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Meet Pixie — Therapist DIY Brand Kit Skill Setup Guide
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Therapist DIY Brand Kit

Meet Pixie, your stock photo stylist

Pixie is a custom Claude skill built just for Therapist DIY Brand Kit students. Install her once and she’s available every time you open Claude.

1
Overview
What Pixie does

Pixie helps you find stock photos that look like your brand. She uses your colors, personality words, and aesthetic to build search phrases for Unsplash, Pexels, and Canva.

Each phrase links straight to the search results, so you can start browsing right away. Come back anytime you need images for your website, social posts, or a new page.

Once installed, Pixie is always there. Any new chat you start in Claude can use her, with no file uploads and no starting from scratch.
  • Got it. I understand what Pixie is and how she works.
2
Before you begin
What you’ll need
0 / 2 ready

Check off each item once you have it ready.

  • A Claude account Go to claude.ai to sign up or log in. Free and paid plans both work. If you use Claude through a work Team or Enterprise plan, your admin may need to turn skills on.
  • Code execution turned on Skills need this setting. In Claude, go to Settings → Capabilities and make sure Code execution and file creation is on. Some accounts label it Create and edit files.
3
Installation
Installing Pixie
0 / 4 steps complete

Check each step as you finish it. You only do this once.

  • 1
    Download the Pixie file

    Click the button below. The file saves to your Downloads folder, and you’ll use it in step 3. There’s nothing to open yet.

    Download pixie.zip
    pixie.zip · 3 KB
    Google Drive opens a preview page. Click the download arrow (⬇) in the top-right corner to save the file.
  • 2
    Go to Customize → Skills in Claude

    In Claude, click Customize in the left sidebar, then open the Skills tab. You can also go straight there at claude.ai/customize/skills.

    Don’t see a Skills tab? Make sure code execution is on (see “What you’ll need”), then refresh the page.
  • 3
    Upload the file

    Click the + button, then + Create skill, then Upload a skill. Choose pixie.zip from your Downloads folder. Claude checks the file and installs it, and Pixie appears in your skills list.

    Leave it zipped. Upload pixie.zip exactly as it downloaded, without opening or unzipping it first.
  • 4
    Make sure Pixie is switched on

    In your Skills list, find Pixie and check that the toggle next to her name is on. That’s everything. She’s installed and ready.

4
First session
Your first conversation with Pixie

Open a new chat in Claude and send the message below to get started.

Copy and paste this to get started
Hi Pixie! I’m a Therapist DIY Brand Kit student and I’d like help finding stock photos for my brand.

Pixie asks for the Brand Snapshot you made with BRAND-Y. Paste it in when she asks. If you haven’t made one yet, she’ll ask you three quick questions instead.

Two ways to work with Pixie. Describe what you’re working on, and Claude loads her when your request fits. Or call on her directly by starting your chat with “Hey Pixie” or “I want to work with Pixie.”
  • Done. I’ve had my first conversation with Pixie.
5
Common questions
FAQ
Do I need a paid Claude account?

No. Skills work on free accounts too. You just need code execution turned on, which is covered in “What you’ll need.”

Will I need to re-upload the file later?

No. Once installed, Pixie stays in your Claude account. If we release an update, we’ll let you know and you can upload the new file. Your past conversations stay as they are.

Are my conversations with Pixie private?

Yes. Everything you share stays in your personal Claude account, and Walker Strategy Co. doesn’t have access to your conversations.

Will Pixie find the photos for me?

Pixie gives you search phrases and links to the results. You browse and pick the photos that feel right, since you know your clients best.

What if I get stuck or something doesn’t work?

Email us at support@walkerstrategyco.com and we’ll help you troubleshoot.

Pixie is here to make the photo hunt faster and a lot less overwhelming. Use her as often as you need, whenever you’re adding a new page or post.

If you have feedback on how Pixie is working for you, send it to support@walkerstrategyco.com. She’ll keep getting better.

— Anna & the WSC Team

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