Listen to the Workshop: "Clear Website, Full Caseload" (Episode 51)

Written By Anna Walker

For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in the saturated, skeptical 2026 market” on the podcast!

I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about.

▶️ Watch the workshop and enroll here!

Here’s what you’ll learn in this workshop:

1️⃣ The #1 shift that turns a “nice” website into one that books clients at $200+

2️⃣ The secret to keeping variety in your caseload and still standing out

3️⃣ How to be seen as the go-to expert in your niche (without sounding arrogant or salesy)

4️⃣ Why outsourcing your copy to AI could be costing you real clients (and what to do instead if you’ve already tried ChatGPT)

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  • Hey everyone. Hello. Come on in. I pressed go a minute early. Uh, so all you early birds could come on in and get settled. I'm so happy you're here. Um, lots of folks will be making their way in in the next moment or two, but say hi in the chat. Um, tell us where you're joining from. I always like to see how quickly we can cover our time zones.

    Um, and if you're from another country, we always like to make note of that as well, as well. All right. We got California, Washington, Florida, Houston, Ohio, Maryland, Michigan, Idaho, Texas, Colorado, Texas. Again, look at all these Texas folks. Ashley from Denver. Hey, Ashley, Massachusetts again, Florida, Puerto, uh, oh.

    That was Mexico. Did I miss that? Wonderful, Carrie, so happy you're here. Oregon, Illinois, Brooklyn. Okay. Safe to say, we've covered our time zones very heavy on both our coasts, which is very normal. Uh, Gabriela joining us from England. Hello. Oh, so happy all of you are here. All right. Amazing. Okay. So happy you're here.

    We're gonna give folks one more moment and then we're gonna get started. We have so many good things happening here today. Um, some good bonuses, but mostly just some really great guidance that I want to equip you with as you head into 2026. Um, hey, Scott from Seattle, Bloomington, Indiana. Hi, Emily. Uh, go Hoosiers.

    Big week for, uh, our IU fans. Thought it was fun. Uh, Amanda from Ontario. Hello. Awesome. Yeah, we got some IU fans in the, in the chat. I love that. All right. Um, will you guys do a thumbs up or give me something if you can see my screen? Okay. Last time I did this presentation, I shared the wrong screen, which.

    Whoops, that happens. Uh, but if you can see and hear me, will you give me some sort of indication That all is well. Amazing. Alrighty. Thank you. Um, one thing to know, we are joined here by, uh, Monica, who is a confident copy coach of ours. Um, she is hanging out in the chat. Um, if you need a link to something, that kind of thing, she's around.

    Thank you for those thumbs up y'all. Um, alright, let's get into it. We have lots of good, um, teaching and other folks will certainly be making their way in as we go. Now, like we said, say hello in the chat. You guys have understood the assignment to let us know where you're joining from. So happy that you are here.

    Um, if we haven't met yet, um, hopefully we have, but if not, hi, I'm Anna. Hi, I'm Anna. Um, I am a Colorado native. Uh, so our Colorado friends. Hello. Uh, but I am based in Nashville, Tennessee. I am a mom of two with, uh, third on the way. So working on, uh, cooking that, that third one. Um, I have an m an avid reader and audiobook consumer, especially while walking at the track.

    And I do love to bake on the weekends. So a couple fun things to know about me. That is not why you're here. You are here because I am a marketing coach who believes that the work you do matters. And I am obsessed. I mean, like I lay awake at night thinking about how to help you see results so you can do more of that important work.

    Do you understand me? Like I think what you do. Is critical that you are impacting your clients and your clients' lives, and ultimately your communities. If I can help you do more of that in any way, then I have, I've done what I wanna do, okay? At this point, I've helped over 5,000 clinicians in our paid programs and services, 5,000, isn't that wild?

    Uh, gain confidence in their marketing and bring in full fee RightFit clients into their practices. I am committed to empowering clinicians like you to market yourself and to get results in a way that feels good and is true to you. Okay, so that's a little bit about me. If we haven't had the chance to meet, I know we do have some folks who heard about us from a friend or a colleague, and I'm so thrilled you're here.

    Thank you for all of your congratulations in the chat as well. Now, before we start, I really wanna encourage you like, this is one hour of your year and it really can't change the trajectory of it, so I really encourage you to give yourself that hour. Okay? Close other tabs. Maybe pull up your workbook if you've got it.

    But other than that, close your other tabs. Put that phone on Do not disturb. I haven't done that yet. Done. Stay present. Engage with us. Be here with us. Okay? Give your practice and yourself this hour. Now, how to engage. Like I said, you guys are already understanding the assignment. Ask questions in the chat.

    Share the light bulb moments. Tell us what you're noticing in your own practice. Your insight matters. You are the boots on the ground seeing what's happening, right? And don't forget to stay till the end. We are gonna keep this to an hour. I'm gonna keep an eye on that clock, just like you do in your sessions.

    Uh, we are giving away a free Squarespace website template, a VIP copy review, and 50% discount on confident copy to three folks that are here at the end. There's also a fast action bonus you're not gonna wanna miss. I'm really excited about it. So let's get started. Let's get a lay of the land one. Do you have a website yet?

    Two. If you do, what's your biggest challenge with it? Will you tell me in the chat? If you've got a website, if you don't give us a no. And if you do, what's your biggest challenge? SEO says Ariel. Mm-hmm. Conversion. Don't have one yet. Okay. Get no clients. Don't have one yet. Not converting, ranking on Google.

    Oh, it's overwhelming. To even think about making one biggest challenge is conversion. We're gonna talk a lot about conversion today. You are in the right spot. Awesome. No link for people to schedule. Struggling to make updates. You're on like a, a difficult platform. Maybe unsure how to know if it's working.

    Hello? Is this even doing what I need? Uh, get lots of hits, but from, um, blog posts and states that you're not licensed in. Don't know what to do. Woo. Can be overwhelming. Getting seen. Conversion. I'm a designer and can't design my own site. Perfectionism, I understand that. Absolutely. Bilingual. Okay. Editing a simple practice website.

    So you've got one, but like, is it doing what you need to do? We're gonna chat about that here today. Okay. Really helpful. Now, tell me if this part sounds like you, when it comes to your marketing. One, you want to attract full fee clients, but your site doesn't feel like it's helping. It sounds like some of you would fall into that camp.

    Two, really curious on this one, you've tried templates or ai, but nothing sounds like you. Or three, you're in a saturated area. It feels like there's a therapist on every corner and you feel like you're blending in. Which one describes where you're at right now? 1, 2, 3, right? Lots of ones. Threes, some twos, three.

    Big time. All right. If you identify as being in a saturated market, this is the reality. All of them one's, for sure. Okay. Absolutely. All right. Yeah. Okay. Really good to get at the lay of the land. I always wanna make sure, you know, I, I do this. In real time, like I have slides, but I'm also chatting with you.

    So it's important for me to know this so I can really make sure I tailor what I'm talking about here to you. Mm. Saturated area. But my expertise isn't coming across Tammy. You're not alone in that. Okay? Now I want you to know, uh, one of the cool things about this presentation right here is I'm sharing the most up to date data we got from our state of the industry survey last month.

    Um, so today I'm not sharing all of that data. We'll share that all later. But, um, some of the key things, uh, that I want you to know and to equip you as you go into 2026, and one of them is that if it feels like marketing is harder right now, you're not imagining it, you are not alone. 58% of clinicians who, uh, who for whom 2025 was not their first year said they felt it was harder to get clients in years past.

    Okay? Alright. Things are different. Things are different. Let's name it, let's acknowledge it. And yet. What else did we see? The revenue for all solo practices, especially those full fee and still growing. So if you are full fee and still growing revenue was up over 10%, up to 17% in some demographics, conversion rates.

    So when people reach out and become a paying client, those conversion rates are up over 10%. The number of clinicians planning to depa increased 84%, which is one of the most mind blowing stats I saw. More and more clinicians are motivated to get off of insurance panels and most fully booked therapists are making at least 105 K annually.

    Far upwards from there, but at least that much. Alright, so that tells me that success is still possible, but it's the way that you get there that's different, and that's what we're talking about here today. Okay? Now, when it comes to attracting premium fee clients in this market. Guess what? Your website has the power to make or break that success.

    Legitimately, what we saw in the data is that therapists whose websites produce clients. So if you're here right now and you're like, I have one, but it's not making clients, if we can change that, you are two times more than two times as likely to have a full caseload. Okay? It's huge. This is the benchmark, but why?

    Why does your website actually matter so much? Because no matter what you're doing to market yourself, going to doctor's offices, talking to other therapists, posting on social media, dancing on TikTok, posting in directory psych today, and all of the niche ones, talking with your friend or your dentist, okay?

    Doing interviews, Google, the whole SEO thing, all of these things, all the things everyone's telling you to do to market your practice, they all lead back to your website. And so if your website is not doing its job, the center of this. Nothing else that you're doing can either, right? So what I wanna be talking about today and what you're really gonna walk away with one, the number one shift that's gonna turn a nice website.

    So if someone who's like, I have one into one that is capable of booking clients at $200 plus a session, the shocking conversion gap. I saw that word a lot that opened up last year and what fully booked therapists are doing differently now. The secret to keeping variety in your caseload. Are you someone who loves multiple kinds of clients?

    Here's the secret to keeping that variety and still standing out right now. 'cause I know some of you're like that. Yes, I'm seeing some yeses in the chat and why outsourcing your copy to ai, sorry, could be literally costing you clients and what to do instead. Chat GBT is not the enemy, but we have to be careful.

