Callie is a custom Claude skill built just for CC students. Install her once and she's available every time you open Claude.
Callie is a warm, clear, and strategic copy assistant trained in the Confident Copy approach to therapist marketing. She helps you review, refine, and brainstorm client-attracting website copy and Psychology Today profiles — using the guidance, structure, and standards taught inside the CC program.
She knows the CC framework, what good therapist copy looks and sounds like, and how to give you feedback that's specific and actionable rather than generic. You can bring her a rough draft, a stuck block, or a blank page and she'll meet you where you are.
Check off each item once you have it ready.
Check each step as you complete it. You only do this once.
Click the button below. The file will save to your Downloads folder — you'll use it in the next step. There's nothing to open yet.
Download callie.zipIn Claude, click Customize in the left sidebar, then go to the Skills tab. You'll see Anthropic's built-in skills listed here — this is where Callie will live too.
Click the + button, then + Create skill, then Upload a skill. Select the callie.zip file from your Downloads folder. Claude will validate and install it automatically — you'll see "Callie" appear in your skills list.
In your Skills list, find Callie and confirm the toggle next to her name is switched on. That's it — she's installed and ready.
Open a new chat in Claude and send the message below. Callie will introduce herself and ask for your Confident Copy Profile Snapshot before getting started — so have that handy if you have it.
If you have copy drafts, a Psychology Today profile, or anything you've already been working on, paste it in — Callie will use it as context and give you specific, actionable feedback.
Yes — the skills feature requires Claude Pro ($20/month). If you'd prefer a free experience, the ChatGPT version of Callie doesn't require a paid plan. Use the link at the top of this page to access it.
No. Once installed, Callie lives in your Claude account permanently. If we update Callie, we'll notify you and you can simply re-upload the new file — your old conversations aren't affected.
Yes. Everything you share with Callie stays in your personal Claude account. Confident Copy and Walker Strategy Co. have no access to your conversations.
Callie is a copy coach and collaborator, not a ghostwriter. She'll review your drafts, give you specific feedback, and help you find the language that sounds like you. The copy that comes out of the conversation will be yours — she just helps you get there faster and with more confidence.
Email us at support@walkerstrategyco.com and we'll help you troubleshoot. You can also bring any Callie output — drafts, feedback, full conversations — to a coaching call for live review.
Callie is here to help you break through writer's block, create "sticky copy," and make your copy as effective as it can be. Bring her your messiest drafts, your stuck blocks, your "I don't even know where to start" moments — that's exactly what she's built for.
If you have feedback on how she's working for you, send it our way at support@walkerstrategyco.com. She'll keep getting better.
— Anna & the CC Team
