If I Were Starting a Practice From Zero, This Is Exactly What I'd Do (Episode 74)
If you've ever worried that your market is too saturated to build a thriving private practice, this episode offers a different perspective. Drawing on years of experience helping therapists grow full-fee caseloads, Anna shares exactly what she would do if she were launching a practice today—and why standing out has less to do with competition and more to do with clarity.
In this episode, she walks through the three areas she would focus on during the first 90 days of practice ownership: choosing a strategic niche, creating a website that builds trust and connection, and becoming visible to the people most likely to refer clients.
Whether you're just getting started or rethinking your current marketing approach, this conversation will help you focus on what actually moves the needle.
Here’s what you’ll learn in this episode:
1️⃣ How to choose a niche that helps you stand out without sacrificing the work you enjoy most.
2️⃣ Why a micro-niche can make it easier for ideal-fit clients and referral sources to remember and recommend you.
3️⃣ How to create a website that differentiates you in a crowded market and builds trust with potential clients.
4️⃣ The simple visibility strategy Anna would prioritize before investing time in more complex marketing tactics.
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Hey, hey. Welcome back to Marketing Therapy, episode 74. Full disclosure, this is my first one I'm recording post-maternity leave, so we'll see if I can remember how to do this. I had a really wonderful maternity leave. Baby boy arrived on a very, very early April morning after a very, very quick labor.
But we're both doing well. Maternity leave was really lovely in a lot of ways. My oldest children adjusted really beautifully. Sweet boy is healthy. I physically feel great, and the, the coolest part is how much I was able to be unplugged from work.
My team and I did a lot of preparation leading up to maternity leave so that I could do that, and it was the greatest gift to be able to fully unplug, check in once a week on Fridays, and then otherwise just be able to be with my family and work on snuggling that little baby and getting to feeling better.
So, here we find ourselves, episode 74, and I'm excited about this one. I want to talk about what I would do if I were launching a practice, specifically in a really saturated market, which I know many of you find yourselves in. This is a fun exercise to consider. All right, if I was hanging my shingle in the Nashville area, what would I do?
And there are really two ways to use this episode. One, if you're launching, here you go. Here are some ideas that you can consider. And sort of a plan that you could consider.
If you're already in practice, which most of you likely are, then this is more of a gut check of where your time, energy, or money is going right now, and if there might be some ways you could pivot, either in a big way or sometimes in a small way, right? Sometimes it's just those couple of degree changes we make that can make a really big difference in our energy and in our success and in our businesses.
So, the fact is, based on talking to hundreds of you every single year, I know that you would likely consider your market saturated. Now, you might be different. For instance, we just had a Confident Copy student graduate who's in North Dakota. Not as saturated as those of you who are in Southern California or Manhattan, whatever that might be.
But chances are you would consider your area saturated. Chances are very, very good that even if you wouldn't say, "Yeah, I'm in a really saturated area," that at least it has changed, right? So pre-pandemic, most everyone was in person, and so the only therapists available to your clients were the therapists around them locally.
Then the pandemic hits, everyone goes online, and all of a sudden, your clients have access to the entire state. Sometimes clinicians in other states if they became licensed in that one, right? The pool got larger. And not only did the pool of therapists get larger, but the pool of other options became larger.
We now have AI tools that claim to provide therapeutic support, right? That did not exist five, 10 years ago. So, the fact is, there are more options available to your clients than ever. There are certainly likely more therapists available to your clients than ever, and that can raise some really interesting questions as it relates to marketing.
So that's what we're talking about today. Now, if you don't know this already, I'm not a therapist, so there are certain things about the work that you do that I can never and will never understand and only have deep respect for. But I have helped, by now, literally thousands of you grow thriving full-fee practices.
And as a result, I've been able to see behind the scenes of what works, also what doesn't work, and really where I think smart and well-trained clinicians might be losing months or, ooh, years to the wrong moves. So that's kind of what I was reflecting on as I decided to outline this episode.
Now I do, as a result of not being a therapist and working instead with them, have the benefit of some pattern recognition, right? Because I have worked with thousands of you, because I have coached hundreds of you in in Confident Copy Live, and worked with you in done-for-you settings, I've gotten to see behind the curtain.