    We're gonna talk about that today in this workshop. I want to show you how to turn your practice website, that center of your marketing universe into a client conversion engine. One that actually does the heavy lifting for you. Because what would it mean, and the other things I've actually heard from from my students, what would it mean if you started hearing the ping of a new consultation being scheduled while you're making dinner, or in the school pickup line or on vacation?

    Seeing that come through while you're busy doing other things, reducing your number of weekly sessions, which is a trend we saw that people are wanting while increasing your monthly revenue. How nice would that be? Or checking emails between sessions and seeing ones that say, I know you're the therapist I wanna work with.

    I'm ready to get started. What would it mean? Right? It'd be huge. I've helped hundreds of clinicians experience these sweet moments and every single time it started with their website. Like Monica, Monica's a really cool story. A student of ours that just graduated last year when I first met her, she had made the decision to depa, I'm going to get off of insurance panels, but the decision felt incredibly risky.

    Can anyone identify with that? Right? She'd filled really quickly with insurance clients and she was worried, as she said, the bottom would drop out if she took the leap. Not only that, but she didn't know how to use her website to communicate her niche or why clients were gonna choose her. She actually told me it was like a rambling Oscar acceptance speech when she tried to do that.

    When like they play the music and try and get you off stage. She couldn't figure out how to do it. Maybe you can relate, maybe you feel nervous about the jump to full fee, and I want you to know if you choose to take insurance and you're looking for a hybrid practice, amazing. You're welcome here as well.

    Maybe you're realizing you don't know how to communicate. What makes you different from everyone else who said that they were in a saturated market, right? Maybe you wonder if it's even possible to build a full fee practice right now, because a lot of the people out there, they say it's harder than ever.

    Maybe you're sitting there now. Monica felt all of those things, but she knew in order to make this change, she had to uplevel her website, so she spent time figuring out how to clearly talk about her work, how to create a website that would help those right fit full fee, just ugh. Best clients realize that she had something special to offer.

    Monica officially depa in August of last year. Guess what we heard in September, she'd had her first 10 K month in private practice ever. She told us that she had left the insurance panels, dropped her final ones, lost 25% of her caseload, and have almost completely refilled with full fee great fit clients.

    She said, here's the part I've seen in this group, but hadn't experienced yet. The prospective clients were saying, I really connected with what you wrote in my website, and even repeating the exact phrasing back to me. She said that learning to nail her niche, build an ideal client profile and speak directly to those folks, have been absolute game changers.

    All because she decided to focus on that center of her marketing universe and then grow from there. Now, one concept I want you to be really clear on as we get into these four mistakes is the client's journey. Okay? There are three phases your clients go through when deciding whether or not you're the therapies they're gonna look at.

    'cause guess or they're gonna work with 'cause guess what they're looking at. Lots of other therapists. We know that like seven, 10, maybe more. Why do they choose you? Well, they go through these phases. First, they realize they need support. I probably should talk to someone about this. They have no idea you exist.

    They have no idea any other therapist exists yet. They just know they need help. Then they research therapists, so they figure out you are out there. That doesn't mean that they choose you as as their therapist. It's only when they get to that final stage of choosing you that you've actually secured them as a client.

    So your clients are moving through this phase. Now, most therapists just focus on this first phase, realizing people need support and knowing that they exist. Getting to that research phase, but this the latter phase. This is how you stand out. This is how they choose your tab and not one of the other 10 they have open of different therapist websites or profiles.

    That's what we wanna focus on because the fact is clients in 2026 are different. They are different than they used to be. They are more discerning. They can sniff out BS in ways they didn't use to. Right? They are more skeptical. We all are, understandably, it's healthy right now. We have to be skeptical and therefore they're entering into this journey of finding a, finding a therapist with that skepticism.

    And they're more inundated with choices, not just choices of therapists. If you go on psych today and you have 16 pages to scroll through, but other things, right? I could talk to chat GPT, hopefully not. Uh, I could scroll through a carousel that an Instagram psychologist posted. I've got other things I could choose from.

    So. That's why I'm doing this workshop today because too many wonderful, deeply skilled therapists, which I'm sure you are if you're here right now, are getting passed over, but when you can learn a different way of doing things, I believe, because I've seen that your practice can transform. Okay? Now, if I just sum up what I'm hearing from you that you want, you want a full caseload, but you want that caseload to feel good.

    Is that right? Like a full feel good caseload? Does that kind of summarize what it is that you want? All right, see some yeses for sure. Now, to get there, we help you build what's called the client conversion engine, and there are three pieces to that engine. The first is your confident identity, and we have to have all three of these in place.

    If one is missing, the engine can't run. Okay? So confident identity is who knowing who you are in order to confidently put yourself out there, if you don't know this piece, you can do all the things and spin all the wheels. It's not gonna go anywhere. Okay? Then there's what we call confident presence.

    This is putting yourself out there in a way that people can connect to and take action with. It's one thing to know it's another to make that available and clear. And then finally, there's what we call confident connection. That's getting out there and making sure people know you exist so you can drive back to the engine.

    The engine can turn and it can take you places. The clients can come from it, okay? That client conversion engine is what leads to that full fee caseload, that full feel good caseload. Now this is exactly what we do in Confident Copy every single day. Doors to CC are opening today at the end of the workshop.

    If you didn't know, now, you know, and those who join us are gonna get that proven framework for creating this engine, for standing out in the skeptical market for identifying the niche that sets you apart, even if you like variety, right? And turning your website into that client conversion machine.

    Everyone that's joining today also gets the bonus I mentioned that I'll be diving into later. Um, and we will chat more about this. If you're wanting to know more though, if this has got your curiosity peak, do you wanna do a little research? Just drop cc into the chat. And Monica, if you don't mind just dropping the, the page for confident copy there.

    But this is what we want for you. Now, today we're gonna be looking specifically at confident presence because this is how you're going to be distinguishing yourself and being chosen from the other nine tabs. Okay? When you imagine your client's experience. So let's get into it. Let's walk through the four biggest mistakes that are holding therapists back right now and what to do instead.

    Let me take a quick water break first. You know what's interesting is what we saw in the data in the state of the industry is not that therapists like aren't doing stuff that used to kind of be the issue. These days. People are out doing things. It's not effort, it's not intent, but it's alignment. Okay?

    So the mistakes we're seeing are where misalignment is showing up most often. Okay. So mistake number one, you're trying not to box your box yourself in, 'cause that feels scary. And then guess what? You end up sounding vague and forgettable, and we cannot afford that right now. Okay? So you help a range of people, you like different types of clients, but you're unsure how to say that without sounding scattered.

    You're afraid. Can you identify with this? You're afraid you're gonna lose out on clients if you get too specific, but I could serve them, but I could work with clients, but I do like X, Y, Z, but you also don't wanna let go of the populations you enjoy, right? You don't want to choose a niche and forsake work that likes you up.

    So in order to do that, you keep your language broad so you can stay open to them, unfortunately, instead of sounding flexible. You sound, you sound generic. What was interesting in our state of the industry survey is that pretty much everyone has a niche. Almost everyone says, yes, I have a niche, but even the therapists who feel stuck, who don't rate themselves effectively.

    It, they, they, they know their niche. So the issue to me isn't that they don't know who they help, it's that they're not communicating it clearly to the client on the decision making end. That's where this mistake comes in. So what does this look like? How do you know if you're making this mistake? Your website says something like, I help teens, adults, and couples with anxiety, depression, trauma, and more.

    Okay, what don't you do? It would be a shorter list to list that, right? Or laundry lists of so-called specialties that actually just water down what you're especially good at. Or generic headers like start feeling better today or you don't have to do this alone. And quite frankly, website copy that could belong to any other therapist.

    That's kind of my like gut check. If I copied and paste this, put on another website, would it be true of them too? We've probably got an issue then. Okay. So I'm curious, I'm seeing some folks say this, but do you struggle with this? Like what are, and, and if so, what are some of the different types of clients you enjoy?

    So if you like different types of clients. Who are they? And, and what, what's the, what's the struggle there? Anxious. Overthinker. Overthinkers. Career counseling. Life transitions. Healthcare professionals who have That's one of my favorites. Female doctors. Ooh, Ariel and Katie. You guys need to connect.

    Perfectionists, para parents. OCD, panic, academics, social justice workers, travelers, people of color, curious creatives. Love lgbtq plus. And performing artists, veterans, but also anxious. Was that anxious? A DHD. Girlies. I love that. Narcissistic abuse survivors. Women navigating infertility, pregnant loss, and pregnancy after loss.

    So close to my heart. Awesome. Alright. You guys know who you want to be talking to, okay? And for those of you who like different types of things, I want to tell you that there is a way to speak to them. But if you are making this mistake, if you are trying not to box yourself in, then you blend in with every other generalist out there.

    And that right now is a very expensive decision. Okay? Your website visitors leave confused and unsure if they're a good fit. I don't know if this is the right therapist for me or not. Potential clients don't view you as an expert in their problems, and we know right now that people are valuing expertise in ways they never used to.

    They're looking for an expert and a specialist. If you're making this mistake, they don't view you that way. Even if you are, which is what? Oh, that's what bothers me. That's what I wanna change. You don't communicate anything that sets you apart from the other 10 therapists. The other 10 tabs they don't know.

    The clients you do get aren't actually a good fit. It's great to get a new client. It is draining when you know that they are not their best fit for you, right? Taking on people because you feel like you need them instead of being truly, truly lit up by it. And when you make this mistake, people are more likely to price shop or ghost you because you don't stand out.

    You aren't being memorable, and they aren't compelled to stick around. I don't want that for you. You need a niche that gives you the space to breathe and enjoy the breadth of the work that you do and helps you stand out. And there is a way to do that. That means language that clients see and can immediately relate to.

