Brand-y is a custom Claude skill built just for Therapist DIY Brand Kit students. Install her once and she’s available every time you open Claude.
Brand-y walks you through building your practice’s brand colors and fonts, one question at a time. She starts with your practice name and three words that describe how you want your brand to feel.
From there, she builds a custom five-color palette around the base color and inspiration you picked in your workbook. She checks that your text is easy to read, suggests font pairings if you want them, and finishes with a Brand Snapshot you can save and use everywhere.
Check off each item once you have it ready.
Check each step as you finish it. You only do this once.
Click the button below. The file saves to your Downloads folder, and you’ll use it in step 3. There’s nothing to open yet.
Download brand-y.zipIn Claude, click Customize in the left sidebar, then open the Skills tab. You can also go straight there at claude.ai/customize/skills.
Click the + button, then + Create skill, then Upload a skill. Choose brand-y.zip from your Downloads folder. Claude checks the file and installs it, and Brand-y appears in your skills list.
In your Skills list, find Brand-y and check that the toggle next to her name is on. That’s everything. She’s installed and ready.
Open a new chat in Claude and send the message below to get started.
Have your Brand Kit workbook nearby. If you’ve already circled a base color or an inspiration theme, Brand-y will build from your picks.
No. Skills work on free accounts too. You just need code execution turned on, which is covered in “What you’ll need.”
No. Once installed, Brand-y stays in your Claude account. If we release an update, we’ll let you know and you can upload the new file. Your past conversations stay as they are.
Yes. Everything you share stays in your personal Claude account, and Walker Strategy Co. doesn’t have access to your conversations.
Brand-y focuses on your colors and fonts. Your Brand Snapshot drops right into our Squarespace website templates, and as a Brand Kit student you get a discount on them. Check the course for the details.
That’s Pixie’s job. Pixie, the Practice Stock Image Stylist, helps you find photos that match your new palette.
Email us at support@walkerstrategyco.com and we’ll help you troubleshoot.
Your brand should feel like you. Take your time with Brand-y, ask for as many changes as you need, and save your Brand Snapshot when it feels right.
If you have feedback on how Brand-y is working for you, send it to support@walkerstrategyco.com. She’ll keep getting better.
— Anna & the WSC Team