And so I can start to notice the trends that you, when you're sitting in your own practice, working on your own website, thinking about your own marketing, don't have the benefit of. And so I want you to get to, to benefit from that as well. Now one more thing before we get into what I would do.
Saturation isn't necessarily a bad thing. I hear many, many clinicians talk about it as if it is a negative quality of where they find themselves or their business. Saturation is a neutral thing. It is neither good nor bad. It doesn't mean that there are too many therapists. It does not mean that you are competing for clients out there.
I think the biggest problem today is that all of the therapists around you are starting to look and sound and market the same. So how can you break out of that, right? How could that perhaps be good news to you? This isn't about how many therapists are around you.
It's about what decisions are those therapists making, and how could you potentially be a little bit different? And so that's the cool thing that you get to get creative about right now in this market, is standing out, being different, finding your voice, things like that. So maybe saturation isn't actually a bad thing.
Maybe it's neither good nor bad, but it does present opportunity to you. That's what I want you to kinda sit on as we get into this. So a couple steps that I would go through if I were launching a practice, and these are the things that I would tackle in the first maybe ninety days of the practice.
First and foremost, you're not gonna be surprised by this if you've been listening to Marketing Therapy for a while. I'm gonna choose my niche, and I'm gonna choose it very, very thoughtfully. Now, there are a couple things about that niche I wanna talk about 'cause a niche doesn't mean the same thing to all of us, and you can pick an effective one.
You can also pick an ineffective one in, in a lot of different ways. So first and foremost, I'd of course pick a niche that I am trained in, that I feel clinically competent in. That would be silly not to. It would also be important to me that I would pick a niche that I have passion for and that has real demand.
That's three things. One, I'm trained in it. Two, I have passion for it. And three, there is demand. If there is only one or two of those, then we are gonna be missing an important piece of that puzzle. A couple of those that I see right now, this is not an exhaustive list, but children, working with children I think is very in demand.
OCD, couples work, eating disorders, things like that, those are some of the in-demand niches that I see out there. But it's very, very important to note that as I was picking a niche, I would not be chasing one purely because it's, quote unquote, hot right now. Burnout in that niche is going to be faster than burnout in a slower growing one.
Okay? So I have seen people actually post in our Facebook group, "What niches are popular right now?" Or, "What niches are best for private pay right now?" I would propose that that is the wrong way of thinking about this. Yes, we need demand. Yes, we need the market to need what it is that you're doing, but we cannot make your decision solely based on that, because that is a recipe for burnout.
Okay? On the flip side, we can't just pick what you're passionate about if there's not a market for it. So it's about looking at all three of those things and really, really balancing them. When I see a lot of new therapists deciding on their niche, they often either pick too broadly, and we talk a lot about that here, and how the power of specificity is so important in this market.
So I'm gonna do anxiety and depression for women. Like, okay, hmm, okay, not particularly specific. Or sometimes they end up picking a niche they're not super excited about because someone told them it was lucrative, and so they thought, "Well, then I'll just pick the thing that's gonna make me money," and then they end up regretting that.
That's where some of those posts in the Facebook group sometimes lead. Now, remember that a niche that does not serve you is going to drain you, if not now, five years from now. And it's not to say you can't pivot your niche. We talk often about the fact that your niche can evolve.
It should evolve. But if you're signing up for something that doesn't serve you, it will drain you. However, if the market doesn't want the niche you choose, then that's gonna starve you, too. So it's about that balance, those three things. I'm trained in it, I have passion for it, and there's demand for it.
Now, here's the other thing I would do when I'm choosing my niche. Not only would I pick something that falls kind of at the intersection of those three things, but I would tack on a micro-niche. The power of the micro-niche is massive right now. We actually have an entire lesson in Confident Copy called The Mighty Micro-Niche, where we help you identify something that you can add onto your niche that adds some unique differentiation to what it is that you do.
So in a saturated market, you know, if you're in, in the middle of Manhattan, or the Bay Area, or something like that, your niche alone isn't necessarily what's going to make you stand out. Because you might enjoy working with a wide range of folks, and we talk about often the fact that that's okay. It can still be an effective niche.
But when you specialize in something highly specific in addition to that more general niche, that's when you unlock a lot of power. So instead of doing couples work, you specialize in high conflict couples or couples after infidelity or premarital counseling, something like that.