    That means a way to speak to multiple client types without sounding scattered. There is a way to do that. There is an art and a science. I would love to teach that to you. And clear positioning that sets you apart from every other anxiety and trauma therapist. 'cause other people can serve this client, they can probably serve them well.

    But you do something special. You do something different. There's a reason, the right tr, the right client chooses you. We gotta figure out what that is and we got to insert that into your marketing. Our signature niching system. This art and science will help you identify what we call that red thread that allows you to enjoy variety and articulate your unique focus clearly and confidently.

    But it is never cookie cutter advice because you aren't a cookie cutter clinician. Your therapy isn't cookie cutter, so you get personalized support on your specific areas of interest and what's gonna set you apart in this market. Quinn, I see you here in the chat. Look at you. You're on the, you're on the screen.

    Quinn told us, I'm able to be much more concise when networking and I see it pay off when people are able to clearly remember my niche and refer clients to me. Critical right now, to be memorable in your networking, I feel much better work life balance. I'm attracting clients that are an ideal fit and has reignited what makes me feel passionate about this work in the first place.

    It feels refreshing and rejuvenating after coming from a place of burnout. Quinn happier here and so thrilled to hear that from you. Kyrie told us, I feel so much more confident when I speak about my work in non-formal marketing settings, which these days is everything, right? Your, your work is showing up everywhere.

    Whether it's a masseuse I use or fellow therapist I'm friends with, I have the language now and people ask me for cards. Not dish out cards. People are asking for them because they're interested and because Kyrie's communicating herself clearly. Jenny told us straight up, her whole team redid their niches using our approach, and everyone saw an uptick in referrals.

    So group practice owners, this applies to you two, and we have a unique process just for group practice owners. All right, so that's our first mistake. Mistake number two. You're treating your site like a business card, not like a client conversion engine. Not like the engine it needs to be now in 2025. Hi Piper.

    The strongest separator we saw between therapists who are effective in their marketing, who rated themselves high and effective and those who aren't, was not their use of social media. It was not SEO, it was not their networking. It was like I mentioned earlier, whether or not their website converted. If their website converted, they were often confident and had the results to back it up.

    Like I mentioned, you're over two times more likely to have a full caseload if you get clients through your website. So if you're not doing that, if your website is just out there like a business card, then we are missing things. Now what does this look like? You focus mostly on how your website looks, colors, logo, headshots, fonts, all the fun things.

    I'm a designer. I love that stuff. I love that stuff. I'd say stay there all day. That's not the thing that's actually driving conversions. Fundamentally, one to three page websites, our simple practice website folks, it's better than nothing. It's not enough in this market. It's just not enough in this market.

    No clear process or call to action inviting clients to take the next step. This is something some client, some people just sort of forget or don't realize they're doing, when in fact, I don't know what I should do. When I'm seeing your, your website, I don't know what the next step is. We're missing an opportunity for conversion.

    Low or zero contact form submissions despite getting traffic to the site. So if you look at your analytics, you're seeing eyeballs, but you're not getting inquiries that tells us there may be an issue and a drop off in that conversion system. Okay. When you make this mistake, you are leaving conversions on the table every single week.

    That's not to say every single eyeball that hits your website is the right fit. No, of course not. And it should be blessing and releasing those who are not. Right. But we should be seeing traction. It means missed opportunities from ideal clients who would have reached out, which is like painful to think about, right?

    That an ideal client was on your website and didn't reach out because it wasn't clear to them. Low, ROI on everything else you're doing in your marketing, the networking, the directories, the local marketing efforts, they're visiting, but they're not contacting. Or a site that by all accounts feels nice but doesn't book sessions.

    Is this something you guys see? It looks like I am seeing some yeses. Yeah. For sure. Yep. Definitely some agreement. Big yes. From Erin. Yeah. Yeah. I want you to actually get results from the site. There's nothing better than seeing that contact form submission come through in your email or a simple practice scheduling of a, of a consultation.

    That's what we want for you. You need your website to act like the conversion engine one that consistently guides clients toward action, helps them see themselves and invites them to do something. That means a site structure that is built to convert, not just exist. This is so much more than checking a box right now.

    Your website has the power to drive conversions or not content that leads visitors from skimming, hmm, to interest. My interest is peaked to inquiry. I actually wanna talk to you a plan for what each page is doing and why. That's why we've gotta go move beyond these one to three page websites. We have to have a serious intention and strategy behind every single one, and we need those strong calls to action to help the right people take the next step, obvious, but often missed.

    We'll show you in Confident copy how to structure your website to create the journey that leads from RightFit clients from interest to inquiry Over and over again, we walk you through a proven page by page strategy. Every page your website has a different job to do, and we're gonna walk you through that tailored to your unique niche, your practice setup.

    We're gonna show you how to choose what makes sense for you, and you're gonna learn exactly what to say and where to say it. Armed with the formulas, the examples of real life sites that are converting RightFit clients. Right now we have examples from sites that we actually know are producing results.

    Plus the beauty of this is you get feedback on your site structure so that you're never guessing. You can ask, is this the right move for me? The end result is a website that actually does the heavy lifting for your practice. Jen told us recently, my new copy, including via my site today profile, has been attracting clients and generating comments like, you are exactly who I was looking for and when I read about your specialty, I was so excited.

    How cool would that be if people told you they were excited after they saw your website? That's what I want for you. Nothing feels better than that, or Parker told us. I booked three initial consultations in one day with folks who seemed like ideal clients. One told me, I love your website. When I saw your site, I stopped engaging with the other therapists.

    I reach out to the other 10 tabs. Right. That was because your site conveyed that you were speaking the very intimate language that I only really get to use with my friends who really understand what it's like to be me. This person felt so seen. Parker said, thank you so much for helping me learn to arrange my copy in a way that keeps people reading so they know I'm exactly who they're looking for.

    That's the power of a website that acts like a conversion engine for you. Alright, mistake number three. Your marketing sounds nice. You sound nice, but not an expert. Worth $200 a session. This is hard 'cause you probably are nice. You're a therapist, hopefully you are right. You come across as caring. Sure.

    But not someone who commands premium fees. And there's a difference these days. You can't deny your warmth or compassion. I bet you do show up to room, to the room with those things, but you're not positioned as someone clients trust enough to invest in. They're paying for more than warmth and compassion in this market.

    What does it look like when you're making this mistake? A website that centers you and your approach, primarily not the client. My approach is warm and client centered. Okay. And vague phrases like, I'm here to support you in your healing journey. A lack of defined specialties or focus areas, a focus on branding and vibe.

    More on that visuals again, instead of substance or a general tone that's just kind of passive and easy to scroll past. Nothing grabs the attention. And that's not to say that you need to be, uh, you know, having bright colors and swear words on your website to capture attention. You can do this in an incredibly genuine and warm way, but it's different than just centering what it is that you bring to the room.

    Because at the end of the day, warmth alone won't command 200 plus a a session. This matters more than ever in 2026, 'cause we're seeing that private pay fees are actually rising. You guys are raising your rates even faster than inflation, but only for therapists whose expertise is clearly communicated.

    Warmth is expected. It's the baseline. Clarity and specificity are what are earning trust and buy-in right now. Okay. Clients, when this happens, don't see you as different or better than the next therapist on the list. And of course, sometimes another therapist is a better fit. Absolutely, let's bless and release.

    But if you are the right fit, I want them to know or you get a lot of visitors. But again, very few conversions. Sometimes this can be the issue. So it's not necessarily the conversion issue in mistake number two, but instead how people are perceiving you. Maybe consults ask you if you specialize in their issue rather than already showing up, knowing do you do couples work?

    You're like, yeah, I do couples work. I thought I said it everywhere. But they're not seeing you as that expert or full fee. Clients are hesitating to reach out because they're not as confident that you are the one I want, that you are the one experience for you. To combat this mistake, you really need a website that's built to cultivate both authority and connection.

    It is not to say you just need to be commanding premium fees at the expense of warmth, but instead in addition to it. That means marketing that is both deeply human and highly trustworthy. There's a way to be both. You don't have to do one at the expense of the other. Enough clarity and credibility that clients search engines.

    Even ai, recognize your expertise, right? Because that's actually what's ranking right now is your ability to be authoritative and client friendly, strong, specific language that signals premium value. Confidence. It's that intangible in how you describe your work on your site in your consults and your networking conversations and beyond.

    You've gotta have both of these pieces. Now, we show you how to exert that expertise without losing you. Remember when I told you way back in the beginning when I was introducing myself, I want you to be effective. I want you to get results. I want you to have a full fee, feel good caseload in a way that feels good to you, and not in a way that feels slimy or salesy, but in a way that is true.

    A way where it feels like an extension of you and of what a client would get in the room with you. So we're gonna show you a proven step-by-step framework for your home about specialty method, intensive supervision, all the pages, not just what to say, but why and how. All of these are also guided by SEO best practices and proven private pay approaches, things we've actually seen work in the market.

    Okay. Sean told us it's been a breath of fresh air to speak with clients who fit, whom I've been writing for. So Sean was putting it out there and actually hearing from clients that fit that bill and I'm showing that I have the chops to bring in clientele in the last six weeks, four clients fitting the niches I've written copy for, found me.

    It's very clear that the steps I've taken are working. I'm stoked. Amazing. Alright, this last one, we can't talk about 2026, not talk about ai, right? It matters right now. We have to be mindful of it. It's a great tool. You can get clients from it. So many opportunities here. But mistake number four that I'm seeing more and more rampantly is that you're relying on AI or templates or reversed engineered copy and it shows.

    So I wanna pause here. Do you use chat GBT or other tools for your marketing? It's okay if you do. I do. Got a couple nos. Okay. We got some big nos. We got some yeses. Okay. Absolutely. Yep. Absolutely. Okay. All right. We got some. I would say we're maybe 60 40 here. Sometimes. I'm scared it'll atrophy my brain.

