and, and, and I think it, it really did start with you, Anna, that you gave us permission to show up with the confidence on our website, because if you have that, the website sells itself.
Anna Walker: Yeah.
Tozia Ware: and that's what you taught early on, that like there's not much you really have to do. If you have the right language in those moments and they're visceral, oh my goodness, you're gonna get your item fine at your full rate easy, and that has come easy for me over the past two years
Anna Walker: That's incredible. The other thing, you mentioned the word permission, and that was kind of coming to my mind earlier because I think you've also given listeners here permission to not have it all figured out when they start, right? Like you mentioned, like you kind of lived into what you wrote on that website.
Sometimes I'll hear from people, like I put... You know, I... If we write the copy for them or they go through Confident Copy, sometimes they're like, "I read this and I, I don't know if I'm that good of a therapist," you know? But you can live into that. It doesn't have to be fully formed. You can still be evolving.
What a wonderful thing
Tozia Ware: Yeah. And also what I tell folks that your clients don't know, and that's okay too.
Anna Walker: Mm-hmm.
Tozia Ware: And it's not that you can't help them, like, and I think that's where we really undervalue our skills that we have been trained to be with people. We have all the knowledge and the skills, it's just putting those things into practice.
Because what really helped me feel into what was on my website is whenever I stopped trying to chase all these trainings and chase the next thing, but actually put those things into practice, and that's when it started to land in my own body and nervous system. But your website is only the door and you grow, you know, throughout that.
But the door needs to look good. The door needs to
Anna Walker: It does. It does. Right, we can't get around that right now, that's for sure. Okay. Well, Tozia, this has been incredible. Maybe we will bring you back for round two. You and I can chat about that. But as we wrap up, I want you to imagine that version of yourself, right? So early 2024, you got your 1099, you only made 6K in the last six months.
What would you say to that version of yourself now?
Tozia Ware: Yeah. I would say that First, be patient with yourself. You are good enough, and things are going to unfold better than you could ever have planned or imagined by just trusting the process
Anna Walker: Hmm. I think anyone could benefit from hearing that today, Tozia. Thank you so much for joining me for this first version. Maybe we'll have you back soon. We appreciate you, and if people wanna learn more about you, if they're interested in seeing this website where can they find you?
Tozia Ware: Yeah, so you can go to my website at modernhealingco , that's C-O, .com. And also I'm on Instagram. The handle is modernblacktherapist . Because like I said, I'm kind of like radical out here right now of talking about how therapists deserve to be paid and giving therapists permission to profit because I just really value this work, and I want to stay in it as long as I possibly can, but I need to fill my cup and give my clients the overflow of that, not the lack.
And so follow me there and I will be sharing all of these insights and nuggets. And yeah, I'm just happy that I was able to share what I had to share today. Thank you
Anna Walker: Thank you so much. We will link those things in the show notes for, so folks can follow along. We appreciate you and we're cheering you on.
Tozia Ware: Yeah, thank you
Anna Walker: Absolutely.
Well, isn't that an inspiring story? I I hope you got something out of Tozia's journey and what he shared, whether it was just taking the leap out of necessity into private practice, of owning a niche, of figuring out micro-niches, of giving yourself permission to, as he said, serve clients out of the overflow of your cup, not the lack.
That really stuck with me. If you're interested in building out a website like what Tozia has done for himself and what he is using to bring in those right fit clients right now, The doors to Confident Copy live, our final cohort of the year, are opening tomorrow.
Tomorrow, we are opening the doors to our incredible 16-week program where you get weekly live coaching, community feedback, eyes on your niche and your copy as you start figuring out what makes you you, of injecting that humanness into your marketing, and of bringing it to life in such a way that it overflows into everything you do to grow your practice.
You can get all the details, walkerstrategyco.com/confident-copy. If this is the right container for you, I urge you to jump in now. Like I said, it is your last chance this year, and we would love to make you another story of what it looks like to step into who you're meant to be as a clinician and bring in those clients that you are most equipped to help.
I'll see you inside
Resources & Links Mentioned:
Confident Copy: https://walkerstrategyco.com/cc
The Walker Strategy Co website: https://walkerstrategyco.com
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About Marketing Therapy
Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
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