Maybe instead of just young adult women that you enjoy, maybe you have a micro-niche around dating. Maybe you don't just do parenting, but you have a micro-niche in IVF or NICU parents or neurodivergent parenting. Maybe instead of anxiety, there is anxiety in a particular profession like physicians or lawyers.
Can you see how these are a more specific version of a more general niche? So it's not to say that you can't do anxiety work, that you can't do parenting work, but in addition to that, you are calling out either a specific population or a specific presenting issue under that umbrella. That unlocks so much marketing potential for you, and I'm gonna talk about that a little bit later in step three that I would be taking here.
But that's what I would do. I would pick a niche that lives at the intersection of training, passion, and demand, and then I would add on one to two micro-niches underneath that. How would that look in practice? That might look like deciding that I'm gonna specialize, we'll say, in the parenting niche. So I know that I wanna work with parents or maybe moms in general.
So I might have a, like, pregnancy page. I might have a postpartum anxiety and depression page, and then I might have a method page like EMDR or IFS, whatever it is that I'm trained in, and then I would have one to two micro-niche pages on my website around those items that I have identified, like IVF or NICU parents.
Okay? And we'll talk more, like I said, about how to market a micro-niche, but ultimately, doing this does a couple of things for you. One, it makes you very, very findable because we know how important specificity is. People are looking for specifics, especially if I've just been through a NICU experience, especially if I'm going through IVF, and I need someone who understands that, right?
Not generalities. They're looking for specifics. It also makes you very, very, very referrable. Very referrable, right? Other providers are going to remember the IVF therapist more than I work with moms, okay? So it makes you very, very referrable. And then it also makes you really, really memorable to yourself, and that's something I'll talk about a little bit more, but it really organizes your thinking.
It organizes your decision-making, your networking, your content. Micro-niching just gives you a laser focus that if you're trying to be an quote, unquote, "anxiety therapist," you will lack otherwise. Now, when we're thinking about a saturated market in particular, this micro-niche is our first differentiation move, okay?
Rather than trying to compete with the three hundred therapists around me that also can potentially treat anxiety, I'm competing with the handful who are claiming something more specific, right? That number is gonna be much, much smaller. I find that the therapists who struggle most in saturated markets are the ones trying to be a fit for quote, unquote "everyone."
Whether You've been here for a while, or if this is your first episode, let me remind you, specificity is a competitive advantage right now. How can you be getting more specific in your niche?
So that's step one. Effectively, it's not just choosing a niche. Hello, you know you need one. But it's about choosing one that gives you both traction and joy in your work, and then going one level deeper with that micro niche. That's how I would walk through this process. All right, step two. I already teased it.
Of course, I'm going to invest in a website that reflects where I want to go. It's gonna reflect the clinician that I plan to be. Now, of course, things are gonna change. I can't know the future. But I'm gonna show up to my marketing, beginning with my website, as if I am the fully booked clinician that I want to be.
This doesn't mean necessarily that I'm investing in a website and paying thousands, thousands of dollars, but it does mean that I am creating this marketing tool, the foundation of all of my marketing, with the intention that it reflects the practice that I'm headed toward, not necessarily the baby practice that I'm starting.
Okay? So I'm not waiting until I feel ready enough, or I feel qualified, or I've been in practice for a while to be serious about this. I would, like I said, show up to this website as if I'm already the fully booked therapist that I want to be these days, most new therapists don't skip the website entirely.
That used to be more of a prevalent issue, like, pre-pandemic. These days, you know you need a website even if you're brand new to private practice. But it's an afterthought or it's something that you just do and check the box and don't take seriously or invest in.
Or on the flip side, sometimes people take their website so seriously that they sit on it for three or six or nine months trying to make it perfect. So this is, again, a balance between investing in it, taking it seriously, making sure that it does you justice, and also not sitting on it so long that it holds you back, right?
'Cause we gotta get it out into the world. It can always evolve and improve. Now, in this saturated market in particular, it is very easy these days to end up with a site that looks identical to everyone else. We've been talking a lot recently about how important your visual identity is, how appearing different in the, you know, split-second experience that your clients have with you on your website is actually going to often lead to their decision-making.
If you go to Psychology Today right now and click into a bunch of different therapist websites, right? Click into their profile, and then you click View Website, or maybe you go to Google and look for therapists around you, and you pull up fifteen websites, you're gonna start to see a lot of the same things, right?