    Katie, that's actually something to be mindful of. Um, sometimes. Okay, that's okay. Cha g, BT and AI are powerful tools, but this mistake I see show up when you've tried the plug and play guides. When you go to chat GPT and you ask for it to help you with your website or rewrite this, you peek at other therapist's websites and you become very inspired and end up accidentally reverse engineering what you think is working there.

    But the final result still doesn't sound like you and it's not bringing in the clients that you want. Right? What does it look like when you're doing this? Headlines that sound just like your colleagues accidentally or otherwise? It could go somewhere else. Phrases like safe space and healing journey that say nothing specific, or some of the chat GPT giveaways, like quietly.

    Quietly drives me nuts. Judge loves that one copy. That is fine. By all accounts. That's the thing. It's fine. It fits the bill. You, there's nothing fundamentally wrong with it, but it doesn't actually feel or sound like you. And when your clients are more discerning than they've ever been, when they're trying to sniff out whether or not this was written by a robot, it has to be human.

    We can't just be fine, we've gotta be human, we've gotta be excellent here. Or an overuse of cliches, stereotypical metaphors, you know, we've all seen those happen. It's like the, the, yeah. Safe space. That's a great example, Samantha. Um, that's, that's another, yeah, another good one. So the result here is you're not showing clients why they should choose you.

    You're just spitting out or regurgitating something you saw elsewhere. Like I said, powerful tool. We love ai. I'm actually gonna tell you about how we've, uh, continued to leverage it. But we gotta be careful because there are certain things AI can do for you, and there's certain things AI can't, and it cannot replace you.

    When you make this mistake, you fade into the crowd of therapists who are saying the same thing. Okay? Your marketing feels like Groundhog Day to prospective clients, which increases their skepticism. Oh, this sounds sort of like that other website, huh? I'm not so sure about that. We cannot afford to be increasing skepticism in your marketing.

    It's only creating friction where we need to be. Smoothing things over your site does not spark trust, urgency or connection. It's fine. It's fine, but it's not doing what it needs to in really moving people forward. You attract fewer inquiries or ones that don't feel like a great fit. Again, taking on clients because you have to, not because you want to, or you waste time editing copy that was never rooted in your voice to begin with.

    This is one of the best, or it's one of the worst things of going to AI and asking it to write for you, and all of a sudden you sit there and you're like, okay, maybe I wouldn't say that when they, maybe I wouldn't say that, but the end product is something you never would've said either, right? That's the challenge here.

    You need a website that sounds like you and does it its job. And if you're watching this workshop right now and you're being like, Anna, what does work? This, this list, these lists are what works. A clear voice that balances your warmth with your authority. Again, there's a way to do both copy that feels natural while still being strategic.

    There are giveaways. You guys are talking about M dashes in the chat, which you can p you can pry that outta my cold dead hands. I love the M dash, but there are giveaways if you're using these, these tools, right? We need it to feel natural, but it can still be strategic. We need it to do its job language that connects with clients and signals expertise to both those search engines and AI positioning that reflects your unique style voice and values.

    Do you wanna do you wanna know one of the only ways you can communicate your unique style voice and values is if you know them. Your marketing starts with a deep knowledge of you and what you bring to the table and why you are the right fit for some clients and not right for others. And then it's about infusing that into your marketing and a site that feels aligned with you and differentiated from others.

    There's something special you bring. We gotta figure out what that is. We gotta highlight that in your marketing now. We are gonna help you cultivate and develop your own voice, right? Confident Copy is designed to cultivate that voice rather than just fill in the blank templates that used to cut it. In this market, it doesn't.

    And so instead, we equip you with honing that yourself and then using it with intention. Now we provide frameworks deeply, deeply, specific frameworks that support finding your own voice rather than just filling in the blanks. You're gonna get real feedback on your writing as well if you join for the supported version, not just templates or theory, along with a hundred plus examples, so you can actually see how other therapists are doing it.

    They're there for inspiration, not duplication, but it can be really helpful to see what other people are doing, how they're structuring it to get inspiration as you use your own voice. Taylor told us that she had tried DY DIYing, her website, psych Today page, even about marketing courses, but nothing was working.

    She said Confident copy was different 'cause it wasn't just fluff, it gave her an actual strategy. She said, you don't have to have it all figured out where you start. If you guys don't know your niche right now, you don't know your voice. That's what we help you figure out. This program will help you get there.

    I knew you'd help me get a good website, but I didn't expect to learn so much about myself as a clinician. It's one of the most common things I hear from our students. I went and open-minded and your program met me right there. Now I love what I do, or Stephanie said I could have never found these words on my own.

    I walked away with amazing copy that I'm so thrilled to share with the world. I feel like I finally found the words that describe what I do and I practice is full now. It's awesome. Alright, so we went through our four mistakes here and I'm curious which of these mistakes hit home for you? One, you're trying not to box yourself in and you end up sounding vague and forgettable.

    So the client who's the, you know, therapist who's like kind of afraid of. The niche. Fomo. Maybe you treat your site like a business card, not a client conversion engine. I'm seeing some ones. Yeah, twos three. Your marketing sounds nice, but not an expert. Worth 200 or relying on AI templates. Reversed engineered copy.

    Alright. Seeing lots of ones, twos and threes. Couple fours? Mm-hmm. Yeah. Awesome. Okay, so definitely resonate, resonating here. Now one other bonus, and this is something I think is especially prevalent because of the use of AI and the availability is you think you can just go to these tools, but you're doing it alone.

    And therefore, like some of you said at the beginning, you have no idea if it's working. You are like, I, I have the website. Is it doing what I need to? I'm not sure. Right? So you end up tweaking and rewriting and refreshing your analytics every single day. Open it up and see how many people visited yesterday kind of thing.

    And you're wondering what needs to change, but it's impossible to know what's helping or what is silently killing your conversions. And you had no idea. The fact is that in a market that's more discerning, when your clients are sniffing things out and making decisions more thoughtfully, these small conversion issues, they compound faster than they used to.

    And then guessing gets really, really expensive. 'cause you're sitting there wondering, well, if we made this change, we made this one, maybe that could compound in a positive direction for you. Right? That's really why Confident Copy is as powerful as it is, is 'cause not only are, not only are you learning what to do, but you're getting the community, the feedback, the coaching, to know if you're doing it right.

    That's what's so amazing about the supported version of this program. Bria Bria, did I see you here? Bria? It's so fun to see confident coffee students here. We don't actually like actively, um, market this to them, but I love when I get to see 'em anyway. Um, but Bria said that this program has been the best beneficial, um, the most beneficial investment she's made in her practice.

    It's easy to follow so many ways for support. I really can't thank us enough for professionalism, simplicity, and really feeling like you had great support along the way. So amazing. Um, and Brita, if you are here, it's great to see you. Um, now this, this fourth mistake or this fifth bonus mistake of not doing things.

    Alone. That's actually why we created this bonus. Um, Monica, who is here, uh, in the webinar, she and I came up with this, uh, conversion audit. And it's the bonus that we're offering just to folks that join us today. After you launch your new site in Confident Copy, you can submit it to us and then we review it for strategy, for user experience, and for flow.

    So you get a gut check post-launch. Hey, is this doing what it needs to, is this optimized? Is this gonna help people? Are we gonna grease the slide right from people learning about you to inquiring? And this bonus is, is available just for you guys, uh, for the next 48 hours. So today we've looked at a lot of things, right?

    We looked at the biggest website mistakes that therapists are making that are keeping them from booking premium fee clients, all backed by data. You learned what the most successful full fee therapists are doing differently right now. You saw what needs to happen in order to stand out in saturated markets, how to be the one out of all the tabs.

    You learned the way your website can increase trust, decrease skepticism, and drive conversions from RightFit clients. You saw how your words determine whether clients, AI and search engines view you as an expert. At the end of the day, your words drive those decisions. Now, based on what I've seen from you guys in the chat, what I know of clinicians like you, you want to attract premium fee clients without selling your soul on social media.

    You want a clear client converting website, not just another generic template, right? You felt like your words aren't doing your work justice. You know you're a good therapist, your clients get great outcomes. You just wanna do more of it, and you want your marketing to represent that, and you're ready for that to change.

    You want marketing that helps you stand out in an increasingly saturated area. The saturation ain't going nowhere, right? But you know, you've gotta stand out. You wanna finally feel proud of how you show up online and off. There is something to be said about the confidence that you bring into your marketing.

    Your clients can sniff it out. We can't measure it, we can't touch it. But something about knowing yourself, it matters. And I really do believe that it's your time to do this with a proven step-by-step system. If that's what you're looking for. I want you to show up as the expert that you are. I believe in your expertise and in this market.

    You've gotta lean into it even when it's uncomfortable, even when there's more to learn. There always is, but you have the power to transform your clients' lives, and that expertise deserves to be in your marketing. I want you to stop guessing and start writing and marketing with strategy instead of wondering if you're doing it right.

    And I want you to finally feel confident in what your website is saying about you, that it feels like an extension right now. Remember, nothing I've shared with you today is theory. Or ideas. I wouldn't sleep well at night if I was blowing smoke up your skirt. It's why I've been really real about the fact that it is harder right now.

    Things are different. These are the things that therapists have done to achieve legitimate real life results. Okay, these are from the last year. That's important for me to tell you because I have testimonials from six years ago that sound really nice. They're not as realistic right now. Hey, I've heard another week and another full private pay client.

    Her words today, the opening paragraph and bullet points on your homepage resonates with me so much. My website is my powerhouse consistently. Thanks to the leadership and support from Confident Copy or Rhonda said, I've actually had two new consultations scheduled through Psych today. The data shows US Psych today still works and surprised 'cause my psych today is usually dead or Noreen said she'd gotten four new clients in the last two weeks and had just updated her homepage.

    With another new client. Now, I don't want you to keep taking on the poor fit clients, the ones we were talking about, where you know they're not a good fit. You kinda get that pit in your stomach because something's better than nothing. I won't want you to keep having to be overwhelmed by this idea of marketing and unsure if it's possible to be private pay in 2026.

    It is, and it takes real, legitimate work and effort. But this foundation can set you up for success. And I don't want you to keep trying a million different things, selling your soul on social media if you don't want to. I don't want that for you. Wondering where your next client is gonna come from. I want you to have that engine.

    I want you to start getting clients with a proven process for attracting full fee clients and without this enrollment getting support every step of the way. 'cause there's nothing quite like that now. I've been talking about confident copy here. The flagship program truly for therapists who want to want, who want to create a website that attracts right fit, full fee clients, and the confidence to market it well, that's what we're aiming to build here with Confident Copy.

    You're gonna feel a hundred percent confident in your niche, and you and I are gonna go back and forth until you get there and the expert that you are, we're gonna say goodbye to writer's block to imposter syndrome, to constantly second guessing yourself. Those things might still come up. You're gonna get support to work through them.

    Okay? You're gonna write strategic client-focused website copy that has clients saying, I feel like you were talking right to me. Remember what Monica said at that beginning story that she was actually hearing clients read copy back to her. I want that for you. Create a Psych Today profile and a video that stands out from the crowd.

    Like I said, psych today still works. Is it gonna fill your practice right now? No. Is it a powerful strategy for ranking on AI and getting clients? Yes. So we're gonna show you how to do that. Well, I want, I want you to finally feel proud of how you show up online. Like I said, there is something to that.

    It's intangible, but it matters. Now let's take a quick look. At how Confident Copy is structured and what we cover. You can get all the details for this on our program page. Monica, if you don't mind dropping that link, um, there's a, an outline of every module, but in general, here's the process. Weeks one to two, you're gonna nail your niche.

    We're gonna guide you through my magnetic niche method of process. You're gonna get coaching and support. You're gonna profile your ideal client, and you're gonna establish that red thread I mentioned all the different types of clients that you enjoy. We don't have to say goodbye to them. We can find a way to market to them.

    Then we head into specialties and SEO. This is where you start deciding what's the purpose of each of the pages of my website? How do I make sure that they are optimized for Google, that they are actually going to meet people at their point of need. So you're gonna get insight into what your client is searching for.

    You're gonna create that site outline that dictates everything you do in the program. And then we head into homepage writing. So this is how we actually begin the writing process with you. You're gonna write a life change statement that communicates and summarizes the work that you do, and you're gonna create those client attracting words for every single section on that journey down the page.

    After that, we rest. We built in rest to this program 'cause we believe it's so powerful. So we have what's called a rest and realignment week. We have three of these during your 16 weeks in Confident copy. Maybe you step away, maybe you catch up, maybe look at things with fresh eyes. Maybe you keep going, but you have that option.

    Then we get into the About page. This is not about you despite the name, and so you're gonna learn a new way of talking about the work that you do and start getting clear on what sets you apart and we're gonna encourage you to lean into it and to own that so that you have true to you. Copy for your about page.

    Then we rest again. The about page often asks a lot of you. We have two weeks set out for it. We take a quick rest, then we get into specialty pages. These are the heaviest hitters Strategically for you. We have four weeks set aside for this. This is where you're gonna be walking away with Google optimized copy for each specialty page of your website.

    That might be a topic like trauma or narcissistic abuse. It might be a demographic like lgbtq plus folks or moms. It might be a method like EMDR or brainspotting or IFS. We're gonna help you decide together which of those to do, and then we have a unique framework for each. Then we rest again. Then we dive into our final two weeks standing out on psych.

    Today we're gonna show you how to take all the hard work you put into your website writing and apply it to psych today. And then we map your marketing. The final week of Confident Copy we revamped in late 2025 because we realized you needed to be better equipped as you left the program to know what comes next.

    Like I said, I'm not gonna blow smoke up Your skirt is be, is building a successful full fee practice right now. Requiring work. Absolutely. Can you sit back and experience it passively? No. So what we do in this module is we equip you with all of the most popular ways to market your practice and get, and help you to understand if it's the right fit for you and if it is, what next step to take.

    So it's about mapping your marketing and understanding, okay, what's a non-negotiable? A solid website and a good network. What can I add on here? What would be meaningful for connecting with these clients? So you're gonna be equipped as you leave the program with what comes next and how to fuel that client conversion engine.

    That you've built now, in addition to the curriculum, you get lifetime access to our trainings, our resources, and our recordings. When I say lifetime, I mean it. I bought something so that even if the business goes away, the course still stays. It's not going anywhere. 16 weeks of live coaching over the course of this curriculum, weekly hot seat copy reviews, you wrote your about page, awesome.

    Submit it to us for a chance to be reviewed. Live on the call, a 24 7 private Facebook community, and a pay in full bonus. If you decide to do that. We have an incredible, um, fee setting course if that's something that you're interested in. Now, one thing I have to let you know about this is the last chance to enroll with live support until August, 2026.

    The Confident Copy curriculum will remain available, all of the trainings, workbooks, guidance, but if you're someone who wants that live coaching, if you want the community and the feedback, this is gonna be your last chance to enroll until August, 2026, later on this year. Now to help you out even more here, I mentioned we're leveraging AI in some brand new ways.

    I would love to introduce you to Nelly. Nelly is your confident niching coach, and Nelly and I have been hanging out the last couple months. She's trained in our magnetic niche method and insights from coaching over 1000 therapists in their niche specifically. So she's gonna help you craft a compelling true to you niche.

    She is trained on exactly how I look at niches, how we think about them, red threads. So you have someone in your back pocket for help with this, along with the guiding guidance and coaching. That we offer live along with Cali 2.0. So our current, uh, confident copy students, you can go take advantage of Cali 2.0.

    We introduced Cali 1.0 in August and the feedback, I've gotten some, I've had some people tell me that that alone was worth the price of enrollment. Uh, this is your Confident Copywriting assistant, uh, Cali's newly updated for 2026 and really helps you get out of your clinical brain and into the language that's gonna drive connection and conversion.

    Very, very different than going to AI right now and asking for help because these guys are trained on Confident Copy and they're not going to write your copy for you 'cause that's something only you can do. But they are gonna make it better and easier. Next up, 50% off Squarespace templates. If you are interested in the design side of things and needing support there.

    Our Confident Copy program pairs beautifully with our Squarespace templates and you secure a 50% off coupon there. Next up. So excited to tell you about this one. If you guys don't know Audrey Shane, she's an incredibly brilliant clinician. Um, and she has gifted us the client conversion code, which is a mini course on upleveling your client consults.

    And she teaches you her process for booking private pay clients. She's currently full at 400 plus per session. You get immediate and lifetime access to that as well. Couple more bonuses, a fees and investment page template. In a market where clients are more discerning, it's important that we're communicating your fees really thoughtfully.

    So if you are a hybrid, uh, clinician looking to book more full fee clients or you're, uh, full fee only out of network, we've put together a template that helps you create a compelling page to communicate the value of your work to clearly and confidently state your fees and to also provide some of that psychoeducation.

    Clients don't realize, um, often realize when it comes to. Using, um, using their insurance. Uh, so we have a, a brand new template, uh, that I just put the finishing touches on last week. Next up, something we've never done before. Accountability partner matching. Now we created this 'cause we've seen how effective it is for therapists to work together in confident copy, along with Monica and myself for sure, but with one another.

    And so you are gonna actually pair you, our team is going to hand pair you with another therapist in the program who's in a similar niche or location or, or has similar goals to bring your copy to life. So we'll introduce you two and you guys can support one another. Okay, two more bonuses actually. Well, we have the third one anyway, then we're adding on four bonus copy clinics.

    Now every month Monica hosts our copy clinic, uh, where she coaches clinicians on their copy. They can submit their homepage, the about page. Then Monica reviews it and provides incredible feedback. We've doubled your opportunities for that. So now you have eight copy clinics during your time in Confident copy.

    Just more and more chances to get eyes on what it is that you're writing. And then finally, we have our CC Alumni community and our brand new alumni check-in sessions, which is a way for you to ask questions after you enroll in conf or after you graduate from Confident Copy. And I'll answer them on our marketing therapy podcast.

    So just ways to stay, uh, connected even after. Alright, the last one is that Free Conv Conversion audit. I mentioned this is only available to you who's here on this workshop. After you launch your new site, a CC Coach will provide an in-depth review for all conversion related elements. We have a big framework and kind of scorecard Monica and I built, so you know you're confidently sending traffic to something that's gonna work for you.

    This is only for attendees and it does expire on Friday. Right? You'll get an email reminding you of this, but do know that now if you add all that up, it's over $3,000 in additional bonuses. Awesome. I've seen some people say this sounds expensive. You're right. If we charged the value of every single one of these, it would be over $12,000.

    Probably north of that typically confident copy is 2,497. As part of this enrollment period, we are offering a $500 discount, which is mo more than we've ever offered during one of these enrollment periods, which is about 85% off of the total price there. We do have some payment options as well. You have this pay in full, uh, which I mentioned.

    You get that fee setting mini course as a bonus there. We also have a four payment and a six payment option if you're looking for something more flexible. Now, if you're looking for something a bit more VIP, uh, we do have for what's called CC plus, and there's only three spots available because it does demand a lot for myself and my team.