We're gonna see the same stock photo of a woman looking out a window. We're gonna see the same color palettes. We're gonna see the same "I'm so glad you're here" content, right? These things start to look really, really familiar. And in this market, that sameness is expensive. Now, you're hearing this from someone who sells website templates.
You could absolutely purchase one of our website templates, add in your content, and launch it, and some people do that, and your website is going to be beautiful. These days, our templates are as effective as they have ever been, but I also think it's critical that you put your own spin on it visually and copy-wise, visually and niche-wise.
But you gotta be thinking about, "What can I do differently so that this doesn't look like another therapist website that this, this client could land on?" How could you be adding your personal spin to how things look and feel? 'Cause like I said, sameness right now can be very, very expensive. Because when everything looks the same, the client who's browsing can't tell anyone apart, and you don't end up standing out.
I would really invest in a site that's signaling that this is a specific person, right? This is a specific therapist with a specific point of view who works with a specific type of person. It doesn't mean I have to be weird or trendy, right? I don't have to do anything bright or punchy or bold if I don't want to, but it does mean having to be intentional.
It does mean being really thoughtful about color choices and photos and the way that that copy sounds so that it is consistent and distinct from what it is that you see out there. So rather than going to other therapist websites and wishing that yours looked or sounded the same, push yourself to be a little bit different, to take a little bit of a different point of view, to consider a different approach.
Now, the other differentiator, and we've gotta talk about this right now, if you are going to be creating a website, especially early on, is you cannot let your website sound like AI wrote it, even if AI helps you write it. Do you hear me? We are seeing more and more the fact that people are not rewarding AI content the way that they used to.
I was in a Confident Copy live coaching call, the last one of our most recent cohort, and a clinician shared a win that she has gotten really good at picking out AI content. In Confident Copy, for instance, we have AI tools that are incredibly helpful, and we also have a training on how best to use it so that you're not just relying on ChatGPT to spit copy back at you, because that is very, very dangerous.
All right? People can see it. They know it when they see it, and they don't trust it the way that they used to. So when we have a really, really saturated market, and people are over-relying on ChatGPT, what does that mean? That means we have an absolute flood of websites on the market that sound exactly the same, that are using the exact same sentence structure and the exact same language.
You can spot them in seconds. I bet you can. I bet you've gotten better and better at it in the last six months. All right, you're seeing a bunch of em dashes, although I love the em dash, you can pry it out of my cold dead hands, but an overuse of em dashes, right? Words like navigate and journey and unpack stacked in the same sentence.
The same list of three things over and over and over again. Clarity, confidence, connection. Clarity, confidence, connection. Grounded, authenticity, connection, right? Those headings that look exactly like ChatGPT wrote them. Really vague descriptions instead of real specifics that really don't say much.
You're stuck and you don't know why. These are all telltale signs of AI right now. Now, let me be clear, like I just said, Confident Copy has AI tools in it. I am not anti-AI. I actually think it can be used very, very thoughtfully and very, very well, but it cannot replace your humanness. I would never let it write my website for me.
I would use it to brainstorm. I would use it to refine. I would never use it to write because that means that I'm outsourcing the most important connection point for my practice to a robot. And in this market, you simply cannot afford to do that, especially as people become more and more skeptical of AI.
A site right now that sounds human in a sea of sites that don't is itself a differentiator. It's one of the reasons we love Confident Copy so much because you can trust that if you actually use that process, if you don't over-rely on AI, that you're going to create something that people actually trust when they read it and doesn't instead invite uncertainty. It's almost unfair how much of an edge that is right now. Do not outsource this to AI, please.
So that is step two of what I would be doing if I were starting my own practice. Your website is, of course, the moment that most people decide whether or not they're going to work with you. In a saturated market, we cannot overstate the power of that. People aren't necessarily showing up comparing your training, although your training matters. They're comparing how they felt on that website versus the other five, seven, nine that they had open. Okay? So a good website isn't just gonna look nice, although we're gonna be really, really thoughtful about the look and feel, but it's also going to do the differentiating work that's almost impossible to do any other way right now. All right, step three.