    But here you get a kickoff call with me for one-on-one sessions, a complete review of your copy, and then we build, design and launch your website for you. Um, this is $800 off, which is again, a, a discount. We've never offered like this, so. Uh, one other thing, if you're sitting here and you are a, a, um, alumni of our Failure Practice Formula program, you do qualify for a credit toward your enrollment, and you're welcome to reach out to us for a custom code support@walkerstrategycode.com.

    Now, since we're big on numbers, I love data. If you were to hire me and my team to do this for you, the investment is over $4,000 to write your copy, and we love to do that if that's the right fit. But at the end of the day, I know this comes down to ROI, like you guys have real life budgets and practices that matters to me.

    Now, the ROI when we look at this is clear. If you charge $150 per session and usually work with clients weekly for about six months, you need 0.49 clients. If you charge 175, but your clients prefer monthly, over an entire year, you need 0.83 clients. Maybe you charge 115, but you do short term weekly work.

    You need 0.95 clients in each of these scenarios. If you get just one client. You'll already have made a profit. Not to mention that client is likely to be a great fit for you, right? How good will it feel to look at your calendar and be excited about who you see there? Ellie told us, ask yourself how you feel after you get out of a session with your perfect fit client.

    Do you want a whole caseload like that? Every time I end a session with my perfect fit clients, I'm grateful for all I learned in cc. If you wanna do those same numbers, those screenshots that I gave you, head to walker strategy code.com/roi and you can calculate your own. Put in those numbers, sit with the data.

    I get it. And I also want you to know if you're a bit skeptical right now, that's okay. Like I said, skepticism is healthy right now, I'm the same way. Uh, Evangeline told us. I'll start by saying that I was initially hesitant to invest in this program. My two main reasons were the cost and the belief it would not provide more in-depth support towards my marketing.

    I can confidently state that after my experience with Confident Copy, I have nothing but wonderful things to say about my time. Or Samantha said, excuse me. As someone that is very wary of every program that people are pushing to help you fill your practice. Anna's confident copy program was 1000% worth every single penny I walked away with mounds of new information, new skills, and networking connections.

    Here's what I wanna offer to you. If you wanna chat about whether this is right or not, send me a DM on Facebook or reply to one of our emails. That's all you gotta do. Just hit reply. I have time carved out to sit in the inboxes and talk to you. I will always be honest if I don't think this is right for you.

    I regularly tell people they don't need confident copy, so know that you can reach out on that. You do not need to be a good writer for this. You do not need to already know your niche. We're gonna help you, but you do need a proven plan. I want you to stop spinning your wheels and I believe that the support to execute it will get you where you want to go.

    Now we need to get to giveaways and if you guys stayed to the end, I wanna honor that. So I'll come back to this. Let's do some giveaways. Monica, can you grab those names for me? I have just a handful of slides, but this is important to me. If you stuck around for an hour, I got to chatting. I do that sometimes.

    Alright, Monica's given me some names. Let me get it loaded up here.

    The R-O-I-U-R-L again, while uh, Monica's getting those names, it's walker strategy co.com/roi and I'll take you to that. Alright, let's see. Let me first up. We are giving away 50% off Confident copy. Our 50% off Confident copy is Melissa Moore. Melissa Moore, if that's you, you're gonna send an email to support@walkerstrategyco.com.

    Monica can place that email into the chat for us support@walkerstrategyco.com. Congratulations, Melissa, our winner of the free VIP review. So this is, if you join Confident Copy a coach after you graduate is gonna review every single page that you wrote in depth and provide a video of each one of those.

    Haley Wood, you are our winner for that. Haley, congratulations. So you can email support@blockerstrategyco.com. We'll give you information there. And then last up a free Squarespace template. Anyone want one of those? Carrie W. Carrie W. That's for you. So again, support@walkerstrategyco.com. Woo-hoo. Carrie, that's you.

    Send us an email, we'll get you set up with everything you need there. Alright, we are at the top of the hour. There's a couple more things I wanna chat about if you're able to stick around and then I'm gonna. Sit here and answer questions. So if you, uh, are wondering about Confident copy, let's absolutely do that.

    A couple of wins I wanted to pull from recent students 'cause it's important to me again that I'm sharing information that's up to date, not six years old. Kristen told me recently that Confident Copy allowed her to grow from solo to private pay group practice referrals were consistent even through the summer of 2025.

    She said, I'm sure people tell you all the time, but the, your program was the number one game changer and changed my life. Julie told me just, uh, at the end of the year, December of last month, that thanks to Confident Copy my caseload went from zero private pay to 80% full fee. So a great example of a hybrid clinician.

    It was by far the best investment I made in my practice. That's what I want for you. So I'm wondering if you're gonna be next here and if you're sitting here, like I said, we're gonna get into q and a. But before we do that, I wanna ask you three questions. This is gonna help you evaluate one, would joining Confident Copy get you closer to your goals?

    Two. Does this increase your chance for success versus figuring it out on your own? Three. Can you figure out how to make the investment work? I never, ever, ever, ever, ever want you to join Confident Copy if it puts you under significant financial strain. Absolutely not. If this is the difference between you being able to do what you need to do financially, now is not the time.

    If your answer is yes to these, then jump in. If you wanna secure that conversion audit bonus, join with the code website when you enroll, and that will activate your bonus in the system. I want your website to do the work so you can do yours. That's really what it comes down to. So walker strategy code.com/confident-copy, click and roll.

    Um, enroll now on either on Confident Copy or cc plus Choose your payment plan. Like I said, there's that one payment, four or six drop in your coupon code. To activate your bonus, click enroll now and then you'll dive right in. You get immediate access to the curriculum and then we'll all kick off together February 2nd.

    Okay? Now a reminder that that conversion audit bonus that does expire on Friday, you are right now as we speak, getting an email with all of these details. Don't feel like you have to remember all of them, the code, the links, everything you need. But remember that doors to this reopening and the access to live support will close for good next Thursday, the 29th.

    So you do have some time to think on it, but if you want that conversion audit, definitely jump in before Friday. If you're not able to kick off February, uh, second, that is absolutely okay. You'll get a replay of the, uh, kickoff call and can join us when, when you'd like. Alright, let's get into some questions.

    Let's get into some questions. I see some good ones. I'm gonna come off a screen share. You guys don't need to see. More of that. All right. If you have a question, do me a favor and drop it just into the chat. I'm gonna monitor just the chat. I know there's also some, um, there's like a q and a function. Um, all right, what do we got?

    Um, Emma, how can we DM you? Uh, you can reach out to us on Facebook or Instagram at Walker Strategy Co. Or you can email us, excuse me. hello@walkerstrategyco.com. All right, Jessica, if you are also using your wait list code, if you're a member of the Confident Copy wait list, you'll automatically get the conversion audit.

    Uh, we have a little thing in the system, and if not, we're always make sure, make sure that you, uh, can get that all. Shereen. Can we write this off as training expense on taxes? Disclaimer, I'm not a tax expert or an accountant, however, most folks do write this off as a business expense. Yes. Janet, the day and time for live meetings.

    Great questions. We have weekly calls every Thursday at 11:00 AM Eastern. It's a 60 minute call. If you are not able to join, you do not need to be there live to qualify for copy review or to submit your questions. And replays are always available by end of day Thursday each week. Uh, we've had people join and leverage the Facebook group even though they have a session, you know, a standing session on Thursdays.

    But that is when those, those call offs calls are, um, amazing. Yes. Thank you. Where do we recommend listing your fee? Um, not on your front page. Definitely on your FAQs, not on your about page, your FAQs or the new fee and investment page template that we're providing as a bonus this time around. Um, that'll be another powerful.

    Uh, powerful resource, Jasmine. So the program is a mixture of an on-demand course and trainings and group coaching. Uh, so you have access to lifetime access to the trainings and workbooks and you'll complete those, uh, you know, according to your schedule. And then we come together every Thursday on those weekly coaching calls.

    And then you're welcome to use our Facebook group 24 7. Monica and I have a guaranteed one business day response time. So we're gonna jump in there and answer your questions. Our commitment and confident copy is really, if you have a question, you're getting it answered or we're pointing you in the direction of a place where you can get it answered.

    Absolutely. Um, Squarespace template. Um, Cynthia said I have a Squarespace template and have spent ages on SEO, but I have to start from scratch if I changed all my copy. No, Cynthia, you can actually preserve any SEO that you currently have while updating and improving your copy. Um, and we have some resources on that, um, and are happy to support you there.

    Um, I see some alumni interested in our conversion audit. Monica, will you make a note of that? Let's chat about our options for, for that. All right. Um, Francis said, what about website analytics like Google Analytics to provide data on website performance? Yes, Francis, I love that you like numbers like me.

    Uh, we have an entire bonus course called Demystify the Data, uh, where we teach you to understand your Google analytics, but also to look at and interpret them. So not just what to do, but what the heck is the saying to me? Um, we have a bonus course all about that. Um, do you have to use our templates? No, no, no, no, no, no.

    You do not. If you are on Wix, guess what? You can have an incredibly effective website on Wix, Kristen, who had the solo, um, solo to group private pay practice. She's built on Wix. You do not need our, our templates. Um, they're a great tool should you, you know, need help in that area. Does this work with virtual only practices?

    Norma? Yes. Great question. Absolutely. You do not to be, you do not need to be in person to leverage this and, and our online only students have gotten great results in this market. Being in person does lend you something. Um, but it's not required that you be in person Uhuh. Nope, Amanda. You do not have to, uh, throw out what you've already done, uh, on Squarespace or on any website.

    Our templates are not required and, and what you do in Confident Copy can be incorporated into any platform. Yeah. Yeah. Tracy asked about the, uh, option to add on the VIP copy review when you're enrolling. This is a great option if you're someone who says, all right, I'm gonna take advantage of the Confident Copy support, but when I'm done, I want like the final check.

    Um, and so it's a guaranteed review of five website, page five website pages, and a Psych Today profile after you're done. Um, so Monica or myself will review that in depth and you'll get like a 10 to 15 minute video per page looking at everything that you've developed. So it's, it's great for that person who wants kind of that final review, but you're absolutely gonna get eyes on your copy and feedback as you go.

    That's right. Norland. So the signup gets you the 9 9 19 97 $500 off deal. Would I ever suggest a video on a website? Yes, Gabriela, the reason it's not part of our standard is 'cause most clinicians I've met aren't interested or excited about being on video, but it's a powerful tool if it's something you wanna do.

    And we love seeing therapists take advantage of that. Yeah. Yes. Um, Jasmine, do we have, um, our option for Confident Copy Plus also has payment plans? Yes. There is a four and six month payment plan as well. Amanda has a DHD and doesn't do well with on-demand learning. Are there alternatives live versus on-demand?

    Amanda, thank you for that feedback. Um, we've had many neurodivergent students come through and, and being mindful of that's very important to us at this time, we don't have any live training options. Uh, so the on-demand learning is part of how Confident Copy works, but, uh, maybe we can put our heads together on, on something for the future there.

    Maintenance of the Squarespace site work, Carrie Ann, great question. Um, Squarespace makes it pretty dang simple, uh, to, to maintain those sites. It's not like WordPress where you're having to make sure that plugins are up to date and things like that. Uh, so you're in good shape there. Um, Genevieve, you do not necessarily have to get the template now.

    Um, some people find it really energizing to write their homepage copy and then insert it. Some people find it distracting. Uh, so it really comes down to how you prefer to work. Allison, uh, how much time are people putting in per week? That's a great question. We estimate about three to six hours per week.

    Um, again, hoping that you'll set aside some rest and realignment time as well, but that tends to be the average. Marina, do you offer any discounts on the VIP version? Do, do, do, do. You're not interested in group coaching calls that might, you might be a better fit for our done for you services than Marina.

    You can learn more about those@walkerstrategycode.com slash services. And there's a link to schedule a discovery call with me there if that's a better fit for you. Which do I recommend more Wix or Squarespace if you're starting from scratch? Squarespace for sure. Um, it offers some additional kind of functionality and user friendliness that we like, but like I said, you can be incredibly effective on Wix.

    Awesome. Photos for psych today. That's an interesting question, Kaylee. Um. Your headshot has to be rock solid. Um, and kind of similar to Google Business Profile, the more completely you can fill out a site today profile, the more likely it is that the algorithm is gonna honor that. So if you have in-person office images and things like that, absolutely incorporate those as well.

    Most importantly, you gotta have a video. You gotta have a video, I'm sorry, but you got to, and we'll give you a script and confident copy for that. Yeah. If you're interested, a couple folks are asking like, Hey, I already have a site, you know, do I need confident copy? That's a great thing to send me an email on.

    Um, I will get back to you. I'll take a look at your site, so include a link to it and I'll let you know, Hey, it looks like Confident Copy would totally take this site to the next level. Sometimes I see it, I'm like, you're doing great. Here's a, here's a different, uh, suggestion. So if you're interested in that, absolutely feel free.

    Awesome. Yeah, Quin said, uh, they started on Wix and moved to WordPress. All right. Yeah. Dalia, um, hello@walkerstrategyco.com if you'd like to, to send that our way. All right. Those of you that are still here, if you have more questions, put them in. And also, if you're sitting here. Uh, why tell me I'm on the fence because what if you wanna share that with me, I'm happy to address those things.

    Like I said, you're also welcome to reach out, but I'm on the fence because dot, dot, dot, what is it?

    Yeah, Michelle's asking to review the difference between VIP and cc. Um, so I think what you're talking about there, Michelle, and correct me if I'm wrong, um, is Confident Copy and then Confident Copy Plus, which is our VIP experience. Um, so they're the same program. Confident Copy plus gets the added one-on-one time with me.

    So we have a kickoff call and then four one-on-one sessions, the complete review, and then we build and design the website for you. Uh, so if you, if you've ever seen any of our wsc studio websites, um, walk us strategy co.com/portfolio, um, you can see some examples of that design, um, work that we do. And so we'll take your copy and actually implement it.

    Um, Dominique, we don't at this time have, um, any discount codes on our Squarespace templates, but we do have a handful of sales per year. So definitely keep an eye on your, uh, on your email. Awesome. Absorbing every word. Already joined. Awesome. Brenda said hesitation in that my site is currently being built.

    Yeah, I don't blame you, Brenda. If, if your site is already in progress, you know, how do we know if, if this would take it to the next level or not? If there's something in progress that you'd like me to look at, um, like I said, you're happy, you're welcome to send that my way, but I hear you on ROI, especially if you're mid project, so, you know, maybe this isn't the right time.

    Maybe you evaluate if it's working and then jump at a kaita copy later. Like I mentioned, this is the last chance to join with live support until August, but you can enroll in the curriculum at any time. Um, so you can go through the, the trainings, the workbooks, AI tools. Everything that we're talking about here as it relates to the curriculum, Katie, the difference between Failure Practice formula and this Confident Copy program.

    Yeah, Katie. So the Failure Practice Formula was a bestselling course for us for over five years, and it was sunsetted at the end of 2025. Um, it was incredibly powerful. Over 1500 therapists enrolled in it and got incredible results. The reason failure Practice formula is no longer, um, available is because as I looked at the market, I really felt that the kind of fill in the blank, um, very templated version of Failure Practice formula was not going to equip clinicians to stand out quite as well as Confident Copy.

    Uh, so that's why Confident Copy is our primary program now. Ashley tried a coaching service before and failed to get the results I hoped for. I hear you on that, Ashley. I think a lot of of people can resonate with having enrolled in something had hopes and not gotten what they wanted. And I think it, it's really important to me that you come into confident copy with clear expectations about what's gonna happen.

    Um, what we have seen when we look at the therapists who get the best results, have the best experience here, uh, is that when they take advantage of the support available, you're joining the supported version. I expect to see it in there, right? I want you to take advantage of it. That when they take that advantage of it and when they have the long game view on their practice, they recognize, uh, that clients don't come in on autopilot these days.

    I used to use that language, bring clients in on autopilot. I've scrubbed it. If you ever see it somewhere, send me an email and tell me. I don't use that language now. So therapists have to come in with, you know, kind of good expectations about what's gonna be required of them next, but recognizing that the process, the framework that we're gonna give you here is designed and proven to equip you to do that work over the long term.

    Um, so I hope that's helpful for you. Jasmine did Lim, we love Lim. Um, and found that it was hard that people were at different starting points instead of walking through the process together. Jasmine, that's actually one of the reasons we're moving toward, um, closing, um, life support enrollment until August to offer a bit more of a cohort experience.

    Um, now, should you join as part of this enrollment period, we do have some incredible students who are currently in the program. Um, and you can learn from them as they go ahead, but you'll be working together with this cohort primarily and, and really getting to work alongside each other through the process.

    Jessica has had trouble with both Eminem and FYPF because you can't think of the right words to describe who I am and what to do. I need to hear that. I can get good support to work through that. Jessica, thank you for that. Um, and that's actually exactly where I think Confident copy steps in. Um, that's the beauty of live support.

    Um, when you're feeling stuck, this is what can sort of like nudge you around and get you unstuck sometimes with our AI tools, Callie and Nelly are incredible assets in this, but also just the real life feedback of Monica or me looking at your copy and saying, what if we said it this way or I hear you wanting to say this.

    Here's what I might suggest. You're gonna get some tools that you didn't get in those other programs of ours, um, to, to do this work. Um, Kie ask, is there a way to support folks in keeping up with the work through the 16 weeks so we don't fall behind Kie? Great question. Um, we're really thoughtful about this, uh, because.

    We structure the program to be 16 weeks long while recognizing everyone's experience is going to be a little bit different, right? Um, life happens and things like that. But we do send weekly pacing emails with kind of the to-do for this week. So not, here's everything you're doing in the program, good luck.

    Here's what to focus on this week. Um, and then we, we also encourage you that if you feel a sense of being behind, which is common, that that happens, that you don't stay there. Don't stay there by yourself. Raise your hand, ask for support. Let us know how we can help you. Um, don't stay stuck. You're gonna hear me say that a lot in Confident Copy.

    Yeah. Um, Francis, I've done a similar program in the past, but didn't follow through on their suggestions and direction. How do you support your participants to keep them accountable? What a fantastic question. Um, our new accountability partner matching is one of the reasons we did that, uh, because we've seen how valuable and how.

    How, how much having an accountability partner can actually influence your ability to do the program. So that's a really cool addition that we're offering here. Francis, one of my other favorites, Monica, who's been here, she will follow up with you every single Monday on how things are going and what you're working on and what you said you were gonna do if you ask for it.

    And we're not gonna go chasing you down, but if you ask for it every single Monday, you'll have a message from Monica saying, Hey Francis, you said you were gonna work on your, the first section of your about page. How'd it go? What questions came up next week? Hey, Francis, you said you're gonna work on the second section of your about page.

    How's it going? What, what questions came up? So we really do, if, if you engage with us, we're gonna engage back with you and really help you keep moving. All right. Couple more. Alison, I'm trying to decide if it's the right time. I'm in rebuilding my private, my practice phase. I need to revamp my website, clarify my work, and I'm actively promoting a gathering group for a retreat in May.