What else would I do? So I pick the niche, I create that website, I'd show up to it as the fully booked clinician I wanna be, and then I'd get visible, especially with the people who already trust me. I would accept, I would know going into this early on that nobody's going to refer to me if they don't know what I do.
So first and foremost, I'd just start talking about my work. I would start building the muscle of talking about my niche, about the work that I do best, about the clients that I serve on a regular basis. I'm not gonna be annoying about this. I'm not gonna bring it up at Thanksgiving dinner and every single interaction I have with someone, but when I see an opportunity, I'm going to mention to my friends, my family, my providers, the mom at the school function, whatever, what it is that I do.
Never as a pitch, never as a send me clients, but a sharing, helping people know what it is that I do. If they can't know, they can't refer. Okay? And so I would really treat my first 90 days of practice ownership as a relationship building project first and foremost. This isn't some flashy marketing campaign.
It is simply relationship building. It was making sure that the people in my circle, the people who are already cheering me on in a personal or professional way, know what it is that I do, have a clear understanding of my niche, would know if they ran into my ideal client that they had run into my ideal client.
That's what I would just focus on, making sure they understood. Now, often when new therapists launch their website, they either go quiet, and this pains me to see, because they just assume people are gonna find them. "Well, I launched the website, so don't the clients come?"
Or they go straight to what I call broadcast strategies like Instagram or blogging or whatever, these, like, spray and pray strategies before they've activated the very people around them, the warm network they already have. That's what I hate to see happen. Warm network visibility, making sure that the people around you, the people in your circle know what it is that you do almost always outperforms cold audience, those broadcast strategies visibility in the first ninety days.
When we hear from a Confident Copy student that they've booked a new client from their website or three new clients from their website or their, you know, whatever. Their practice is full in a summer. Whatever it is that we hear, my next question is always, "How did they find you?" And most often the answer is, "Oh, I shared about my practice or about my website with my consultation group," or, or I got a referral from a former client," or something related to their current network, right?
It's not always going out and finding brand new people, although that is something that you need to focus on as well. But in the early days, why not make use of the people closest to home, right? So what does that actually look like? One, tapping the connectors in your life.
There are some people that are just natural connectors. You know who they are, right? I'm not personally one of those, but I've got the people in my life. They are the people whose either job or just personality means that they are in touch with people, that they're hearing about needs on a regular basis.
That could be teachers, doulas, the PTO leader at your child's school, that person at church who just seems to know everyone. If that is someone who you're genuinely connected to, make connections with the connectors. They are the people that are in touch with others.
They're the ones that are likely to be bumping into your ideal client. Who are the connectors in your life? Who are you already connected to who might be connected to your ideal client? Okay? Now, one critical thing that I want to mention when it comes to starting a practice, if I were doing it right now, I would have an in-person location.
I know that isn't an option for absolutely everyone, but I would choose to have an in-person office, even part-time. This is increasingly underrated, especially as more and more folks, one, decide that they wanna go in person with their therapist. You know, in the post-pandemic world, we just wanna be with other people.
And two, the visibility, findability, SEO potential that are available to online practices is limited compared to in-person ones. We're talking about Google Business Profile, Psych Today, whatever that might be. There's some local credibility that is hard to fake online, and from an SEO and AI perspective can't be replicated.
So even subleasing one day a week is something I would consider in order to have a physical location, even if the bulk of your caseload remains online. So that is one thing that I would consider in this visibility part of the, of the execution. Now, beyond that, I would commit to one to two repeatable visibility strategies.
So we're talking about having an in-person location and activating our warm network, and then focusing on one to two strategies, not seven, one to two strategies moving forward. So that could be Google Ads, if my budget allows. That could be really strategic local networking like PR with my local news outlets. That could be Instagram. That could be LinkedIn. You likely remember from our Summer Slump series a couple weeks ago where we talked about the different levers you can pull.
I would be choosing one to two of those levers, and then I would be committing to it. I would be using the unfilled hours. So if I wanna have fifteen clinical hours in a week, and I only have two, the other thirteen are gonna be spent focusing on getting my name out there.
That might be a one-on-one Zoom chat with someone. That might be working on a flyer. Whatever it might be, I would be making sure that if I want to be a fifteen-hour clinician, that right now, even before I am, I'm spending those fifteen hours building toward the practice I want, taking it seriously. Now, this is also the place that having a micro-niche unlocks some additional potential for you.