    Can't decide if saying yes to cece right now is more than I can do well right now. Like what's my priority right now? Oh, Alison, I hear you. Really cool. What you're working on for that retreat, it sounds like, and I encourage you to sit with that and be honest with it. Um, what is your priority right now?

    What do you wanna see happen between now and the middle of the year? That's what I would encourage you. Like what are, what are those priorities? Um, if, if the goal is improving your website and revamping kind of your presence as a whole, your message who you're talking to, sounds like confident copy would be awesome.

    If you need to double down on your retreat and focus there, focus there and confident copy will still be here. It'll, it'll, it'll, it'll be waiting for you. Um, um, I'm not sure if I'm saying your name right, an anime an an, an Amy. Sorry if I'm saying that wrong. Said more. I need more handholding at this point in time.

    I hear you. Um, this isn't the right format for everyone. Like I said, we do also offer done for you services, and if you enroll in Confident Copy, um, there are options for adding on one-on-one calls with myself or Monica, that kind of thing. Uh, Lauren said I'm on the fence because it's quite the investment I'm saving for EMDR training.

    Not sure which would grow my business faster, but can't afford both, unfortunately. I hear you that, I hear you on that, Lauren. And investing in training and things like that is, is of course another huge element in your, in your, um, practice life. Um, I'm not gonna comment on, you know, confident copy is more important or is going to, um, grow your practice faster than EMDR training.

    I, that doesn't feel in integrity to me. Um, but I, the, the one thing that we've seen for clinicians that are actively pursuing other certifications is that the work that we do in Confident Copy, actually incredibly clarifying as they add that on. So you don't, you're not identifying Lauren just as, oh, I'm an EMDR therapist now it's, I know what I am.

    And adding on EMDR is only making that better. That's kind of something that I've seen there. Um, joy is interested just in the curriculum for confident Copy. Joy, thank you for asking. We will be making that available very, very soon. Um, just the, the curriculum without the coaching. So keep an eye on your inbox if that's not something, if you, you're not interested in the support.

    Um, late next week, the following week, we'll be offering just the curriculum moving forward until August. Yeah. Alright. Brittany said I'm a member of two other communities that hit on similar ideas. I'm not sure if this community would make sense or add new information for me. I also don't love Facebook groups.

    I hear on that there's, Facebook has its issues, doesn't it, Brittany? Um, as far as being a member of two other communities that hit on similar ideas, there are absolutely other programs out there that. Are excellent A, um, and that treat and treat that, uh, help with, with similar things. Confident copy is as I know it.

    And I've been in the, the space now for almost six years. Six years, seven years, oh my goodness, seven years. Um, that confident copy is the place when it comes to niching and writing for your website that if that is a top priority for you, you are gonna get deep, deep, deep expertise in this area, uh, from this program.

    Do, do, do, Laurie said if, um, have already spent money on my website in another program, anxious will not make a difference in my struggling insurance and 5% self-pay pace practice. I hear that anxiety for you, Laurie. Absolutely. Um, like I said, if you're interested in me getting eyes on your website and letting you know, if I think confident Copy would actually move the needle for you, you're welcome to send it to me.

    Sometimes the answer's no. I would say 40% of the time I probably tell someone, Hey, come, a copy could help. I don't think it's the needle mover for you. You're gonna get an honest answer from me, so please feel free to, um. To reach out about that. Leanne said, I don't trust my assessment of what I need at this point.

    I hear you on that, Leanne. Sometimes it's hard to, to be in touch with that part of yourself, huh? Um, I think I would, I would really sit with what you learned here. Um, and you know, some of these mistakes we talked about, are these priorities for you? Are these things you can see yourself in, um, or, you know, wherever you are and where your goals are.

    Is the gap something else? Um, did we expose a gap here that could potentially be served by confident copy or is there another gap that is worth your attention here? That's what I think on. All right. You're so welcome, Ashley. Absolutely. Marina. Great. I'm have a lot of emails waiting for me when I sign off.

    Katie said I did another program that's very do it yourself and ran into a lot of bento blocks that kept me from even narrowing down my niche. How would your program be a support to me in this? Would the bonus AI tools better help me? I also have no website building knowledge. Will this, uh, program be a good fit for me?

    Um, Katie. The power of joining the supported version in particular is that not only do you get Nelly and Callie who on their own are incredibly powerful, um, in helping you get out of these mental blocks. Um, but you're gonna get a real person, um, niche support thread. It's a weekly thread in our Facebook group that goes live on Tuesday, uh, is where I hang out all the time.

    And you and I can go back and forth, back and forth, back and forth, back and forth coaching on your niche every single week for as long as we need to. Um, now we make a lot of movement in the first couple weeks together. That's our intention. But we often have clients or, you know, students writing their about page, needing to circle back around to their niche.

    We are always here to help you continue workshopping and refining, to offer suggestions on how to language things or what to say sometimes to reflect back to you what we're hearing because you feel so stuck in your head. It's another great use of our, uh, Thursday coaching calls where we can actually talk about it live as well.

    Um, so I think you would find, like I said, the AI tools paired with the, the live support, really powerful. Uh, Amanda? Yes. All prices are in USD. Oh, also, I didn't answer your question, Katie, on no website Building Knowledge. Um, 50% of our students come in without a website, so you're not alone in that. Um, competent copy is not the, you know, the curriculum is not formally about how to build a website and, and choose a domain name, and yet we have resources for all of that.

    I also recognize as part of the supported version that you don't have a place to ask those types of questions. So pretty much everything's fair game. Um, if you are tackling something related to your website, um, I have deep expertise in that entire process. We build launch design websites for, for clients every single month.

    Um, so I'm always happy to answer questions as is. Monica Norland said, well, I'd be working on my website while enrolled in the program, or would my website be updated after I complete the program? Excellent question. Norland, that really comes down to how you prefer to work. Um, some people decide to join Confident Copy and just lock into the curriculum.

    Figure out my niche, write the copy, write site today, and then implement the copy. They, that's how they work better. Other people kind of like to build the plane as they're flying it. They find that energizing, they like to sort of see the fruits of their labor as they're going. And so some choose to update as they go.

    Uh, there's not a right or wrong there. I,

    Stephanie said, not sure if I can get people to even see my site. My networking abilities are poor and there are a lot of providers in my area. So should I spend money on a site, no one will see Stephanie. I do not want you spending money on a site. No one will see. Absolutely not. And that's one of the things that people can spend like thousands of dollars on their website and then they sit back and they're like, where are the clients?

    Well, we gotta keep driving, right? So when we talk about the client conversion engine, there's those three pieces. Confident identity, confident presence, confident connection. The confident connection. That's the fueling of the engine and that is required. It's why I don't use the word language. I don't use the word autopilot anymore in anything that we talk about because it is absolutely critical after you move on from Confident Copy that you fuel the engine that you've just built.

    That's why we revamped that entire last module of Confident Copy to show you, and I can actually, I could screen share and show you if you like, but like all of the different tactics and strategies, what are you gonna do to move that needle forward? So you need an effective website. That is the first place to start.

    If you go out there and start networking and SEO and social media and you don't have a good website, then we're doing that pouring water into a leaky bucket kind of thing, that diagram at the beginning. So we need that effective website. But then, then the ongoing work comes, right, of getting people to that website.

    Now, networking. Really is, is hard. It's challenging. We have some really, I've done some really helpful podcast episodes. Helpful if I do say so myself on networking. And in that module we have some resources, um, as well to sort of equip you in that area because networking does Reign Supreme. Um, 86% of fully booked therapists have gotten maybe more than that, maybe 90% have gotten a, a, uh, client in the last six months from networking with another therapist.

    So it is critical the way you do it is up to you and everything else you do to your market, your practice. If you wanna dance on TikTok, dance on TikTok, and if you don't, you don't have to. That's what we aim to equip you with. Alright, do, do, do. Um, all right, a couple more questions. Amita said, I bought the failure practice formula and benefited mildly from it.

    Okay. Do you think that specific trainings like EMDR, brainspotting and SEO matter when converting clients, is it not just the language? Yes and no. Um, do I think having advanced trainings. Matters and, and is helpful. I do, especially because we're in a market right now where clients are beginning to look for modalities more than they used to.

    Oh, I heard my Miley Cyrus did EMDR, maybe I should do EMDR. You know, and so for that reason, it's we're seeing method pages, which we have a framework for in confident copy. Uh, we're seeing more and more people, um, leverage those and, and, um, need them for their practice. And so for that reason, because clients are coming seeking methodology, I do think that having those trainings is helpful if you don't have those things.

    Do I think it makes or breaks your ability to be successful? I do not. Um, you know, I, we, we work with students who are green and newer in their practice and don't have those additional trainings yet, and are still fantastic clinicians and incredibly effective in their marketing. Um, so I think it's helpful when it comes to sort of the other person that was like, do I do this?

    Or EMDR training, like both could help. Um, what, what confident copying sort of this process offers you is who are you as a clinician absent of those methods, why would someone choose you? Even if they didn't know what those things are, we gotta get clear on that. And then doing those things, adding those things is like the cherry on top.

    Alright, amazing. Norland, we'd love to support you. It sounds like some folks have already jumped in. My phone's been on, uh, do not disturb. But like I said, I know I've got a lot of, uh, a lot of emails waiting for me. So I hope this got your gears turning. Friends, I'm so grateful that you were here today.

    You will get a link to the replay. Um, and like I said, that conversion audit bonus will expire on Friday. We will send you an email with, uh, more information on all of that. Feel free to hit reply if you've got questions. For now. Enjoy the rest of your Wednesday and I'm gonna jump over to the inbox and start seeing what you guys have to say.

    Bye everyone.

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Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

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All About Confident Copy [January 2026] (Episode 50)