This is really where networking gets effectively easier. It's really where that step one is gonna pay off. I'm a therapist who works with anxiety is very, very forgettable because you and everyone else do. I help women who are deconstructing their Christian faith and figuring out what they actually believe.
That's pretty unforgettable. Okay? So that's where a micro niche of, in that instance, deconstructing Christian faith would be very, very compelling. When you have a micro niche, it makes it easier to tell your friend what it is that you do. It makes it easier for that friend to remember you a week later when they're having a conversation with an acquaintance who has just left the church.
It's the hook in everyone else's memory. Okay? That's one of the reasons I love a micro niche so much, is because it makes you memorable
Can you see here as I look at this how I didn't jump straight into the splashy popular strategies, but instead I just leveraged what was available to me? I started talking about the work that I did. I started taking my practice seriously, and I let people know, and I built that muscle.
As you build that muscle, it's going to get stronger. It's going to get easier over the life of your practice to share about the work that you do to find opportunities. But focusing on that first, it's the lowest hanging fruit. It's the absolute lowest hanging fruit in your practice, and it's what I would be leveraging if I were a brand new clinician right now All right, so the three moves, again, especially in a saturated market.
One, I'm gonna be choosing a niche that works for me. I'm gonna be choosing one that is in demand, that I have passion for, and that I'm well-trained in. And then I'm gonna go one level deeper with one to two micro niches that are going to increase how memorable I am to people. Then I'm going to invest in a website that differentiates me from the other people that my clients are looking at, and that doesn't look or sound like everyone else's.
Finally, I'm gonna get visible. I'm gonna get visible through real relationships and then only one to two strategies early on. Not seven, not nine. I'm gonna stay really, really focused on just a handful of things in those early days. Now, I cannot deny that saturation is real.
We know that it's not twenty fifteen anymore in the private practice world, right? The world has changed, AI has changed. But I want to invite you into the idea that maybe it's not the obstacle that most people think it is. The obstacle right now is being the same. The obstacle right now is blending in.
So the therapists I am seeing do well in saturated markets are the ones who are thinking differently. They aren't necessarily working harder, although they are working hard. They are staying consistent and taking their practice seriously, but they're also just really making intentional choices about who they're for, what they're gonna look like, where they're gonna show up.
The plan I've really laid out for you here is about doing the right things in the right order. Building, choosing a niche, building that client conversion engine in the form of the website, and then making sure that people know about that website, know about that niche, and are interested and compelled to reach out to me.
That is marketing at its most basic and at its most basic when done well, it's continuing to drive results even in these saturated markets. And the only reason I can tell you that is because I'm seeing it in action in the practices that we're supporting right now. Now, a couple of things on the horizon that some of you have been asking about as it relates to this.
Again, whether you are brand new to practice or you are in a new stage and reconsidering your marketing. We are rolling out some updates to our done for you services in July. We are announcing a brand new service. Our packages are changing a bit, and I'm gonna be sharing more on that soon.
And then our Confident Copy Live waitlist is also going to be opening. I mentioned that we just wrapped up our cohort that started in January. A new cohort will be beginning in August. So if you're someone who knows that they want that live experience, 16 weeks of live coaching, feedback, community, you're gonna have a chance to join the waitlist here in a couple of weeks.
If you're someone who just wants to go ahead and dive in right now, Confident Copy is always open in its self-study form for you to jump into. You can get all the details walkerstrategyco.com/confident-copy. And if you decide you wanna upgrade to the live experience, that will be an option for you, too.
So lots coming down the pike here. But what I want you to remember here is that saturation isn't a bad thing, that if you stay committed to the most basic things and you do them very, very well, they can be effective. And I hope my own plan that I built out if I were starting a practice gave you some areas of inspiration, maybe those couple of degrees of pivoting or evolution you need to bring into your practice, and has you thinking in a new way this Tuesday.
Have a wonderful week. I'll see you in the next episode.
Resources & Links Mentioned:
Confident Copy: https://walkerstrategyco.com/cc
Squarespace Templates: https://walkerstrategyco.com/templates
Done-for-You Services: https://walkerstrategyco.com/services
Confident Copy Live (waitlist opening soon for the August cohort)
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About Marketing Therapy
Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
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